or


[03/21/07 - 01:59 PM]
FOX Entertainment Group Launches New Sales Unit FOX One
The new sales unit is charged with developing and implementing strategic integrated marketing opportunities across all of News Corp.'s global assets and media platforms.

[via press release from FOX]

FOX ENTERTAINMENT GROUP LAUNCHES NEW SALES UNIT FOX ONE

Team to Develop and Activate Strategic Integrated Marketing Solutions Crossing Full Range of News Corp. Assets and Media Platforms

FOX Veteran Jean Rossi Named President, Claudine Lilien Named Senior Vice President

Fox Entertainment Group announced today the formation of FOX ONE, a new Sales unit charged with developing and implementing strategic integrated marketing opportunities crossing the full range of News Corp.�s global assets and a variety of media platforms. The team will work with individual Sales units at News Corp. divisions to deliver company-wide marketing solutions. The creation of FOX ONE formalizes the efforts already spearheaded by Jean Rossi, President of FOX ONE. Joining the new unit are Claudine Lilien as Senior Vice President, and FOX Sales veterans Annie Hekker and Jessica Siff as Vice Presidents.

�As a global leader in the production and distribution of entertainment, sports and news, News Corp. represents both industry-best content and platforms,� said Peter Chernin, President and Chief Operating Officer of News Corp. �FOX ONE is in an unparalleled position to harness the power and reach of News Corp. assets to strengthen advertisers� messaging and enable them to communicate to and engage customers wherever they are.�

Added Rossi: �Our collaboration with News Corp. properties and activities enables FOX ONE to customize comprehensive, integrated marketing programs in which clients can associate with our content across a wide range of platforms, including broadcast, film, cable, online, telephony, print and emerging technologies.�

In her new role, Rossi and her unit are responsible for cultivating marketing partnerships and developing customized, multiplatform campaigns that integrate any and all FOX/News Corp. assets.

In addition to heading up FOX ONE, Rossi serves as Executive Vice President of Sales for Fox Broadcasting Company, a position she has held since June 1996, and is responsible for overseeing entertainment sales. In 2003, she was named President of Fox Entertainment Group Integrated Sales, now replaced with FOX ONE. Having directed the groundbreaking promotional campaigns and sponsorships for FOX hits AMERICAN IDOL and 24, among others, Rossi has been at the forefront of integrated marketing for many years.

Rossi joined the FOX Sales Department as Account Executive in March 1987 and was promoted to Director, Eastern Sales in October 1987. She was elevated to Vice President, National Sales in March 1990. In November 1993, she assumed additional responsibility for prime-time sales and for overseeing FOX�s regional sales operations, and was promoted to Senior Vice President of Sales in July 1994.

Prior to joining FOX, Rossi held senior positions at various advertising agencies, including BBDO and Young & Rubicam. She holds a B.S. degree in Communication Arts from St. John�s University.

Lilien joins FOX ONE as Senior Vice President after a stint at The CW as Vice President of Sales. She was brought over to The CW from The WB, where she served most recently as Vice President, Eastern & Western Sales since September 2003, and before that as Vice President, Western Sales since October 2001. Prior to working at The WB, Lilien was part of the FOX family. She started at Fox Broadcasting Company as a Sales Assistant in June 1993, and was promoted to Account Service Representative in April 1994 and then to Account Executive in December 1995, working first in New York and later in Los Angeles.

Lilien started her career as a Network Specialist/National Buyer at Young & Rubicam in 1990, after graduating with a B.A. degree in History from Lafayette College.

News Corp. Assets Represented by FOX ONE:

Broadcast � Fox Broadcasting Company, the #1 network in A18-49, A18-34 and Teens; Fox Television Stations, comprising 35 O&Os in 26 markets, including 16 of the top 20 markets, and covering nearly 45% of U.S. television homes; FOX Sports, the top-rated sports network for the past decade; MyNetworkTV

Cable � FX; Fox News Channel, the #1 cable news channel in the U.S.; National Geographic Channel; Fox Sports Network, the leading provider of local sports; TV Guide Channel; Fox Reality; Fox Movie Channel; SPEED; FUEL TV; Fox College Sports; Fox Sports en Espa�ol; Fox Soccer Channel; Big Ten Network

Digital �

Fox Interactive Media: MySpace, the leading social-networking community with more than 144 million registered users; IGN.com, the #1 online gaming destination; Fox.com; AmericanIdol.com; FoxSports.com; FXnetwork.com; SPEEDtv.com; Fuel.tv; FoxReality.com; AskMen.com; Rotten Tomatoes; Scout; Grab.com; Game Spy

FOX Mobile Entertainment: leading provider of mobile entertainment, in 35 countries with reach to more than 1 billion consumers; worldwide pioneers in mobile video � creators of the Mobisode�, including the first ad-sponsored series � and offering uniquely packaged content for mobile video channels such as MediaFLO, which makes broadcast-like quality mobile TV possible

FOX On Demand: full episodes of FOX programming on MySpace and local broadcast affiliate station websites; video on demand of cable networks on cable and DBS VOD platforms

Filmed Entertainment � Fox Film, including 20th Century Fox, Fox Searchlight, Fox 2000, Fox Atomic and Blue Sky Studios; 20th Century Fox Television; Fox Television Studios; 20th Television; FOX Home Entertainment; FOX Music; 20th Century Fox Licensing & Merchandising

Print � New York Post; TV Guide; Harper Collins Publishers; News America Marketing

International � Sky (Europe); Star (Asia); Canal Fox, Sky Latin America, Fox Sports Latin America (Latin America); FOXTEL (Australia); Fox International Channels (FX, National Geographic Channel); Fox Life; UK Newspapers: News of the World, The Sun, The Times; Australia Newspapers: News Limited (over 110 newspapers)





  [march 2007]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[03/03/15 - 11:07 PM]
Development Update: Tuesday, March 3
Updates include: IFC cancels "Garfunkel & Oates"; Jon Foo set as lead in "Rush Hour" at CBS; and Jack Gore is the "Problem Child" at NBC.

[03/03/15 - 04:07 PM]
Idris Elba Steps Onto Set for "Luther" Two-Part Special
Rose Leslie, Laura Haddock, Darren Boyd, John Heffernan and Patrick Malahide also star alongside the returning Michael Smiley and Dermot Crowley.

[03/03/15 - 03:18 PM]
Spike TV Partners with Dwayne Johnson for Event Programming Development Deal
Johnson and Dany Garcia will executive produce shows ranging from big live events, specials, sports and initiatives surrounding our troops and veterans.

[03/03/15 - 03:12 PM]
"Ellen's Design Challenge" Among Highest-Rated Series in HGTV History
HGTV spins the numbers for Monday, March 2.

[03/03/15 - 02:39 PM]
"Live with Kelly and Michael" Announces Its Sixth Annual "Top Teacher Week"
From May 4-8, "Live" will honor teachers who go above and beyond for their schools, communities and students.

[03/03/15 - 02:22 PM]
Social Media Powerhouse ABC Family Delivers During February 2015 Driven by "Pretty Little Liars" and "The Fosters"
ABC Family spins the digital numbers for the month of February.

[03/03/15 - 02:21 PM]
Spike: The Ones to Watch - Network Launches New Logo and Tagline
The tagline encompasses the network's strategic shift to a general entertainment network delivering compelling original entertainment with an edge and a distinctive point of view.

[03/03/15 - 12:56 PM]
TNT Ranks as Basic Cable's #1 Network in Primetime Live + 7 Delivery of Total Viewers, Adults 18-34 and Adults 18-49
Turner further spins the numbers for the week of February 9-15.

[03/03/15 - 12:54 PM]
"48 Hours: Blaming Melissa" Is Saturday's #1 Program with Viewers and Adults 25-54
CBS spins the numbers for Saturday, February 28.

[03/03/15 - 12:37 PM]
Science Channel Skyrockets in February, Charts Best Month Ever
Science Channel spins the numbers for the month of February.

[03/03/15 - 12:31 PM]
Sarah Michelle Gellar to Star in Season 2 of "Star Wars Rebels"
Gellar will join the talented voice cast that includes her husband Freddie Prinze Jr., Vanessa Marshall, Steve Blum, Tiya Sircar, Taylor Gray and David Oyelowo.

[03/03/15 - 11:52 AM]
Nickelodeon Brings Ultimate "Kids' Choice Awards" Interactive Experiences to Kids and Families Nationwide
Beginning Saturday, March 7, Nickelodeon will launch the Kids' Choice Awards Experience, a six-city tour featuring meet and greets with Nick stars and one of-a-kind interactive elements.

[03/03/15 - 11:45 AM]
Ovation TV Greenlights Production on Original Documentary Film, "Ford's Theatre: America's Playhouse"
The project is being co-produced by Ovation Studios and 1895 Films and is set to premiere on April 14 at 10:00/9:00c.

[03/03/15 - 11:13 AM]
truTV Says Yes They Can to The Grawlix's "Those Who Can't," As Network Greenlights Its First-Ever Full-Length Scripted Comedy
The comedy about a trio of frustrated high school teachers stars show creators Adam Cayton-Holland, Andrew Orvedahl and Ben Roy, members of the Denver-based comedy troupe The Grawlix.

[03/03/15 - 11:11 AM]
Spike TV Orders Eight More Episodes of "Lip Sync Battle"
The featured performers for the new eight episodes include Emily Blunt, Anne Hathaway, Terrence Howard, Taraji P. Henson, Justin Bieber, Queen Latifah, Will Arnett, Alison Brie, Mike Tyson and Terry Crews.