or


[03/27/07 - 10:51 PM]
Hallmark Channel Launches New Multi-Platform Public Affairs Initiative, "Watch with Me"
The new national public affairs initiative aimed to stimulate family co-viewing and promote people to spend more time together.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL LAUNCHES NEW MULTI-PLATFORM PUBLIC AFFAIRS INITIATIVE, �WATCH WITH ME�

Promotes Family Co-Viewing and Connectivity

New York City, March 27, 2007 � TV is a factor in the household. It can have a fragmenting effect or, if used as a gathering point around great, high-quality stories, can help be the agent for sharing and trigger meaningful discussion. Hallmark Channel is launching a new national public affairs initiative aimed to stimulate family co-viewing and promote people to spend more time together, it was announced today by Laura Masse, Executive Vice President, Marketing, Hallmark Channel. The multi-platform initiative will live on-air, on-line, in-schools and in-markets. �Watch With Me,� and its follow-up companion, �Read With Me,� will be introduced in Washington, D.C. this May and then roll-out across the country.

�Research has shown that viewers believe it�s important to watch television together, but aren�t finding enough appropriate fare to satisfy this need,� says Masse. �Accordingly, Hallmark Channel launches an initiative that springs from the very heart of the brand, providing the high quality, family friendly programming people need, so they can spend more time where it matters most � together.�

Hallmark Channel will partner with advertisers, affiliates, schools and government organizations to raise awareness for the cause-related program. Components include co-branded PSA�s, school curriculum, local screenings and community events. �Watch With Me� and �Read With Me� will center around Hallmark�s programming � especially the classic literary titles which have been made into original movies for the network including �Moby Dick,� �Hamlet� and �Gulliver�s Travels.�

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of over 76 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation�s leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.





  [march 2007]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[11/21/17 - 08:01 PM]
A Special All-Athletes Edition of ABC's "Dancing with the Stars" Is Set to Premiere in Spring 2018 on ABC
10 athletes from all corners of the sports world will be teamed up with the show's professional dancers and compete on the ballroom floor for a chance to win the coveted Mirrorball trophy.

[11/21/17 - 12:43 PM]
"Antiques Roadshow" Appraiser Brings Guest to Tears in Stunning Season Opener!
Season 22 rolls out Monday, January 8 at 8:00/7:00c on PBS.

[11/21/17 - 12:07 PM]
The CW's Midseason Finale Dates
"Riverdale" and "Dynasty" will close out the network's 2017 originals on Wednesday, December 13.

[11/21/17 - 12:00 PM]
"Little Women: Atlanta" Returns with New Episodes on December 13th Followed by the Premiere of the Home Makeover Series "Little Women: Terra's Big House"
"Little Women: LA's Terra Jole and her husband Joe star in the latter series.

[11/21/17 - 11:50 AM]
Oxygen Media Uncovers Infamous Crimes in "Mysteries & Scandals" Hosted by Soledad O'Brien Premiering Friday, January 5 at 9 PM ET/PT
The 13 episode, hour-long series investigates some of the most legendary and intriguing crimes, murders, and scandals that shook the nation and impacted pop culture through vivid first-hand accounts, re-enactments and archival footage.

[11/21/17 - 11:30 AM]
FOX Announces Premiere Dates for "LA to Vegas" and "The Resident"
Plus: the network reveals return dates for the rest of its winter lineup.

[11/21/17 - 11:09 AM]
OWN Rings in the New Year with the Series Premiere of Tyler Perry's Comedy "The Paynes" January 16
Additionally, "The Haves and the Have Nots" and "If Loving You Is Wrong" will return Tuesday, January 9 and Wednesday, January 10, respectively.

[11/21/17 - 10:55 AM]
Smithsonian Channel(TM) Survives Winter's Extremes with "Panama's Animal Highway" and "America's Badlands"
Look for said specials on Wednesday, December 13 and December 20 at 8:00/7:00c, respectively.

[11/21/17 - 10:34 AM]
NBC Picks Up Third Season of "The Good Place"
The critically acclaimed Thursday night comedy will return for another 13-episode season.

[11/21/17 - 09:33 AM]
Stars of Screen, Stage and Sport to Gather in Silicon Valley to Celebrate Science at 6th Annual "Breakthrough Prize" Ceremony Sunday, December 3
For the first time, the show will be streamed live on the Facebook and YouTube platforms of Breakthrough Prize and National Geographic.

[11/21/17 - 09:07 AM]
"Ink Master: Angels" Soar Into a Second Season on Paramount Network
The second season of 10 hour-long episodes will debut on the Paramount Network in March 2018.

[11/21/17 - 08:34 AM]
Monday's Broadcast Ratings: ABC Holds Onto Top Spot in Viewers, Demos
"Dancing with the Stars" and "The Good Doctor" top said categories, respectively.

[11/21/17 - 08:09 AM]
"Unexpected" Is TLC's #1 New Series in 2017
TLC further spins the numbers for the series to date.

[11/21/17 - 08:06 AM]
"Charles Manson: The Final Words" New Documentary to Premiere Sunday, December 3, 2017 at 9PM ET/6PM PT
The documentary, narrated by musician and director Rob Zombie, focuses on the Manson family murders told from Manson's perspective using never-before-seen case files, pictures and exclusive interviews with Manson himself from inside California State Prison.

[11/21/17 - 07:01 AM]
Emmy(R) Award Winner Alexander Skarsgard Set to Star in The Ink Factory, BBC and AMC's "The Little Drummer Girl"
Production on the six-part mini-series begins early next year with global sales handled by Endeavor Content/IMG.