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[02/05/07 - 06:00 PM]
NBC Universal Television Group Enters Expanded and Comprehensive New Creative Association with Ben Silverman, Emmy and Golden Globe-Winning Producer-Program Executive
The two-year deal gives NBC and NBC Universal's cable networks a first-look at all scripted and unscripted projects from Silverman's prolific Reveille production company.

[via press release from NBC]

NBC UNIVERSAL TELEVISION GROUP ENTERS EXPANDED AND COMPREHENSIVE NEW CREATIVE ASSOCIATION WITH BEN SILVERMAN, EMMY AND GOLDEN GLOBE-WINNING PRODUCER-PROGRAM EXECUTIVE

NBC UNIVERSAL TELEVISION GROUP ENTERS EXPANDED AND COMPREHENSIVE NEW CREATIVE ASSOCIATION WITH BEN SILVERMAN, EMMY AND GOLDEN GLOBE-WINNING PRODUCER-PROGRAM EXECUTIVE

BURBANK - February 5, 2007 - The NBC Universal Television Group has entered an expanded and comprehensive new creative arrangement with Emmy and Golden Globe Award-winning producer-program executive Ben Silverman (NBC's "The Office," "Ugly Betty," NBC's "The Biggest Loser") in a two-year deal that will allow NBC and NBC Universal's cable networks a first-look at all scripted and unscripted projects from Silverman's prolific Reveille production company.

The announcement was made by Jeff Zucker, CEO, NBC Universal Television Group, who said: "Ben Silverman has been an incredible partner on a variety of projects with NBC Universal in recent years and we look forward to continuing our successful association with him. We are excited about the variety of possibilities that this newest collaboration will bring for NBC, SCI FI, Bravo and the USA Network."

Said Silverman: "Reveille has flourished during its spectacular relationship and collaboration with NBC Universal and its networks. Jeff Zucker and his entire executive team have been great partners. We are excited about the future and look forward to building on the success we have found together. NBC is the perfect outlet for our edgy but accessible content and we can't wait to find the next hit series for them."

Besides his work on the current NBC hits such as "The Office" and "The Biggest Loser," Silverman has three pilots in development with the NBC Universal Television Studio this season, including "I'm with Stupid," "Zip" and "Kath & Kim."

The agreement also includes any foreign projects acquired by Reveille.

Silverman is the founder and CEO of Reveille, a leading independent production and distribution company focused on exploiting worldwide intellectual property rights through scripted and alternative television formats.

Silverman spearheads the company's efforts to leverage its unique relationships with the world's top broadcasters and producers to acquire, produce and distribute innovative entertainment programming across all television genres. Under his leadership, Reveille has become the world leader in creating integrated marketing opportunities for leading advertisers and developing alternative financing paradigms for the television business.

In addition, Silverman is the executive producer of NBC's Emmy-winning comedy hit "The Office" (Thursdays, 8:30-9 p.m. ET), based on the hit BBC comedy. He also serves as executive producer of the recent Golden Globe-winning comedy hit "Ugly Betty," which debuted in Fall 2006. He also is the co-creator and executive producer of NBC's hit reality show "The Biggest Loser," USA Network's "Nashville Star" and "Blow Out" on Bravo, as well as executive producer of NBC's newest game show, "Identity."

Among Silverman's other projects include "Date My Mom" and "Parental Control;" the successful, Producer Guild of America-nominated "30 Days," created by Oscar nominee Morgan Spurlock; the Emmy and Peabody Award-winning TV movie "9/11;" "House of Boateng" on Sundance Channel and the television series "Bound for Glory."

In 2003, Silverman redefined the paradigm in advertiser-supplied programming by joining forces with media giant Interpublic Group to produce "The Restaurant," followed by Bravo's "Blow Out" in 2004. Both shows chronicle the creation, launch and operation of a business within a competitive market and were fully financed by context relevant advertisers. Other advertiser-supplied Reveille productions include the recent series "The Club," a look behind the scenes at a Vegas nightlife hotspot featuring internationally renowned DJ Paul Oakenfold and financed in part by Allied Domecq.

Previously, Silverman was in charge of the international packaging division at the William Morris Agency (WMA), where he was the company's youngest division head. At WMA, he packaged more than 25 television series that encompassed some 500 produced episodes, including the game shows "Who Wants to Be a Millionaire" and "The Weakest Link," the reality show "Big Brother," and the one-hour drama series "Queer as Folk."

Silverman also led WMA's New York consulting branch, representing such brand names as Maxim, InStyle, eBay and Anheuser-Busch. In that arena, he focused on extending those well-known brands into alternative and traditional media outlets.

Prior to joining William Morris, Silverman was vice president for New World/Marvel Entertainment. In that position, he developed sitcoms, and - drawing on the one-of-a-kind library of Marvel Comics characters -- envisioned live-action projects for film and television. Previously, he held posts at CBS and Warner Bros.

About Reveille:

Reveille is a leading independent production and distribution company focused on exploiting worldwide intellectual property rights through scripted and alternative television formats. Launched in 2002 by Ben Silverman, the company produces innovative entertainment programming across all television genres such as the Emmy Award-winning "The Office" (NBC), which has also received two Television Critics Association Awards and a Screen Actors Guild Award; "Ugly Betty" (ABC), winner of two Golden Globe Awards and a Screen Actors Guild Award; "The Biggest Loser" (NBC); "Identity" (NBC); "House of Boateng" (Sundance Channel); "30 Days" (FX); "Blow Out" (Bravo); "Bound For Glory" (ESPN); "Nashville Star" (USA); "Date My Mom" (MTV); and "The Restaurant" (NBC). Reveille is also the world leader in creating integrated marketing opportunities for leading advertisers while developing alternative financing paradigms. In addition, Reveille's growing library of programming is distributed to more than 150 countries worldwide through Reveille International. The company also creates, acquires and develops a broad slate of diverse films through its feature film division, Reveille Motion Pictures. Reveille maintains offices in Los Angeles and New York.





  [february 2007]  
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· 30 DAYS (FX)
· 9/11 (CBS)
· BIG BROTHER (CBS)
· BIGGEST LOSER, THE (NBC)
· BLOW OUT (BRAVO)
· BOUND FOR GLORY (ESPN)
· CLUB, THE (SPIKE TV)
· IDENTITY (NBC)
· I'M WITH STUPID (NBC)
· KATH & KIM (NBC)
· NASHVILLE STAR (NBC)
· OFFICE, THE (NBC)
· QUEER AS FOLK (SHOWTIME)
· RESTAURANT, THE (NBC)
· UGLY BETTY (ABC)
· WEAKEST LINK, THE (NBC)
· WHO WANTS TO BE A MILLIONAIRE? (ABC)
· ZIP (NBC)





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