or


[03/21/07 - 01:59 PM]
FOX Entertainment Group Launches New Sales Unit FOX One
The new sales unit is charged with developing and implementing strategic integrated marketing opportunities across all of News Corp.'s global assets and media platforms.

[via press release from FOX]

FOX ENTERTAINMENT GROUP LAUNCHES NEW SALES UNIT FOX ONE

Team to Develop and Activate Strategic Integrated Marketing Solutions Crossing Full Range of News Corp. Assets and Media Platforms

FOX Veteran Jean Rossi Named President, Claudine Lilien Named Senior Vice President

Fox Entertainment Group announced today the formation of FOX ONE, a new Sales unit charged with developing and implementing strategic integrated marketing opportunities crossing the full range of News Corp.�s global assets and a variety of media platforms. The team will work with individual Sales units at News Corp. divisions to deliver company-wide marketing solutions. The creation of FOX ONE formalizes the efforts already spearheaded by Jean Rossi, President of FOX ONE. Joining the new unit are Claudine Lilien as Senior Vice President, and FOX Sales veterans Annie Hekker and Jessica Siff as Vice Presidents.

�As a global leader in the production and distribution of entertainment, sports and news, News Corp. represents both industry-best content and platforms,� said Peter Chernin, President and Chief Operating Officer of News Corp. �FOX ONE is in an unparalleled position to harness the power and reach of News Corp. assets to strengthen advertisers� messaging and enable them to communicate to and engage customers wherever they are.�

Added Rossi: �Our collaboration with News Corp. properties and activities enables FOX ONE to customize comprehensive, integrated marketing programs in which clients can associate with our content across a wide range of platforms, including broadcast, film, cable, online, telephony, print and emerging technologies.�

In her new role, Rossi and her unit are responsible for cultivating marketing partnerships and developing customized, multiplatform campaigns that integrate any and all FOX/News Corp. assets.

In addition to heading up FOX ONE, Rossi serves as Executive Vice President of Sales for Fox Broadcasting Company, a position she has held since June 1996, and is responsible for overseeing entertainment sales. In 2003, she was named President of Fox Entertainment Group Integrated Sales, now replaced with FOX ONE. Having directed the groundbreaking promotional campaigns and sponsorships for FOX hits AMERICAN IDOL and 24, among others, Rossi has been at the forefront of integrated marketing for many years.

Rossi joined the FOX Sales Department as Account Executive in March 1987 and was promoted to Director, Eastern Sales in October 1987. She was elevated to Vice President, National Sales in March 1990. In November 1993, she assumed additional responsibility for prime-time sales and for overseeing FOX�s regional sales operations, and was promoted to Senior Vice President of Sales in July 1994.

Prior to joining FOX, Rossi held senior positions at various advertising agencies, including BBDO and Young & Rubicam. She holds a B.S. degree in Communication Arts from St. John�s University.

Lilien joins FOX ONE as Senior Vice President after a stint at The CW as Vice President of Sales. She was brought over to The CW from The WB, where she served most recently as Vice President, Eastern & Western Sales since September 2003, and before that as Vice President, Western Sales since October 2001. Prior to working at The WB, Lilien was part of the FOX family. She started at Fox Broadcasting Company as a Sales Assistant in June 1993, and was promoted to Account Service Representative in April 1994 and then to Account Executive in December 1995, working first in New York and later in Los Angeles.

Lilien started her career as a Network Specialist/National Buyer at Young & Rubicam in 1990, after graduating with a B.A. degree in History from Lafayette College.

News Corp. Assets Represented by FOX ONE:

Broadcast � Fox Broadcasting Company, the #1 network in A18-49, A18-34 and Teens; Fox Television Stations, comprising 35 O&Os in 26 markets, including 16 of the top 20 markets, and covering nearly 45% of U.S. television homes; FOX Sports, the top-rated sports network for the past decade; MyNetworkTV

Cable � FX; Fox News Channel, the #1 cable news channel in the U.S.; National Geographic Channel; Fox Sports Network, the leading provider of local sports; TV Guide Channel; Fox Reality; Fox Movie Channel; SPEED; FUEL TV; Fox College Sports; Fox Sports en Espa�ol; Fox Soccer Channel; Big Ten Network

Digital �

Fox Interactive Media: MySpace, the leading social-networking community with more than 144 million registered users; IGN.com, the #1 online gaming destination; Fox.com; AmericanIdol.com; FoxSports.com; FXnetwork.com; SPEEDtv.com; Fuel.tv; FoxReality.com; AskMen.com; Rotten Tomatoes; Scout; Grab.com; Game Spy

FOX Mobile Entertainment: leading provider of mobile entertainment, in 35 countries with reach to more than 1 billion consumers; worldwide pioneers in mobile video � creators of the Mobisode�, including the first ad-sponsored series � and offering uniquely packaged content for mobile video channels such as MediaFLO, which makes broadcast-like quality mobile TV possible

FOX On Demand: full episodes of FOX programming on MySpace and local broadcast affiliate station websites; video on demand of cable networks on cable and DBS VOD platforms

Filmed Entertainment � Fox Film, including 20th Century Fox, Fox Searchlight, Fox 2000, Fox Atomic and Blue Sky Studios; 20th Century Fox Television; Fox Television Studios; 20th Television; FOX Home Entertainment; FOX Music; 20th Century Fox Licensing & Merchandising

Print � New York Post; TV Guide; Harper Collins Publishers; News America Marketing

International � Sky (Europe); Star (Asia); Canal Fox, Sky Latin America, Fox Sports Latin America (Latin America); FOXTEL (Australia); Fox International Channels (FX, National Geographic Channel); Fox Life; UK Newspapers: News of the World, The Sun, The Times; Australia Newspapers: News Limited (over 110 newspapers)





  [march 2007]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/18/14 - 11:31 AM]
FX Picks Up "Tyrant" for a Second Season
Production is scheduled to begin next spring with the second season returning in the summer of 2015.

[09/18/14 - 09:32 AM]
TVGN (TV Guide Network) to Rebrand as "POP" - New Brand to Launch in First Quarter 2015
POP is billed as "a multi-platform destination dedicated to celebrating the fun of being a fan."

[09/18/14 - 09:01 AM]
BBC America Presents the 2014 Britannia Awards Honorees
BAFTA Los Angeles will honor Robert Downey Jr., Mark Ruffalo, Emma Watson, Mike Leigh and Dame Judi Dench at this year's awards ceremony.

[09/18/14 - 08:29 AM]
Wednesday's Broadcast Ratings: NBC Tops Charts with "Got Talent" Finale, "Laura" Premiere
The Peacock easily leads the night in both total viewers and adults 18-49.

[09/18/14 - 08:22 AM]
Comedy Central's "@midnight" Joins New York Comedy Festival Lineup, Will Tape and Air Week of Shows in NYC
The social media sensation joins the stellar lineup of the 2014 New York Comedy Festival to tape a week of shows which will air Monday, November 3 through Thursday, November 6.

[09/18/14 - 06:09 AM]
Darrell Hammond to Serve as New Announcer for "Saturday Night Live"
Hammond will take over the role from the late Don Pardo.

[09/18/14 - 05:54 AM]
Aubrey Plaza to Be Voice of Grumpy Cat in Lifetime's "Grumpy Cat's Worst Christmas Ever" Premiering November 29
The infamous kitty with the hilariously woeful but endearing facial expression stars in her very own live-action Christmas movie this holiday season.

[09/17/14 - 10:00 PM]
Winner Voted of NBC's Hit Summer Series "America's Got Talent"
The winner will headline "America's Got Talent Live" at The AXIS Powered by Monster at Planet Hollywood Resort & Casino in Las Vegas (September 26 and 27).

[09/17/14 - 01:35 PM]
ABC Family's "100 Days Until Christmas" Campaign a Social Media Hit on Facebook
"Pretty Little Liars" continues to be dominate on Twitter, ranking as TV's #1 most-tweeted TV drama series of Summer 2014.

[09/17/14 - 01:35 PM]
The Viral Video Show That Started It All, "America's Funniest Home Videos," Celebrates 25th Anniversary with Maker Studios Content Partnership Anchored by Original Clip Show "ShayFV" Starring Shay Carl
The original content initiative extends an existing relationship between Vin Di Bona Productions and Maker Studios.

[09/17/14 - 01:34 PM]
Former President Bill Clinton to Appear on "The Daily Show with Jon Stewart" Thursday, September 18 at 11 p.m. ET/PT
President Clinton will preside over the 10th Clinton Global Initiative Annual Meeting, which takes place next week (September 21-24) in New York City.

[09/17/14 - 01:33 PM]
A+E Networks(R) Hits 22 Million Downloads with TV Everywhere Apps
The free, ad-supported TV Everywhere apps offer fans access to full episodes, movies and exclusive clips of their favorite A+E Networks HD programming.

[09/17/14 - 12:44 PM]
TBS to Celebrate 20 Years of "Friends" with 20-Episode Marathon on Sept. 22
"We're thrilled to be celebrating Friends' 20th anniversary by giving fans the chance to choose their favorite episodes for TBS's 20-episode marathon," said Phil Oppenheim.

[09/17/14 - 12:38 PM]
SundanceTV Celebrates Academy(R) Award Winner Danny Boyle
In honor of his upcoming series "Babylon," SundanceTV is featuring an evening-long celebration of the renowned director, including the original long form episode that inspired the series of the same name.

[09/17/14 - 12:24 PM]
HGTV's "Love It or List It" Begins Production in Raleigh-Durham
Producers at Big Coat Productions are actively seeking potential homeowners who are torn between renovating their existing home and relocating to a new residence.