or


[02/05/07 - 06:05 PM]
CBS and the Electric Sheep Company Partner to Create First Machinima Advertising Promo for Major TV Series
Machinima (machine+cinema) is 3D filmmaking within a virtual environment where computer-generated images are captured in real-time, using live "avatar" actors.

[via press release from CBS]

CBS AND THE ELECTRIC SHEEP COMPANY PARTNER TO CREATE FIRST MACHINIMA ADVERTISING PROMO FOR MAJOR TV SERIES

CBS Uses Second Life's Virtual World to Develop A Machinima (machine+cinema) Super Bowl XLI Pre-game Promotional Spot for Two and a Half Men

The Electric Sheep Company, a leading creator of virtual world content, has teamed up with CBS Television to create the first on-air machinima promotion for a major television network series. The 20-second spot for Two and a Half Men aired during the pre-game special for Super Bowl XLI on Sunday, February 4, 2007 on CBS. Machinima (machine+cinema) is 3D filmmaking within a virtual environment where computer-generated images are captured in real-time, using live 'avatar' actors.

The promotional spot, recorded in high-definition (HD), was 'filmed' inside Second Life, an online virtual world, and features avatar representations of Charlie Sheen and Jon Cryer as their characters in Two and a Half Men, Charlie and Alan Harper. Accompanying their avatar replicas was a voice-over with the Two and a Half Men stars' real voices. The script features Alan Harper exploring the potential of the virtual world, while his brother Charlie Harper enjoys some female company and champagne -- just as he does on the TV series.

"This is the first time that footage filmed in a virtual world and avatar actors have been used to promote a primetime network TV program," said Sibley Verbeck, CEO of The Electric Sheep Company. "This shows machinima is coming of age as a new digital medium. Machinima appearing in a Super Bowl spot is certainly a milestone for the industry and shows that virtual worlds have penetrated mainstream media as a way for major brands to represent themselves."

"By working with The Electric Sheep Company, we've discovered an exciting technology to create eye-catching, innovative promotion for our series," commented George Schweitzer, President of the CBS Marketing Group. "This is another example of the network and digital platforms converging in a unique and entertaining manner around popular program content."

In addition to CBS, The Electric Sheep Company has brought many organizations into virtual worlds, including AOL, Reuters, Nissan, Sony, Starwood Hotels and many others.

About CBS Corporation

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products) and video/ DVD (CBS Home Entertainment). For more information, log on to http://www.cbscorporation.com/.

About The Electric Sheep Company

The Electric Sheep Company is an interactive agency that seeks innovative solutions that combine technology and community to represent organizations in 3D online worlds. Founded in April 2005, The Electric Sheep Company was created to help organizations find ways to use virtual worlds to realize their operational, educational and marketing goals. Customers include AOL, Reuters, Nissan, Sony, Starwood Hotels and many others. Based in New York, The Electric Sheep Company employs a staff of 50 that works together to meet the development, design and consulting needs of its customers. To learn more about The Electric Sheep Company, visit http://www.electricsheepcompany.com/.

To watch the "Two and A Half Men" Virtual Promo, click on the following link: http://www.youtube.com/watch?v=dJ_ZeBQvtDQ





  [february 2007]  
S
M
T
W
T
F
S
    


· TWO AND A HALF MEN (CBS)





[08/24/16 - 03:32 PM]
Lifetime Greenlights Britney Spears Biopic
Production begins this September in Vancouver for a 2017 premiere on Lifetime.

[08/24/16 - 02:31 PM]
"Live with Kelly" Kicks Off 2016-17 Season on September 5, 2016
As the exciting search for Kelly's new on-air partner continues, a diverse group of personalities will join her on the show.

[08/24/16 - 01:15 PM]
Renowned Abolitionist Harriet Tubman Leads the Way in Season Two of WGN America's Trailblazing Series, "Underground" from Sony Pictures Television
Aisha Hinds has been cast as a recurring guest star in the pioneering role of Harriet Tubman.

[08/24/16 - 12:23 PM]
NASCAR and Nickelodeon Wave Green Flag for Third Season of "Hammer Down"
Premiering Friday, September 23 at 9:30/8:30c on Nicktoons, the third season of "NASCAR Hammer Down" features eight, 15-minute episodes.

[08/24/16 - 12:15 PM]
Investigation Discovery to Showcase Criminal Trial of Jason McCrary in Sixth and Final Installment of Serialized Docu-Series "The Vanishing Women"
Look for the season finale of Monday, August 29 at 10:00/9:00c.

[08/24/16 - 11:20 AM]
National Geographic Channel Announces Commemorative Programming Event to Honor 15th Anniversary of Sept. 11
Look for the world premiere of a new compilation special, "9/11: The Longest War."

[08/24/16 - 11:19 AM]
"Catching Kelce Preview Special" Airs Following New Episode of "WAGS" This Sunday, August 28
"Catching Kelce" will then premiere on Wednesday, October 5 at 9:00/8:00c.

[08/24/16 - 10:39 AM]
Video: Discovery Releases First Teaser for "Taking Fire"
The five-part series will now premiere Tuesday, September 13 at 10:00/9:00c.

[08/24/16 - 10:03 AM]
Spike's "Lip Sync Battle" Goes Live for the First Time Ever
The highly-anticipated season 3 of "Lip Sync Battle" premieres on Wednesday, October 12 at 9:00/8:00c.

[08/24/16 - 09:52 AM]
Music Superstar Ciara Completes Celebrity Judges Panel for the 96th Miss America Competition Live Broadcast
Ciara will join entrepreneur Mark Cuban, Olympic gold medalist Gabby Douglas, actress Sara Foster, musician and actress Laura Marano, singer-songwriter Cole Swindell and former Miss America Sharlene Wells Hawkes as celebrity judges.

[08/24/16 - 09:46 AM]
GSN's Horror-Themed Game "Hellevator" Returns for Its Second Season with a Special Four-Week Network Event Beginning Friday, October 7 at 9 PM
The series is produced by Matador and Blumhouse Productions, in association with Lionsgate.

[08/24/16 - 09:30 AM]
Video: New Teaser and World Premiere Time Revealed for BBC America's "Dirk Gently's Holistic Detective Agency"
In addition, the network has announced a series of programming stunts, including an original "Star Trek" anniversary celebration, to premiere in the build up to the new series launch.

[08/24/16 - 09:19 AM]
Comedy Central Greenlights Series from James Davis
Davis, host of "Swag-A-Saurus with James Davis," Comedy Central's most watched Snapchat original series, grew up "hood-adjacent" and brings his unique, urban point-of-view to the new weekly series set to premiere in January 2017.

[08/24/16 - 09:16 AM]
Chart-Topping Breakout Artists Alessia Cara, Jidenna and Lukas Graham To Perform at the 2016 "MTV VMA Pre-Show" Live from the Red Carpet at MSG on Sunday, August 28 at 8:00 P.M. ET/PT
Additionally, global hit-making producer, recording artist and social media mogul, DJ Khaled, will host the hour-long pre-show alongside MTV2's "Uncommon Sense" star, Charlamagne Tha God, and hip hop artist, Lizzo, from MTV's upcoming live music series, "Wonderland."

[08/24/16 - 09:13 AM]
Tuesday's Broadcast Ratings: "Got Talent," "Better Late Than Never" Top Charts
NBC leads the evening among total viewers and adults 18-49.