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[03/01/07 - 01:10 PM]
Two Incredible Forces Come Together as Spider-Man Meets NBC's 'Heroes' for a Night of Event Programming
NBC will air an exclusive one-minute clip from the film during the March 5 episode of "Heroes," then premiere seven and a half minutes from the film online, exclusively on NBC.com, for 24 hours.

[via press release from NBC]

TWO INCREDIBLE FORCES COME TOGETHER AS SPIDER-MAN MEETS NBC'S 'HEROES' FOR A NIGHT OF EVENT PROGRAMMING

Exclusive Seven and a Half-Minute Scene from Spider-Man� 3 Debuts Online at NBC.com Following Cliffhanger Episode of "Heroes"

Spider-Man� 3 Scene to be NBC.com's First HD Stream

CULVER CITY and BURBANK, Calif., March 1, 2007 � As Peter Parker's Aunt May once said, there's a hero in all of us. That will be true as Monday, March 5, becomes a night of heroes � Columbia Pictures, in anticipation of the release of Spider-Man� 3 on May 4, will air an exclusive one-minute clip from the film during the broadcast of a cliffhanger episode of NBC's top-rated new show "Heroes," then premiere seven and a half minutes from the film online, exclusively on NBC.com, for 24 hours.

As "Heroes" moves towards the exciting conclusion of its second story arc of its first season, viewers of the show and Spider-Man fans will get a look at Spider-Man� 3 with a brand-new 60-second clip from the movie that contains a cliffhanger of its own. Then, immediately following the broadcast, Web-crawling viewers and moviegoers can go online to catch the premiere of a revealing seven and a half-minute film sequence that will have viewers on the edge of their seats as it is streamed in high definition at NBC.com.

"'Heroes' and Spider-Man both share a common theme: everyday people and how they deal with finding themselves in extraordinary circumstances," said Valerie Van Galder, President of Domestic Marketing for the Columbia TriStar Motion Picture Group. "Because of that, this is a great programming marriage � it makes for a night of event television and a rare opportunity to see a scene from one of the summer's most highly anticipated movies. We couldn't be more excited to unveil seven and a half minutes of the movie to help whet the appetites of Spider-Man fans everywhere."

"We're so pleased to be teaming up with Columbia Pictures to present our audience with such an exciting event," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment and New Media. "This partnership not only gives our users an exclusive sneak-peek at Spider-Man� 3 � a film they will undoubtedly want to see � but also increases the richness of their experience by allowing them to stream it in HD, a first for NBC.com."

The one-minute Spider-Man� 3 clip will drive viewers to NBC.com to see the exclusive seven and a half-minute scene from the movie, which is NBC.com's first-ever HD-streamed presentation, on any platform. The event will be promoted with ads in USA Today, Los Angeles Times, New York Times, and TV Guide, as well as online and on the radio. It will also be heavily promoted on NBC.

Columbia Pictures' Spider-Man� 3 reunites the cast and filmmakers from the first two blockbuster adventures for a web of vengeance, love, and forgiveness that will transport worldwide audiences to thrilling new heights on May 4, 2007.

In Spider-Man� 3, based on the legendary Marvel Comics series, Peter Parker has finally managed to strike a balance between his devotion to M.J. and his duties as a superhero. But there is a storm brewing on the horizon. When his suit suddenly changes, turning jet-black and enhancing his powers, it transforms Peter as well. Under the influence of the suit, Peter's pride and overconfidence take hold and he begins to neglect the ones he cares about the most. As two of the most-feared villains yet, Sandman and Venom, gather unparalleled power and a thirst for retribution, Spider-Man's greatest battle is the one within himself � he will need to rediscover who he is and what makes him the hero people love.

Columbia Pictures Presents A Marvel Studios/Laura Ziskin Production Spider-Man� 3 starring Tobey Maguire, Kirsten Dunst, James Franco, Thomas Haden Church, Topher Grace, Bryce Dallas Howard, James Cromwell, Rosemary Harris, and J.K. Simmons. The film is directed by Sam Raimi. The screenplay is by two-time Oscar� winner Alvin Sargent and the screen story by Sam Raimi & Ivan Raimi and based on the Marvel Comic Book by Stan Lee and Steve Ditko. The producers are Laura Ziskin, Avi Arad, and Grant Curtis. The executive producers are Stan Lee, Kevin Feige, and Joseph M. Caracciolo.

About Columbia Pictures

Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.

About NBC Entertainment and NBC.com

NBC Entertainment develops and schedules programming for the network's primetime, late-night, and daytime schedules. NBC's quality programs and balanced lineup have earned the network critical acclaim, ratings success, particularly among young, upscale viewers, and numerous awards, including more Emmy Awards than any network in television history.

NBC.com is the most visited broadcast television site and the online home for the most affluent and educated broadcast television audience including unique offerings, such as interactive content, text and video blogs, and more.





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[03/04/15 - 03:03 PM]
Nickelodeon Renews Two Live-Action Hits "Bella and the Bulldogs" and "The Thundermans"
Year-to-date, "Bella and the Bulldogs" is the number-one show on Nickelodeon with premieres averaging two million total viewers.

[03/04/15 - 01:43 PM]
Taryn Manning, Raymond Cruz, Samantha Droke, Katie Sarife, Pam Grier and Joe Morton Star in the Lifetime(R) Original Movie "Cleveland Abduction" Premiering April 25
The film explores the true story of Michelle Knight, a 21-year-old single mom whose life was irrevocably changed by a chance encounter with an unsuspected criminal.

[03/04/15 - 12:39 PM]
Adventure Junkies Take Off-the-Beaten Path and Brave Nature's Extreme Elements in Animal Planet's "100 Miles from Nowhere"
Beginning Sunday, April 5, weekend adventurer Matt Galland and his adrenaline-fueled best buddies Danny Bryson and Blake Josephson venture to some of the most untouched pockets of the planet where cameras - let alone people - rarely have gone.

[03/04/15 - 11:38 AM]
National Geographic Channel and Acclaimed Actor Kal Penn Explore the Hidden Ways Information, Data and Maps Provide Insight Into the World Around Us... And Our Daily Lives
"The Big Picture with Kal Penn" launches Monday, March 30 at 9:00/8:00c on the network.

[03/04/15 - 11:30 AM]
Starz Releases New, Darker Key Art for Continuation of "Outlander" Season One
The series returns with the remaining eight episodes from season one beginning on Saturday, April 4 at 9:00/8:00c.

[03/04/15 - 11:10 AM]
Eight New Episodes to Be Presented Over Four Days of "Tune in 4 What?!" Programming Event, March 26-29 on Disney Channel
Each episode in the "Tune In 4 What?!" event will be available to verified viewers on WATCH Disney Channel the morning of its premiere.

[03/04/15 - 10:15 AM]
TNT Extends "Cold Justice" with Additional Spring & Summer Episodes, Plus Two New Justice Served Specials Hosted by John Walsh
The show's winter finale is set for March 6, with the spring episodes slated to launch April 10.

[03/04/15 - 10:01 AM]
From Rainn Wilson's Production Company SoulPancake, "Impress Me" Set To Make Exclusive Television Premiere Wednesday, March 18 on Pop
The scripted comedy centers on celebrity impressionists Ross Marquand and Jim Meskimen who are trying to quit doing impressions and transition into serious, dramatic actors.

[03/04/15 - 09:18 AM]
Netflix and Leonardo DiCaprio to Partner on Upcoming Documentary Projects
Netflix and DiCaprio will work together to identify and develop potential fact-based projects, with a particular focus on environmental and conservation themes, including original documentaries and docu-series as well as acquired existing projects.

[03/04/15 - 09:04 AM]
ABC Entertainment and Marvel Television Launch "Marvel's Agents of S.H.I.E.L.D.: Double Agent" on MarvelsDoubleAgent.com, ABC.com and the WATCH ABC App
The five-part original web series follows the actions of a newly hired production assistant who is actually working as a double agent on behalf of an unknown enemy known only as The Mastermind.

[03/04/15 - 09:02 AM]
TV One to Premiere Original Film "Hear No Evil" Starring Jahnee Wallace, Jill Marie Jones, Richard T. Jones and Jackie Long
Russ Parr, from Up To Parr Productions, serves as the Director and Screenwriter.

[03/04/15 - 08:50 AM]
NBC Dominates the Night, "Voice" Delivers Its Second-Most-Watched Tuesday Ever
NBC spins the numbers for Tuesday, March 3.

[03/04/15 - 08:37 AM]
Tuesday's Broadcast Ratings: "The Voice," "Chicago Fire" Claim Top Spots
The latter gets a boost from a two-hour edition of the former.

[03/04/15 - 07:32 AM]
ESPNU Celebrates Its 10th Anniversary Today
ESPNU is ESPN's fifth network, preceded by ESPN, ESPN2, ESPN Classic, and ESPNEWS.

[03/04/15 - 07:31 AM]
ESPN, NHL & NHLPA Reach Agreement for 2016 World Cup
The World Cup will take place at Toronto's Air Canada Centre from September 17 - October 1, 2016 and will culminate with a best-of-three final.