or


[02/05/07 - 06:05 PM]
CBS and the Electric Sheep Company Partner to Create First Machinima Advertising Promo for Major TV Series
Machinima (machine+cinema) is 3D filmmaking within a virtual environment where computer-generated images are captured in real-time, using live "avatar" actors.

[via press release from CBS]

CBS AND THE ELECTRIC SHEEP COMPANY PARTNER TO CREATE FIRST MACHINIMA ADVERTISING PROMO FOR MAJOR TV SERIES

CBS Uses Second Life's Virtual World to Develop A Machinima (machine+cinema) Super Bowl XLI Pre-game Promotional Spot for Two and a Half Men

The Electric Sheep Company, a leading creator of virtual world content, has teamed up with CBS Television to create the first on-air machinima promotion for a major television network series. The 20-second spot for Two and a Half Men aired during the pre-game special for Super Bowl XLI on Sunday, February 4, 2007 on CBS. Machinima (machine+cinema) is 3D filmmaking within a virtual environment where computer-generated images are captured in real-time, using live 'avatar' actors.

The promotional spot, recorded in high-definition (HD), was 'filmed' inside Second Life, an online virtual world, and features avatar representations of Charlie Sheen and Jon Cryer as their characters in Two and a Half Men, Charlie and Alan Harper. Accompanying their avatar replicas was a voice-over with the Two and a Half Men stars' real voices. The script features Alan Harper exploring the potential of the virtual world, while his brother Charlie Harper enjoys some female company and champagne -- just as he does on the TV series.

"This is the first time that footage filmed in a virtual world and avatar actors have been used to promote a primetime network TV program," said Sibley Verbeck, CEO of The Electric Sheep Company. "This shows machinima is coming of age as a new digital medium. Machinima appearing in a Super Bowl spot is certainly a milestone for the industry and shows that virtual worlds have penetrated mainstream media as a way for major brands to represent themselves."

"By working with The Electric Sheep Company, we've discovered an exciting technology to create eye-catching, innovative promotion for our series," commented George Schweitzer, President of the CBS Marketing Group. "This is another example of the network and digital platforms converging in a unique and entertaining manner around popular program content."

In addition to CBS, The Electric Sheep Company has brought many organizations into virtual worlds, including AOL, Reuters, Nissan, Sony, Starwood Hotels and many others.

About CBS Corporation

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products) and video/ DVD (CBS Home Entertainment). For more information, log on to http://www.cbscorporation.com/.

About The Electric Sheep Company

The Electric Sheep Company is an interactive agency that seeks innovative solutions that combine technology and community to represent organizations in 3D online worlds. Founded in April 2005, The Electric Sheep Company was created to help organizations find ways to use virtual worlds to realize their operational, educational and marketing goals. Customers include AOL, Reuters, Nissan, Sony, Starwood Hotels and many others. Based in New York, The Electric Sheep Company employs a staff of 50 that works together to meet the development, design and consulting needs of its customers. To learn more about The Electric Sheep Company, visit http://www.electricsheepcompany.com/.

To watch the "Two and A Half Men" Virtual Promo, click on the following link: http://www.youtube.com/watch?v=dJ_ZeBQvtDQ





  [february 2007]  
S
M
T
W
T
F
S
    


· TWO AND A HALF MEN (CBS)





[10/15/18 - 02:51 PM]
New Year, New Jazz! TLC's Hit Series "I Am Jazz" Returns on Tuesday, January 1 at 10/9c
The show will move to its normal timeslot beginning Tuesday, January 22 at 9:00/8:00c.

[10/15/18 - 01:14 PM]
MTV Adds Actor and Model Brandon Thomas Lee to "The Hills: New Beginnings" Cast
"The Hills: New Beginnings" is slated to premiere in 2019.

[10/15/18 - 11:26 AM]
TLC Puts Its Best Foot Forward With Brand New Medical Transformation Project "Dr. Foot Fixer"
Patients with crippling, humiliating and sometimes ooey-gooey conditions desperate to lead a normal life turn to Dr. Ragland and her practice with the sole purpose of being able to feel fabulous, from head to toe, once again.

[10/15/18 - 11:02 AM]
Sundance Now's Groundbreaking Original Relationship Dramedy "This Close" Unveils Star-Studded Season Two Guest Star Line-Up
Marcia Cross, Camryn Manheim, Austin Nichols, Lisa Rinna, Margaret Cho and Millicent Simmonds are all on tap.

[10/15/18 - 11:02 AM]
Discovery Channel Brings Saturday Night Lights to Primetime with Brand-New Motor Series "Race Night at Bowman Gray"
Bowman Gray Stadium is NASCAR's first and longest running weekly track where the competition is intense, and the engines are powerful.

[10/15/18 - 09:16 AM]
Ben Aldridge Set to Star in "Pennyworth" for Epix and Warner Horizon Scripted Television, Based on the Characters from DC
He'll play Thomas Wayne opposite the just-announced Jack Bannon as Alfred Pennyworth.

[10/15/18 - 09:03 AM]
James Purefoy Joins Matthew Goode in Season Two of "The Wine Show" - Premiering on Ovation TV November 15
From their beautiful new villa in France, Purefoy and Goode set off on a new challenge in every episode, uncovering some of the best wines in the world, and telling the stories that surround them.

[10/15/18 - 09:02 AM]
Ann Curry to Anchor and Executive Produce Turner's Groundbreaking Medical Series "M.D. Live" (Working Title) from Lionsgate Television
The two-hour weekly, multiplatform event airing over 10 weeks is set to premiere in 2019.

[10/15/18 - 08:23 AM]
Sunday's Broadcast Ratings: NBC Tops Charts with "Sunday Night Football"
The Peacock once again takes home top honors in total viewers and adults 18-49.

[10/15/18 - 07:48 AM]
Jack Bannon Set to Star in Title Role of "Pennyworth" for Epix and Warner Horizon Scripted Television, Based on the Characters from DC
The series follows Bruce Wayne's legendary butler, Alfred Pennyworth, a former British SAS soldier in his 20s, who forms a security company and goes to work with a young billionaire Thomas Wayne, who's not yet Bruce's father, in 1960s London.

[10/15/18 - 05:08 AM]
BBC One and Netflix Team Up to Co-Produce Dracula from Sherlock Producers Hartswood Films
The three-part mini-series is written and created by Steven Moffat and Mark Gatiss and inspired by Bram Stoker's classic novel.

[10/14/18 - 04:30 PM]
The CW Network Launches #CWOpenToAll, Proclaiming the Network's Commitment to Representation and Inclusion
"We think this campaign really captures the spirit and mission of The CW and why our fans come to us," said Mark Pedowitz.

[10/14/18 - 04:04 PM]
"Breeders" Ordered to Series at FX - New Comedy Starring Martin Freeman and Daisy Haggard Takes a Modern Day Look at Parenthood
The 10-episode first season will premiere on FX in 2020.

[10/14/18 - 08:28 AM]
Saturday's Broadcast Ratings: ABC Cruises to Victory with College Football
The Alphabet takes home top honors in total viewers and adults 18-49.

[10/14/18 - 07:49 AM]
College Football Week 7: ABC's "Saturday Night Football" Up an Impressive 57% Year-Over-Year
ESPN spins the numbers for Saturday, October 13.