or


[02/05/07 - 06:05 PM]
CBS and the Electric Sheep Company Partner to Create First Machinima Advertising Promo for Major TV Series
Machinima (machine+cinema) is 3D filmmaking within a virtual environment where computer-generated images are captured in real-time, using live "avatar" actors.

[via press release from CBS]

CBS AND THE ELECTRIC SHEEP COMPANY PARTNER TO CREATE FIRST MACHINIMA ADVERTISING PROMO FOR MAJOR TV SERIES

CBS Uses Second Life's Virtual World to Develop A Machinima (machine+cinema) Super Bowl XLI Pre-game Promotional Spot for Two and a Half Men

The Electric Sheep Company, a leading creator of virtual world content, has teamed up with CBS Television to create the first on-air machinima promotion for a major television network series. The 20-second spot for Two and a Half Men aired during the pre-game special for Super Bowl XLI on Sunday, February 4, 2007 on CBS. Machinima (machine+cinema) is 3D filmmaking within a virtual environment where computer-generated images are captured in real-time, using live 'avatar' actors.

The promotional spot, recorded in high-definition (HD), was 'filmed' inside Second Life, an online virtual world, and features avatar representations of Charlie Sheen and Jon Cryer as their characters in Two and a Half Men, Charlie and Alan Harper. Accompanying their avatar replicas was a voice-over with the Two and a Half Men stars' real voices. The script features Alan Harper exploring the potential of the virtual world, while his brother Charlie Harper enjoys some female company and champagne -- just as he does on the TV series.

"This is the first time that footage filmed in a virtual world and avatar actors have been used to promote a primetime network TV program," said Sibley Verbeck, CEO of The Electric Sheep Company. "This shows machinima is coming of age as a new digital medium. Machinima appearing in a Super Bowl spot is certainly a milestone for the industry and shows that virtual worlds have penetrated mainstream media as a way for major brands to represent themselves."

"By working with The Electric Sheep Company, we've discovered an exciting technology to create eye-catching, innovative promotion for our series," commented George Schweitzer, President of the CBS Marketing Group. "This is another example of the network and digital platforms converging in a unique and entertaining manner around popular program content."

In addition to CBS, The Electric Sheep Company has brought many organizations into virtual worlds, including AOL, Reuters, Nissan, Sony, Starwood Hotels and many others.

About CBS Corporation

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products) and video/ DVD (CBS Home Entertainment). For more information, log on to http://www.cbscorporation.com/.

About The Electric Sheep Company

The Electric Sheep Company is an interactive agency that seeks innovative solutions that combine technology and community to represent organizations in 3D online worlds. Founded in April 2005, The Electric Sheep Company was created to help organizations find ways to use virtual worlds to realize their operational, educational and marketing goals. Customers include AOL, Reuters, Nissan, Sony, Starwood Hotels and many others. Based in New York, The Electric Sheep Company employs a staff of 50 that works together to meet the development, design and consulting needs of its customers. To learn more about The Electric Sheep Company, visit http://www.electricsheepcompany.com/.

To watch the "Two and A Half Men" Virtual Promo, click on the following link: http://www.youtube.com/watch?v=dJ_ZeBQvtDQ





  [february 2007]  
S
M
T
W
T
F
S
    


· TWO AND A HALF MEN (CBS)





[08/31/15 - 05:52 PM]
Kesha to Appear on "Jane the Virgin"
She'll play a rocker who moves next door to Jane and isn't exactly a "baby person" in the second episode this season.

[08/31/15 - 03:11 PM]
The Dome Will Come Down and Its Mysterious Origins Revealed During the Series Finale of "Under the Dome," Thursday, Sept. 10
All three seasons will continue to be available for unlimited streaming to fans and members of Amazon's Prime Video.

[08/31/15 - 02:31 PM]
Video: Only Three Weeks Until the Return of "Gotham: Rise of the Villains"
Check out the latest teases for the new season, premiering Monday, September 21 on FOX.

[08/31/15 - 02:01 PM]
TV Land Announces Second Season Orders for Successful Freshman Comedies "The Jim Gaffigan Show" and "Impastor"
"We're really proud of these shows that represent the new TV Land," said Keith Cox. "They have quality writing and great casts, and we're excited to move on to season two for both."

[08/31/15 - 01:40 PM]
Bravo Media's "Below Deck" Earns Highest-Rated Season Premiere in Series History with 1.6 Million Total Viewers
Bravo further spins the numbers for Tuesday, August 25.

[08/31/15 - 12:28 PM]
Lifetime Adds "Murder in Mexico: The Bruce Beresford-Redman Story" to September Original Movie Slate
Colin Egglesfield star in the project, which is based on the true story of reality producer Bruce Beresford-Redman.

[08/31/15 - 12:13 PM]
E!'s New Comedy Debate Series "We Have Issues" Premieres Friday, September 18th
Comedians Julian McCullough and Annie Lederman host the series, which will follow "The Soup" on Friday nights.

[08/31/15 - 11:36 AM]
With Big Money on the Line, Auto Auctions Are Anything But "Chummy" in an All New Season of Velocity's "Dallas Car Sharks"
Velocity turns the key on this new 14-episode season with back-to-back premieres on Wednesday, September 16 at 10:00/9:00c and 10:30/9:30c.

[08/31/15 - 11:04 AM]
TNT Brings the Drama with Four Hot Fall Shows
Newcomer "Agent X" joins returning series "The Librarians," "Major Crimes" and "Legends."

[08/31/15 - 10:56 AM]
Oxygen Media Gets in the Game with "Pretty. Strong." Premiering Tuesday, October 6 at 10 PM ET/PT
Following the league's two-time reigning champions the Chicago Bliss, this series delves into the lives of eight women of the gridiron as they navigate life both on and off the field.

[08/31/15 - 10:53 AM]
Chi-Town Gets Inked as VH1 Premieres the New Series "Black Ink Crew: Chicago" on Monday, October 26th at 9PM ET/PT
The series follows a passionate and ambitious group of friends through the unforgiving streets of Chicago as they band together to create new identities for themselves, their families and their business.

[08/31/15 - 10:30 AM]
Disney XD and Maker Studios Launch Talent and Content Incubation Program, "Disney XD by Maker"
Disney XD by Maker will incubate content with Maker's leading creators and will also utilize the Maker Offers platform to allow up-and-coming creators worldwide to participate.

[08/31/15 - 10:24 AM]
A Dud in the Sack Attempts to Please His Wife in Discovery Life Channel's Hilarious Special "How to Make Love to My Wife"
The one-hour special premieres Monday, September 7 at 10:00/9:00c on the network.

[08/31/15 - 09:54 AM]
"The Willis Family" Sings Into a New Season on TLC
The new season is slated to premiere in early 2016.

[08/31/15 - 09:36 AM]
Explorer Josh Gates Sets Out on All-New Thrilling Adventures Investigating the World's Most Intriguing Legends - The Search for the Real Robin Hood, Blackbeard's Hidden Gold, Genghis Khan's Tomb and More
"Expedition Unknown" returns Wednesday, October 7 at 9:00/8:00c on Travel Channel.