or


[02/05/07 - 06:05 PM]
CBS and the Electric Sheep Company Partner to Create First Machinima Advertising Promo for Major TV Series
Machinima (machine+cinema) is 3D filmmaking within a virtual environment where computer-generated images are captured in real-time, using live "avatar" actors.

[via press release from CBS]

CBS AND THE ELECTRIC SHEEP COMPANY PARTNER TO CREATE FIRST MACHINIMA ADVERTISING PROMO FOR MAJOR TV SERIES

CBS Uses Second Life's Virtual World to Develop A Machinima (machine+cinema) Super Bowl XLI Pre-game Promotional Spot for Two and a Half Men

The Electric Sheep Company, a leading creator of virtual world content, has teamed up with CBS Television to create the first on-air machinima promotion for a major television network series. The 20-second spot for Two and a Half Men aired during the pre-game special for Super Bowl XLI on Sunday, February 4, 2007 on CBS. Machinima (machine+cinema) is 3D filmmaking within a virtual environment where computer-generated images are captured in real-time, using live 'avatar' actors.

The promotional spot, recorded in high-definition (HD), was 'filmed' inside Second Life, an online virtual world, and features avatar representations of Charlie Sheen and Jon Cryer as their characters in Two and a Half Men, Charlie and Alan Harper. Accompanying their avatar replicas was a voice-over with the Two and a Half Men stars' real voices. The script features Alan Harper exploring the potential of the virtual world, while his brother Charlie Harper enjoys some female company and champagne -- just as he does on the TV series.

"This is the first time that footage filmed in a virtual world and avatar actors have been used to promote a primetime network TV program," said Sibley Verbeck, CEO of The Electric Sheep Company. "This shows machinima is coming of age as a new digital medium. Machinima appearing in a Super Bowl spot is certainly a milestone for the industry and shows that virtual worlds have penetrated mainstream media as a way for major brands to represent themselves."

"By working with The Electric Sheep Company, we've discovered an exciting technology to create eye-catching, innovative promotion for our series," commented George Schweitzer, President of the CBS Marketing Group. "This is another example of the network and digital platforms converging in a unique and entertaining manner around popular program content."

In addition to CBS, The Electric Sheep Company has brought many organizations into virtual worlds, including AOL, Reuters, Nissan, Sony, Starwood Hotels and many others.

About CBS Corporation

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products) and video/ DVD (CBS Home Entertainment). For more information, log on to http://www.cbscorporation.com/.

About The Electric Sheep Company

The Electric Sheep Company is an interactive agency that seeks innovative solutions that combine technology and community to represent organizations in 3D online worlds. Founded in April 2005, The Electric Sheep Company was created to help organizations find ways to use virtual worlds to realize their operational, educational and marketing goals. Customers include AOL, Reuters, Nissan, Sony, Starwood Hotels and many others. Based in New York, The Electric Sheep Company employs a staff of 50 that works together to meet the development, design and consulting needs of its customers. To learn more about The Electric Sheep Company, visit http://www.electricsheepcompany.com/.

To watch the "Two and A Half Men" Virtual Promo, click on the following link: http://www.youtube.com/watch?v=dJ_ZeBQvtDQ





  [february 2007]  
S
M
T
W
T
F
S
    


· TWO AND A HALF MEN (CBS)





[08/16/18 - 01:03 PM]
TNT Orders "The Angel of Darkness" Limited Series
Daniel Brühl, Luke Evans and Dakota Fanning will return for the sequel to this year's "The Alienist."

[08/16/18 - 12:38 PM]
Special Edition of "20/20" Looks Back on Life and Legacy of Icon Aretha Franklin
Look for the one-hour special to air tonight at 8:00/7:00c on ABC.

[08/16/18 - 12:25 PM]
USA Network's "Real Country" Adds Celebrity Guests & Host; Sets Premiere Date
The latest additions include Trace Adkins, Wynonna Judd and Big & Rich.

[08/16/18 - 12:03 PM]
Netflix Makes Overall Series Deal with Kenya Barris
Under the deal, Barris will write and executive produce all projects through his production company, Khalabo Ink Society.

[08/16/18 - 11:49 AM]
HGTV Picks Up Second Season of "Boise Boys"
The new season is slated to premiere in late spring 2019.

[08/16/18 - 11:00 AM]
Video: Two Binge-Worthy Limited Series Dramas Premiere on Pop TV This Fall: "Wolf Creek" on Oct. 21-23 and "Clique" on Nov. 7
Check out the trailers for both upcoming projects.

[08/16/18 - 10:16 AM]
OWN Honors Aretha Franklin with Special Re-Airing of Memorable "The Oprah Winfrey Show" Celebrating Her Life and Career Airing This Saturday, August 18
Winfrey talks with Aretha Franklin about her life and career, including her autobiography, "Aretha: From These Roots."

[08/16/18 - 10:00 AM]
Starz Acquires Nine Exclusive First-Run Documentaries Including "Scotty and the Secret History of Hollywood"
The film is the deliciously scandalous story of Scotty Bowers, a handsome ex-Marine who landed in Hollywood after the Second World War and became confidant, aide-de-camp and lover to many of Hollywood's greatest male - and female - stars.

[08/16/18 - 09:58 AM]
Sam and Cody Carroll Deliver Tastes of the Bayou on Food Network's "Cajun Aces"
Join Cody and Sam over six episodes as they share recipes rooted in their Cajun background, while showcasing delicious and easy recipes at home without sacrificing flavor.

[08/16/18 - 09:41 AM]
Academy Award(R) and Golden Globe(R) Nominee Mary J. Blige to Appear in MTV's "Scream"
She joins the previously announced all-star cast including Keke Palmer, Tyler Posey, Tyga, Giorgia Whigham, Jessica Sula, RJ Cyler, C.J. Wallace and Giullian Yao Gioiello.

[08/16/18 - 09:07 AM]
Join the Haunt! Travel Channel Premieres "Haunted Live" - Fri, Sept. 14
Each week, the team - comprised of Chris Smith, Steven "Doogie" McDougal, Scott Porter, Brannon Smith and Mike Goncalves - will reveal a new haunted location to the public, keeping it under wraps until the investigation begins to avoid interference or contamination.

[08/16/18 - 09:02 AM]
Stars Rally Together Again for Stand Up to Cancer's Live Broadcast on Sept. 7
Bradley Cooper, Academy Award(R)-nominated actor, will return as co-executive producer along with the renowned live-event producing team Done + Dusted.

[08/16/18 - 09:00 AM]
E! Sets Premiere for Late Night Talk Show "Busy Tonight" Hosted by Busy Philipps on Sunday, October 28 at 10 PM ET/PT
The half hour talk show, airing every Sunday through Wednesday, will feature everyone's favorite unfiltered Hollywood best friend giving her hilarious and outspoken opinions on the latest pop culture stories and trending topics.

[08/16/18 - 08:14 AM]
Wednesday's Broadcast Ratings: NBC Rides "Got Talent" Results to Victory
The show's Wednesday premiere puts the Peacock in front among total viewers and adults 18-49.

[08/16/18 - 08:01 AM]
Lost Temple Reveals New Insights on Bible Story "Jonah and the Whale" in Smithsonian Channel(TM) Series "Secrets"
Archaeologists investigating a site in Iraq destroyed by ISIS have discovered a 2,700-year-old temple that reveals new insights into one of the Bible's most famous stories, "Jonah and the Whale."