or


[03/27/07 - 11:14 AM]
NBC Universal Launches Wide Range of Cross Platform Mobile Content from Broadcast, Cable and Internet Properties
The new NBC2Go mobile service offers episodes from such series as "Heroes," "The Black Donnellys," "Friday Night Lights" and Bravo's "The Real Housewives of Orange County."

[via press release from NBC]

NBC UNIVERSAL LAUNCHES WIDE RANGE OF CROSS PLATFORM MOBILE CONTENT FROM BROADCAST, CABLE AND INTERNET PROPERTIES

-With NBCU Digital2Go Offerings, Consumers Experience NBC Universal Content When and How They Want with Linear Video Channels, On Demand Long and Short Form Programming, Mobile Web, Interactive Features and Messaging-

New York � March 27, 2007 � NBC Universal today announced the launch of its NBCU Digital2Go initiative, with a robust suite of mobile offerings that allow users access to NBCU content 24/7. The new offerings include:

Linear video channels, NBC News2Go and NBC2Go, available through the MediaFLO service

Full-length NBC Primetime and Cable entertainment shows on demand, available through MobiTV

7 short form video channels, available through MobiTV

4 new mobile web (WAP) sites for NBC, USA, Bravo and NBC Sports

"With the launch of our suite of NBCU Digital2Go offerings, NBC Universal continues to be a premier content provider to mobile platforms, with a broad selection of rich, interactive mobile offerings," said Salil Dalvi, General Manager, Wireless Platforms, NBC Universal. "With the launch of our mobile web sites, NBC Universal will have a new platform to develop its direct relationship with mobile consumers."

NBC Universal and MediaFLO USA bring top NBC Universal content to subscribers of its TV-quality, mobile entertainment service on two dedicated channels, NBC2Go and NBC News2Go. NBC News2Go features live, full-length programs, including Today, Nightly News with Brian Williams and Meet the Press, as well as select programming from both MSNBC and CNBC, including Power Lunch and Hardball with Chris Matthews. Entertainment channel NBC2Go offers a select number of acclaimed NBC Universal Primetime, Daytime and Cable shows, such as Heroes, The Black Donnellys, Friday Night Lights and Bravo's Real Housewives of Orange County as well as access to The Tonight Show with Jay Leno and Late Night with Conan O'Brien.

Earlier this month, NBC Universal and MobiTV announced a breakthrough deal to make full-length Primetime on demand programming available over US wireless networks for the first time. In addition to a robust Primetime and Cable video-on-demand line-up, including Heroes, Friday Night Lights, The Office, Monk (USA), Battlestar Galactica (SCI FI) and Work Out (Bravo), the two companies now offer select short form programming from Bravo, SCI FI Channel, USA Network, Telemundo and mun2 on five new ad-supported channels to subscribers.

Crisp Wireless, a mobile technology solutions and services company, currently powers 23 mobile websites for NBC Universal, including dedicated sites for many Primetime and Cable programs, such as Heroes, The Office, and Bravo's Project Runway, Top Chef and Work Out. The mobile websites include exclusive mobile offerings, such as ringtones, user generated content, polls, character or contestant blogs and storyline integrations.

Starcut USA Inc, a mobile software company, is working with NBC Universal to design, develop and launch powerful WAP services for USA Network, with show specific sites for Monk, Psych, Nashville Star and The Starter Wife. Starcut is also working with NBC Universal to release high-end WAP services for SCI FI (starting with PainKiller Jane), as well as iVillage and Access Hollywood. The services include schedules, episode guides, polls, trivia, community blogs, alerts and much more.

NBC Universal and phone-based participation media solutions provider CommerceTel have teamed up to use the phone as a real world touch point to the storyline of Heroes. Through a toll free number for Primatech Paper, as revealed on air during the January 22 episode, fans are able to interact with characters and key plot elements in new and exciting ways. Several innovations have been employed since the inception of the campaign that have ranged from user generated content, where fans can leave characters a voicemail, to opting in for frequent plot reveals via text messaging.

# # #

About NBC Universal Digital Distribution

NBC Universal Digital Distribution, a division of NBC Universal, drives the company's development of digital content and distribution in the areas of digital sales, digital platforms and wireless products. NBC Universal Digital Distribution manages product strategy and development for NBCU's content efforts by deploying it across multiple digital platforms including mobile, Internet portals, wireless carriers, emerging digital companies and nontraditional customers. In addition, NBCU Digital Distribution spearheads the company's development of industry leading technologies such as interactive television, on demand, electronic sell-through and IPTV. NBCU Digital Distribution also directs and manages the company's cable investments including A&E, The History Channel, History Channel International, The Biography Channel and the Sundance Channel.





  [march 2007]  
S
M
T
W
T
F
S
    


· ACCESS HOLLYWOOD (SYNDICATION)
· BATTLESTAR GALACTICA (SYFY)
· BLACK DONNELLYS, THE (NBC)
· FRIDAY NIGHT LIGHTS (DIRECTV)
· HEROES (NBC)
· IN THE LOOP WITH IVILLAGE (SYNDICATION)
· MONK (USA)
· NASHVILLE STAR (NBC)
· OFFICE, THE (NBC)
· PAINKILLER JANE (SYFY)
· PSYCH (USA)
· REAL HOUSEWIVES OF ORANGE COUNTY, THE (BRAVO)
· STARTER WIFE, THE (USA)
· WORK OUT (BRAVO)





[09/26/16 - 12:09 PM]
Viceland Sets Premiere for Its First-Ever Daily, Late Night Show "Desus & Mero"
The show will air Mondays-Thursdays at 11:00/10:00c beginning Monday, October 17.

[09/26/16 - 11:33 AM]
Prepare to Be Scared with Syfy's Annual "31 Days of Halloween" Celebration
Among the highlights: "Channel Zero: Candle Cove," which will now premieres Tuesday, October 11 at 9:00/8:00c.

[09/26/16 - 11:14 AM]
Raise a Glass to An All-New Season of Bravo Media's "Vanderpump Rules" Premiering Monday, November 7 at 9PM ET/PT
The new season of "Vanderpump Rules" once again partners Lisa with Jax Taylor, Stassi Schroeder, Scheana Shay, Tom Sandoval, Ariana Madix, James Kennedy, Katie Maloney, Tom Schwartz, Kristen Doute, and Lala Kent.

[09/26/16 - 11:06 AM]
TNT Orders "Hinges" Pilot from Executive Producer/Writer Janine Sherman Barrois and Executive Producer John Wells
A series that provocatively and humorously dissects middle-class suburbia, "Hinges" follows two sets of neighbors whose lives are dramatically changed in the wake of a scandal that rocks the community.

[09/26/16 - 11:01 AM]
History's New Unscripted Series "Lone Star Restoration" Premieres Monday, October 3 at 10 pm ET/PT
The network has teamed up with Texas based restoration expert, Brent Hull, and his company Hull Historical in a new eight episode series.

[09/26/16 - 10:49 AM]
Nerdist's Kyle Hill Named Host of Science Channel's "MythBusters: The Search"
The all-new series features the next generation of fearless contenders with killer build skills, science smarts and nerves of steel, ready to be judged each week as they bust myths and vie for the win in becoming the next myth-busting superstars.

[09/26/16 - 10:04 AM]
Science Channel Celebrates 20th Anniversary with Science Super Heroes
Recognizing the science superstars all around us, the new Science Super Heroes initiative recognizes individuals who are furthering science in local communities across the country.

[09/26/16 - 09:51 AM]
FX Productions Lands Exclusive Overall TV Production Deal With Emmy(R) Award Winning Writer and Producer D.V. DeVincentis
DeVincentis won two Emmy awards on "The People v. O.J. Simpson: American Crime Story" (producer and writer).

[09/26/16 - 09:49 AM]
Travel Channel's Jack Maxwell Discovers America's Unique Watering Holes in "Booze Traveler: Best Bars"
The two specials follow Jack Maxwell as he hunts down prohibition-style bars hidden from view, as well as bars with spectacular and unforgettable views.

[09/26/16 - 09:42 AM]
Bravo Media Finishes 3Q with the Biggest On-Air and Online Growth Among the Top 10 Ad Supported Cable Entertainment Networks
Bravo spins the numbers for the quarter to date.

[09/26/16 - 09:06 AM]
Video: "Marriage Boot Camp: Reality Stars" Releases Season 6 Supertease Featuring Brand New Cast!
On this groundbreaking season, shocking secrets spin Boot Camp out of control as five famous couples fight to save their broken relationships.

[09/26/16 - 08:49 AM]
A&E Network's Emmy-Winning Docuseries "Born This Way" Renewed for a Third Season
In addition to the Emmy win, earlier this year the show was chosen as one of six honorees for the 2016 Television Academy Honors, an award that recognizes television programming that inspires, informs and motivates.

[09/26/16 - 08:37 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Tops Charts on Night of Declines
FOX's "The Simpsons" is the only series to post year-to-year gains on the broadcast networks.

[09/26/16 - 08:04 AM]
Soul Train Weekend 2016 to Take Over Mandalay Bay November 3-6
The four-day weekend of events will include intimate performances, electrifying concerts, an outdoor day party and exclusive late night parties - all leading up to the 2016 Soul Train Awards.

[09/26/16 - 08:02 AM]
MTV Brings Back "TRL" for One Day Only as "Total Registration Live" to Encourage Voter Registration Tuesday, September 27 at 6:00PM ET/PT
The one-hour live show will simulcast on MTV.com, the MTV App, MTV's Facebook and YouTube pages, and ElectThis.com.