or


[03/01/07 - 01:10 PM]
Two Incredible Forces Come Together as Spider-Man Meets NBC's 'Heroes' for a Night of Event Programming
NBC will air an exclusive one-minute clip from the film during the March 5 episode of "Heroes," then premiere seven and a half minutes from the film online, exclusively on NBC.com, for 24 hours.

[via press release from NBC]

TWO INCREDIBLE FORCES COME TOGETHER AS SPIDER-MAN MEETS NBC'S 'HEROES' FOR A NIGHT OF EVENT PROGRAMMING

Exclusive Seven and a Half-Minute Scene from Spider-Man� 3 Debuts Online at NBC.com Following Cliffhanger Episode of "Heroes"

Spider-Man� 3 Scene to be NBC.com's First HD Stream

CULVER CITY and BURBANK, Calif., March 1, 2007 � As Peter Parker's Aunt May once said, there's a hero in all of us. That will be true as Monday, March 5, becomes a night of heroes � Columbia Pictures, in anticipation of the release of Spider-Man� 3 on May 4, will air an exclusive one-minute clip from the film during the broadcast of a cliffhanger episode of NBC's top-rated new show "Heroes," then premiere seven and a half minutes from the film online, exclusively on NBC.com, for 24 hours.

As "Heroes" moves towards the exciting conclusion of its second story arc of its first season, viewers of the show and Spider-Man fans will get a look at Spider-Man� 3 with a brand-new 60-second clip from the movie that contains a cliffhanger of its own. Then, immediately following the broadcast, Web-crawling viewers and moviegoers can go online to catch the premiere of a revealing seven and a half-minute film sequence that will have viewers on the edge of their seats as it is streamed in high definition at NBC.com.

"'Heroes' and Spider-Man both share a common theme: everyday people and how they deal with finding themselves in extraordinary circumstances," said Valerie Van Galder, President of Domestic Marketing for the Columbia TriStar Motion Picture Group. "Because of that, this is a great programming marriage � it makes for a night of event television and a rare opportunity to see a scene from one of the summer's most highly anticipated movies. We couldn't be more excited to unveil seven and a half minutes of the movie to help whet the appetites of Spider-Man fans everywhere."

"We're so pleased to be teaming up with Columbia Pictures to present our audience with such an exciting event," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment and New Media. "This partnership not only gives our users an exclusive sneak-peek at Spider-Man� 3 � a film they will undoubtedly want to see � but also increases the richness of their experience by allowing them to stream it in HD, a first for NBC.com."

The one-minute Spider-Man� 3 clip will drive viewers to NBC.com to see the exclusive seven and a half-minute scene from the movie, which is NBC.com's first-ever HD-streamed presentation, on any platform. The event will be promoted with ads in USA Today, Los Angeles Times, New York Times, and TV Guide, as well as online and on the radio. It will also be heavily promoted on NBC.

Columbia Pictures' Spider-Man� 3 reunites the cast and filmmakers from the first two blockbuster adventures for a web of vengeance, love, and forgiveness that will transport worldwide audiences to thrilling new heights on May 4, 2007.

In Spider-Man� 3, based on the legendary Marvel Comics series, Peter Parker has finally managed to strike a balance between his devotion to M.J. and his duties as a superhero. But there is a storm brewing on the horizon. When his suit suddenly changes, turning jet-black and enhancing his powers, it transforms Peter as well. Under the influence of the suit, Peter's pride and overconfidence take hold and he begins to neglect the ones he cares about the most. As two of the most-feared villains yet, Sandman and Venom, gather unparalleled power and a thirst for retribution, Spider-Man's greatest battle is the one within himself � he will need to rediscover who he is and what makes him the hero people love.

Columbia Pictures Presents A Marvel Studios/Laura Ziskin Production Spider-Man� 3 starring Tobey Maguire, Kirsten Dunst, James Franco, Thomas Haden Church, Topher Grace, Bryce Dallas Howard, James Cromwell, Rosemary Harris, and J.K. Simmons. The film is directed by Sam Raimi. The screenplay is by two-time Oscar� winner Alvin Sargent and the screen story by Sam Raimi & Ivan Raimi and based on the Marvel Comic Book by Stan Lee and Steve Ditko. The producers are Laura Ziskin, Avi Arad, and Grant Curtis. The executive producers are Stan Lee, Kevin Feige, and Joseph M. Caracciolo.

About Columbia Pictures

Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.

About NBC Entertainment and NBC.com

NBC Entertainment develops and schedules programming for the network's primetime, late-night, and daytime schedules. NBC's quality programs and balanced lineup have earned the network critical acclaim, ratings success, particularly among young, upscale viewers, and numerous awards, including more Emmy Awards than any network in television history.

NBC.com is the most visited broadcast television site and the online home for the most affluent and educated broadcast television audience including unique offerings, such as interactive content, text and video blogs, and more.





  [march 2007]  
S
M
T
W
T
F
S
    


· HEROES (NBC)









[04/16/14 - 09:02 AM]
FX Orders Third Season of "The Americans"
Six episodes remain in the current season, including tonight's broadcast.

[04/16/14 - 08:52 AM]
NBC Is Currently #1 Tuesday Night in Adults 18-49, Led by the #1 Show of the Night, "The Voice"
NBC spins the numbers for Tuesday, April 15.

[04/16/14 - 08:34 AM]
Pivot Taps Embassy Row to Produce New Season of Nightly Topical Series "TakePart Live," Premiering May 12th at a New Time, 10:00 PM ET/9:00 PM CT
Offering viewers a forum to discuss the issues of the moment, "TakePart Live" explores topics from the day's headlines.

[04/16/14 - 08:33 AM]
Participant Media's Pivot Increases Commitment to Originals with Four New Shows, Eleven Series in Development, New Scripted Drama, Franchise Award Show, Over 300 Hours of Original Programming in 2014
Highlights include "Fortitude," a dark drama series, with psychological and thriller elements, that follows the residents of an Arctic town unlike any other place on Earth.

[04/16/14 - 08:32 AM]
ABC's "Marvel's Agents of S.H.I.E.L.D." Is Up and Virtually Ties "NCIS: Los Angeles" for #1 in Adults 18-49 at 9pm
ABC spins the numbers for Tuesday, April 15.

[04/16/14 - 08:28 AM]
Tuesday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
The Peacock series is up from last week among adults 18-49, as are "About a Boy" and "Growing Up Fisher."

[04/16/14 - 08:16 AM]
Cartoon Network Viewers Charmed by "Clarence"
Cartoon Network spins the numbers for Monday, April 14.

[04/16/14 - 08:04 AM]
NBCUniversal Presents Unprecedented Coverage of Premier League's "Championship Sunday" on May 11
All 10 matches will be presented live simultaneously on 10 different NBCUniversal television networks on Sunday, May 11 at 10 a.m. ET.

[04/16/14 - 07:50 AM]
NeNe Leakes Plays Cupid with Patti Stanger on Bravo's "The Millionaire Matchmaker" Season Finale Airing Sunday, April 20 at 10PM ET/PT
Plus: look for the special "Patti Uncensored: Three Dates Gone Wrong" on Tuesday, April 22 at 10:30/9:30c.

[04/16/14 - 07:26 AM]
April Showers Bring More Jaw-Dropping Hours of True Crime to Investigation Discovery
New series include "The Perfect Murder" (Sunday, April 20), "Cell Block Psychic" (Monday, April 21) and "Bad Teachers" (Tuesday, April 22).

[04/16/14 - 06:31 AM]
Ovation Unveils "The Royals" Six-Part Documentary Series Beginning April 26
"The Royals" takes viewers behind palace gates for an up-close and personal look at how the Royal Family has endured and flourished over the decades.

[04/16/14 - 06:30 AM]
It's Television History in the Making When "The View" Unites All 11 Co-Hosts, Live, May 15 on ABC
The following day, after more than five decades of entertaining and informing generations of Americans, Walters says goodbye to daily television, commemorating her final co-host appearance on "The View" that morning.

[04/16/14 - 06:02 AM]
NASCAR Talladega Qualifying to Air on FOX - New Competitive "Knockout" Qualifying Sessions a Must See for Race Fans
The new qualifying system allows for all cars to qualify collectively for up to 25 minutes, with the top 24 based on fastest laps advancing for a subsequent 10-minute session.

[04/15/14 - 09:00 PM]
"The Voice" Narrows Field to Top 12 Artists as Competition Heats Up
Each of the celebrity musician coaches - Adam Levine, Blake Shelton, Shakira and Usher - will have three artists on their respective teams.

[04/15/14 - 03:06 PM]
NHL Regular Season Sets Viewership Records Across NBC & NBCSN
NBC spins the numbers for its NHL coverage to date this season.