mtv.com Sets Records for Traffic and Video Streams in January and February, Propelled by Music, On-Air Programming and News
MTV Mobile Also Reaches New Heights with 1 Million Streams Per Month
NEW YORK, March 12 -- MTV: Music Television today
announced record traffic and video streams for mtv.com since the beginning
of the year, as viewers flocked to the site to go deeper with the on-air
programs they love, keep up with all the latest music news and catch their
favorite artists, music videos and exclusive performances. MTV Mobile also
reached new heights, delivering 1 million streams per month in December and
January, a new milestone for the wireless channel.
For mtv.com, January and February were consecutive record-setting
months on a number of levels -- the site delivered a record 84 million
streams in January, only to shatter that number in February with 85.1
million streams. February also saw mtv.com deliver an average of 3 million
streams daily, the first time the site has reached that threshold. The
year-to-year comparisons are even more striking: January 2007 streams were
up 258 percent over the previous January, while February streams were up
228 percent over the year prior.
Helping fuel the groundbreaking streams were a record number of unique
visitors. In January, mtv.com attracted 24.2 million unique visitors, an
all- time-high and a 56 percent increase over January 2006. In February,
the number of daily unique visitors grew another 10 percent to 1.1 million
a day, up from 1 million a day in January. March also is roaring in like a
lion. mtv.com earned 7.1 million unique visitors for the week ending March
4, second only to the week ending Aug. 28, 2006, which featured exclusive
behind-the-scenes and show content from the Video Music Awards.
"Viewers are constantly telling us they want to dig deeper into the
content they see on-air, and they are obsessive about following our
programming from one platform to the other -- and back," said Christina
Norman, President of MTV. "When the TV show 'The Hills' inspires a
community of fans to connect with their favorite cast members and devour
exclusive content online and on the handset, the payoff for viewers is a
more immersive experience all the way around."
Propelling mtv.com into record territory were: music videos from Justin
Timberlake, Fergie, Gym Class Heroes and My Chemical Romance; music
programming, including "Spankin' New Music Week" and the recent "MTV
Unplugged: KoRn" performance; and original and online-only programming like
MTV News' coverage of the Grammy Awards and creative after shows that
expanded upon such popular series as "The Hills," "Two-A-Days," "My Super
Sweet 16" and "Engaged and Underage." Additionally, the "Real World/Road
Rules Challenge: The Duel" live reunion show in January was mtv.com's most
successful live streaming event ever, and as second season of "The Hills"
gained steam, viewers went online in droves, boosting video streams by 50
percent in February over January.
On the handset, music and original-made-for-mobile programming helped
MTV Mobile reach 1 million streams per month in December and January.
Viewers continued to connect with Sway's Hip Hop Owners Manual to learn the
latest in hip-hop terminology. And MTV and Verizon Wireless teamed up for
the first-ever "MTV Live," in which Fall Out Boy performed songs from their
new album "Infinity On High." While the concert was promoted on all
screens, MTV Mobile also featured a first-look at a song not performed
on-air, as well as interviews with the band. The success of MTV Live on MTV
Mobile and all MTV screens, including MTV2, mtvU and MTV Tr3s, helped Fall
Out Boy's new album reach #1 on the Billboard charts in its debut week.
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with more than 130 channels worldwide, owns and
operates the following television programming services - MTV: MUSIC
TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV
LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE
DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services. MTV
Networks connects with its audiences through its robust consumer products
businesses and its more than 15 interactive properties worldwide, including
online, broadband, wireless and interactive television services and also
has licensing agreements, joint ventures, and syndication deals whereby all
of its programming services can be seen worldwide.