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[02/14/07 - 02:06 PM] NBC's Hit Game Show 'Identity' Returns to the Schedule Fridays Beginning March 16 The series will return on Friday, March 16 at 9:00/8:00c before moving to its regular time slot at 8:00/7:00c the following week on March 23. |
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[via press release from NBC] |
NBC'S HIT GAME SHOW 'IDENTITY' RETURNS TO THE SCHEDULE FRIDAYS BEGINNING MARCH 16
NBC'S HIT GAME SHOW 'IDENTITY' RETURNS TO THE SCHEDULE FRIDAYS BEGINNING MARCH 16
BURBANK � February 14, 2007 � NBC's popular game show "Identity" � hosted for one week before Christmas by Emmy Award-winning comedian-magician Penn Jillette ("Penn & Teller") � will return to the schedule on Friday, March 16 (9-10 p.m. ET) before moving to its regular time slot (Fridays at 8 p.m.) the following week on March 23.
The hour-long "Identity" first premiered as a one-week event launched from December 18-22, 2006 (in much the same fashion as the successful "Deal or No Deal" was introduced in the previous December). The December 18 premiere episode debuted with a 4.4 rating, 11 share in adults 18-49 and 12.3 million total viewers. The premiere tied "Deal or No Deal" lead-in as the week's #1 entertainment telecast in adult 18-49. "Identity" finished #1 in its time period with four of five telecasts that week (including a tie).
The exhilarating "Identity" is the ultimate game of "who's who," where keen perception and instincts can lead to a top prize of $500,000. In each new game, one contestant faces 12 strangers and a list of 12 traits to identify them. The contestant picks a trait -- ranging anywhere from a profession to a shoe size -- and tries to match it with one of the 12 strangers.
The amount of money the contestant accumulates increases with each correctly identified stranger. If all 12 are matched up correctly, the player is rewarded with the grand prize of $500,000. "Identity" also offers viewers at home the chance to play the watch-and-win "Identity Challenge" for a chance at $10,000.
"Identity" is a production of Reveille. Ben Silverman and H.T. Owens ("Nashville Star," "Date My Mom") serve as executive producers along with Andrew Golder ("Win Ben Stein's Money," "Solitary") and Tim Puntillo ("Friend or Foe," "Fight for Fame"). Mark Koops and Chris Grant of Reveille serve as co-executive producers.
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[07/18/25 - 09:09 AM] "Bobby's Triple Threat" Is Back With Brand-New Addition to Bobby Flay's Hand-Picked Trio of Culinary Titans The 10-episode season premieres Tuesday, September 2 at 8pm ET/PT on Food Network and streaming the next day on HBO Max.
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[07/18/25 - 08:06 AM] Jaw-Dropping Custom Builds and Outrageous Family Antics Collide in "Truck Dynasty" Premiering Tuesday, August 12 at 9PM ET/PT on Discovery Channel Florida's Apocalypse Manufacturing owner Joe Ghattas is a self-made boss in the custom truck industry, known for his bold designs and loyal following that includes hardcore enthusiasts, world-famous rappers, sports superstars, and elite supermodels.
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[07/18/25 - 08:01 AM] Hallmark Channel Adds Hit Series "Gilmore Girls" to Its Lineup Beginning August 25 Just in time for the fall, the Gilmore family and the beloved residents of Stars Hollow will add twice the warmth and joy to Hallmark Channel's widely adored slate of heartfelt programming.
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[07/18/25 - 07:36 AM] Peacock Exclusively Streams Wes Anderson's "The Phoenician Scheme" Beginning July 25 From Oscar-nominated writer and director Wes Anderson, the film stars Benicio del Toro, Mia Threapleton and Michael Cera.
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[07/18/25 - 07:01 AM] Video: Canelo Álvarez vs. Terence Crawford - Official Teaser Trailer - Netflix Two of boxing's most dominant forces, Saul "Canelo" Álvarez and Terence Crawford will face off in a once in a lifetime fight for the unified Super Middleweight championship on Saturday, September 13 at Allegiant Stadium in Las Vegas, Nevada.
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[07/17/25 - 10:01 PM] Video: "Final Draft" - Official Trailer - Netflix Twenty-five athletes, most retired, compete to win 30M yen to launch their second career. Can they overcome tough physical and psychological challenges?
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[07/17/25 - 07:04 PM] Video: Preview - Summer Nights 2025 - Coming in August Tune in for all-new movie premieres this August on Hallmark Channel Saturday nights at 8/7c!
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[07/17/25 - 04:15 PM] "The Late Show with Stephen Colbert" to End After 2025-26 Broadcast Season Colbert announced the news during tonight's taping at the Ed Sullivan Theater.
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[07/17/25 - 02:17 PM] Thrilling True Crime Docu-Series, "True Crime Story: Smugshot," Returns to SundanceTV Thursday, August 14 Created and executive produced by award-winning documentary filmmakers Amy Bandlien Storkel and Bryan Storkel, the six-episode series spotlights entitled individuals involved in elaborate criminal behavior.
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[07/17/25 - 01:31 PM] Netflix: What We Watched the First Half of 2025 This report, which captures ~99% of all viewing in the first half of 2025, shows that people watched a lot of Netflix - over 95B hours - spanning a wide range of genres and languages.
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[07/17/25 - 01:16 PM] Freida Pinto to Star in Netflix's "Unaccustomed Earth" Inspired by the internationally beloved Jhumpa Lahiri short story collection of the same name, "Unaccustomed Earth" is an epic, soapy, and culturally vibrant drama about a tight-knit Indian American community navigating love, desire, and belonging.
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[07/17/25 - 01:06 PM] Samuel L. Jackson to Headline His First TV Series As Paramount+ Greenlights "NOLA King," The First Spinoff of the Hit Series "Tulsa King" Jackson's character, Russell Lee Washington Jr., will be introduced in the upcoming, highly anticipated third season of "Tulsa King," slated to premiere in September.
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[07/17/25 - 12:53 PM] New Series "The Mother Flip" Premieres Saturday, August 16 at 12pm ET/PT on A&E's HomeMadeNation Best friends and savvy flippers Kristy Etheredge and Rebecca Franchione, along with contractor Roy Salinas, transform the worst homes in Texas' Hill Country into big profits.
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[07/17/25 - 12:11 PM] AMC Networks' August Highlights Include "Nautilus," "Irish Blood," "Kidnapped," "The Furry Detectives" and More! The month also features new seasons of Sundance TV's "True Crime Story: Smugshot," and We TV's fan-favorite series "Life After Lockup."
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[07/17/25 - 11:35 AM] ESPN "Sunday Night Baseball Presented by Capital One" Schedule Update: Division Leaders Collide as Detroit Tigers Visit Philadelphia Phillies on August 3 This marks the third "Sunday Night Baseball" appearance of the 2025 regular season for the Tigers and the fourth appearance for the Phillies.
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