COMEDY CENTRAL MOBILE� TO LAUNCH "SOUTH PARK 10: THE GAME" CROSS CARRIERS AND INTERNATIONALLY ON WEDNESDAY, MARCH 28

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40-Level Action/Adventure Mobile Game Based On The First 10 Seasons Of The Emmy� And Peabody� Award-Winning Series

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Mobile Game Features "South Park" Playable Characters Including Stan, Kyle, Kenny, Cartman, Scuzzlebutt, Mr. Hankey, Lemmiwinks And Many More

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"South Park 10: The Game" Was Developed With South Park Studios And RealNetworks�

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ORLANDO, March 28, 2007 -- COMEDY CENTRAL Mobile, a division of Viacom's (NYSE: VIA and VIA.B) MTV Networks, announced today the launch of "South Park 10: The Game," a 40-level action/adventure mobile game based on the first 10 seasons of the Emmy and Peabody Award-winning series "South Park." "South Park 10: The Game" will be available globally in the U.S. and European markets and will be distributed on major wireless carriers.

"South Park 10: The Game" was developed in close collaboration between RealNetworks award-winning mobile game studio, South Park Studios and COMEDY CENTRAL to provide fans with a gaming experience that encapsulates the show's attitude and voice. Mobile consumers playing "South Park 10: The Game" will get to choose from series mainstays Stan, Kyle, Kenny, Cartman as well as other favorite characters such as Starvin' Marvin, Lemmiwinks, Butters, Mr. Hankey and many more. The 40-level action/adventure mobile game incorporates both platform action and puzzle elements including fighting ninjas, rescuing cows and capturing hippies!

"The 'South Park' phenomenon reaches beyond the boundaries of television," said Erik Flannigan, senior vice president, Digital Media, COMEDY CENTRAL. "With the global launch of 'South Park 10: The Game,' COMEDY CENTRAL is providing wireless consumers with the ultimate 'South Park' mobile gaming experience."

Trey Parker and Matt Stone are co-creators and executive producers of the Emmy and Peabody Award-winning "South Park" with Anne Garefino as executive producer. "South Park's" Web site is www.southparkstudios.com.

MTV Networks creates immersive entertainment experiences for its audiences on every platform, including mobile. Today's announcement from COMEDY CENTRAL was one of several that MTVN's brands made at the CTIA 2007 Wireless show. MTVN also announced that Pepsi and Intel have signed on as charter sponsors for a variety of MTVN's mobile offerings, including its mobile websites and the company's mobile television channels. MTVN and Sprint expanded its partnership to bring even more of MTVN's popular music, entertainment, kids and comedy programming to Sprint customers through every possible mobile medium. MTV Networks Kids and Family Group and Amp'd Mobile announced a new partnership where content from Nickelodeon and The N content will appear within new channels on Amp'd Live mobile service. Nickelodeon and Amp'd will also launch a completely separate channel based on the property "SpongeBob SquarePants" in second quarter 2007. GameTrailers.com, the premier provider of video for gamers, announced the launch of its new mobile video channel.

With 40 mobile channels, 80 mobile distribution deals, and thousands of content hours provided monthly around the globe, MTV Networks is the world's leader in entertainment content and programming for wireless. Across its brands, MTVN puts everything from high-quality short-form and full-length video, to news and pop culture content, to games and graphics, to ringtones and voicetones on the handsets and in the hands of its diverse and highly targeted audiences.

COMEDY CENTRAL, the only all-comedy network, currently is seen in more than 91 million homes nationwide. COMEDY CENTRAL is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned division of VIACOM Inc.'s (NYSE: VIA and VIA.B) MTV Networks. COMEDY CENTRAL's Internet address is www.comedycentral.com. For up-to-the-minute and archival press information and photographs visit COMEDY CENTRAL's press-only Web site at www.comedycentral.com/press.

MTV Networks, a unit of Viacom (NYSE: VIA and VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 135 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.