or


[02/08/07 - 10:40 AM]
Disney-ABC Television Group's Emmy-Winning ABC.com to Offer Viewers More Ways to View Their Favorite ABC Shows Online with Full-Screen and Mini-Player Capabilities
Beginning this spring, users will be able to watch episodes in two additional screen sizes.

[via press release from ABC]

DISNEY-ABC TELEVISION GROUP'S EMMY-WINNING ABC.COM TO OFFER VIEWERS MORE WAYS TO VIEW THEIR FAVORITE ABC SHOWS ONLINE WITH FULL-SCREEN AND MINI-PLAYER CAPABILITIES

New Propriety Research Confirms Additive Nature of Online Viewing and Increased Viewer Perception of Online Advertisers

Dedicated to expanding its network and channel brands across multiple platforms and connecting viewers with their favorite shows anytime and anywhere, Disney-ABC Television Group will add further enhancements to its Emmy Award-winning ABC.com broadband video, beginning this spring, it was announced today by Anne Sweeney, co-chair, Disney Media Networks and president, Disney-ABC Television Group, at The Walt Disney Company�s 2007 Investor Conference.

�We have been clearly focused on what consumers are doing and continue to build our business to match their behavior and their interests. In the past year, through efforts like our ABC.com video player, we�ve shown our dedication to deliver the best content to consumers in ways that are relevant and cost effective for them,� said Ms. Sweeney. �By continuing to listen to our audience and enhance our digital offerings with the best technology available, we further strengthen their relationship to our brands.�

Beginning this spring, users will be able to watch episodes in two additional screen sizes. Providing beautiful, crisp resolution, a full-screen viewing size will be added. Also, a small �mini� screen (240x136 pixels) that users can position wherever they choose on their desktops will be available. The standard viewing size (500x282 pixels) and the larger viewing size (720x404 pixels) will both continue to be offered as well. The enhanced player will also feature dynamic bandwidth selection which automatically adjusts the bitrate of video streamed to maximize the experience for users, regardless of the capabilities of their Internet connection.

Additionally, a �Pause Ad� feature will be rolled out. Whenever users pause an episode they are viewing online, the screen will feature a static ad from that episode�s featured sponsor which will remain on-screen until they reinitiate viewing of the show.

Later this year ABC.com�s full episode player will be expanded further to include national news and local content, in addition to primetime entertainment programming. Additionally, this new player will be geo-targeted, offering the ability for local ads and content to be more relevant to each individual user.

To date, ABC affiliates covering 80% of the country, including all major affiliate groups as well as the ten ABC owned stations, have launched or have committed to launching the player on their own websites and are taking advantage of the opportunity to incorporate local advertising into the programming.

�We are excited to see that research continues to support two of our original hypotheses. First, it again confirms making episodes available online results in additive viewing opportunities for consumers and is not cannibalizing linear network viewership,� said Albert Cheng, executive vice president, Digital Media, Disney-ABC Television Group. �Secondly, users have an extremely positive response to the interactive advertising on ABC.com. It has been part of our strategy to conceive and demonstrate a new advertising model on the web with 30-second countdown clocks, interactive ad containers, pause ads and other future innovations that help our advertisers and maintain a quality consumer experience. We are pleased to see advertisers embracing this strategy and working with us to create interactive ads that engage consumers and maximize the potential the platform has to offer.�

Since the broadband player launched as a permanent feature on ABC.com in September 2006, over 50 million episodes of ABC primetime series have been initiated by users. Based on new research conducted for ABC by Frank N. Magid Associates late last year, the broadband player continues to attracted a young, highly educated audience; the average age of users was 28, and more than half were college graduates. In general, users of the ABC.com broadband player skew female, mirroring the linear network�s audience.

Among those surveyed, 77% watched online because they had missed a particular episode on television and were looking to catch up. Viewing generally occurs within the first 24 hours of an episode�s broadcast on ABC, with online viewing peaking at 10:00 p.m., ET/ 7:00 p.m., PT. The majority of users viewed from home (76%), with 57% using a desktop computer and 43% a laptop.

On average, 84% of users surveyed were able to recall the advertiser who sponsored the episode they viewed. Users surveyed embraced the interactive advertising, with almost 50% rating the advertising experience as �excellent� and approximately one-third describing the featured advertisements as �entertaining� and �informative.� Users surveyed gave especially high marks to �entertainment� category sponsors, as well as sponsors whose ads contained the multiple opportunities for interaction including games, product demos and coupon offers.

ABC.com�s broadband player currently offers full-length episodes of �Desperate Housewives,� �Grey�s Anatomy,� �Lost,� �Ugly Betty,� �Brothers & Sisters,� �MEN IN TREES,� �Six Degrees,� �What About Brian,� �The Knights of Prosperity� and �According to Jim� free to consumers on ABC�s website the day after their broadcast premieres. Additionally, the entire season, including previously untelevised episodes of �Day Break,� are offered.

Disney-ABC Television Group is home to all of The Walt Disney Company�s worldwide entertainment and news television properties. The Group includes the ABC Television Network, Disney Channel�s worldwide portfolio of kids� channels, ABC Family and SOAPnet; as well as television production and syndication divisions Touchstone Television, Walt Disney Television Animation, Buena Vista Worldwide Television and Walt Disney Television International. Disney-ABC Television Group also manages the Radio Disney Network in addition to the Company�s equity interest in Lifetime Entertainment Services and A&E Television Networks.





  [february 2007]  
S
M
T
W
T
F
S
    


· BROTHERS & SISTERS (ABC)
· DAY BREAK (ABC)
· DESPERATE HOUSEWIVES (ABC)
· GREY'S ANATOMY (ABC)
· KNIGHTS OF PROSPERITY, THE (ABC)
· LOST (ABC)
· MEN IN TREES (ABC)
· SIX DEGREES (ABC)
· UGLY BETTY (ABC)
· WHAT ABOUT BRIAN (ABC)





[06/30/16 - 12:33 PM]
"Queen Sugar" to Debut with Two-Night Premiere Event Tuesday, September 6, and Wednesday, September 7 at 10 PM ET/PT on OWN
Led by acclaimed film director Ava DuVernay, who directed the first two episodes, all episodes in the series' debut season are directed by women.

[06/30/16 - 12:22 PM]
"Basketball Wives" Star Shaunie O'Neal Takes "Shaunie's Home Court" New Series Debuts on VH1 Sunday, July 17th at 10:30 PM ET/PT
The half hour comedic unscripted program follows O'Neal as she works to keep her lively family in line.

[06/30/16 - 11:47 AM]
Original Episodes of NBC Hits "Superstore" and "The Voice" Blind Auditions to Air During the Rio Summer Olympics
Look for said installments on Friday, August 19 and Sunday, August 21 at 10:30 p.m. following Olympics coverage.

[06/30/16 - 10:58 AM]
Marvel Television Returns to San Diego Comic-Con
The fun kicks off Thursday, July 21, with the first-ever San Diego Comic-Con Marvel and Netflix panel session.

[06/30/16 - 10:46 AM]
MTV Invades San Diego Comic-Con with the Return of "Teen Wolf," "MTV Fandom Fest" and "MTV Fandom Awards"
MTV will be on-the-ground with its own branded booth, giving fans an all-new interactive VR experience on the floor of the San Diego Convention Center.

[06/30/16 - 10:34 AM]
Animal Planet's "Dr. Dee: Alaska Vet" Returns with More Heartwarming Animal Rescues
The all-new season premieres Saturday, July 16 at 8:00 p.m. ET/PT on the cable channel.

[06/30/16 - 09:49 AM]
Starting Friday, Your Favorite Films Written and Directed by Albert Brooks Are Available in the U.S.
The films include: Defending Your Life, which marks its 25th anniversary this year; Looking for Comedy in the Muslim World; Lost in America; Modern Romance; Mother; The Muse; and Real Life.

[06/30/16 - 09:31 AM]
Cartoon Network Studios Connects Rising Talent with Mentors in Inaugural 3-Day Animation Jam, July 9-11
This 3-day animation jam continues the tradition of Cartoon Network's widely-recognized, artists-first approach in developing and discovering fresh and innovative content across all platforms.

[06/30/16 - 09:21 AM]
Academy Award(R) Winner and Marine Corps Veteran Gene Hackman Narrates Iwo Jima Film for Smithsonian Channel(TM)
The one-hour special provides new evidence and analysis proving that U.S. Marine Corps Pfc. and Purple Heart recipient Harold Schultz was one of the flag raisers in Joe Rosenthal's iconic Iwo Jima photo on Mount Suribachi.

[06/30/16 - 08:45 AM]
AMC's Critically Acclaimed Series "Halt and Catch Fire" Leaves Texas Behind for the Big Leagues of Silicon Valley
The series will return for season three on Tuesday, August 23 at 9:00/8:00c with two back-to-back episodes.

[06/30/16 - 08:37 AM]
Wednesday's Broadcast Ratings: CBS Tops Demo Race with "Big Brother"
The Eye leads the night among adults 18-49 while NBC is the most-watched network.

[06/30/16 - 08:36 AM]
Video: Netflix Releases Trailer #2 for "Stranger Things"
All episodes debut globally on Netflix Friday, July 15.

[06/30/16 - 08:12 AM]
Giada De Laurentiis Celebrates Her Family's Homeland and Food Traditions in New Episodes of "Giada in Italy"
Each episode celebrates Giada's beloved family, and she shares cherished stories and memories along with favorite recipes and food traditions.

[06/30/16 - 08:00 AM]
Adam Wingard's "Death Note" for Netflix Starts Principal Photography
Based on the famous Japanese manga written by Tsugumi Ohba and Takeshi Obata, the film follows a high school student who comes across a supernatural notebook, realizing it holds within it a great power.

[06/29/16 - 03:36 PM]
New Updated "Lost in Space" Series Coming Exclusively to Netflix
Reimagined by feature writing team Matt Sazama and Burk Sharpless, with Zack Estrin showrunning, the series will premiere worldwide on Netflix in 2018.