or


[02/08/07 - 01:15 PM]
CBS Introduces the Next Generation of Mobile Content for Consumers
CBS has launched three next-generation web sites catering to mobile users: the CBS Mobile Store and two new advertising-supported mobile web sites for Sports and News.

[via press release from CBS]

CBS INTRODUCES THE NEXT GENERATION OF MOBILE CONTENT FOR CONSUMERS

New "CBS Mobile Store" Opens Online With Exclusive Content

Sports Fans Can Control Their Fantasy Sports Teams From The New Advanced CBS SportsLine Mobile Site

CBS News Mobile Site Shows Breaking News In Near Real Time

Capitalizing on the growing interest of consumers to use their mobile phones as entertainment centers, CBS has launched three next-generation web sites catering to mobile users. The announcement of the three new sites -- the CBS Mobile Store and two new advertising-supported mobile web sites (also known as Wireless Application Protocol, or WAP sites) for Sports and News -- was made by Cyriac Roeding, Executive Vice President, CBS Mobile.

The "CBS Mobile Store" (http://www.cbsmobile.com/) is an online destination where consumers download a wide variety of exclusive mobile content, including games and special wallpapers and voicetones created specifically for the mobile phone from CBS programming. Additionally, the CBS Mobile Store will offer two industry firsts: "Live wallpapers," featuring scenes from hit CBS reality shows that can be downloaded in the form of still images within hours of broadcast, and daily mobile video alerts from David Letterman, called "Dave TV," featuring the funniest moments from the previous night's show. CBS Mobile Store content is available either for a one-time download charge or at a subscription rate. The technology behind the CBS Mobile Store is provided and run by VeriSign.

The two new CBS WAP sites employ cutting-edge technology with CBS SportsLine (wap.CBSSportsLine.com) featuring real-time scores and the ability to control fantasy sports teams from the mobile phone. CBS News (wap.CBSNews.com) offers mobile users direct access to full stories and images of near real-time breaking news events. Both WAP sites are ad supported on most carriers, with the content available for free to mobile users. "

We are breaking new ground with these robust wireless offerings just as we did when we were the first to launch video alerts last year," said Roeding. "The CBS Mobile Store and WAP sites represent the most innovative sites of their kind. The content is designed and made specifically for mobile, but at the same time it offers a seamless link to our top television shows. We call this 'platforming content' to mobile."

In addition to "live wallpapers" from reality series such as "Survivor" and "Big Brother" and the "Dave TV" feature, new CBS Mobile Store also includes:

Within the first month, more than 1,000 exclusive and often made-for-mobile wallpapers and voicetones will be available from CBS's most popular television series, including "CSI," "CSI: NY," "CSI: Miami," and "Survivor," as well as from classic programs, including "Star Trek," "Beverly Hills 90210," "Melrose Place," "Frasier," and "The Brady Bunch."

More than 5,000 additional wallpapers and ringtones, including artist images and music from chart-topping acts.

Entertainment, news and sports video alerts.

Popular general entertainment features, like the Joke of the Day and Daily Horoscopes.

Ashley Hartman, CBS's Mobile VJ, is featured in a video player throughout the site guiding users through the services and making recommendations based on her favorite offerings.

The new CBS SportsLine and CBS News WAP sites feature next-generation functionality for mobile web sites. Using the latest WAP technology, both sites contain images and color graphics. Access to the mobile websites is possible through most major wireless carriers and the content available is compatible with most services. Consumers will also have the ability to access the sites "off deck," meaning they will not have to go through their carriers.

Highlights of the new WAP sites are:

On the CBS SportsLine site...

The ability to control fantasy sports teams, including mobile access to league standings, lineups and the live fantasy scoreboard.

Real-time scoring, play-by-play and scoring summaries, and individual player stats.

On the CBS News site...

Exclusive access to news stories and images of near real-time coverage of breaking news events.

CBS SportsLine and CBS News are live now with additional video offerings being added in the near future. In the coming months, CBS Mobile will launch WAP sites for content from CBS Entertainment, The CW, "Entertainment Tonight" and CBS's online entertainment news service Showbuzz.com.

CBS worked with mobile-solutions firm Volantis to build the WAP sites for all CBS properties.

"We're very pleased to partner with one of the premiere media companies in the world. We look forward to helping CBS launch the next generation of WAP sites -- these are the most innovative WAP sites we have seen anywhere in the world," said Matthew Harris, CEO of Volantis, based in Seattle, Washington.

According to CTIA -- The Wireless Association, there are 215-million cell phone users in the United States, which is 70 percent of the entire population of the country (300 million). In addition, the cell phone is the one medium that consumers have with them while they are enjoying other media, including watching TV, surfing the internet, listening to the radio, and reading a magazine. A recent CBS research study concluded that over half (52 percent) of the 25- to 44-year olds surveyed have their cell phone with them 90 percent of the time when they are watching television. That number increases among the younger demographic, where 64 percent of the 18- to 24-year olds surveyed said they have their cell phones with them 90 percent of the time when they are watching television.

About CBS

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW -- a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products) and video/ DVD (CBS Home Entertainment). For more information, log on to http://www.cbscorporation.com/.





  [february 2007]  
S
M
T
W
T
F
S
    


· BEVERLY HILLS, 90210 (FOX)
· BIG BROTHER (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· FRASIER (NBC)
· SURVIVOR (CBS)





[05/26/17 - 12:31 PM]
Senators-Penguins Game 7 Double-OT Thriller on NBCSN Averages More Than 3 Million Viewers
NBCSN spins the numbers for Thursday, May 25.

[05/26/17 - 10:01 AM]
Disney XD's "Star vs. The Forces of Evil" Two-Hour TV Movie Event to Premiere Saturday, July 15
Season three of the fan-favorite and Annie Award-nominated series is slated to debut this fall.

[05/26/17 - 09:07 AM]
"Into the Badlands" Closes Its Second Season as a Top Scripted Series on Cable
AMC further spins the numbers for the series to date.

[05/26/17 - 08:36 AM]
NBC's 10 P.M. "The Red Nose Day Special" #1 in Timeslot in 18-49 and Improves on Last Year's Telecast by 40% in Demo and 27% in Total Viewers
NBC spins the numbers for Thursday, May 25.

[05/25/17 - 11:55 PM]
3rd Annual Red Nose Day Raises Over $35 Million for Children in Need, Top Stars Join NBC's Night of Red Nose Day Programming & Live Special
The donation total was calculated after the broadcast finished airing on the West Coast.

[05/25/17 - 03:59 PM]
Video: Netflix Reveals Trailer and Key Art for CounterPunch
The film brings to light the true stories of a number of young boxers determined not only to turn around the fate of the industry, but to also make sure their names end up in the firmament alongside the most remembered and revered champions.

[05/25/17 - 03:50 PM]
Top Ninja Warriors Will Show Off Their Strength on NBC's Annual Three-Hour Special "USA vs. The World" Airing Sunday, June 4 (8-11 PM ET/PT)
Matt Iseman and Akbar Gbajabiamila are set to host and Kristine Leahy will co-host.

[05/25/17 - 02:36 PM]
ABC Wins Its 4th Consecutive May in Adults 18-49, Delivering Its Longest Winning Streak for the Sweep in Over 25 Years
ABC further spins the numbers for the May sweeps period.

[05/25/17 - 02:32 PM]
Production Team for "69th Primetime Emmys" Announced
Glenn Weiss and Ricky Kirshner of White Cherry Entertainment will executive produce this year's telecast.

[05/25/17 - 01:27 PM]
Video: First Look at Ludacris in MTV's "Fear Factor"
The series returns this Tuesday, May 30 at 10:00/9:00c.

[05/25/17 - 11:59 AM]
Rubber Hits the Road on the New Season of CNBC's "Jay Leno's Garage" Premiering Wednesday, June 28th
Celebrity guests this season include President George W. Bush and Laura Bush, Ted Koppel, Wanda Sykes, Michael Strahan, Brad Garrett, Josh Duhamel, J. B. Smoove, among others.

[05/25/17 - 10:59 AM]
History Orders Robert Zemeckis Scripted Drama Series "Blue Book"
"Blue Book" chronicles the true top secret United States Air Force-sponsored investigations into UFO-related phenomena in the 1950's and 60's known as "Project Blue Book."

[05/25/17 - 10:46 AM]
Summer Is Blazing Hot with "Teen Choice 2017" Live Sunday, August 13, on FOX
For 19 years, the special has presented performances and appearances by some of pop culture's brightest stars.

[05/25/17 - 10:30 AM]
The Avengers Return for an Action-Packed One-Hour "Marvel's Avengers: Secret Wars" Season Four Premiere on Saturday, June 17, on Disney XD
Picking up right after the events of season three "Ultron Revolution," the fourth season finds Tony Stark trapped in another dimension.

[05/25/17 - 10:04 AM]
"Legends of Chamberlain Heights" Returns for Season Two on Sunday, June 18 at 11:30 P.M. ET/PT on Comedy Central
"Legends of Chamberlain Heights" is an urban animated series mixing raucous comedy and social commentary that centers on three high school freshman basketball benchwarmers.