or


[02/08/07 - 01:15 PM]
CBS Introduces the Next Generation of Mobile Content for Consumers
CBS has launched three next-generation web sites catering to mobile users: the CBS Mobile Store and two new advertising-supported mobile web sites for Sports and News.

[via press release from CBS]

CBS INTRODUCES THE NEXT GENERATION OF MOBILE CONTENT FOR CONSUMERS

New "CBS Mobile Store" Opens Online With Exclusive Content

Sports Fans Can Control Their Fantasy Sports Teams From The New Advanced CBS SportsLine Mobile Site

CBS News Mobile Site Shows Breaking News In Near Real Time

Capitalizing on the growing interest of consumers to use their mobile phones as entertainment centers, CBS has launched three next-generation web sites catering to mobile users. The announcement of the three new sites -- the CBS Mobile Store and two new advertising-supported mobile web sites (also known as Wireless Application Protocol, or WAP sites) for Sports and News -- was made by Cyriac Roeding, Executive Vice President, CBS Mobile.

The "CBS Mobile Store" (http://www.cbsmobile.com/) is an online destination where consumers download a wide variety of exclusive mobile content, including games and special wallpapers and voicetones created specifically for the mobile phone from CBS programming. Additionally, the CBS Mobile Store will offer two industry firsts: "Live wallpapers," featuring scenes from hit CBS reality shows that can be downloaded in the form of still images within hours of broadcast, and daily mobile video alerts from David Letterman, called "Dave TV," featuring the funniest moments from the previous night's show. CBS Mobile Store content is available either for a one-time download charge or at a subscription rate. The technology behind the CBS Mobile Store is provided and run by VeriSign.

The two new CBS WAP sites employ cutting-edge technology with CBS SportsLine (wap.CBSSportsLine.com) featuring real-time scores and the ability to control fantasy sports teams from the mobile phone. CBS News (wap.CBSNews.com) offers mobile users direct access to full stories and images of near real-time breaking news events. Both WAP sites are ad supported on most carriers, with the content available for free to mobile users. "

We are breaking new ground with these robust wireless offerings just as we did when we were the first to launch video alerts last year," said Roeding. "The CBS Mobile Store and WAP sites represent the most innovative sites of their kind. The content is designed and made specifically for mobile, but at the same time it offers a seamless link to our top television shows. We call this 'platforming content' to mobile."

In addition to "live wallpapers" from reality series such as "Survivor" and "Big Brother" and the "Dave TV" feature, new CBS Mobile Store also includes:

Within the first month, more than 1,000 exclusive and often made-for-mobile wallpapers and voicetones will be available from CBS's most popular television series, including "CSI," "CSI: NY," "CSI: Miami," and "Survivor," as well as from classic programs, including "Star Trek," "Beverly Hills 90210," "Melrose Place," "Frasier," and "The Brady Bunch."

More than 5,000 additional wallpapers and ringtones, including artist images and music from chart-topping acts.

Entertainment, news and sports video alerts.

Popular general entertainment features, like the Joke of the Day and Daily Horoscopes.

Ashley Hartman, CBS's Mobile VJ, is featured in a video player throughout the site guiding users through the services and making recommendations based on her favorite offerings.

The new CBS SportsLine and CBS News WAP sites feature next-generation functionality for mobile web sites. Using the latest WAP technology, both sites contain images and color graphics. Access to the mobile websites is possible through most major wireless carriers and the content available is compatible with most services. Consumers will also have the ability to access the sites "off deck," meaning they will not have to go through their carriers.

Highlights of the new WAP sites are:

On the CBS SportsLine site...

The ability to control fantasy sports teams, including mobile access to league standings, lineups and the live fantasy scoreboard.

Real-time scoring, play-by-play and scoring summaries, and individual player stats.

On the CBS News site...

Exclusive access to news stories and images of near real-time coverage of breaking news events.

CBS SportsLine and CBS News are live now with additional video offerings being added in the near future. In the coming months, CBS Mobile will launch WAP sites for content from CBS Entertainment, The CW, "Entertainment Tonight" and CBS's online entertainment news service Showbuzz.com.

CBS worked with mobile-solutions firm Volantis to build the WAP sites for all CBS properties.

"We're very pleased to partner with one of the premiere media companies in the world. We look forward to helping CBS launch the next generation of WAP sites -- these are the most innovative WAP sites we have seen anywhere in the world," said Matthew Harris, CEO of Volantis, based in Seattle, Washington.

According to CTIA -- The Wireless Association, there are 215-million cell phone users in the United States, which is 70 percent of the entire population of the country (300 million). In addition, the cell phone is the one medium that consumers have with them while they are enjoying other media, including watching TV, surfing the internet, listening to the radio, and reading a magazine. A recent CBS research study concluded that over half (52 percent) of the 25- to 44-year olds surveyed have their cell phone with them 90 percent of the time when they are watching television. That number increases among the younger demographic, where 64 percent of the 18- to 24-year olds surveyed said they have their cell phones with them 90 percent of the time when they are watching television.

About CBS

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW -- a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products) and video/ DVD (CBS Home Entertainment). For more information, log on to http://www.cbscorporation.com/.





  [february 2007]  
S
M
T
W
T
F
S
    


· BEVERLY HILLS, 90210 (FOX)
· BIG BROTHER (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· FRASIER (NBC)
· SURVIVOR (CBS)











[09/30/14 - 08:52 AM]
"The Voice" Maintains 100% of Its Premiere-Week Rating and Retains 98% in Total Viewers
NBC spins the numbers for Monday, September 29.

[09/30/14 - 08:49 AM]
ABC Family's "Pretty Little Liars" to Give Viewers an Inside Look at the Show in Special Episode, Airing Tuesday, October 21
Troian Bellisario, Ashley Benson, Lucy Hale, Shay Mitchell and Sasha Pieterse sit down to answer fans burning questions about the show.

[09/30/14 - 08:44 AM]
"Live with Kelly and Michael" Scores Multi-Month Highs and Beats "Ellen" in All Key Measures
Disney-ABC Domestic Television spins the numbers for the week of September 15-19.

[09/30/14 - 08:35 AM]
ABC's "Castle" Posts Its Top-Rated Premiere in 3 Years in Adults 18-49
ABC spins the numbers for Monday, September 29.

[09/30/14 - 08:31 AM]
FOX Sports' MLB Postseason Broadcast Teams Blend Experience, Versatility & Depth
Joe Buck, and analysts Harold Reynolds and Tom Verducci, are MLB on FOX's new lead broadcast team and carry the bulk of the postseason load.

[09/30/14 - 08:28 AM]
Monday's Broadcast Ratings: "The Voice" Powers NBC to Victory in Adults 18-49
The Peacock's reality franchise replicates its premiere numbers from last week.

[09/30/14 - 08:07 AM]
UEFA Champions League across ESPN Platforms
ESPN's coverage of the UEFA Champions League will continue live this Tuesday, September 30 at 12 p.m. with CSKA Moskow facing the reigning UEFA champions FC Bayern Munchen.

[09/30/14 - 07:38 AM]
IFC's "Comedy Bang! Bang!" Season 3 Returns Friday, October 17 at 11pm ET/PT - New Night & Time - New Guest Stars
Scott Aukerman and Reggie Watts return for the second half of season three of the unconventional scripted late night talk show.

[09/30/14 - 07:38 AM]
"30 for 30" Returns with "Playing for the Mob" Premiering October 7
The film, which delves into how mobster Henry Hill once helped orchestrate the fixing of Boston College basketball games, is narrated by actor Ray Liotta.

[09/30/14 - 07:37 AM]
TeenNick's "Degrassi" Returns with More Drama and Heartbreak in Season 14 Premiering Tuesday, Oct. 28, at 9 P.M. (ET)
This season addresses many issues that are relevant and relatable to today's teens including depression, social media, teen pregnancy and relationships.

[09/30/14 - 07:28 AM]
MLB on ESPN Audience Increases for Second Straight Year
ESPN spins the numbers for its MLB coverage to date this season.

[09/30/14 - 07:26 AM]
ABC's Sunday Sees Big Adjustments in the National Ratings
ABC further spins the numbers for Sunday, September 28.

[09/30/14 - 07:05 AM]
Spike Launches Its First Ever TV Everywhere App on September 30
Along with a first look at the season premiere of "Bar Rescue" (which debuts on Spike TV on October 5), the app features the new episodes from "Ink Master's" highly-compelling new season.

[09/29/14 - 06:51 PM]
"Crouching Tiger, Hidden Dragon: The Green Legend" to Premiere Simultaneously on Netflix and in Select Global IMAX(R) Theaters
Michelle Yeoh and Donnie Yen star in the Yuen Wo-Ping-directed film, due on August 28, 2015.

[09/29/14 - 01:55 PM]
"E:60's" Fall 2014 Season Premieres on ESPN this Tuesday, Sept. 30 at 8 p.m. ET Featuring Profiles of Chiefs Running Back Jamaal Charles and Seahawks Cornerback Richard Sherman
Other upcoming profiles include Cam Newton, Gerald McCoy, Jason Witten, Max Scherzer, Randy Johnson, and Rob Ryan.