SCI FI GETS INTO YOUR HEAD WITH MIND-BLOWING NEW SERIES FEATURING MENTALIST DERREN BROWN

New York, NY � March 21, 2007 � This July, SCI FI Channel will introduce America to mentalist Derren Brown, the British sensation described as "part James Bond, part Yoda." With numerous top-rated series and specials to his credit, Derren has astounded UK television audiences causing them to conclude that he knows your mind better than you do. SCI FI's original U.S. produced version of the Derren Brown Project (official title TBD) will consist of 6 jaw-dropping 1-hour episodes that must be seen to be believed. Andrew O'Conner and Michael Vine will serve as executive producers for Objective Productions.

Imagine being inspired to rob an armored car or freely giving up your car keys and wallet to a stranger on the street simply because he asked for them, or suddenly finding yourself a real-life participant in a popular video game. Derren Brown is a man who can make such things happen. The British press has called him "mind-blowing," "fascinating" and "a warlock." He doesn't claim to be a mind reader, though he can seemingly predict and control human behavior. He describes his craft as a mixture of suggestion, psychology, misdirection and showmanship. Whatever you choose to call it, his unparalleled gift is a powerful and provocative form of entertainment.

Objective Productions has rapidly become one of Britain's most influential independent production companies. Responsible for producing ground-breaking productions for a range of television broadcasters including Channel 4, The BBC, MTV, Five, E4, More 4 and ITV. Objective have also presented spectacular live theatre performances including psychological illusionist Derren Brown's Laurence Olivier Award-winning British theatre tours. The company is moving beyond its core expertise in comedy, entertainment and magic to now encompass factual, documentary and current affairs projects, all of which are produced with the same flair and commitment to excellence they bring to all of their output.

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com ) and magazine. Launched in 1992, and currently in 86 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.