or


[03/13/07 - 10:04 AM]
Court TV Gears Up for Major Branding Initiative, Including New Name, New Look, New Logo and Expansion of Network's Already Successful Line-Up to Emphasize Exciting Real-Life Stories
Development slate includes "The Room," a real-life look at police interrogations; "The Real Hustle," featuring a trio of con artists targeting unsuspecting marks; "Tiger Team," featuring a team of security experts hired to test high-end security systems; and "Most Daring," a gripping series that focuses on life-or-death rescues.

[via press release from Court TV]

Court TV Gears Up for Major Branding Initiative, Including New Name, New Look, New Logo And Expansion of Network�s Already Successful Line-Up To Emphasize Exciting Real-Life Stories

Network to Target Dynamic �Real Engagers� Psychographic

New Series and Specials in Production or Development Include THE ROOM, THE REAL HUSTLE, TIGER TEAM and MOST DARING,

Plus Quarterly Specials from The Smoking Gun

Star Jones and Nancy Grace Take Over Afternoon Block in New Daytime Line-Up, While Acclaimed Courtroom Coverage Expands to Broadband

Court TV, one of ad-supported cable�s fastest-growing networks, will undergo a major branding initiative that will include a new name, a new look and a new logo, as well as an expansion of the network�s already successful programming line-up, according to an announcement today by Steve Koonin, president of Turner Entertainment Networks; Marc Juris, the network�s general manager; and Marlene Dann, executive vice president of Court TV daytime. Under a positioning that promises to provide viewers with first-person access to exciting, real-life stories, the network will feature original programming that targets a highly coveted psychographic known as �Real Engagers.� The newly re-branded network is slated to launch Jan. 1, 2008.

�One of the first steps we take in creating a brand is to find out what is working and build from there,� Koonin explained. �TBS had its comedy block to help build the �very funny� brand, and TNT had viewers predisposed to drama.�

�We have identified a very strong audience segment driving our prime-time success, an audience we call Real Engagers,� Juris added. �These viewers watch a tremendous amount of television and love real-life action programming, real-life emotion and access to places they can�t normally go. Now that we have identified our target audience, we can evolve our programming to serve those viewers, while also capturing the unrealized potential of our new consumer brand.�

In determining the direction for the network, extensive research was conducted into who Court TV�s fringe, prime-time and late-night viewers are and what kind of programming they desire. The compiled data showed the network�s line-up attracts a dual audience that skews slightly male and loves programming with real people, real-life situations and true stories. These viewers are eager for thrills, excitement and suspense. They are also eager to get inside people�s minds. And while they tend to favor action-oriented programming, they are also interested in compelling stories and characters.

Upcoming and in-development projects that will join successful returning series in support of the new brand include such series and specials as THE ROOM, a real-life look at police interrogations; THE REAL HUSTLE, featuring a trio of con artists targeting unsuspecting marks; TIGER TEAM, featuring a team of security experts hired to test high-end security systems; and MOST DARING, a gripping series that focuses on life-or-death rescues.

Leveraging the success of its enormously popular online destination The Smoking Gun (www.thesmokinggun.com), the network is also developing quarterly specials. The first such special, entitled The Smoking Gun Presents THE DUMBEST CRIMINALS IN THE WORLD, will count down the 20 dumbest criminals caught in the worst possible situations.

The following are upcoming series and series in development reflecting the new network brand:

BEACH PATROL: HAWAII � New season premiering Summer 2007

Court TV�s popular Beach Patrol goes Hawaiian with this fast-paced, hard-driving series that follows lifeguards from the Honolulu Ocean Safety and Lifeguard Services unit. The series will feature daring rescues on some of the world�s most beautiful (and sometimes most dangerous) beaches, including Waikiki, Sandy, Maka Pu, Pipeline, Waimea Bay and Sunset.

BOUNTY GIRLS � New series premiering 2007

Sunshine State Bail Bonds in Florida is home to an elite team of female bounty hunters who use their brains and beauty to track down the most elusive criminals. Court TV�s cameras go along for the ride, following the best in the business as they do their jobs in style.

The Smoking Gun Presents THE DUMBEST CRIMINALS IN THE WORLD � New quarterly special in production

This first in a series of quarterly specials from the network�s enormously popular online investigative journalists will count down the 20 dumbest criminals. Footage from surveillance and police cameras exposes people doing truly stupid things while in the process of committing a crime, from getting stuck in a chimney to leaving the gun on the counter during a convenience-store hold-up.

THE REAL HUSTLE � New series in production

The Hustlers � Apollo Robbins, scam expert and master pickpocket; Ryan Oakes, sleight-of-hand artist with a background in psychology; and Dani Marco, queen of distraction and femme fatale � carry out some of the most audacious and notorious scams on unsuspecting marks. In this first season, the trickster trio takes on savvy New Yorkers and shows how even the most sophisticated city-slickers can be hustled.

MOST DARING � New series in production

Building on the Court TV success of Bruce Nash/Nash Entertainment�s Most Shocking, MOST DARING will captivate viewers with nail-biting stories of exciting rescue missions.

TIGER TEAM � New series in development

When major businesses and governments need to test their security vulnerabilities, they bring in a group of security professionals with expertise in everything from hacking to kidnapping. This new series follows one such Tiger Team as they carry out their own impossible missions.

THE ROOM � New series in development

Real cops interrogate real suspects in this intense, claustrophobic series that uses actual police interrogation-room footage to show how detectives break suspects and get much-needed confessions.

In addition, Koonin announced a new daytime line-up that will begin at 9 a.m. with the network�s acclaimed courtroom coverage, the gold standard of the industry. Then at 3 p.m., that coverage will continue via broadband at courttv.com, making way for a two-hour afternoon block that includes NANCY GRACE: CLOSING ARGUMENTS and the recently announced new series with Star Jones.

�Within the network�s new branded environment, our successful daytime line-up of legal coverage will be getting a make-over,� said Dann. �With a revamped daytime schedule, we can create appointment viewing for our series with Star Jones and Nancy Grace, while also expanding the network�s award-winning courtroom coverage onto broadband.�

Court TV�, a Turner Broadcasting System, Inc. company, provides a window on the American system of justice through distinctive programming that both informs and entertains. Seen in nearly 88 million U.S. homes, Court TV Networks is comprised of Court TV News�, which provides live trial coverage in daytime; Court TV: Seriously Entertaining� in prime time, featuring investigative drama, expert reality and compelling non-fiction series; and Court TV Extra�, a subscription Web-based service offering viewers an interactive opportunity to watch multiple live trials on the Internet, while accessing the tremendous resources of Court TV Online�. The Court TV Web sites can be accessed via www.courttv.com and www.courttvnews.com.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the cable industry.





  [march 2007]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/09/26 - 11:15 AM]
Video: Prime Video Unveils Explosive Teaser and Premiere Date for New Original Series, "Bloodaxe" from the Creator of "Vikings"
All eight episodes will premiere Wednesday, January 20, 2027 exclusively on Prime Video in more than 240 countries and territories worldwide.

[10/09/26 - 09:14 AM]
Avatar Takes to the Stage at New York Comic Con - "Avatar: Seven Havens" Renewed for Books 3 and 4, New Animated Series "Avatar Kuruk: Wave of Chaos" Coming to Paramount+
In "Avatar Kuruk: Wave of Chaos" a rebellious teenage Avatar bucks thousands of years of tradition by choosing to learn the four elements through globetrotting adventures, staying one step ahead of his angry teacher, rowdy pirates, and chaotic spirits - all while helping the world in his own unique ways.

[10/09/26 - 09:01 AM]
Season Two of "Little House on the Prairie" Wraps Production and Rounds Out Cast
Season two follows the next book in the series, "On the Banks of Plum Creek."

[10/09/26 - 06:01 AM]
Date Announcement: "Dragon Ball Super: Beerus" Premieres Oct. 11 - Enhanced Version of the Hit Anime Comes to Hulu
Featuring more immersive battle sequences and an even more faithful representation of the original manga, "Dragon Ball Super: Beerus" offers both long-time fans and new audiences a fresh way to experience one of anime's most celebrated stories.

[10/09/26 - 06:01 AM]
Apple TV Unveils First Look at "Prodigies," New Series Starring Will Sharpe and Ayo Edebiri
The seven-episode season premieres globally on Wednesday, February 10, 2027 with two episodes, followed by one episode weekly until March 17, 2027.

[10/09/26 - 05:11 AM]
Netflix Announces a Fictional Miniseries Inspired by the Daniel Sancho Case
Produced by Bambú Producciones, the as-yet-untitled miniseries is executive produced by Ramón Campos.

[10/09/26 - 05:01 AM]
"Under Siege" Arrives on Netflix on November 6
The fictional series is inspired by true and publicly known events that took place on November 6 and 7, 1985, and recounts the siege of the Palace of Justice by an M-19 guerrilla commando and the subsequent retaking of the building by the Colombian Army.

[10/09/26 - 03:31 AM]
Netflix Premieres the Documentary "Unprotected: Murder in Galicia" on November 6
The film tells the story of Isabel Fuentes, whose case took place in Galicia in 2015 and was marked by the circumstances surrounding the crime and shortcomings in the protection of the victim.

[10/09/26 - 02:21 AM]
Video: "How to Ruin Diwali" Season 1 - Trailer - Netflix
A hidden engagement forces a proud Zulu family and an Indian medical dynasty under one roof as secrets and colliding customs threaten to derail Diwali.

[10/08/26 - 03:32 PM]
CBS All-"NCIS" Tuesday Premieres +39% Higher Than Last Year
"NCIS," the series premiere of "NCIS: New York," and "NCIS: Origins" were the night's top three most-watched scripted broadcast programs.

[10/08/26 - 02:26 PM]
ABC News Wins in Late Night and Friday Night
"20/20: Home Alone" ranked as the Friday's No. 1 newsmagazine in Total Viewers, Adults 25-54, and Adults 18-49 on Friday, October 2.

[10/08/26 - 02:01 PM]
HBO Orders New Drama Series "Crazy Rich Asians"
Based on the global bestselling books written by Kevin Kwan, the series will pick up after the events of the blockbuster film that became the highest-grossing Hollywood studio romantic comedy at the North American box office in nearly a decade.

[10/08/26 - 01:50 PM]
All the Marvel Television and Marvel Animation News from New York Comic Con 2026
Highlights include "Zodiac," a brand-new Marvel Television series that will debut on Disney+ in 2028.

[10/08/26 - 01:03 PM]
Video: "Apocalypse Z: New World" - Official Trailer - Prime Video
A rabies-like disease spreads across the planet, transforming people into aggressive creatures.

[10/08/26 - 11:25 AM]
"Jimmy Kimmel Live" Leads Late Night with Live Shows from Brooklyn Academy of Music
The series topped late-night for the second week in a row this season, scoring 2.66 million Total Viewers and a 0.27 rating among Adults 18-49.