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[02/22/07 - 11:52 AM]
The CW Re-Teams with Mediavest for New Installment of the "Cwh" Content Wrap
This new content wrap features the latest installment of the branded entertainment and popular culture mini-magazine, CWH, entitiled "C What's Hot," "C What's Happening," and "C What's Hip."

[via press release from The CW]

THE CW RE-TEAMS WITH MEDIAVEST FOR NEW INSTALLMENT OF THE "CWH" CONTENT WRAP

New Wrap Sponsored by Procter & Gamble's Herbal Essences To Air During "America's Next Top Model" Premiere on February 28

February 21, 2007 (Burbank, California) ?? The CW Network and MediaVest once again partner for a brand new content wrap, which will air during the eighth cycle premiere of "America's Next Top Model," on Wednesday, Feb 28 (8:00-10:00 p.m. ET).

This new content wrap features the latest installment of the branded entertainment and popular culture mini-magazine, CWH, entitiled "C What's Hot," "C What's Happening," and "C What's Hip." The latest CWH spotlight, sponsored by Procter & Gamble's Herbal Essences, provides viewers with fashion advice and hair styling tips to prepare them for the coming beach season. This marks the fifth content wrap to be completed and aired by The CW, and the fourth to be produced through the network's partnership with MediaVest.

Mediavest was the initial partner for The CW's first content wrap, which aired on the night of The CW's launch (Sept. 20, 2006) during the seventh cycle premiere of "America's Next Top Model" and was also sponsored by Procter & Gamble's Herbal Essences. The results of this groundbreaking concept cumulatively delivered 100% retention of "Top Model's" women 18-34 audience throughout the night.

Of the four content wraps that The CW has aired, each was specifically designed and done in conjunction with four different brands to target four different demos on four different nights of the network's schedule. Each wrap produced the same desired result, 100% audience retention or better out of the program they were scheduled around.

In addition to the on-air component, the CWH franchise, a MediaVest exclusive franchise, maintains a comprehensive online presence on The CW website (http://www.cwtv.com/), including a CWH blog and newsletter, which is regularly updated with news and features about fashion trends, beauty tips and entertainment news.

About The CW:

The new CW Network, which is owned jointly by CBS Corp. and Time Warner, Inc., consists of a six-night, 13-hour primetime lineup including Monday through Friday nights from 8:00-10:00 PM (ET/PT); Sundays from 7:00-10:00 PM (ET/PT); Sunday from 5:00-7:00 PM (ET/PT) outside of prime time as well as a Monday-Friday afternoon block from 3:00-5:00 PM (ET/PT) and a five-hour Saturday morning animation block. Altogether, the network programs 30 hours a week over seven days. For more information, visit www.cwtv.com.

About MediaVest:

MediaVest, a division of the Starcom MediaVest Group (SMG), a subsidiary of Paris-based Publicis Groupe, is one of the leading, full-service media specialist companies offering brand-building results and business solutions. Heralded as one of the first media companies to consistently deliver Innovation that Works and industry-first initiatives and products, MediaVest's long-standing client partnerships include some of the world's leading marketers including The Coca-Cola Company, Kraft, Masterfoods, Mattel and P&G. For more information, please visit http://www.mediavestww.com/.





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· AMERICA'S NEXT TOP MODEL (VH1)





[07/11/25 - 12:45 PM]
ABC Concludes September to May Season with Top Five Shows Among Adults 18-49 Including "High Potential," "Abbott Elementary," "The Rookie," "Shifting Gears" and "9-1-1"
Continuing to lead among broadcast series, ABC's "High Potential" stood as the No. 1 new drama among Total Viewers (16.41 million) and No. 1 new show among Adults 18-49 (3.85 rating).

[07/11/25 - 11:28 AM]
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[07/11/25 - 10:01 AM]
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[07/11/25 - 10:01 AM]
CBS Unveils Fall Primetime Premiere Dates for the 2025-2026 Season
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[07/11/25 - 10:00 AM]
The "Outlander" Universe Expands in Hall H, as Starz Returns to San Diego Comic-Con
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[07/11/25 - 10:00 AM]
Adult Swim Returns to San Diego Comic-Con with "Pirate Purrrty on the Green," Must-See Panel Events, and Exclusive First Looks and Giveaways
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[07/11/25 - 09:01 AM]
HBO Max to Host Fan Experiences for Upcoming Seasons of "Peacemaker" and "It: Welcome to Derry" in San Diego
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[07/11/25 - 08:01 AM]
Video: "Billy Joel: And So It Goes" - Official Trailer - HBO Max
There's always a message in the music.

[07/11/25 - 06:00 AM]
"Love Island (UK)" 10th Anniversary Special Date Announcement
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[07/11/25 - 02:01 AM]
Netflix Will Release "Death Inc." Seasons 1, 2 and 3
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[07/11/25 - 12:01 AM]
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[07/10/25 - 07:01 PM]
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[07/10/25 - 07:01 PM]
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He wants out for good. But the past comes with strings.

[07/10/25 - 05:03 PM]
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[07/10/25 - 12:01 PM]
"Virgin River" Is Returning for Season 8
"On behalf of myself and the whole 'Virgin River' family, we're eternally grateful to Netflix and to the fans for allowing us to continue on this journey with these beloved characters," said showrunner Patrick Sean Smith.