or


[02/12/07 - 10:14 AM]
Cartoon Network and the Fda Encourage Kids to Spot the Block
The pair are teaming for a public education campaign this February that encourages kids and tweens to use the Nutrition Facts information on the food label to make healthier food choices.

[via press release from Cartoon Network]

Cartoon Network and the FDA Encourage Kids to SPOT THE BLOCK

A First of Its Kind Co-Branded Nutrition Awareness Campaign to Kick off Feb. 14

Cartoon Network and the Food and Drug Administration (FDA) are unrolling a public education campaign this February that encourages kids and tweens to use the Nutrition Facts information on the food label to make healthier food choices. Known as SPOT THE BLOCK, the campaign uses online and customized public education on-air spots featuring characters from popular programs like Foster�s Home for Imaginary Friends to promote portion control and a healthy eating lifestyle. This first of its kind partnership between Cartoon Network and the FDA kicks off on Feb. 14.

SPOT THE BLOCK will feature two public education on-air spots produced by Cartoon Network and showcase favorite characters from the network�s original programming lineup. The first on-air spot, �SPOT THE BLOCK, YO!� includes a funky, soulful song, ala School House Rock!, performed by characters from the award-winning original series, Foster�s Home for Imaginary Friends, The Grim Adventures of Billy and Mandy, Camp Lazlo, and My Gym Partner�s a Monkey. The fun song and dance number demonstrates where to look for (�spot�) the Nutrition Facts label (the �block�) and the useful information it contains to help kids and tweens make healthy food choices. Creative components for the second public education on-air spot unveiled later in the year will be available at a later date.

SPOT THE BLOCK will also feature a custom micro site. The online destination will offer kids the opportunity to engage with the FDA�s key messaging and offer tools to enable them to better understand the Nutrition Facts label on their favorite foods.

�We�re extremely honored that the FDA has selected Cartoon Network as their media partner for communicating these important nutrition messages directly to kids and tweens,� said Mark Lazarus, president of Turner Entertainment Group. �The SPOT THE BLOCK campaign fits in with our overall commitment to kids and Cartoon Network�s GET ANIMATED program, which helps to teach and inspire kids to get healthy, active and involved; and our beloved characters are the perfect ones to deliver such a message.�

"Spot the Block is strategically created for tweens (ages 9 -13) who are asserting their independence in ways such as buying and preparing their own food,� explained Janice Hamilton, President of JMH Education, the agency that created the program on behalf of the FDA. "It's the ideal age for engaging kids via the media they most interact with - the Internet and TV."

Launched in February 2005, Cartoon Network�s GET ANIMATED provides on-air, online, print and off-channel programs to teach children the value of a healthy lifestyle that includes regular exercise, good eating and helping others. Featuring the network�s roster of popular cartoon characters, GET ANIMATED currently includes multiple animated PSAs, a mobile tour, community programs and its 2006 Rescuing Recess initiative. For more information, please visit www.GetAnimated.com.

Cartoon Network (CartoonNetwork.com), currently seen in more than 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.�s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the television industry.





  [february 2007]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[10/30/14 - 02:50 PM]
"The Meredith Vieira Show" Renewed for Second Season on NBC Owned Television Stations
"'The Meredith Vieira Show' has the full commitment and support of NBCUniversal and we could not be happier to bring it back for a second season," said Ed Swindler.

[10/30/14 - 02:17 PM]
52 Million Viewers Tune-In to World Series Game 7
FOX Sports spins the numbers for Wednesday, October 29.

[10/30/14 - 12:53 PM]
"Who Wants to Be a Millionaire" Shakes Things Up This November with an Exciting Lineup of Theme Weeks
"Millionaire: Whiz Kids," "Celebrity Week," "Millionaire: Daytime Talk Show Week" and "Millionaire: Guinness World Records(R) Edition" are all on tap.

[10/30/14 - 11:35 AM]
GSN's "Idiotest" Settles the Ongoing Election Night Debate as Democrats and Republicans Battle It Out to Determine Who Is Smarter
The themed episode airs Tuesday, November 4 at 9:00/8:00c on the cable channel.

[10/30/14 - 11:20 AM]
"The Tonight Show" Defeats Letterman, Kimmel in All Key Ratings Categories for Week of Oct. 20-24
NBC spins the late-night numbers for the week of October 20-24.

[10/30/14 - 11:18 AM]
"Hawaii Five-0" Celebrates 100 Episodes by Revealing Hidden Nods to the Original Series Placed Within the Show Over the Past Five Years
Said anniversary installment airs next Friday, November 7 at 9:00/8:00c on CBS.

[10/30/14 - 11:03 AM]
E! Entertainment Extends "The Soup" Host Joel Mchale Through 2016
Additionally, McHale's production company, Free Period Productions, will continue its production development deal, in which he will give the network first look rights to ideas for non-scripted series.

[10/30/14 - 11:01 AM]
Oprah Winfrey Surprises Iyanla Vanzant with Epic Home Makeover in OWN Special to Air Saturday, November 29
"Oprah Prime: Iyanla I'll Fix Your House" airs on Saturday, November 29 at 8:00/7:00c.

[10/30/14 - 11:00 AM]
FOX Sweeps Into November - All-New Episodes of Fan-Favorite Dramas, Comedies, Events and Unscripted Series
The network details its programming highlights for the next month (SPOILERS!).

[10/30/14 - 10:44 AM]
"Banksy Does New York," A User-Generated Chronicle of the Famed Street Artist's 31 Days in New York City, Debuts Nov. 17, Exclusively on HBO
Capturing this month of madness, the film incorporates user-generated content, from YouTube videos to Instagram photos, from New Yorkers and Banksy hunters alike.

[10/30/14 - 10:37 AM]
Ovation's Hit Original Series "Song by Song" Continues Tuesday, December 9 with the Premiere of "Song by Song: Lindsey Stirling"
The documentary music series will focus on the wildly successful, classically trained electronic violinist, dancer and composer, who has become an internet phenomenon.

[10/30/14 - 10:00 AM]
Amy Adams, Ben Affleck, Benedict Cumberbatch, Robert Downey, Jr., Jonah Hill, Keira Knightley and Kristen Stewart to Appear on the "Hollywood Film Awards(R)" Nov. 14 Live on CBS
They join previously announced guests Gerard Butler, Robert Duvall, Michael Keaton, Julianne Moore, Jack O'Connell, Chris Pratt, Channing Tatum, Reese Witherspoon and Shailene Woodley.

[10/30/14 - 09:52 AM]
National Geographic Channel Will Go Under the Covers on the Science of Sleep in Television Event "Sleepless in America" Premiering Sunday, Nov. 30, at 8 PM ET/PT
The film spotlights our nation's sleep-loss epidemic, revealing the serious consequences of not sleeping enough and explaining how we became a society that fails to prioritize sleep.

[10/30/14 - 09:40 AM]
"The Eric Andre Show" Returns for a Third Season on Thursday, November 6th at 12:15 a.m. (ET/PT) on Adult Swim
Eric and his apathetic co-host Hannibal Buress are here to subject A-list stars to a hellish and inescapable nightmare talk show experience.

[10/30/14 - 09:16 AM]
NBC Posts Record-Setting Soccer Weekend with Most-Watched Premier League & MLS Matches
NBC spins the numbers for the weekend of October 25-26.