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[03/27/07 - 11:14 AM]
NBC Universal Launches Wide Range of Cross Platform Mobile Content from Broadcast, Cable and Internet Properties
The new NBC2Go mobile service offers episodes from such series as "Heroes," "The Black Donnellys," "Friday Night Lights" and Bravo's "The Real Housewives of Orange County."
[via press release from NBC]

NBC UNIVERSAL LAUNCHES WIDE RANGE OF CROSS PLATFORM MOBILE CONTENT FROM BROADCAST, CABLE AND INTERNET PROPERTIES

-With NBCU Digital2Go Offerings, Consumers Experience NBC Universal Content When and How They Want with Linear Video Channels, On Demand Long and Short Form Programming, Mobile Web, Interactive Features and Messaging-

New York � March 27, 2007 � NBC Universal today announced the launch of its NBCU Digital2Go initiative, with a robust suite of mobile offerings that allow users access to NBCU content 24/7. The new offerings include:

Linear video channels, NBC News2Go and NBC2Go, available through the MediaFLO service

Full-length NBC Primetime and Cable entertainment shows on demand, available through MobiTV

7 short form video channels, available through MobiTV

4 new mobile web (WAP) sites for NBC, USA, Bravo and NBC Sports

"With the launch of our suite of NBCU Digital2Go offerings, NBC Universal continues to be a premier content provider to mobile platforms, with a broad selection of rich, interactive mobile offerings," said Salil Dalvi, General Manager, Wireless Platforms, NBC Universal. "With the launch of our mobile web sites, NBC Universal will have a new platform to develop its direct relationship with mobile consumers."

NBC Universal and MediaFLO USA bring top NBC Universal content to subscribers of its TV-quality, mobile entertainment service on two dedicated channels, NBC2Go and NBC News2Go. NBC News2Go features live, full-length programs, including Today, Nightly News with Brian Williams and Meet the Press, as well as select programming from both MSNBC and CNBC, including Power Lunch and Hardball with Chris Matthews. Entertainment channel NBC2Go offers a select number of acclaimed NBC Universal Primetime, Daytime and Cable shows, such as Heroes, The Black Donnellys, Friday Night Lights and Bravo's Real Housewives of Orange County as well as access to The Tonight Show with Jay Leno and Late Night with Conan O'Brien.

Earlier this month, NBC Universal and MobiTV announced a breakthrough deal to make full-length Primetime on demand programming available over US wireless networks for the first time. In addition to a robust Primetime and Cable video-on-demand line-up, including Heroes, Friday Night Lights, The Office, Monk (USA), Battlestar Galactica (SCI FI) and Work Out (Bravo), the two companies now offer select short form programming from Bravo, SCI FI Channel, USA Network, Telemundo and mun2 on five new ad-supported channels to subscribers.

Crisp Wireless, a mobile technology solutions and services company, currently powers 23 mobile websites for NBC Universal, including dedicated sites for many Primetime and Cable programs, such as Heroes, The Office, and Bravo's Project Runway, Top Chef and Work Out. The mobile websites include exclusive mobile offerings, such as ringtones, user generated content, polls, character or contestant blogs and storyline integrations.

Starcut USA Inc, a mobile software company, is working with NBC Universal to design, develop and launch powerful WAP services for USA Network, with show specific sites for Monk, Psych, Nashville Star and The Starter Wife. Starcut is also working with NBC Universal to release high-end WAP services for SCI FI (starting with PainKiller Jane), as well as iVillage and Access Hollywood. The services include schedules, episode guides, polls, trivia, community blogs, alerts and much more.

NBC Universal and phone-based participation media solutions provider CommerceTel have teamed up to use the phone as a real world touch point to the storyline of Heroes. Through a toll free number for Primatech Paper, as revealed on air during the January 22 episode, fans are able to interact with characters and key plot elements in new and exciting ways. Several innovations have been employed since the inception of the campaign that have ranged from user generated content, where fans can leave characters a voicemail, to opting in for frequent plot reveals via text messaging.

# # #

About NBC Universal Digital Distribution

NBC Universal Digital Distribution, a division of NBC Universal, drives the company's development of digital content and distribution in the areas of digital sales, digital platforms and wireless products. NBC Universal Digital Distribution manages product strategy and development for NBCU's content efforts by deploying it across multiple digital platforms including mobile, Internet portals, wireless carriers, emerging digital companies and nontraditional customers. In addition, NBCU Digital Distribution spearheads the company's development of industry leading technologies such as interactive television, on demand, electronic sell-through and IPTV. NBCU Digital Distribution also directs and manages the company's cable investments including A&E, The History Channel, History Channel International, The Biography Channel and the Sundance Channel.





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· ACCESS HOLLYWOOD (SYNDICATION)
· BATTLESTAR GALACTICA (SCI FI)
· BLACK DONNELLYS, THE (NBC)
· FRIDAY NIGHT LIGHTS (DIRECTV)
· HEROES (NBC)
· IN THE LOOP WITH IVILLAGE (SYNDICATION)
· MONK (USA)
· NASHVILLE STAR (NBC)
· OFFICE, THE (NBC)
· PAINKILLER JANE (SCI FI)
· PSYCH (USA)
· REAL HOUSEWIVES OF ORANGE COUNTY, THE (BRAVO)
· STARTER WIFE, THE (USA)
· WORK OUT (BRAVO)




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