or


[03/21/07 - 01:59 PM]
FOX Entertainment Group Launches New Sales Unit FOX One
The new sales unit is charged with developing and implementing strategic integrated marketing opportunities across all of News Corp.'s global assets and media platforms.

[via press release from FOX]

FOX ENTERTAINMENT GROUP LAUNCHES NEW SALES UNIT FOX ONE

Team to Develop and Activate Strategic Integrated Marketing Solutions Crossing Full Range of News Corp. Assets and Media Platforms

FOX Veteran Jean Rossi Named President, Claudine Lilien Named Senior Vice President

Fox Entertainment Group announced today the formation of FOX ONE, a new Sales unit charged with developing and implementing strategic integrated marketing opportunities crossing the full range of News Corp.�s global assets and a variety of media platforms. The team will work with individual Sales units at News Corp. divisions to deliver company-wide marketing solutions. The creation of FOX ONE formalizes the efforts already spearheaded by Jean Rossi, President of FOX ONE. Joining the new unit are Claudine Lilien as Senior Vice President, and FOX Sales veterans Annie Hekker and Jessica Siff as Vice Presidents.

�As a global leader in the production and distribution of entertainment, sports and news, News Corp. represents both industry-best content and platforms,� said Peter Chernin, President and Chief Operating Officer of News Corp. �FOX ONE is in an unparalleled position to harness the power and reach of News Corp. assets to strengthen advertisers� messaging and enable them to communicate to and engage customers wherever they are.�

Added Rossi: �Our collaboration with News Corp. properties and activities enables FOX ONE to customize comprehensive, integrated marketing programs in which clients can associate with our content across a wide range of platforms, including broadcast, film, cable, online, telephony, print and emerging technologies.�

In her new role, Rossi and her unit are responsible for cultivating marketing partnerships and developing customized, multiplatform campaigns that integrate any and all FOX/News Corp. assets.

In addition to heading up FOX ONE, Rossi serves as Executive Vice President of Sales for Fox Broadcasting Company, a position she has held since June 1996, and is responsible for overseeing entertainment sales. In 2003, she was named President of Fox Entertainment Group Integrated Sales, now replaced with FOX ONE. Having directed the groundbreaking promotional campaigns and sponsorships for FOX hits AMERICAN IDOL and 24, among others, Rossi has been at the forefront of integrated marketing for many years.

Rossi joined the FOX Sales Department as Account Executive in March 1987 and was promoted to Director, Eastern Sales in October 1987. She was elevated to Vice President, National Sales in March 1990. In November 1993, she assumed additional responsibility for prime-time sales and for overseeing FOX�s regional sales operations, and was promoted to Senior Vice President of Sales in July 1994.

Prior to joining FOX, Rossi held senior positions at various advertising agencies, including BBDO and Young & Rubicam. She holds a B.S. degree in Communication Arts from St. John�s University.

Lilien joins FOX ONE as Senior Vice President after a stint at The CW as Vice President of Sales. She was brought over to The CW from The WB, where she served most recently as Vice President, Eastern & Western Sales since September 2003, and before that as Vice President, Western Sales since October 2001. Prior to working at The WB, Lilien was part of the FOX family. She started at Fox Broadcasting Company as a Sales Assistant in June 1993, and was promoted to Account Service Representative in April 1994 and then to Account Executive in December 1995, working first in New York and later in Los Angeles.

Lilien started her career as a Network Specialist/National Buyer at Young & Rubicam in 1990, after graduating with a B.A. degree in History from Lafayette College.

News Corp. Assets Represented by FOX ONE:

Broadcast � Fox Broadcasting Company, the #1 network in A18-49, A18-34 and Teens; Fox Television Stations, comprising 35 O&Os in 26 markets, including 16 of the top 20 markets, and covering nearly 45% of U.S. television homes; FOX Sports, the top-rated sports network for the past decade; MyNetworkTV

Cable � FX; Fox News Channel, the #1 cable news channel in the U.S.; National Geographic Channel; Fox Sports Network, the leading provider of local sports; TV Guide Channel; Fox Reality; Fox Movie Channel; SPEED; FUEL TV; Fox College Sports; Fox Sports en Espa�ol; Fox Soccer Channel; Big Ten Network

Digital �

Fox Interactive Media: MySpace, the leading social-networking community with more than 144 million registered users; IGN.com, the #1 online gaming destination; Fox.com; AmericanIdol.com; FoxSports.com; FXnetwork.com; SPEEDtv.com; Fuel.tv; FoxReality.com; AskMen.com; Rotten Tomatoes; Scout; Grab.com; Game Spy

FOX Mobile Entertainment: leading provider of mobile entertainment, in 35 countries with reach to more than 1 billion consumers; worldwide pioneers in mobile video � creators of the Mobisode�, including the first ad-sponsored series � and offering uniquely packaged content for mobile video channels such as MediaFLO, which makes broadcast-like quality mobile TV possible

FOX On Demand: full episodes of FOX programming on MySpace and local broadcast affiliate station websites; video on demand of cable networks on cable and DBS VOD platforms

Filmed Entertainment � Fox Film, including 20th Century Fox, Fox Searchlight, Fox 2000, Fox Atomic and Blue Sky Studios; 20th Century Fox Television; Fox Television Studios; 20th Television; FOX Home Entertainment; FOX Music; 20th Century Fox Licensing & Merchandising

Print � New York Post; TV Guide; Harper Collins Publishers; News America Marketing

International � Sky (Europe); Star (Asia); Canal Fox, Sky Latin America, Fox Sports Latin America (Latin America); FOXTEL (Australia); Fox International Channels (FX, National Geographic Channel); Fox Life; UK Newspapers: News of the World, The Sun, The Times; Australia Newspapers: News Limited (over 110 newspapers)





  [march 2007]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[08/27/14 - 09:13 AM]
"Mr. Pickles" and "Squidbillies" Dominate With an Animation Doubleheader!
Look for both series on Sunday nights beginning September 21 at 11:30/10:30c.

[08/27/14 - 09:04 AM]
MTV's Hit Matchmaking Series "Are You the One?" Returns on Monday, October 6 at 10:00 P.M. ET/PT
Adding to the drama this season is a twist that will make finding the perfect match more challenging, as an eleventh girl will join the house as a double match for one of the guys.

[08/27/14 - 09:01 AM]
CBS Announces the 18 Castaways Competing on "Survivor"
The Emmy Award-winning series returns for its 29th season with a special 90-minute premiere, Wednesday, September 24 at 8:00/7:00c.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.

[08/27/14 - 08:32 AM]
Night 2 "Bachelor in Paradise" 2-Night Event Holds Steady from Night 1 In Total Viewers and Adults 18-49
ABC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:31 AM]
El Rey Network and Mark Burnett's One Three Media Announce Production Start on "Lucha Underground"
The character-driven, freestyle wrestling series is set to debut Wednesday, October 8 at 8:00/7:00c.

[08/27/14 - 08:31 AM]
Bounce TV Announces Bounce TV Summer Music Festival 2014
Perennial R&B powerhouse Maze featuring Frankie Beverly and Grammy(R)-Award winning great Patti LaBelle will headline the 11-city tour which launches in Dallas on August 29.

[08/27/14 - 08:13 AM]
Relive the Craziest Moments in "Ink Master" History and Vote on the Most Insane Moment During "You Choose Live" Before Season Five Premiere
"You Choose Live" telecasts immediately before the season five premiere of "Ink Master," airing Tuesday, September 2.

[08/27/14 - 08:07 AM]
American Heroes Channel Presents World Television Premiere of Critically Acclaimed Documentary Film "The Hornet's Nest" on Thursday, September 11 at 9/8c
The film follows Emmy Award-winning journalists Mike Boettcher and his son, Carlos Boettcher, as they are embedded with U.S. forces fighting on the front lines in Afghanistan.

[08/27/14 - 08:04 AM]
Three Episodes of Cinemax Series "The Knick" to Be Presented on HBO on Labor Day
Following a hiatus this week, "The Knick" returns with new episodes on Friday, September 5 at 10:00/9:00c.

[08/27/14 - 06:04 AM]
Amazon to Debut Jill Soloway's Highly-Anticipated Dark Comedy "Transparent" on September 26 in the US and UK
Jeffrey Tambor, Judith Light, Gaby Hoffmann, Amy Landecker and Jay Duplass star in the 10-episode series.

[08/27/14 - 06:00 AM]
Fan Favorite Chris Soules Searches for Love Again on ABC's Hit Romance Reality Series, "The Bachelor," When It Returns to ABC in January 2015
Soules, the stylish farmer from Iowa, was sent home by Andi Dorfman on "The Bachelorette."

[08/26/14 - 03:03 PM]
Video: Two New Teasers for "American Horror Story: Freak Show"
Get your first taste of the franchise's newest installment, premiering Wednesday, October 8 at 10:00/9:00c on FX.

[08/26/14 - 02:26 PM]
2015 NBC Sports Group NASCAR Sprint Cup and Nationwide Series Schedules Announced
NBC's coverage of the 2015 NASCAR Sprint Cup Series begins Sunday, July 5 with flag-to-flag coverage from Daytona in primetime, while Nationwide Series coverage begins Saturday, July 4.