or


[03/27/07 - 10:51 PM]
Hallmark Channel Launches New Multi-Platform Public Affairs Initiative, "Watch with Me"
The new national public affairs initiative aimed to stimulate family co-viewing and promote people to spend more time together.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL LAUNCHES NEW MULTI-PLATFORM PUBLIC AFFAIRS INITIATIVE, �WATCH WITH ME�

Promotes Family Co-Viewing and Connectivity

New York City, March 27, 2007 � TV is a factor in the household. It can have a fragmenting effect or, if used as a gathering point around great, high-quality stories, can help be the agent for sharing and trigger meaningful discussion. Hallmark Channel is launching a new national public affairs initiative aimed to stimulate family co-viewing and promote people to spend more time together, it was announced today by Laura Masse, Executive Vice President, Marketing, Hallmark Channel. The multi-platform initiative will live on-air, on-line, in-schools and in-markets. �Watch With Me,� and its follow-up companion, �Read With Me,� will be introduced in Washington, D.C. this May and then roll-out across the country.

�Research has shown that viewers believe it�s important to watch television together, but aren�t finding enough appropriate fare to satisfy this need,� says Masse. �Accordingly, Hallmark Channel launches an initiative that springs from the very heart of the brand, providing the high quality, family friendly programming people need, so they can spend more time where it matters most � together.�

Hallmark Channel will partner with advertisers, affiliates, schools and government organizations to raise awareness for the cause-related program. Components include co-branded PSA�s, school curriculum, local screenings and community events. �Watch With Me� and �Read With Me� will center around Hallmark�s programming � especially the classic literary titles which have been made into original movies for the network including �Moby Dick,� �Hamlet� and �Gulliver�s Travels.�

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of over 76 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation�s leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.





  [march 2007]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[04/16/14 - 10:09 AM]
Stars of ABC Family's "Melissa & Joey" and "Baby Daddy" to Participate in Live Twitter Chat with Fans During East Coast Broadcasts Tonight
Starting at 8:00/7:00c, fans can tweet Christopher Rich at @AceCharmer and Melissa Peterman at @Followtheblonde.

[04/16/14 - 10:03 AM]
GSN Announces a New Lineup of Competitors for Third Season of "The American Bible Challenge," Premiering Thursday, May 22 at 8 PM (ET/PT)
Season three premieres with two back-to-back original episodes on Thursday, May 22 at 8:00/7:00c, and will air new episodes every Thursday at 8:00/7:00c.

[04/16/14 - 10:00 AM]
E!'s "Live from the Red Carpet" Exclusively Broadcasts from the Inaugural iHeartRadio Music Awards
Giuliana Rancic and Terrence Jenkins will host the one-hour special, airing Thursday, May 1 at 7:00/6:00c.

[04/16/14 - 09:59 AM]
Spike TV Orders a Second Season of "Catch a Contractor" Starring Adam Carolla
The new episodes - due this fall - will be an hour long, up from season one's half-hour episodes.

[04/16/14 - 09:46 AM]
"Shark Tank: Swimming with Sharks" - Swim in the Shark-Infested Waters with a Unique Look Behind-the-Scenes of the Hit Show Airing Friday, May 2, 8 pm on ABC
In keeping with the evening's theme, an all-new, original episode of "Shark Tank" will air immediately following at 9:00/8:00c.

[04/16/14 - 09:22 AM]
"NCIS: Los Angeles" and "Person of Interest" Win Time Periods in Viewers and Key Demographics
CBS spins the numbers for Tuesday, April 15.

[04/16/14 - 09:17 AM]
@ESPNNBA Full Court Press: NBA Takeover for Final Night of the Regular Season
Highlights include "30 for 30: Bad Boys" on Thursday, April 17 at 8:00/7:00c.

[04/16/14 - 09:02 AM]
FX Orders Third Season of "The Americans"
Six episodes remain in the current season, including tonight's broadcast.

[04/16/14 - 08:52 AM]
NBC Is Currently #1 Tuesday Night in Adults 18-49, Led by the #1 Show of the Night, "The Voice"
NBC spins the numbers for Tuesday, April 15.

[04/16/14 - 08:34 AM]
Pivot Taps Embassy Row to Produce New Season of Nightly Topical Series "TakePart Live," Premiering May 12th at a New Time, 10:00 PM ET/9:00 PM CT
Offering viewers a forum to discuss the issues of the moment, "TakePart Live" explores topics from the day's headlines.

[04/16/14 - 08:33 AM]
Participant Media's Pivot Increases Commitment to Originals with Four New Shows, Eleven Series in Development, New Scripted Drama, Franchise Award Show, Over 300 Hours of Original Programming in 2014
Highlights include "Fortitude," a dark drama series, with psychological and thriller elements, that follows the residents of an Arctic town unlike any other place on Earth.

[04/16/14 - 08:32 AM]
ABC's "Marvel's Agents of S.H.I.E.L.D." Is Up and Virtually Ties "NCIS: Los Angeles" for #1 in Adults 18-49 at 9pm
ABC spins the numbers for Tuesday, April 15.

[04/16/14 - 08:28 AM]
Tuesday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
The Peacock series is up from last week among adults 18-49, as are "About a Boy" and "Growing Up Fisher."

[04/16/14 - 08:16 AM]
Cartoon Network Viewers Charmed by "Clarence"
Cartoon Network spins the numbers for Monday, April 14.

[04/16/14 - 08:04 AM]
NBCUniversal Presents Unprecedented Coverage of Premier League's "Championship Sunday" on May 11
All 10 matches will be presented live simultaneously on 10 different NBCUniversal television networks on Sunday, May 11 at 10 a.m. ET.