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[02/12/07 - 10:00 PM]
Hallmark Original Movie Pumps Organ Donor Awareness February 14 Is National Donor Day
The network will announce other consumer campaigns leading up to the premiere of "A Stranger's Heart" on Saturday, May 5.

[via press release from The Hallmark Channel]

HALLMARK ORIGINAL MOVIE PUMPS ORGAN DONOR AWARENESS FEBRUARY 14 IS NATIONAL DONOR DAY

�A STRANGER�S HEART,� A HALLMARK ORIGINAL MOVIE, PREMIERES MAY 5

Story Of A Cynical Woman Who Gets a Second Chance at Life; Samantha Mathis, Peter Dobson, Kevin Kilner and Mary Matilyn Mouser Star In The Inspiring Story About Living in the Moment

Hallmark Channel � America�s supplier of high-quality, family programming - announced today the network plans to use its original movie, �A Stranger�s Heart,� to pump national organ donor awareness. The network is beginning by calling attention to February 14, which is designated �National Donor Day� by the U.S. Health & Human Services Department. Health & Human Services, which oversees access to the U.S. government�s information on organ and tissue donation and transplantation at www.organdonor.gov, proclaims February 14 �National Donor Day� in an effort to focus on five fundamentals of life-saving organ donation: Organ, tissues, marrow, platelets and blood.

In the first phase of the Hallmark Channel awareness campaign, the network will send thousands of Lotto Scratchers with organ donor registry cards in a package tagged �Life�s a gamble�Be a winner!� The campaign is aimed at substantially increasing available organs for transplantation through consumer messages of �Most people can donate,� �You can never be too old!� and �Don�t rule yourself out!� The network will announce other consumer campaigns leading up to the premiere of �A Stranger�s Heart,� Saturday, May 5 (9/8c).

More than 90,000 patients currently await a life-saving organ transplant. An average of 19 people die each day because not enough organs are available to meet the need. Procedures vary from state to state, but online registration is available in many states. Demand for transplants among minority populations is disproportionately high and traditional minority representation among donor pools needs to be strengthened. Hallmark Channel sees its campaigns as an opportunity to reach out to minority communities.

Hallmark Channel has announced organ donor awareness as one of two pro-social network initiatives for 2007 (Alzheimer�s Disease is the other).

�A Stranger�s Heart� is the story of Callie, a workaholic magazine writer who must undergo an operation to replace her failing heart. While waiting in the hospital for the operation, she meets other people who are awaiting transplants. Even though their optimism does not mirror Callie�s, the eclectic group takes her under their wing. When her procedure is successful, Callie becomes a new woman, literally. Although she tries to reclaim her old life, and resume the hectic pace she had become accustomed to, Callie finds that her work no longer consumes her the way it once did. Her eyes have been opened to new possibilities for her life. Now, instead, she finds herself strangely drawn to a young girl, who happens to be the heart donor�s orphaned daughter. She also finds romance � for the first time in her life � with a fellow heart transplant patient. Samantha Mathis, Kevin Kilner, Peter Dobson and Mary Matilyn Mouser star in �A Stranger�s Heart.�

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of over 75 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation�s leading network in providing family-friendly programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.

-- HALLMARK CHANNEL --





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· STRANGER'S HEART, A (HALLMARK)





[02/26/21 - 11:14 PM]
Development Update: Friday, February 26
Updates include: Austin Butler, Callum Turner to lead Apple's "Masters of the Air"; Wagner Moura tapped for "Shining Girls," also at Apple; and Mark Ivanir boards new season of Netflix's "Babylon Berlin."

[02/26/21 - 03:47 PM]
Video: "Who Killed Sara?" - Official Teaser - Netflix
After 18 years in prison, Álex takes his revenge on the Lazcano family, who framed him for the murder of his sister Sara to save their reputation.

[02/26/21 - 01:41 PM]
Discovery Channel Celebrates the Life of "Alaskan Bush People's" Billy Brown in All-New Special, "The Legacy of Billy Brown" Airing Sunday, February 28 at 8PM ET/PT
Through never-before seen footage and interviews, Billy speaks to the bush legacy he was driven to establish, fueled by faith and his deep adoration for his family.

[02/26/21 - 01:30 PM]
Nickelodeon Sets Out for Adventure in "The Barbarian and the Troll," All-New Live-Action Puppet Comedy Series Premiering Friday, April 2, at 7:30 P.M. (ET/PT)
The series - previously "Brendar the Barbarian" - follows Evan, a bridge troll in search of adventure, and Brendar, a fierce female warrior on a quest to defeat the evil demon who has imprisoned her brother.

[02/26/21 - 01:01 PM]
Terminator Universe Is Expanding at Netflix in an All-New Anime Series
The series is produced in partnership with Production I.G who Netflix has a Production Line Deal with since 2018.

[02/26/21 - 12:48 PM]
Hallmark Channel's "When Calls the Heart" Becomes #1 Most-Watched Scripted Series of 2021
Hallmark Channel spins the numbers for Sunday, February 21.

[02/26/21 - 12:45 PM]
Video: First Look at "Home Economics" - Premieres Wednesday, April 7 on ABC
Starring and executive produced by Topher Grace, "Home Economics" takes a look at the heartwarming yet super uncomfortable and sometimes frustrating relationship between three adult siblings.

[02/26/21 - 12:28 PM]
Production on Season 4 of "Cobra Kai" Is Officially Underway
Vanessa Rubio and Peyton List will be returning as series regulars alongside some new faces, Dallas Dupree Young and Oona O'Brien.

[02/26/21 - 12:02 PM]
Seth Meyers Renews Deal with NBC to Host "Late Night with Seth Meyers" Through 2025
In addition, Sethmaker Shoemeyers Productions - Meyers and Mike Shoemaker's production company - has an overall deal with Universal Studio Group through 2025.

[02/26/21 - 11:31 AM]
FOX Entertainment Launches All-New Digital Docu-Series "Making History in Hollywood"
The show takes a more intimate, personal approach with FOX stars at the forefront, hearing from them on what specific moments, people and milestones from Black Hollywood history impacted their lives and careers.

[02/26/21 - 11:01 AM]
Video: "Nailed It: Double Trouble!" - Official Trailer - Netflix
From best buds to brothers and sisters: When two clueless cake "artists" team up, the baking is two times as bad.

[02/26/21 - 10:59 AM]
HBO and Public Square Films in Production on Documentary Examining the Race for the COVID-19 Vaccine
The feature length, untitled documentary will debut next year on HBO and will be available to stream on HBO Max.

[02/26/21 - 10:11 AM]
Video: "Pacific Rim: The Black" - Official Trailer #2 - Netflix
In a world where Australia has been overrun by Kaiju, danger in the form of scary monsters lurk in every corner.

[02/26/21 - 09:47 AM]
discovery+ Follows Acclaimed Nature Photographer Ian Shive on a Daring Journey Through One of the World's Most Remote Places
In this all-new nature special, Shive will take viewers along an awe-inspiring journey to the Aleutian Islands to document its incredible natural wonders and wildlife in "The Last Unknown" streaming Thursday, March 18 on discovery+.

[02/26/21 - 09:04 AM]
"Motherland: Fort Salem" - Second Season of the Witch Drama Premieres Summer 2021
In the anticipated second season, Raelle, Tally and Abigail confront higher stakes, dangerous magic and a new threat from an ancient group of witch-hunters, the Camarilla.