or


[02/22/07 - 11:52 AM]
The CW Re-Teams with Mediavest for New Installment of the "Cwh" Content Wrap
This new content wrap features the latest installment of the branded entertainment and popular culture mini-magazine, CWH, entitiled "C What's Hot," "C What's Happening," and "C What's Hip."

[via press release from The CW]

THE CW RE-TEAMS WITH MEDIAVEST FOR NEW INSTALLMENT OF THE "CWH" CONTENT WRAP

New Wrap Sponsored by Procter & Gamble's Herbal Essences To Air During "America's Next Top Model" Premiere on February 28

February 21, 2007 (Burbank, California) ?? The CW Network and MediaVest once again partner for a brand new content wrap, which will air during the eighth cycle premiere of "America's Next Top Model," on Wednesday, Feb 28 (8:00-10:00 p.m. ET).

This new content wrap features the latest installment of the branded entertainment and popular culture mini-magazine, CWH, entitiled "C What's Hot," "C What's Happening," and "C What's Hip." The latest CWH spotlight, sponsored by Procter & Gamble's Herbal Essences, provides viewers with fashion advice and hair styling tips to prepare them for the coming beach season. This marks the fifth content wrap to be completed and aired by The CW, and the fourth to be produced through the network's partnership with MediaVest.

Mediavest was the initial partner for The CW's first content wrap, which aired on the night of The CW's launch (Sept. 20, 2006) during the seventh cycle premiere of "America's Next Top Model" and was also sponsored by Procter & Gamble's Herbal Essences. The results of this groundbreaking concept cumulatively delivered 100% retention of "Top Model's" women 18-34 audience throughout the night.

Of the four content wraps that The CW has aired, each was specifically designed and done in conjunction with four different brands to target four different demos on four different nights of the network's schedule. Each wrap produced the same desired result, 100% audience retention or better out of the program they were scheduled around.

In addition to the on-air component, the CWH franchise, a MediaVest exclusive franchise, maintains a comprehensive online presence on The CW website (http://www.cwtv.com/), including a CWH blog and newsletter, which is regularly updated with news and features about fashion trends, beauty tips and entertainment news.

About The CW:

The new CW Network, which is owned jointly by CBS Corp. and Time Warner, Inc., consists of a six-night, 13-hour primetime lineup including Monday through Friday nights from 8:00-10:00 PM (ET/PT); Sundays from 7:00-10:00 PM (ET/PT); Sunday from 5:00-7:00 PM (ET/PT) outside of prime time as well as a Monday-Friday afternoon block from 3:00-5:00 PM (ET/PT) and a five-hour Saturday morning animation block. Altogether, the network programs 30 hours a week over seven days. For more information, visit www.cwtv.com.

About MediaVest:

MediaVest, a division of the Starcom MediaVest Group (SMG), a subsidiary of Paris-based Publicis Groupe, is one of the leading, full-service media specialist companies offering brand-building results and business solutions. Heralded as one of the first media companies to consistently deliver Innovation that Works and industry-first initiatives and products, MediaVest's long-standing client partnerships include some of the world's leading marketers including The Coca-Cola Company, Kraft, Masterfoods, Mattel and P&G. For more information, please visit http://www.mediavestww.com/.





  [february 2007]  
S
M
T
W
T
F
S
    


· AMERICA'S NEXT TOP MODEL (VH1)





[08/15/18 - 01:46 PM]
"North Woods Law" Returns to Animal Planet for An All-New Season from New Hampshire Sunday August 19 at 9PM
From heart-stopping animal encounters to harrowing pursuits of dangerous offenders, the only thing the Conservation Officers of New Hampshire Fish and Game can expect, is the unexpected.

[08/15/18 - 01:40 PM]
Premiere of Disney Channel's Original Movie "Freaky Friday" Is the #1 TV Telecast of the Summer in Kids 6-11 and Tweens 9-14
Disney Channel further spins the numbers for Friday, August 10.

[08/15/18 - 12:01 PM]
CBC and Netflix Renew Northwood Entertainment's Acclaimed "Anne with an E" for a Third Season
The new season is expected to begin production this winter for launch on CBC and Netflix later in 2019.

[08/15/18 - 10:30 AM]
"Craig of the Creek" Sails to Season Two
Beginning Monday, August 20, new episodes from the current season will premiere weekdays at 4 p.m. (ET/PT) on Cartoon Network.

[08/15/18 - 09:37 AM]
HGTV's "Love It or List It" Delivers Its Best Live Plus Same Day Ratings Since 2014
HGTV further spins the numbers for Monday, August 13.

[08/15/18 - 09:30 AM]
Judd Lormand Upped to Series Regular on "SEAL Team," on CBS
Lormand portrays Lieutenant Commander Eric Blackburn, the SEAL Team troop commander who coordinates operations whenever Bravo team is on mission.

[08/15/18 - 09:05 AM]
CMT Revs Up Programming Slate with Series Greenlight for "Racing Wives" and Season Two Renewal of "Music City" Debuting Early 2019
"Racing Wives" follows the never-before-seen private lives of captivating women who are married to world famous race car drivers.

[08/15/18 - 09:02 AM]
Video: "Follow This" - From BuzzFeed and Netflix - Official Trailer
The new 15-minute documentary series, premiering August 23, covers tech, culture, politics, and social media.

[08/15/18 - 09:01 AM]
Amazon Prime Video Announces September 21 as Global Premiere Date for Anticipated Animated Kids Series "Pete the Cat"
Based on the best-selling children's books, "Pete the Cat" is a fun, musically driven series about exploring your world and trying new things, while being smart, accepting, and optimistic.

[08/15/18 - 08:47 AM]
Melanie Laurent and Payman Maadi Join Michael Bay's "6 Underground"
The film, produced by Skydance and Netflix, will start filming later this month and will be released worldwide on Netflix in 2019.

[08/15/18 - 08:11 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Rises in Latest NBC Victory
The Peacock's summer mainstay eclipses the night in all categories.

[08/15/18 - 08:03 AM]
Bravo Media's Uptown Girls Dish Downtown Attitude in "The Real Housewives of New York City" Three-Part Reunion Kicking Off Wednesday, August 22 at 8PM ET/PT
Host Andy Cohen returns to the infamous couch with housewives Bethenny Frankel, Carole Radziwill, Dorinda Medley, Ramona Singer, Sonja Morgan, and Tinsley Mortimer to reflect on a tumultuous season in which friendships were tested and new adventures set sail.

[08/15/18 - 07:12 AM]
"Wild District," The Anticipated Series Starring Juan Pablo Raba, Premieres October 19th on Netflix
The 10-episode series follows Jhon Jeiver (Juan Pablo Raba), a lethal guerrilla fighter who escapes the jungle after the signing of the Colombian Peace Agreements.

[08/15/18 - 07:11 AM]
WE tv Renews Hit Series "Bridezillas"
The new season is set to premiere in 2019, with 10 hour-long episodes.

[08/15/18 - 06:32 AM]
Video: See the New Trailer for "The Angel," Netflix's Spy Thriller from Director Ariel Vromen
Marwan Kenzari, Toby Kebbell, Hannah Ware, Waleed Farouq Zuaiter, Maisa Abd Elhadi, Sasson Gabay, Miki Leon, Ori Pfeffer and Slimane Daz star in the film.