or


[03/12/07 - 09:53 AM]
MTV.com Sets Records for Traffic and Video Streams in January and February, Propelled by Music, On-Air Programming and News
MTV Mobile also reached new heights, delivering 1 million streams per month in December and January, a new milestone for the wireless channel.

[via press release from MTV]

mtv.com Sets Records for Traffic and Video Streams in January and February, Propelled by Music, On-Air Programming and News

MTV Mobile Also Reaches New Heights with 1 Million Streams Per Month

NEW YORK, March 12 -- MTV: Music Television today announced record traffic and video streams for mtv.com since the beginning of the year, as viewers flocked to the site to go deeper with the on-air programs they love, keep up with all the latest music news and catch their favorite artists, music videos and exclusive performances. MTV Mobile also reached new heights, delivering 1 million streams per month in December and January, a new milestone for the wireless channel.

For mtv.com, January and February were consecutive record-setting months on a number of levels -- the site delivered a record 84 million streams in January, only to shatter that number in February with 85.1 million streams. February also saw mtv.com deliver an average of 3 million streams daily, the first time the site has reached that threshold. The year-to-year comparisons are even more striking: January 2007 streams were up 258 percent over the previous January, while February streams were up 228 percent over the year prior.

Helping fuel the groundbreaking streams were a record number of unique visitors. In January, mtv.com attracted 24.2 million unique visitors, an all- time-high and a 56 percent increase over January 2006. In February, the number of daily unique visitors grew another 10 percent to 1.1 million a day, up from 1 million a day in January. March also is roaring in like a lion. mtv.com earned 7.1 million unique visitors for the week ending March 4, second only to the week ending Aug. 28, 2006, which featured exclusive behind-the-scenes and show content from the Video Music Awards.

"Viewers are constantly telling us they want to dig deeper into the content they see on-air, and they are obsessive about following our programming from one platform to the other -- and back," said Christina Norman, President of MTV. "When the TV show 'The Hills' inspires a community of fans to connect with their favorite cast members and devour exclusive content online and on the handset, the payoff for viewers is a more immersive experience all the way around."

Propelling mtv.com into record territory were: music videos from Justin Timberlake, Fergie, Gym Class Heroes and My Chemical Romance; music programming, including "Spankin' New Music Week" and the recent "MTV Unplugged: KoRn" performance; and original and online-only programming like MTV News' coverage of the Grammy Awards and creative after shows that expanded upon such popular series as "The Hills," "Two-A-Days," "My Super Sweet 16" and "Engaged and Underage." Additionally, the "Real World/Road Rules Challenge: The Duel" live reunion show in January was mtv.com's most successful live streaming event ever, and as second season of "The Hills" gained steam, viewers went online in droves, boosting video streams by 50 percent in February over January.

On the handset, music and original-made-for-mobile programming helped MTV Mobile reach 1 million streams per month in December and January. Viewers continued to connect with Sway's Hip Hop Owners Manual to learn the latest in hip-hop terminology. And MTV and Verizon Wireless teamed up for the first-ever "MTV Live," in which Fall Out Boy performed songs from their new album "Infinity On High." While the concert was promoted on all screens, MTV Mobile also featured a first-look at a song not performed on-air, as well as interviews with the band. The success of MTV Live on MTV Mobile and all MTV screens, including MTV2, mtvU and MTV Tr3s, helped Fall Out Boy's new album reach #1 on the Billboard charts in its debut week.

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 15 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

SOURCE MTV
http://www.mtv.com





  [march 2007]  
S
M
T
W
T
F
S
    


· ENGAGED & UNDERAGE (MTV)
· HILLS, THE (MTV)
· MY SUPER SWEET 16 (MTV)
· REAL WORLD/ROAD RULES CHALLENGE (MTV)
· TWO-A-DAYS (MTV)











[02/28/15 - 08:57 AM]
Friday's "Dateline" Increases by 20% vs. Its Prior Telecast to the Show's Top Rating Since January 30
NBC spins the numbers for Friday, February 27.

[02/28/15 - 08:47 AM]
Friday's Broadcast Ratings: ABC Continues Its Demo Reign
"Last Man Standing" takes the top spot among adults 18-49 last night.

[02/28/15 - 08:37 AM]
ABC's Is #1 on Friday for 8th Straight Week with "Last Man Standing" and "20/20" the Top 2 Shows
ABC spins the numbers for Friday, February 27.

[02/27/15 - 03:09 PM]
Statement From E! Entertainment Regarding Kelly Osbourne
Osbourne is departing E!s "Fashion Police" to pursue other opportunities.

[02/27/15 - 01:19 PM]
Discovery Channel Tops Cable Prime Time for Men and Ranks in the Top 10 for Women and Persons 6-11 in February
Discovery spins the numbers for the month to date.

[02/27/15 - 01:01 PM]
ABC Family Orders a Fifth Season of Hit Original Comedy Series "Baby Daddy"
The order came just as production has wrapped on the series' fourth season.

[02/27/15 - 12:47 PM]
Discover the Fascinating World of the Ocean's Most Intelligent Creatures in "Dolphins: Spy in the Pod" Airing Saturday, March 7 at 8 PM ET/PT on the Discovery Channel
The hour-long journey will discover the relationships and habits of bottlenose and spinner dolphins, some of the world's most playful, clever and beloved animals.

[02/27/15 - 12:45 PM]
Syfy Will Pay Tribute to Science Fiction Icon Leonard Nimoy with Special Five Hour Programming Salute This Sunday, March 1 from 9AM-2PM
Said lineup includes an episode of the original "Twilight Zone" series; his guest star arc on "Star Trek: The Next Generation," and the final Star Trek original cast movie, "Star Trek 6: The Undiscovered Country."

[02/27/15 - 11:06 AM]
ABC's "American Crime" Post-Show Podcast Series to Launch Exclusively on PodcastOne
The podcast debuts today with a preview of what to expect in the television series, followed by weekly post-show episodes taking fans through the final episode of the season.

[02/27/15 - 10:23 AM]
Time Period-Winning "The Odd Couple" Retains Solid 90% of Its Premiere Adults 18-49 Rating
CBS spins the numbers for Thursday, February 26.

[02/27/15 - 10:17 AM]
MTV Renews "Are You the One" for Season 3, "The Challenge" for Season 27 and Greenlights Pilots "Girl Code Live" and "Greatest Party Story Ever" to Series
"Girl Code Live" is a live weekly talk show from the popular "Code" franchise; and "Greatest Party Story Ever" is a half-hour weekly that will showcase peoples' most outrageous epic tales.

[02/27/15 - 09:57 AM]
OWN: Oprah Winfrey Network Orders New Episodes of All Four of Its Popular Tyler Perry Series
"The Haves and the Have Nots," "If Loving You is Wrong," "Love Thy Neighbor" and "For Better or Worse" are all due back.

[02/27/15 - 09:30 AM]
NBC News' Peacock Productions Signs Deal with Exoneree Brian Banks to Develop New Unscripted Series
The unscripted series will investigate one potential case of wrongful conviction.

[02/27/15 - 08:46 AM]
Despite Special Competition from the "Murder" Season Finale, "Blacklist" Grows 6% Week to Week
NBC spins the numbers for Thursday, February 26.

[02/27/15 - 08:31 AM]
ABC Wins Its 5th Consecutive Thursday Night Among Adults 18-49
ABC spins the numbers for Thursday, February 26.