or


[02/12/07 - 10:14 AM]
Cartoon Network and the Fda Encourage Kids to Spot the Block
The pair are teaming for a public education campaign this February that encourages kids and tweens to use the Nutrition Facts information on the food label to make healthier food choices.

[via press release from Cartoon Network]

Cartoon Network and the FDA Encourage Kids to SPOT THE BLOCK

A First of Its Kind Co-Branded Nutrition Awareness Campaign to Kick off Feb. 14

Cartoon Network and the Food and Drug Administration (FDA) are unrolling a public education campaign this February that encourages kids and tweens to use the Nutrition Facts information on the food label to make healthier food choices. Known as SPOT THE BLOCK, the campaign uses online and customized public education on-air spots featuring characters from popular programs like Foster�s Home for Imaginary Friends to promote portion control and a healthy eating lifestyle. This first of its kind partnership between Cartoon Network and the FDA kicks off on Feb. 14.

SPOT THE BLOCK will feature two public education on-air spots produced by Cartoon Network and showcase favorite characters from the network�s original programming lineup. The first on-air spot, �SPOT THE BLOCK, YO!� includes a funky, soulful song, ala School House Rock!, performed by characters from the award-winning original series, Foster�s Home for Imaginary Friends, The Grim Adventures of Billy and Mandy, Camp Lazlo, and My Gym Partner�s a Monkey. The fun song and dance number demonstrates where to look for (�spot�) the Nutrition Facts label (the �block�) and the useful information it contains to help kids and tweens make healthy food choices. Creative components for the second public education on-air spot unveiled later in the year will be available at a later date.

SPOT THE BLOCK will also feature a custom micro site. The online destination will offer kids the opportunity to engage with the FDA�s key messaging and offer tools to enable them to better understand the Nutrition Facts label on their favorite foods.

�We�re extremely honored that the FDA has selected Cartoon Network as their media partner for communicating these important nutrition messages directly to kids and tweens,� said Mark Lazarus, president of Turner Entertainment Group. �The SPOT THE BLOCK campaign fits in with our overall commitment to kids and Cartoon Network�s GET ANIMATED program, which helps to teach and inspire kids to get healthy, active and involved; and our beloved characters are the perfect ones to deliver such a message.�

"Spot the Block is strategically created for tweens (ages 9 -13) who are asserting their independence in ways such as buying and preparing their own food,� explained Janice Hamilton, President of JMH Education, the agency that created the program on behalf of the FDA. "It's the ideal age for engaging kids via the media they most interact with - the Internet and TV."

Launched in February 2005, Cartoon Network�s GET ANIMATED provides on-air, online, print and off-channel programs to teach children the value of a healthy lifestyle that includes regular exercise, good eating and helping others. Featuring the network�s roster of popular cartoon characters, GET ANIMATED currently includes multiple animated PSAs, a mobile tour, community programs and its 2006 Rescuing Recess initiative. For more information, please visit www.GetAnimated.com.

Cartoon Network (CartoonNetwork.com), currently seen in more than 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.�s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the television industry.





  [february 2007]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/31/14 - 02:37 PM]
Join the Paladins from ABC's "The Quest," As They Live Tweet During the Series Premiere, Thursday, July 31
Join the 12 would be heroes as they live tweet during the East Coast Broadcast of tonight's premiere episode airing 8:00-9:00 p.m., ET/PT.

[07/31/14 - 01:51 PM]
Showtime(R) Premieres Ray Donovan Webisodes "Behind the Fix" Starring Steven Bauer and Katherine Moennig
Fans will get an inside look on how Ray's (Liev Schreiber) team pulls off their "fixes," woven directly from the plotlines on screen.

[07/31/14 - 01:13 PM]
College Football: ESPN's Game and Studio Roster Includes More Than 100 On-Air Commentators
The lineup is highlighted by announcers with familiar and new assignments, the addition of former coaches Mack Brown and Butch Davis, and nationally recognized former SEC players and renowned sportscasters on SEC Network.

[07/31/14 - 12:20 PM]
Here Comes the Bride: A Duggar Wedding Unveiled in an All-New Season of "19 Kids & Counting"
The series returns with all-new episodes beginning Tuesday, September 2 at 9:00/8:00c.

[07/31/14 - 11:51 AM]
"Sharknado 2: The Second One" Devours the World - Record-Setting 3.9 Million Total Viewers and 1.6 Million Adults 18-49 for Syfy Original Movie
Syfy spins the numbers for Wednesday, July 30.

[07/31/14 - 11:40 AM]
Hallmark Movies & Mysteries Announces the Start of Production on "The Christmas Shepherd" Starring Teri Polo and Martin Cummins
The film is part of Hallmark Movies & Mysteries' Most Wonderful Movies of Christmas, featuring traditional and classic Christmas films suitable for family audiences.

[07/31/14 - 11:15 AM]
Bravo Media Acquires "The Real Housewives of Melbourne" Premiering Sunday 8/3 at 12PM ET/PT with Back-to-Back Episodes
The 12-episode series follows the lavish lives of six successful Melbourne socialites as they live life on their own terms and enjoy the pampered and cultured lifestyle that the "world's most liveable city" has to offer.

[07/31/14 - 11:11 AM]
FOX Sports Tees Up Faxon & Fay for 2015 USGA Championships Coverage Team
Eight-time PGA TOUR winner Brad Faxon and former USGA executive director David Fay will serve as analysts alongside host Joe Buck, analyst Greg Norman and reporter/host Holly Sonders.

[07/31/14 - 10:56 AM]
"Tonight Show" Tops "Kimmel" and "Late Show" Combined for the Late-Night Ratings Week of July 21-25 in 18-49, Hitting a Five-Week High
NBC spins the late-night numbers for the week of July 21-25.

[07/31/14 - 10:13 AM]
Video: "BoJack Horseman" - New Trailer
The Netflix series - due on Friday, August 22 - features the voices of Will Arnett, Amy Sedaris, Alison Brie, Aaron Paul, Paul F. Tompkins and Patton Oswalt.

[07/31/14 - 10:00 AM]
E! Celebrates "Chelsea Lately" Throughout August with a Star Studded Run Up to the Live Finale on August 26th
As this groundbreaking show ends, E!'s "Queen of Late Night" will welcome some of the biggest names in Hollywood throughout the month of August, as well as some of Chelsea's fabulous friends.

[07/31/14 - 09:56 AM]
BBC America Announces Special Programming and Nationwide Theatrical Events to Launch "Doctor Who's" First Season Starring Peter Capaldi
Chris Hardwick will host "Doctor Who: Live Pre-Show" at 7:30pm ET and "Doctor Who: After Who Live" at 11:00pm ET following the premiere of "Intruders" on August 23.

[07/31/14 - 09:21 AM]
Animal Planet's "Too Cute! Pint Sized" Delivers Double the Cute in Half the Time, Beginning August 16, at 8 PM ET/PT
Each episode focuses on two litters of the world's most delightful darlings, and with pint-sized episodes, the best moments of the first eight weeks of life are packed into one extra-cuddly half hour.

[07/31/14 - 09:10 AM]
Brady Quinn Joins FOX Sports for College Football & NFL Coverage
In the booth, Quinn pairs with two veteran play-by-play announcers, teaming with Tim Brando for college games and Dick Stockton when on NFL assignment.

[07/31/14 - 09:01 AM]
Cornell Bhangra Wins "Today's Got Talent" Contest, Joins the Top 48 Acts on NBC's "America's Got Talent"
The act will join the quarter-final rounds on "AGT" and perform live Tuesday, August 12 for the chance to win the $1 million prize.