SPIKE TV Joins Forces With GameTrailers.com on 'Game Head' The Ultimate TV Show for Gamers
SPIKE TV And GameTrailers.com Collaboration Marks The First MTVN
Entertainment Group Multi-Platform Integration With Linear And Online
GameTrailers.com's Amanda MacKay And Daniel Kayser Link Up With 'Game Head'
Host Geoff Keighley
NEW YORK, Feb. 21 -- SPIKE TV and GameTrailers.com, both
divisions of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), announced
today that they have teamed up and enhanced "Game Head," the most watched
video game television show. This new partnership brings together the
leading online video destination for gamers and one of the leading
entertainment brands dedicated to men, for the first-ever multi-platform
integration among MTVN Entertainment Group online and linear properties.
On Friday, February 23, SPIKE TV will unveil the new "Game Head,"
featuring "On Location" and "GameTrailers Download" segments produced by
the premiere /video site for gamers, GameTrailers.com. Each week "Game
Head" host Geoff Keighley travels to different industry hot zones giving
viewers his expert look into what's happening with news, reviews and
previews. Joining Keighley on the latest version of "Game Head" will be
GameTrailers.com hosts Amanda MacKay and Daniel Kayser.
MacKay will provide "Game Head" viewers with a VIP pass to red carpet
events and industry happenings during the newly created and fast-paced
segment "On Location." Kayser's in-studio segment "GameTrailers Download"
will highlight the latest and greatest from GameTrailers.com.
"We are thrilled to partner with GameTrailers.com," said Kevin Kay, GM,
SPIKE TV. "This new collaboration is the first step in demonstrating the
synergy within the MTVN Entertainment Group by driving viewers and users to
both brands. We are combining forces among two leading video content
suppliers, SPIKE in the TV landscape and GameTrailers as a leading digital
"Our collaboration with SPIKE TV is a natural extension of what we do
online everyday," said Jon Slusser, CEO, Executive Producer, GameTrailers.
"'Game Head' and GT share the same vision of providing informative, no-
nonsense gaming coverage that resonates with gamers and we are thrilled to
bring GameTrailers' editorial voice and digital experience to SPIKE TV's
SPIKE TV is available in more than 91.6 million homes and is a division
of MTV Networks. A unit of VIACOM (NYSE: VIA, VIA.B), MTV Networks is one
of the world's leading creators of programming and content across all media
GameTrailers (GT) is the premier video site for gamers. Leading the
digital revolution, GT delivers timely, high-definition broadband video
content that includes high-quality original editorial, a deep library of
publisher-produced game trailers, a massive collection of user-generated
content and premium third party gaming content. Serving over two million
videos each day, GT has a robust community where gamers can customize their
personal profile pages, upload user movies, write daily blogs, rate their
favorite games, share their opinions on forums and participate in the GT
Marketplace user rewards program. GT has offices in Los Angeles, San
Francisco and New York.
SOURCE SPIKE TV