or


[03/27/07 - 11:14 AM]
NBC Universal Launches Wide Range of Cross Platform Mobile Content from Broadcast, Cable and Internet Properties
The new NBC2Go mobile service offers episodes from such series as "Heroes," "The Black Donnellys," "Friday Night Lights" and Bravo's "The Real Housewives of Orange County."

[via press release from NBC]

NBC UNIVERSAL LAUNCHES WIDE RANGE OF CROSS PLATFORM MOBILE CONTENT FROM BROADCAST, CABLE AND INTERNET PROPERTIES

-With NBCU Digital2Go Offerings, Consumers Experience NBC Universal Content When and How They Want with Linear Video Channels, On Demand Long and Short Form Programming, Mobile Web, Interactive Features and Messaging-

New York � March 27, 2007 � NBC Universal today announced the launch of its NBCU Digital2Go initiative, with a robust suite of mobile offerings that allow users access to NBCU content 24/7. The new offerings include:

Linear video channels, NBC News2Go and NBC2Go, available through the MediaFLO service

Full-length NBC Primetime and Cable entertainment shows on demand, available through MobiTV

7 short form video channels, available through MobiTV

4 new mobile web (WAP) sites for NBC, USA, Bravo and NBC Sports

"With the launch of our suite of NBCU Digital2Go offerings, NBC Universal continues to be a premier content provider to mobile platforms, with a broad selection of rich, interactive mobile offerings," said Salil Dalvi, General Manager, Wireless Platforms, NBC Universal. "With the launch of our mobile web sites, NBC Universal will have a new platform to develop its direct relationship with mobile consumers."

NBC Universal and MediaFLO USA bring top NBC Universal content to subscribers of its TV-quality, mobile entertainment service on two dedicated channels, NBC2Go and NBC News2Go. NBC News2Go features live, full-length programs, including Today, Nightly News with Brian Williams and Meet the Press, as well as select programming from both MSNBC and CNBC, including Power Lunch and Hardball with Chris Matthews. Entertainment channel NBC2Go offers a select number of acclaimed NBC Universal Primetime, Daytime and Cable shows, such as Heroes, The Black Donnellys, Friday Night Lights and Bravo's Real Housewives of Orange County as well as access to The Tonight Show with Jay Leno and Late Night with Conan O'Brien.

Earlier this month, NBC Universal and MobiTV announced a breakthrough deal to make full-length Primetime on demand programming available over US wireless networks for the first time. In addition to a robust Primetime and Cable video-on-demand line-up, including Heroes, Friday Night Lights, The Office, Monk (USA), Battlestar Galactica (SCI FI) and Work Out (Bravo), the two companies now offer select short form programming from Bravo, SCI FI Channel, USA Network, Telemundo and mun2 on five new ad-supported channels to subscribers.

Crisp Wireless, a mobile technology solutions and services company, currently powers 23 mobile websites for NBC Universal, including dedicated sites for many Primetime and Cable programs, such as Heroes, The Office, and Bravo's Project Runway, Top Chef and Work Out. The mobile websites include exclusive mobile offerings, such as ringtones, user generated content, polls, character or contestant blogs and storyline integrations.

Starcut USA Inc, a mobile software company, is working with NBC Universal to design, develop and launch powerful WAP services for USA Network, with show specific sites for Monk, Psych, Nashville Star and The Starter Wife. Starcut is also working with NBC Universal to release high-end WAP services for SCI FI (starting with PainKiller Jane), as well as iVillage and Access Hollywood. The services include schedules, episode guides, polls, trivia, community blogs, alerts and much more.

NBC Universal and phone-based participation media solutions provider CommerceTel have teamed up to use the phone as a real world touch point to the storyline of Heroes. Through a toll free number for Primatech Paper, as revealed on air during the January 22 episode, fans are able to interact with characters and key plot elements in new and exciting ways. Several innovations have been employed since the inception of the campaign that have ranged from user generated content, where fans can leave characters a voicemail, to opting in for frequent plot reveals via text messaging.

# # #

About NBC Universal Digital Distribution

NBC Universal Digital Distribution, a division of NBC Universal, drives the company's development of digital content and distribution in the areas of digital sales, digital platforms and wireless products. NBC Universal Digital Distribution manages product strategy and development for NBCU's content efforts by deploying it across multiple digital platforms including mobile, Internet portals, wireless carriers, emerging digital companies and nontraditional customers. In addition, NBCU Digital Distribution spearheads the company's development of industry leading technologies such as interactive television, on demand, electronic sell-through and IPTV. NBCU Digital Distribution also directs and manages the company's cable investments including A&E, The History Channel, History Channel International, The Biography Channel and the Sundance Channel.





  [march 2007]  
S
M
T
W
T
F
S
    


· ACCESS HOLLYWOOD (SYNDICATION)
· BATTLESTAR GALACTICA (SCI FI)
· BLACK DONNELLYS, THE (NBC)
· FRIDAY NIGHT LIGHTS (DIRECTV)
· HEROES (NBC)
· IN THE LOOP WITH IVILLAGE (SYNDICATION)
· MONK (USA)
· NASHVILLE STAR (NBC)
· OFFICE, THE (NBC)
· PAINKILLER JANE (SCI FI)
· PSYCH (USA)
· REAL HOUSEWIVES OF ORANGE COUNTY, THE (BRAVO)
· STARTER WIFE, THE (USA)
· WORK OUT (BRAVO)





[08/26/25 - 12:06 PM]
FOX Sports Launches New FS1 Daily Studio Show "Wake Up Barstool"
Debuting Tuesday, September 2, the two-hour daily studio show airs live weekdays on FS1 from 8:00-10:00 AM ET, bringing Barstool's signature mix of unfiltered voices, candid personalities and passionate sports talk to fans nationwide.

[08/26/25 - 12:01 PM]
Netflix Top 10 Week of August 18: "KPop Demon Hunters" Reigns as Netflix's Most Popular Film, Claims No. 1 in Top 10
"Wednesday" stayed on top of the English TV list for a third week with Wednesday Season 2, Part 1 claiming another 13.4 million views.

[08/26/25 - 11:04 AM]
Video: MGM+ Debuts Action-Packed Trailer and Premiere Date for "Billy the Kid" Season 3
The final season premieres Sunday, September 28 at 9:00 pm ET/PT.

[08/26/25 - 11:00 AM]
Golden Globe and Emmy Award-Winner Camryn Manheim, Tyler Posey, Jamie Chung, Noah Reid and Sara Canning to Guest Star in FOX's Returning Captivating Crime Series "Murder in a Small Town"
The series returns Tuesday, September 23 on FOX.

[08/26/25 - 10:30 AM]
It's Time to Get Down to Business When NBC's New Series "On Brand with Jimmy Fallon" Premieres Tuesday, Sept. 30 at 10 P.M. ET/PT
The 10 creatives working to disrupt the marketing profession in NBC's newest innovative business competition series have been revealed.

[08/26/25 - 10:04 AM]
Hulu's Critically Acclaimed Comedy Series "Deli Boys" Renewed for a Second Season
Fred Armisen will join the cast as a legendary gambling savant with an uncanny ability to read people like cards.

[08/26/25 - 09:00 AM]
HBO Original Comedy Series "I Love LA," From Creator and Star Rachel Sennott, Debuts November 2
An ambitious friend group navigates life and love in LA.

[08/26/25 - 09:00 AM]
CBS Presents the Official Emmy Awards Pre-Show, "ET: Live on the Emmys Red Carpet"
Kevin Frazier and Nischelle Turner will bring audiences up close with television's biggest names as they arrive, turn heads with red carpet looks and reflect on what it means to be part of TV's most prestigious night.

[08/26/25 - 08:43 AM]
Video: Peacock Releases Official Trailer & New Images for "Devil in Disguise: John Wayne Gacy"
All eight episodes of the limited series will be available to stream October 16.

[08/26/25 - 08:24 AM]
"Sunday Night Baseball Presented by Capital One": Boston Red Sox vs. New York Yankees Draws ESPN's Second-Largest Audience of MLB Season: 2,572,000 Viewers
The game peaked with 2,889,000 viewers at 8:15 p.m. ET, according to Nielsen.

[08/26/25 - 08:01 AM]
Netflix's Upcoming Preschool Slate Featuring New "Ms. Rachel," The "Sesame Street" Date Announcement, New Games, and More!
Start the school year off with all of your kids' favorite friends on Netflix with all-new episodes from "Ms. Rachel" (September 1), "Sesame Street" (November 10), "Gabby's Dollhouse" (November 17) and so much more on Netflix.

[08/26/25 - 08:01 AM]
Video: "The Lowdown" - Official Trailer - Ethan Hawke, Kyle MacLachlan, Keith David - FX
The series follows the gritty exploits of citizen journalist Lee Raybon (Ethan Hawke), a self-proclaimed Tulsa "truthstorian" whose obsession with the truth is always getting him into trouble.

[08/26/25 - 07:33 AM]
BBC and Showtime Reveal First Look Images from Season Two of "Dreaming Whilst Black" from A24 and Big Deal Films
The new season finds Kwabena at the start of his professional career in a new era: the age of diversity, equity and inclusion, where empowering marginalized voices are seemingly at the top of everyone's agenda.

[08/26/25 - 07:10 AM]
ESPN Reveals 2025-26 College Football Commentator Roster; Top Teams Return for Another Season
The network will deploy more than two dozen teams of commentators, analysts and reporters to cover the season from August's Week 0 kickoff through the College Football Playoff National Championship in Miami in January 2026.

[08/26/25 - 07:01 AM]
Video: Apple TV+ Unveils Trailer for the Engrossing Investigative Thriller "The Savant"
The eight-episode thriller will make its global debut on Apple TV+ with the first two episodes on Friday, September 26 followed by one new episode every Friday through November 7.