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[02/07/07 - 02:07 PM]
It's a Souper Deal for Campbell's and 'Deal Or No Deal'
Campbell Soup Company will team with "Deal" for the American Heart Association's Go Red For Women movement to raise awareness of heart disease in women on Monday, February 12.

[via press release from NBC]

IT'S A SOUPER DEAL FOR CAMPBELL'S AND 'DEAL OR NO DEAL'

NBC'S HIT GAME SHOW 'DEAL OR NO DEAL' AND CAMPBELL'S ASK WOMEN ACROSS AMERICA TO MAKE A DEAL WITH THEIR HEARTS TO RAISE AWARENESS OF HEART DISEASE IN WOMEN ON FEBRUARY 12

'Go Red For Women' Red Dresses To Be Auctioned On NBC.com

BURBANK, Calif. - February 7, 2007 - NBC's hit game show "Deal or No Deal" teams up with Campbell Soup Company for the American Heart Association's Go Red For Women movement to raise awareness of heart disease in women on Monday, February 12 (8-9 p.m. ET). In Monday night's episode, the Briefcase Models will be seen in an exclusive red dress designed by Michael Vollbracht for Bill Blass and provided by Campbell's� Healthy Request� soup. After the show, the red dresses, a symbol for women and heart disease, will be auctioned on http://www.nbc.com/Deal_or_No_Deal/Campbell/, with all proceeds donated to the charity.

Several of the Briefcase Models have women in their families who suffer from heart disease and they are featured in a vignette that airs during the show. By wearing these red dresses during the American Heart Month, they further the Campbell Soup Company's commitment to promoting heart health by bringing greater awareness and education of the number one killer in women.

Hosted by Howie Mandel, "Deal or No Deal" is an international hit game show from Endemol USA, the producers of NBC's "Fear Factor" and "Extreme Makeover: Home Edition." Contestants play for a large cash prize in a high-energy match of nerves, instincts and raw intuition. Each night, the game of odds and chance unfolds when a contestant faces 26 sealed briefcases containing anything from a measly penny to one million dollars. Without knowing the amount in each briefcase, the contestant picks one -- his to keep, if he chooses, until its unsealing at game's end. The game kicks into high gear when the amount of cash in each case is revealed to the contestant round-by-round - and is tempted after each round by a mysterious entity known only as "the Banker" to accept an offer of cash in exchange for what might be contained in the contestant's chosen briefcase -- prompting Mandel to ask the all-important question -- "Deal or No Deal"?

Based on the successful format from Endemol that has aired in over 40 countries, "Deal or No Deal" is produced by Endemol USA, a division of Endemol Holding. David Goldberg is the president of Endemol USA. The series is executive-produced by Scott St. John.

Go Red For Women captures the energy, passion, and intelligence of women to work collectively to wipe out heart disease - the No. 1 killer of women. Today, we want millions of women across America to take heart disease personally. Since 2004, The American Heart Association has fostered Go Red to grow from a grassroots campaign into a vibrant national movement. Using the simple platform "Love Your Heart," Go Red For Women engages these women - and the men who love them - to embrace the cause. Healthcare providers, celebrities, and politicians also elevate the cause and spread the word about women and heart diseases. For more information about Go Red For Women, please call 1-888-MY-HEART (1-888-694-3278) or visit GoRedForWomen.org.

As a proud national supporter of the American Heart Association's Go Red For Women movement, Campbell Soup Company has committed to a multi-year partnership and will contributed more than $1.5 million to help raise awareness about the prevention of heart disease among women. Learn more at www.GoRedWithCampbells.com.

Campbell is committed to offering lower sodium products to help people live a heart-healthy lifestyle without compromising on taste. All 17 varieties of Campbell's Healthy Request soups provide great taste with less sodium than our regular soups. All Healthy Request soups have been certified by the American Heart Association as heart-healthy foods.

Campbell Soup Company is a global manufacturer and marketer of high quality simple meals, soup, baked snacks, vegetable-based beverages, and premium chocolate products. Through Campbell's Center for Nutrition & Wellness (CCNW), a science-based information resource, the company provides reliable, credible, science-based information about nutrition and wellness and the role of Campbell brands in healthful lifestyles. Learn more at www.campbellwellness.com.





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· DEAL OR NO DEAL (CNBC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· FEAR FACTOR (MTV)





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