or


[02/22/07 - 11:52 AM]
The CW Re-Teams with Mediavest for New Installment of the "Cwh" Content Wrap
This new content wrap features the latest installment of the branded entertainment and popular culture mini-magazine, CWH, entitiled "C What's Hot," "C What's Happening," and "C What's Hip."

[via press release from The CW]

THE CW RE-TEAMS WITH MEDIAVEST FOR NEW INSTALLMENT OF THE "CWH" CONTENT WRAP

New Wrap Sponsored by Procter & Gamble's Herbal Essences To Air During "America's Next Top Model" Premiere on February 28

February 21, 2007 (Burbank, California) ?? The CW Network and MediaVest once again partner for a brand new content wrap, which will air during the eighth cycle premiere of "America's Next Top Model," on Wednesday, Feb 28 (8:00-10:00 p.m. ET).

This new content wrap features the latest installment of the branded entertainment and popular culture mini-magazine, CWH, entitiled "C What's Hot," "C What's Happening," and "C What's Hip." The latest CWH spotlight, sponsored by Procter & Gamble's Herbal Essences, provides viewers with fashion advice and hair styling tips to prepare them for the coming beach season. This marks the fifth content wrap to be completed and aired by The CW, and the fourth to be produced through the network's partnership with MediaVest.

Mediavest was the initial partner for The CW's first content wrap, which aired on the night of The CW's launch (Sept. 20, 2006) during the seventh cycle premiere of "America's Next Top Model" and was also sponsored by Procter & Gamble's Herbal Essences. The results of this groundbreaking concept cumulatively delivered 100% retention of "Top Model's" women 18-34 audience throughout the night.

Of the four content wraps that The CW has aired, each was specifically designed and done in conjunction with four different brands to target four different demos on four different nights of the network's schedule. Each wrap produced the same desired result, 100% audience retention or better out of the program they were scheduled around.

In addition to the on-air component, the CWH franchise, a MediaVest exclusive franchise, maintains a comprehensive online presence on The CW website (http://www.cwtv.com/), including a CWH blog and newsletter, which is regularly updated with news and features about fashion trends, beauty tips and entertainment news.

About The CW:

The new CW Network, which is owned jointly by CBS Corp. and Time Warner, Inc., consists of a six-night, 13-hour primetime lineup including Monday through Friday nights from 8:00-10:00 PM (ET/PT); Sundays from 7:00-10:00 PM (ET/PT); Sunday from 5:00-7:00 PM (ET/PT) outside of prime time as well as a Monday-Friday afternoon block from 3:00-5:00 PM (ET/PT) and a five-hour Saturday morning animation block. Altogether, the network programs 30 hours a week over seven days. For more information, visit www.cwtv.com.

About MediaVest:

MediaVest, a division of the Starcom MediaVest Group (SMG), a subsidiary of Paris-based Publicis Groupe, is one of the leading, full-service media specialist companies offering brand-building results and business solutions. Heralded as one of the first media companies to consistently deliver Innovation that Works and industry-first initiatives and products, MediaVest's long-standing client partnerships include some of the world's leading marketers including The Coca-Cola Company, Kraft, Masterfoods, Mattel and P&G. For more information, please visit http://www.mediavestww.com/.





  [february 2007]  
S
M
T
W
T
F
S
    


· AMERICA'S NEXT TOP MODEL (VH1)





[05/23/18 - 12:14 PM]
ESPN and ESPN+ to Become Exclusive Media Home of UFC in the U.S.
Starting in January 2019, ESPN+ and ESPN become the exclusive digital and linear distributors in the United States for UFC, showcasing 42 live events, 30 of which will feature a full card of 12 UFC bouts.

[05/23/18 - 12:08 PM]
Commit to Real Love Every Tuesday Night on Lifetime with New Seasons of "Married at First Sight" and "Seven Year Switch"
Joining the schedule on Wednesday nights is the new docuseries "Seatbelt Psychic," following renowned psychic medium Thomas John as he brings his gift of communicating with the dead to the masses, one car ride at a time.

[05/23/18 - 12:00 PM]
Idris Elba Set to Star, Direct and Produce a Modern Retelling of "The Hunchback of Notre Dame" for Netflix
The feature film will be a sonic and musical experience for which Elba will also produce the music.

[05/23/18 - 12:00 PM]
The Bold, Brilliant and Badass Babes Are Back in the Two-Hour Premiere of "The Bold Type," on Tuesday, June 12
Additionally, the first episode will be available one week early to Hulu subscribers, beginning Tuesday, June 5.

[05/23/18 - 11:38 AM]
Emmy(R) Award-Winning "Good Morning America" Expands to Three Hours
After seven seasons, 1454 episodes, multiple Emmy nominations and two Emmy Awards, "The Chew" will cease production at the end of this season but will continue to air as planned until September with all-new episodes airing in June.

[05/23/18 - 11:04 AM]
Spidey Returns in a One-Hour "Marvel's Spider-Man" Season Two Premiere, Monday, June 18, on Disney XD
Following the premiere weekend, new episodes will debut every Monday through August.

[05/23/18 - 11:01 AM]
Nickelodeon to Develop Norman Lear Animated Project, "Man of the House"
The project follows 11-year-old José as he helps his mother Maria watch over his two younger siblings, Maria Juliana (Maju) and Diego, while trying to form a hip-hop group with his quirky classmate and neighbor, Wilbur, that lives downstairs.

[05/23/18 - 11:00 AM]
Video: Official Trailer Revealed for Season Two of TNT's "Claws"
As previously announced, the series returns Sunday, June 10 at 9:00/8:00c.

[05/23/18 - 11:00 AM]
"The 2019 Miss America Competition" to Air Sunday, Sept. 9, on The ABC Television Network
This year's show will highlight women from all walks of life who are advancing the message of female empowerment through their efforts in the areas of scholarship, talent and social impact.

[05/23/18 - 10:55 AM]
Food Network Celebrates Wedding Season with a Night Full of Top-Tier Cakes on Monday, June 25th
Highlights include the all-new competition series, "Wedding Cake Championship," hosted by Tara Lipinski and Johnny Weir.

[05/23/18 - 10:36 AM]
Viceland Announces Nine Summer Series
New programs premiering on the network include: "Hollywood Love Story," a dive into the world of the wannabe Insta-famous presided over by one of the pioneers of 'famous-for-being-yourself' culture: Paris Hilton.

[05/23/18 - 10:06 AM]
Robert Simonds' STX Uglydolls Franchise Gets Animated as New Kids Series for Hulu
The agreement includes a 26-episode series order of "Uglydolls" to be developed and produced as an animated kids series for Hulu, as well as the exclusive SVOD rights to the upcoming animated feature film following its theatrical run.

[05/23/18 - 10:02 AM]
Video: CBS All Access Reveals Official Trailer and Additional Key Art for "Strange Angel"
Based on George Pendle's book of the same name, the series is inspired by the real life story of Jack Parsons and explores the dramatic intersection between genius and madness, science and science fiction.

[05/23/18 - 09:45 AM]
"Shark Week" Brings Shark N' Awe for the 30th Anniversary Premiering Sunday, July 22 on Discovery
Highlights include "Shark Tank Meets Shark Week," featuring Barbara Corcoran, Mark Cuban, Daymond John, and Kevin O'Leary.

[05/23/18 - 09:15 AM]
Kim Cattrall Joins CBS All Access' Upcoming Psychological Thriller, "Tell Me a Story"
Earlier this month, it was announced that Billy Magnussen will star in the series as Nick, a young high school teacher who is handsome, seductive, and quite possibly a wolf in sheep's clothing.