or


[03/13/07 - 10:04 AM]
Court TV Gears Up for Major Branding Initiative, Including New Name, New Look, New Logo and Expansion of Network's Already Successful Line-Up to Emphasize Exciting Real-Life Stories
Development slate includes "The Room," a real-life look at police interrogations; "The Real Hustle," featuring a trio of con artists targeting unsuspecting marks; "Tiger Team," featuring a team of security experts hired to test high-end security systems; and "Most Daring," a gripping series that focuses on life-or-death rescues.

[via press release from Court TV]

Court TV Gears Up for Major Branding Initiative, Including New Name, New Look, New Logo And Expansion of Network�s Already Successful Line-Up To Emphasize Exciting Real-Life Stories

Network to Target Dynamic �Real Engagers� Psychographic

New Series and Specials in Production or Development Include THE ROOM, THE REAL HUSTLE, TIGER TEAM and MOST DARING,

Plus Quarterly Specials from The Smoking Gun

Star Jones and Nancy Grace Take Over Afternoon Block in New Daytime Line-Up, While Acclaimed Courtroom Coverage Expands to Broadband

Court TV, one of ad-supported cable�s fastest-growing networks, will undergo a major branding initiative that will include a new name, a new look and a new logo, as well as an expansion of the network�s already successful programming line-up, according to an announcement today by Steve Koonin, president of Turner Entertainment Networks; Marc Juris, the network�s general manager; and Marlene Dann, executive vice president of Court TV daytime. Under a positioning that promises to provide viewers with first-person access to exciting, real-life stories, the network will feature original programming that targets a highly coveted psychographic known as �Real Engagers.� The newly re-branded network is slated to launch Jan. 1, 2008.

�One of the first steps we take in creating a brand is to find out what is working and build from there,� Koonin explained. �TBS had its comedy block to help build the �very funny� brand, and TNT had viewers predisposed to drama.�

�We have identified a very strong audience segment driving our prime-time success, an audience we call Real Engagers,� Juris added. �These viewers watch a tremendous amount of television and love real-life action programming, real-life emotion and access to places they can�t normally go. Now that we have identified our target audience, we can evolve our programming to serve those viewers, while also capturing the unrealized potential of our new consumer brand.�

In determining the direction for the network, extensive research was conducted into who Court TV�s fringe, prime-time and late-night viewers are and what kind of programming they desire. The compiled data showed the network�s line-up attracts a dual audience that skews slightly male and loves programming with real people, real-life situations and true stories. These viewers are eager for thrills, excitement and suspense. They are also eager to get inside people�s minds. And while they tend to favor action-oriented programming, they are also interested in compelling stories and characters.

Upcoming and in-development projects that will join successful returning series in support of the new brand include such series and specials as THE ROOM, a real-life look at police interrogations; THE REAL HUSTLE, featuring a trio of con artists targeting unsuspecting marks; TIGER TEAM, featuring a team of security experts hired to test high-end security systems; and MOST DARING, a gripping series that focuses on life-or-death rescues.

Leveraging the success of its enormously popular online destination The Smoking Gun (www.thesmokinggun.com), the network is also developing quarterly specials. The first such special, entitled The Smoking Gun Presents THE DUMBEST CRIMINALS IN THE WORLD, will count down the 20 dumbest criminals caught in the worst possible situations.

The following are upcoming series and series in development reflecting the new network brand:

BEACH PATROL: HAWAII � New season premiering Summer 2007

Court TV�s popular Beach Patrol goes Hawaiian with this fast-paced, hard-driving series that follows lifeguards from the Honolulu Ocean Safety and Lifeguard Services unit. The series will feature daring rescues on some of the world�s most beautiful (and sometimes most dangerous) beaches, including Waikiki, Sandy, Maka Pu, Pipeline, Waimea Bay and Sunset.

BOUNTY GIRLS � New series premiering 2007

Sunshine State Bail Bonds in Florida is home to an elite team of female bounty hunters who use their brains and beauty to track down the most elusive criminals. Court TV�s cameras go along for the ride, following the best in the business as they do their jobs in style.

The Smoking Gun Presents THE DUMBEST CRIMINALS IN THE WORLD � New quarterly special in production

This first in a series of quarterly specials from the network�s enormously popular online investigative journalists will count down the 20 dumbest criminals. Footage from surveillance and police cameras exposes people doing truly stupid things while in the process of committing a crime, from getting stuck in a chimney to leaving the gun on the counter during a convenience-store hold-up.

THE REAL HUSTLE � New series in production

The Hustlers � Apollo Robbins, scam expert and master pickpocket; Ryan Oakes, sleight-of-hand artist with a background in psychology; and Dani Marco, queen of distraction and femme fatale � carry out some of the most audacious and notorious scams on unsuspecting marks. In this first season, the trickster trio takes on savvy New Yorkers and shows how even the most sophisticated city-slickers can be hustled.

MOST DARING � New series in production

Building on the Court TV success of Bruce Nash/Nash Entertainment�s Most Shocking, MOST DARING will captivate viewers with nail-biting stories of exciting rescue missions.

TIGER TEAM � New series in development

When major businesses and governments need to test their security vulnerabilities, they bring in a group of security professionals with expertise in everything from hacking to kidnapping. This new series follows one such Tiger Team as they carry out their own impossible missions.

THE ROOM � New series in development

Real cops interrogate real suspects in this intense, claustrophobic series that uses actual police interrogation-room footage to show how detectives break suspects and get much-needed confessions.

In addition, Koonin announced a new daytime line-up that will begin at 9 a.m. with the network�s acclaimed courtroom coverage, the gold standard of the industry. Then at 3 p.m., that coverage will continue via broadband at courttv.com, making way for a two-hour afternoon block that includes NANCY GRACE: CLOSING ARGUMENTS and the recently announced new series with Star Jones.

�Within the network�s new branded environment, our successful daytime line-up of legal coverage will be getting a make-over,� said Dann. �With a revamped daytime schedule, we can create appointment viewing for our series with Star Jones and Nancy Grace, while also expanding the network�s award-winning courtroom coverage onto broadband.�

Court TV�, a Turner Broadcasting System, Inc. company, provides a window on the American system of justice through distinctive programming that both informs and entertains. Seen in nearly 88 million U.S. homes, Court TV Networks is comprised of Court TV News�, which provides live trial coverage in daytime; Court TV: Seriously Entertaining� in prime time, featuring investigative drama, expert reality and compelling non-fiction series; and Court TV Extra�, a subscription Web-based service offering viewers an interactive opportunity to watch multiple live trials on the Internet, while accessing the tremendous resources of Court TV Online�. The Court TV Web sites can be accessed via www.courttv.com and www.courttvnews.com.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the cable industry.





  [march 2007]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[05/26/15 - 03:37 PM]
"Texas Rising" Ropes in 4.1 Million Viewers
History spins the numbers for Monday, May 25.

[05/26/15 - 02:24 PM]
Western Conference Finals Game 4 on ESPN is Most-Watched Game of 2015 NBA Playoffs
ESPN further spins the numbers for Monday, May 25.

[05/26/15 - 01:27 PM]
Award-Winning "What Would You Do?" Returns - New Shows Begin Airing Friday, May 29 at 9:00 P.M. on ABC
This season, the show travels to San Antonio, Texas, John Quiñones' hometown, with surprising scenario outcomes that will be featured on an upcoming hour.

[05/26/15 - 01:18 PM]
ABC Family's "Young & Hungry" Hits a New Series High in Adults 18-34 and Season Highs in Other Key Demos
ABC Family further spins the numbers for Wednesday, May 20.

[05/26/15 - 01:09 PM]
OWN's Hit Tyler Perry Drama "The Haves and the Have Nots" and Popular Sitcom "Love Thy Neighbor" Return with All-New Episodes This June
Said efforts return on Tuesday, June 30 and Friday, June 26, respectively.

[05/26/15 - 12:48 PM]
espnW to Premiere Documentary Series Highlighting Elite Female Athletes - espnW Originals: What Makes Us
The series is produced in collaboration with the sibling directing team, the Mundo Sisters, who previously directed the popular espnW Original Nine for IX Short: Rowdy Ronda Rousey.

[05/26/15 - 12:41 PM]
Women's College World Series: Top 8 National Seeds Compete; ESPN Televises for 15th Consecutive Year
The eight teams will play in a double-elimination tournament (May 28-31) in which two teams will advance to a best-of-three Women's College World Series Championship Series (June 1-3).

[05/26/15 - 12:38 PM]
Adult Swim Presents "The Virtual Brainload" in Partnership with WEVR
Previously only available as an in-person experiential activation with the Meatwad Fulldome Experience, The Virtual Brainload meets fans where they are with a dazzling animated presentation that gives a special glimpse of the backside of reality.

[05/26/15 - 12:30 PM]
The Second Season of the Acclaimed Showtime(R) Series "Ray Donovan" Starring Liev Schreiber Is on Sale Now
Season three will premiere on Sunday, July 12 at 9:00/8:00c on the pay channel.

[05/26/15 - 12:02 PM]
The Broadcast Television Journalists Association Announces Critics' Choice Television Awards Most Exciting New Series Honorees and Presenters
The honorees were chosen by BTJA members from pilots, early episodes and trailers from series premiering after May 1.

[05/26/15 - 11:28 AM]
E! Cashes in on the Outrageous Lifestyles of Newly Minted Millionaires with Premiere of "New Money"
The newcomer will premiere Friday, May 29 at 10:30/9:30c following "The Soup."

[05/26/15 - 11:17 AM]
Lives Change with One Knock at the Door on New Unscripted Series "Knock Knock Live," Hosted by Ryan Seacrest, Premiering Tuesday, July 21, on FOX
The new unscripted series is "a can't-miss, life-changing weekly television event packed with unpredictable and thrilling surprises that enlists friends, families, neighbors and celebrities to help grant wishes with one simple knock on the door."

[05/26/15 - 10:47 AM]
"Jimmy Kimmel Live: Game Night" Primetime Specials Return to ABC During the NBA Finals
These special edition episodes will air in primetime every night of the NBA Finals beginning with Game 1, Thursday, June 4.

[05/26/15 - 10:31 AM]
The NBA's Funniest Moments to Be Featured on Disney XD with "NBA Slam Funk!"
The three 15-minute specials will include the NBA's best game action bloopers, fan and mascot antics, circus shots, and player outtakes.

[05/26/15 - 10:00 AM]
TV Land Continues Evolution with Two New Original Series, "The Jim Gaffigan Show" and "Impastor," Premiering on Wednesday, July 15th at 10PM ET/PT and 10:30PM ET/PT
Fan favorite "The Exes" will also be returning on July 15th at 11pm ET/PT.