or


[02/22/07 - 11:52 AM]
The CW Re-Teams with Mediavest for New Installment of the "Cwh" Content Wrap
This new content wrap features the latest installment of the branded entertainment and popular culture mini-magazine, CWH, entitiled "C What's Hot," "C What's Happening," and "C What's Hip."

[via press release from The CW]

THE CW RE-TEAMS WITH MEDIAVEST FOR NEW INSTALLMENT OF THE "CWH" CONTENT WRAP

New Wrap Sponsored by Procter & Gamble's Herbal Essences To Air During "America's Next Top Model" Premiere on February 28

February 21, 2007 (Burbank, California) ?? The CW Network and MediaVest once again partner for a brand new content wrap, which will air during the eighth cycle premiere of "America's Next Top Model," on Wednesday, Feb 28 (8:00-10:00 p.m. ET).

This new content wrap features the latest installment of the branded entertainment and popular culture mini-magazine, CWH, entitiled "C What's Hot," "C What's Happening," and "C What's Hip." The latest CWH spotlight, sponsored by Procter & Gamble's Herbal Essences, provides viewers with fashion advice and hair styling tips to prepare them for the coming beach season. This marks the fifth content wrap to be completed and aired by The CW, and the fourth to be produced through the network's partnership with MediaVest.

Mediavest was the initial partner for The CW's first content wrap, which aired on the night of The CW's launch (Sept. 20, 2006) during the seventh cycle premiere of "America's Next Top Model" and was also sponsored by Procter & Gamble's Herbal Essences. The results of this groundbreaking concept cumulatively delivered 100% retention of "Top Model's" women 18-34 audience throughout the night.

Of the four content wraps that The CW has aired, each was specifically designed and done in conjunction with four different brands to target four different demos on four different nights of the network's schedule. Each wrap produced the same desired result, 100% audience retention or better out of the program they were scheduled around.

In addition to the on-air component, the CWH franchise, a MediaVest exclusive franchise, maintains a comprehensive online presence on The CW website (http://www.cwtv.com/), including a CWH blog and newsletter, which is regularly updated with news and features about fashion trends, beauty tips and entertainment news.

About The CW:

The new CW Network, which is owned jointly by CBS Corp. and Time Warner, Inc., consists of a six-night, 13-hour primetime lineup including Monday through Friday nights from 8:00-10:00 PM (ET/PT); Sundays from 7:00-10:00 PM (ET/PT); Sunday from 5:00-7:00 PM (ET/PT) outside of prime time as well as a Monday-Friday afternoon block from 3:00-5:00 PM (ET/PT) and a five-hour Saturday morning animation block. Altogether, the network programs 30 hours a week over seven days. For more information, visit www.cwtv.com.

About MediaVest:

MediaVest, a division of the Starcom MediaVest Group (SMG), a subsidiary of Paris-based Publicis Groupe, is one of the leading, full-service media specialist companies offering brand-building results and business solutions. Heralded as one of the first media companies to consistently deliver Innovation that Works and industry-first initiatives and products, MediaVest's long-standing client partnerships include some of the world's leading marketers including The Coca-Cola Company, Kraft, Masterfoods, Mattel and P&G. For more information, please visit http://www.mediavestww.com/.





  [february 2007]  
S
M
T
W
T
F
S
    


· AMERICA'S NEXT TOP MODEL (VH1)





[12/08/16 - 05:43 PM]
Discovery to Pay Tribute to Space Pioneer John Glenn - Special Broadcast Airing Sunday
Look for an encore presentation of "When We Left Earth: The NASA Missions" this Sunday, December 11 at 9 AM ET/PT.

[12/08/16 - 04:36 PM]
President Barack Obama to Appear on "The Daily Show with Trevor Noah" on Monday, December 12 at 11:00 p.m. ET/PT
President Obama's first appearance on "The Daily Show with Trevor Noah" will be simulcast across Comedy Central, MTV and BET.

[12/08/16 - 02:32 PM]
Merry Mythmas from Science Channel
Science Channel will marathon every episode ever of "MythBusters" beginning Friday, December 23.

[12/08/16 - 02:09 PM]
Make Your January Must-Watch List with Lifetime's Movies and Series
Newly announced season premieres include "Little Women: Atlanta" on Wednesday, January 4 and "Bring It!" on Wednesday, January 13.

[12/08/16 - 01:46 PM]
"Late Night with Seth Meyers New Years Eve Special" Goes Primetime on Saturday, Dec. 31 with A-List Lineup
Jennifer Lawrence, Arnold Schwarzenegger, Leslie Jones and Kelly Clarkson will all appear in the 10:00/9:00c telecast.

[12/08/16 - 12:15 PM]
NBC's New Comedies Earn Key Timeslots with Strong Support While Powerful Sunday Lineup Launches March 5 as #1 Network Sets Midseason Slate
The Peacock locks in dates for newcomers "Powerless," "Trial & Error," "Great News" and "The Blacklist: Redemption," among others.

[12/08/16 - 12:03 PM]
"Caraoke Showdown" Hosted by Craig Robinson Premieres January 12 on Spike TV
"Caraoke Showdown" takes groups of passengers on a musical journey to win money by competing in a variety of karaoke-style challenges.

[12/08/16 - 12:03 PM]
"The Defiant Ones," Four-Part Documentary Event Telling the True Story of Music Legends Dr. Dre and Jimmy Iovine, to Debut on HBO Next Year
Director Allen Hughes has made an unquestionably bold film about the unlikely but ultimately unbreakable bond of trust and friendship between two street-smart men from different worlds who have shaped many of the most exciting and extreme moments in recent pop culture.

[12/08/16 - 11:55 AM]
Tuesday's "The Late Show with Stephen Colbert" Tops Late Night with Its Largest Tuesday Audience Since Oct. 2015
CBS spins the late-night numbers for Tuesday, December 6.

[12/08/16 - 11:12 AM]
MTV Announces 22 Singles Looking for Love on MTV's Hit Matchmaking Series "Are You The One?"
"Are You The One?" returns for a new season of perfect matches and passionate possibilities on Wednesday, January 11 at 9:00/8:00c.

[12/08/16 - 10:32 AM]
Amazon Studios to Debut Original Kids Special "Bookaboo's Barkin' New Year's Eve" on December 30
Season one of "Bookaboo" is currently available to stream and enjoy.

[12/08/16 - 10:07 AM]
"Criminal Minds" Tops "Empire" in Viewers for the First Time
CBS spins the numbers for Wednesday, December 7.

[12/08/16 - 10:04 AM]
Comedy Central's(R) Newest Animated Series "Jeff & Some Aliens" Premieres on Wednesday, January 11 at 10:30 P.M. ET/PT
The network's latest animated series will follow the premiere of the seventh and final season of "Workaholics."

[12/08/16 - 10:03 AM]
Bravo Media Presents the Original Hip Hop Empire in "First Family of Hip Hop" All New Series Premieres Sunday, January 15 at 9PM ET/PT
The Robinsons rose to fame in the 1970's when they first put rap on the map with the famed Sugarhill Records, becoming a cultural phenomenon and changing the face of music forever.

[12/08/16 - 10:01 AM]
Investigation Discovery Hosts Day-Long Love Letter to Fans with Exclusive Sneak Peeks of Five New True-Crime Series on New Year's Day
Settle in on January 1st for ID's inaugural "Premiere New Year" programming marathon, a day-long love letter to loyal viewers featuring sneak peek premieres of five of ID's most anticipated series of 2017.