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[03/28/07 - 10:34 AM]
MTV Network's Nickelodeon and the N Partner with Amp'D Mobile in Content Distribution Deal
As part of the new partnership, Nickelodeon and Amp'd Mobile will also launch a marathon programmed channel targeted to 18-25 year old audiences based on the property "SpongeBob SquarePants" in second quarter 2007.

[via press release from MTV]

MTV Network's Nickelodeon and The N Partner With Amp'd Mobile in Content Distribution Deal

First of Its Kind Worldwide SpongeBob SquarePants Channel To Launch Exclusively on The Amp'd Live Mobile TV Service

NEW YORK, March 28 -- MTV Networks Kids and Family Group and Amp'd Mobile, the pioneer of integrated mobile entertainment today announced a new partnership where programming from Nickelodeon and The N will appear within new channels on Amp'd TV beginning this week. As part of the new partnership, Nickelodeon and Amp'd Mobile will also launch a marathon programmed channel targeted to 18-25 year old audiences based on the property SpongeBob SquarePants in second quarter 2007.

Nickelodeon Mobile on Amp'd Live will include several short form clips, from 30 seconds to two minutes in length, from the networks top-rated animated shows including SpongeBob SquarePants, Avatar: The Last Airbender, The Fairly OddParents, Jimmy Neutron: Boy Genius, Catscratch, as well as tween live action hits Just Jordan and Drake and Josh. Nicktoons and the live action hits will refresh on a weekly basis. The N Mobile content will feature short form clips, behind-the-scenes content, sneak peaks and webisodes from teen successes including Degrassi: The Next Generation, Instant Star, South of Nowhere, and Beyond the Break.

The SpongeBob SquarePants Amp'd TV channel will feature full length episodes from the number-one series on cable television for kids. Launched in July 1999, SpongeBob SquarePants has since emerged as a pop culture phenomenon and one of the most popular series in kids' television history. Nearly 67.2 million viewers tune into the show each month, including 32.8 million Adults 18+. (Source: Nielsen Cume Data - November 2006).

"Adding MTVN Kids and Family Group brands to Amp'd Mobile fits squarely with MTV Networks' strategy of super-serving its targeted, global audiences with a relevant and innovative video content experiences," said Steve Youngwood, Executive Vice President of Digital Media for MTVN Kids and Family Group. "Nickelodeon shows like SpongeBob SquarePants, Avatar, and the Kids' Choice Awards that feature large adult audiences, along with The N's teen hits, fit well with Amp'd's core demographic. These launches demonstrate our continued commitment to being a premier multi-platform media company."

"Delivering unique programming to our 18-35 audience fuels Amp'd Mobile's leadership in the mobile TV space," said Seth Cummings, Senior Vice President, Content Development & Programming, Amp'd Mobile. "Marathon programming of staple network programs consistently delivers the highest network ratings, and we're excited to make SpongeBob on Amp'd TV our first in this proven offering."

MTV Networks and Amp'd Mobile recently announced a development deal where the companies will create and distribute programming made specifically for the handset. Original programming from MTV Networks' channels will be featured on Amp'd TV, Amp'd Mobile's 24/7 TV service, which includes MTV, mtvU, VH1, COMEDY CENTRAL, Spike and Logo.

MTV Networks creates immersive entertainment experiences for its audiences on every platform, including mobile. Today's MTVN Kids and Family Group announcement with Amp'd Mobile was one of several that MTVN's brands made at the CTIA 2007 Wireless show. MTVN also announced that Pepsi and Intel have signed on as charter sponsors for a variety of MTVN's mobile offerings, including its mobile websites and the company's mobile television channels. MTVN and Sprint expanded its partnership to bring even more of MTVN's popular music, entertainment, kids and comedy programming to Sprint customers through every possible mobile medium. COMEDY CENTRAL announced the launch of "South Park 10: The Game," a 40-level action/adventure mobile game based on the first 10 seasons of the Emmy and Peabody-Award winning series. GameTrailers.com, the premier provider of video for gamers, announced the launch of its new mobile video channel.

With 40 mobile channels, 80 mobile distribution deals, and thousands of content hours provided monthly around the globe, MTV Networks is the world's leader in entertainment content and programming for wireless. Across its brands, MTVN puts everything from high-quality short-form and full-length video, to news and pop culture content, to games and graphics, to ringtones and voicetones on the handsets and in the hands of its diverse and highly targeted audiences.

About Amp'd Mobile

Amp'd Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the US specifically targeting that demographic. By leveraging the power of broadband wireless (EVDO), Amp'd Mobile offers traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a myriad of customizable options to meet each person's individual needs, as well as strategic alliances with top entertainment properties, such as MTVN and Universal Music Group, Amp'd Mobile brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Amp'd Mobile is offered nationwide and more information can be found at http://www.ampd.com.

About Nickelodeon

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 92 million households and has been the number-one- rated basic cable network for almost 12 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

About The N

The N, the nighttime network for teens, is a programming arm of MTV Networks and is currently available in 55 million households via cable, digital cable and satellite television. The N's mission is to be the authentic voice for teens and help them figure out their lives with relevant, topical programming on-air and online at the network's web site http://www.the-n.com. The N airs everyday from 6:00 p.m. to 6:00 a.m. (ET). The N and all related titles, characters and logos are trademarks of Viacom International Inc.

About MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 135 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

SOURCE MTV Networks
http://www.mtv.com http://www.ampd.com http://www.the-n.com





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· SOUTH PARK (COMEDY CENTRAL)











[03/26/15 - 02:04 PM]
Nickelodeon's 28th Annual Kids' Choice Awards to Simulcast Across Nickelodeon, TeenNick, Nicktoons and TV Land, Live Stream on Nick.com and Nick App Saturday, March 28, at 8:00 P.M. (ET/PT)
The night begins with a super-sized episode of "The Thundermans" at 7:00 p.m. (ET/PT) and ends with an exclusive first-look of the all-new animated series "Harvey Beaks" immediately following the slime ceremony at 9:30 p.m. (ET/PT).

[03/26/15 - 01:03 PM]
"Living with Lincoln," The Story of One Family's Efforts to Save the Photographs of Abraham Lincoln Over the Course of Five Generations, Debuts April 13 on HBO
The film explores his family's physical and emotional connection to the president, revealing a personal side of the immortal leader through a modern-day journey of discovery, obsession, depression and despair.

[03/26/15 - 01:00 PM]
Saoirse Ronan and Cynthia Nixon Star in "Stockholm, Pennsylvania" Premiering May 2 on Lifetime(R)
The original movie centers on a young woman, kidnapped as a child, who struggles to readjust to life after being returned home.

[03/26/15 - 12:27 PM]
William Petersen Returns to Television in WGN America's Critically Acclaimed Series "Manhattan," Produced by Lionsgate, Skydance and Tribune Studios
Production will begin on its second season in New Mexico in April for a 2015 debut on WGN America.

[03/26/15 - 12:18 PM]
"Halt and Catch Fire" Dials Up Season Two on Sunday, May 31 at 10:00 P.M. ET/PT
Viewers will also be able to catch up on season one on Netflix beginning Wednesday, April 8.

[03/26/15 - 12:13 PM]
Nickelodeon and Paramount Television Set the Stage with the Cast of "School of Rock"
The series is scheduled to air fall 2015 and is currently in production at Paramount Studios in Los Angeles.

[03/26/15 - 12:01 PM]
Colin Ferguson Cast to Join Andie MacDowell and Dylan Neal in Season Three of Hallmark Channel's Highly-Rated Primetime Original Series, "Debbie Macomber's Cedar Cove"
The #1 primetime drama makes its anticipated return with a special two-hour season premiere July 2015.

[03/26/15 - 11:52 AM]
NBC Sets Aug. 5 Premiere Dates for Two New Comedies and Robust List of Reality Series as Network Looks for Fifth Straight Summer Win in 18-49
"Mr. Robinson" and "The Carmichael Show" will launch on Wednesday, August 5 at 9:00/8:00c and 9:30/9:30c, respectively.

[03/26/15 - 11:52 AM]
Kevin Hart Brings His Boys to Comedy Central(R) with the World Premiere of "Kevin Hart Presents: Plastic Cup Boyz" on Saturday, April 11 at 11:00 PM ET/PT
Three man act Plastic Cup Boyz, Joey Wells, Will "Spank" Horton and Na'im Lynn, taped their debut special at The House of Blues in San Diego.

[03/26/15 - 11:06 AM]
"Nightline" Is #1 for the Week in Total Viewers and Adults 25-54 for Second Straight Week
ABC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 11:01 AM]
"The Tonight Show" Outdelivers ABC, CBS Competition in All Key Ratings Measures for Week of March 16-20
NBC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 10:00 AM]
HBO and Vice Enter Major News Content Deal
Highlights include a four-year extension (with an increase from 14 to 35 episodes a year) of the Emmy(R)-winning documentary show.

[03/26/15 - 09:35 AM]
TLC Sings Into Spring with New Series Following "The Willis Family"
The series will follow Brenda and Toby Willis as they share the challenge of maintaining their large, fourteen-member family while keeping up with the workload required to manage their touring band.

[03/26/15 - 09:22 AM]
LMN Premieres New Original Series "I Love You... But I Lied" Wednesday, April 8 at 10PM ET
Inspired by true events, each episode of "I Love You... But I Lied" reveals two stories of personal deception.

[03/26/15 - 09:14 AM]
"Top Chef at Sea" Heats Up as Celebrity Cruises and Bravo Media Extend Partnership Through 2016
Setting sail November 14 onboard Celebrity Reflection, the one-of-a-kind Eastern Caribbean cruise vacation will give guests an up-close-and-personal culinary experience with six former "Top Chef" competitors.