[03/20/07 - 11:37 AM]
Season 3 of the Hit MTV / MTV2 Series, the Andy Milonakis Show, Set to Premiere Via Digital Distribution for First Time Ever
The show's complete third season will be available for purchase/download on March 27, a month before its April 27 premiere on MTV2.

[via press release from MTV2]

Season 3 of The Hit MTV / MTV2 Series, The Andy Milonakis Show, Set to Premiere Via Digital Distribution for First Time Ever

Entire Season To Premiere Exclusively Via iTunes Week of March 20th, and Individual Episodes Available on Amazon Unbox, AOL Video, MTV2.com, MTV Mobile, MTV On Demand, Wal-Mart Video Downloads, Xbox LIVE Marketplace for Xbox 360, and Beginning Week of March 27th All Prior To On-air Debut on MTV2 April 27th

NEW YORK, March 20 -- MTV, a division of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), announced today that Andy Milonakis is returning to his digital roots for the launch of the upcoming third season of The Andy Milonakis Show which will premiere on a wide variety of digital platforms - including iTunes Store (http://www.iTunes.com), Amazon Unbox, AOL Video, MTV Mobile, MTV On Demand, MTV2.com, Wal-Mart Video Downloads and Xbox LIVE Marketplace for Xbox 360 - all prior to the show's on- air MTV2 debut on April 27th. This digital premiere and programming strategy is a first for MTV. Milonakis, originally discovered and became an overnight sensation on the internet, is a perfect fit for this strategy as it taps into and utilizes the power of the web and the show's extremely savvy fan base.

"Our audience is spending as much time on the internet, their mobile phones and with video games as watching TV and they want to be able to control how, when and on which platforms they can access and watch the programming and content they love," said Brian Graden, president of entertainment, MTV Music Group, and president, LOGO. "Because The Andy Milonakis Show was born from the internet, we felt that it was the perfect vehicle to experiment with a new distribution strategy in which we premiere an entire season of a returning series via digital outlets prior to its on-air debut. This strategy allows us to reach as many viewers as possible to view this show on the platforms that they choose."

MTV2's The Andy Milonakis Show - Season 3: Digital Rollout Plan

Inspired by the original digital shorts Andy created on his way to becoming an internet phenomenon, The Andy Milonakis Show explores what it's like to live inside of his crazy head. During the week of March 20th through March 27th, iTunes will exclusively offer the premiere episode of the third season of The Andy Milonakis Show as a free download, the entire season as a package for $9.99 and individual episodes for $1.99. Beginning on March 27th, individual episodes from the third season of The Andy Milonakis Show will also be available for purchase via Amazon Unbox, AOL Video (http://video.aol.com), Wal-Mart Video Downloads, and Xbox Live Marketplace for $1.99 per episode. In addition, MTV Mobile, MTV2.com and MTV On Demand will be rolling out one episode per week of The Andy Milonakis Show beginning the week of March 27th. In addition, MTV Mobile will also be offering exclusive Andy Milonakis voicetones as part of our MTV Mobile ringtones subscription package which starts at $5.99 a month. The Andy Milonakis Show linear premiere on MTV2 is slated for April 27th. As a special treat for true Andy Milonakis fans, viewers will be directed to a secret URL that will unlock Andy Milonakis "secret shows" during each episode airing on MTV2. This innovative premiere and programming strategy includes an expansive promotional viral video campaign prior to the digital launch of the third season of The Andy Milonakis Show.

The Andy Milonakis Show, the absurd comedy series on MTV and MTV2, began with young Andy stuck at home in his apartment on New York's Lower East Side as he interacted with his dog, his neighbors, and various inanimate objects. Now, in its third season, Andy takes his hilarious hijinks out west to Los Angeles for six brand new episodes and he's even got a new shirt! The Andy Milonakis Show is produced by Jackhole Industries (The Man Show, Jimmy Kimmel Live, Crank Yankers), the production entity comprised of Jimmy Kimmel, Daniel Kellison, and Adam Carolla. Tony DiSanto and Tim Healy serve as the Production Executives on the show for MTV2.

For additional information on The Andy Milonakis Show on MTV2, please visit MTV2.com.

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 95 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.


  [march 2007]  


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