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[03/06/07 - 02:46 PM]
MTV Teams with Lauren Conrad to Introduce First-Ever Virtual and Real-World Fashion Line, Taking Personal Expression to Entirely New Level
In addition, Lauren will develop a real-world fashion line that will be available in high-end boutiques, retail stores and online later this fall.

[via press release from MTV]

MTV Teams with Lauren Conrad to Introduce First-Ever Virtual and Real-World Fashion Line, Taking Personal Expression to Entirely New Level

Lauren Conrad Fashions to Appear in High-End Boutiques and Retail Stores Later This Year

Virtual Fashions Inspired by Lauren to Debut in 'Virtual Hills' Tonight, March 6th at 8 PM ET/5 PM PT, with Special Appearance by Lauren

NEW YORK, March 6 -- Her fashion has inspired a generation of young viewers with its California chic look of flirty dresses and trendy tops usually complemented with a signature headband. Now legions of young women can emulate Lauren Conrad's fresh style in the real world and online. MTV Networks and Lauren Conrad -- the star of MTV's popular series "The Hills" -- today announce the first-ever celebrity-inspired digital fashion line to be introduced in the Virtual Hills virtual world. In addition, Lauren will develop a real-world fashion line that will be available in high-end boutiques, retail stores and online later this fall.

The introduction of Lauren's physical and virtual world fashion lines takes the concept of personal expression to new heights for a generation of viewers who take their online persona as seriously as their real-world presence. Reflecting the casual yet smart aesthetic of her real-world attire, the virtual clothing line inspired by Lauren will make its debut in Virtual Hills tonight (http://www.virtualhills.mtv.com), March 6th at 8 p.m. ET / 5 p.m. PT, where fans will be able to buy clothes with in-world currency. As Lauren continues to design her real-world line, she will look for feedback from virtual world patrons to help tailor the styles that make their way to boutiques later this year, a benefit of her close relationship with fans in Virtual Hills.

"Our audience has always felt a connection to Lauren since she first appeared on 'Laguna Beach' and we've created innovative platforms online -- first with mtv.com and now with Virtual Hills -- for fans to connect with her," said Christina Norman, President of MTV. "Our viewers make little distinction between their online and real-world personas, and the introduction of Lauren's fashion line reflects their desire to embrace what they see on television and make it an integral part of all facets of their lives."

The move also reflects a new model of engagement that moves our audience back and forth from real-world to virtual-world consumers -- and back.

"I was so excited to hear MTV was launching Virtual Hills and felt this was a great opportunity for me to bring fashion to technology," said Conrad, who is a fashion major at the Fashion Institute of Design in Los Angeles and also works as an intern at a leading fashion magazine. "We've been working really hard to create sensible, yet trendy fashions that young girls can wear in their real life or virtual life and that project a true sense of self. I'm also excited to continue building relationships with my fans in Virtual Hills and then apply that feedback to my real-world designs."

The virtual fashions include casual-yet-sophisticated tops in an array of colors and accented with layered necklaces. Over time, real-world fashions will also subsequently be digitized for Virtual Hills.

Lauren will unveil her virtual line in MTV's Virtual Hills tonight in "LC," her brand new virtual boutique that she helped design. In addition, tonight also sees the launch of the Virtual Hills "Designer Showcase," which gives fans the ability to design their own clothes and marks the first time members of Virtual Hills can create their own content in-world. Lauren herself will judge the creations as part of her in-world Fashion Challenge; the winner gets a private virtual meeting with Lauren and a selection of Lauren's virtual clothes for free.

An extension of the popular television show "The Hills," Virtual Hills immerses fans of the show in all the glitz, glamour and fashion of the LA scene, and replicates large portions of Hollywood and popular venues featured in the show. Lauren makes frequent appearances in-world. She has been hosting bi-weekly events, offering style types to other young women who are also passionate about fashion and who want to interact directly with Lauren and live for themselves the Hollywood lifestyle they see on-air.

Virtual Hills is available for free download at http://www.vhills.mtv.com.

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 95 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

SOURCE MTV
http://www.mtv.com http://www.virtualhills.mtv.com http://www.vhills.mtv.com





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[07/29/15 - 02:18 PM]
Through the Eyes of the Spies: New Documentary Reveals a Unique Perspective on the Life of Fidel Castro
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[07/29/15 - 01:42 PM]
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The show will premiere on ABC Family on Wednesday, August 12 at 8:00/7:00c with two back-to-back episodes.

[07/29/15 - 01:17 PM]
Travel Channel's "36 Hours" Based on The New York Times' Popular Weekly Column Premieres Monday, August 17th at 8:00PM ET/PT
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[07/29/15 - 12:57 PM]
Discovery Channel's "Alaskan Bush People" Earns Season High and Ranks #1 on All of Television on Friday Night in Persons and Men
Discovery further spins the numbers for Friday, July 24.

[07/29/15 - 12:49 PM]
Grammy(R) and Academy Award(R)-Winning Sensation John Legend and His Get Lifted Production Company to Executive-Produce WGN America's Highly Anticipated Dramatic Thriller, "Underground"
Additionally, Get Lifted will oversee the score, soundtrack and all music aspects of the series.

[07/29/15 - 11:32 AM]
OWN: Oprah Winfrey Network Announces Fall Premieres
New seasons of "For Better or Worse," "Iyanla: Fix My Life," "Oprah: Where Are They Now?" and "If Loving You is Wrong" will kick things off in September.

[07/29/15 - 11:32 AM]
E! Announces New Series "Hollywood Teen Medium" (Working Title)
Following the life of 19-year old Tyler Henry, the series explores the world of this self-proclaimed clairvoyant medium as he balances his unique abilities with trying to be a regular teenager.

[07/29/15 - 11:01 AM]
Comedy Central's "The Daily Show" Executive Team to Remain with Late-Night Flagship Franchise
"Steve, Jen, Tim, Jill and Adam have been key architects of 'The Daily Show's' success, and we are excited that they will continue at the core of the creative team working with Trevor Noah as the show evolves," said Michele Ganeless.

[07/29/15 - 10:29 AM]
"The Men in Blazers Show" Season Premiere This Mon., Aug. 3 at 11 P.M. ET on NBCSN
The season premiere of the 30-minute show will feature NBC Sports Group's Premier League analysts Robbie Earle and Robbie Mustoe, hosts of The 2 Robbies "Football" Show on NBC Sports Radio, as they preview the 2015-16 season.

[07/29/15 - 10:08 AM]
Nat Geo WILD Highlights the Importance of Big Cat Awareness with Full Lineup of World Lion Day Programming, Aug. 10
The network's programming initiative also draws awareness to the National Geographic Society's Big Cats Initiative with public service announcements and on-air promotional attention, kicking off Wednesday, July 29.

[07/29/15 - 10:02 AM]
MTV Announces Season Two Pick-Up for "Scream" During Summer TCA Presentation
Plus: the network sets return dates for "Finding Carter" and "Ridiculousness."

[07/29/15 - 09:45 AM]
HBO Documentary Films Acquires U.S. Rights to Leah Wolchok's "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The feature-length documentary debuts Monday, Dec. 7 (9:00-11:00 p.m. ET/PT) exclusively on HBO, following a limited theatrical run (Nov. 20-Dec. 3).

[07/29/15 - 09:01 AM]
FX Networks Launches Emojis Based on Hit Original Series
"Archer," "It's Always Sunny In Philadelphia," "The Strain," "Man Seeking Woman" and "Sex&Drugs&Rock&Roll" are among the initial offerings.

[07/29/15 - 08:40 AM]
"Talent" and "Hollywood Game Night" Are the #1-2 Shows of the Night on the Big 4 in 18-49
NBC spins the numbers for Tuesday, July 28.

[07/29/15 - 08:40 AM]
NBC Confirms "Welcome to Sweden" Exit, "Hollywood Game Night" Repeats to Fill Slot
Plus: look for the "Mr. Robinson" one-hour premiere to rebroadcast Sunday, August 9 at 7:00/6:00c.