[02/22/07 - 11:41 AM]
American Idol Performing Art Summer Camp Launches
The show's producers are set to launch the first performing arts summer camp for kids between the ages of 12-15 based on the nation's most watched television show and #1 talent search.

[via press release from FremantleMedia]

American Idol Performing Art Summer Camp Launches

FremantleMedia and 19 Entertainment Launch Idol Camp, the First Ever American Idol Performing Arts Summer Camp

LOS ANGELES, Feb. 22 -- FremantleMedia, co-producer and licensor of American Idol, in conjunction with show creator, 19 Entertainment, today announced the inception of Idol Camp, the first performing arts summer camp for kids between the ages of 12-15 based on the nation's most watched television show and #1 talent search. Born out of the desire to foster passion and creativity in young teens, Idol Camp will be a fun-filled and non-competitive training ground for America's future stars.

"Utilizing the power of the American Idol phenomenon, we can provide a truly one-of-a-kind experience," said Mark Brittain, Head of Commercial, American Idol, 19 Entertainment. In fact, the Idol Camp experience will include master classes from surprise celebrity guest performing artists, favorite former American Idol contestants and other top industry professionals. Daily instruction will also be provided in a variety of classes from singing, dancing and acting to song writing and audition techniques as well as traditional camp activities such as swimming and field sports.

Idol Camp is located on a picturesque campus in Northfield, Massachusetts and acceptance into the camp is based on limited enrollment and applicants demonstrating enthusiasm, dedication, a desire to perform and a passion for the arts. In addition, FremantleMedia and 19 Entertainment will reward a certain percentage of students with fully paid scholarships based on financial need in an effort to reach a wide range of the country's most eager performers.

"We want to honor a diverse cross-section of educational backgrounds and opportunities and provide a valuable experience to kids displaying a passionate motivation to learn and grow within themselves through the performing arts," said Keith Hindle, Executive Vice President, FremantleMedia Licensing Worldwide, North America. "As in American Idol, the goal for our kids is to soar beyond their expectations; however, because Idol Camp is not a competition, every kid goes home a winner."

Starting today, anyone interested in learning more about Idol Camp including sample class schedules and how to apply on-line for the 2007 summer sessions can visit the official American Idol website at http://www.americanidol.com/idolcamp.

Limited enrollment into Idol Camp is not audition-based and DOES NOT GUARANTEE entrance into the American Idol television series competition, nor will it provide inside information or any other advantage in the American Idol audition process.

SOURCE FremantleMedia Licensing Worldwide, Americas; 19

  [february 2007]  


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