MTV Network's Nickelodeon and The N Partner With Amp'd Mobile in Content Distribution Deal
First of Its Kind Worldwide SpongeBob SquarePants Channel To Launch
Exclusively on The Amp'd Live Mobile TV Service
NEW YORK, March 28 -- MTV Networks Kids and Family Group
and Amp'd Mobile, the pioneer of integrated mobile entertainment today
announced a new partnership where programming from Nickelodeon and The N
will appear within new channels on Amp'd TV beginning this week. As part of
the new partnership, Nickelodeon and Amp'd Mobile will also launch a
marathon programmed channel targeted to 18-25 year old audiences based on
the property SpongeBob SquarePants in second quarter 2007.
Nickelodeon Mobile on Amp'd Live will include several short form clips,
from 30 seconds to two minutes in length, from the networks top-rated
animated shows including SpongeBob SquarePants, Avatar: The Last Airbender,
The Fairly OddParents, Jimmy Neutron: Boy Genius, Catscratch, as well as
tween live action hits Just Jordan and Drake and Josh. Nicktoons and the
live action hits will refresh on a weekly basis. The N Mobile content will
feature short form clips, behind-the-scenes content, sneak peaks and
webisodes from teen successes including Degrassi: The Next Generation,
Instant Star, South of Nowhere, and Beyond the Break.
The SpongeBob SquarePants Amp'd TV channel will feature full length
episodes from the number-one series on cable television for kids. Launched
in July 1999, SpongeBob SquarePants has since emerged as a pop culture
phenomenon and one of the most popular series in kids' television history.
Nearly 67.2 million viewers tune into the show each month, including 32.8
million Adults 18+. (Source: Nielsen Cume Data - November 2006).
"Adding MTVN Kids and Family Group brands to Amp'd Mobile fits squarely
with MTV Networks' strategy of super-serving its targeted, global audiences
with a relevant and innovative video content experiences," said Steve
Youngwood, Executive Vice President of Digital Media for MTVN Kids and
Family Group. "Nickelodeon shows like SpongeBob SquarePants, Avatar, and
the Kids' Choice Awards that feature large adult audiences, along with The
N's teen hits, fit well with Amp'd's core demographic. These launches
demonstrate our continued commitment to being a premier multi-platform
"Delivering unique programming to our 18-35 audience fuels Amp'd
Mobile's leadership in the mobile TV space," said Seth Cummings, Senior
Vice President, Content Development & Programming, Amp'd Mobile. "Marathon
programming of staple network programs consistently delivers the highest
network ratings, and we're excited to make SpongeBob on Amp'd TV our first
in this proven offering."
MTV Networks and Amp'd Mobile recently announced a development deal
where the companies will create and distribute programming made
specifically for the handset. Original programming from MTV Networks'
channels will be featured on Amp'd TV, Amp'd Mobile's 24/7 TV service,
which includes MTV, mtvU, VH1, COMEDY CENTRAL, Spike and Logo.
MTV Networks creates immersive entertainment experiences for its
audiences on every platform, including mobile. Today's MTVN Kids and Family
Group announcement with Amp'd Mobile was one of several that MTVN's brands
made at the CTIA 2007 Wireless show. MTVN also announced that Pepsi and
Intel have signed on as charter sponsors for a variety of MTVN's mobile
offerings, including its mobile websites and the company's mobile
television channels. MTVN and Sprint expanded its partnership to bring even
more of MTVN's popular music, entertainment, kids and comedy programming to
Sprint customers through every possible mobile medium. COMEDY CENTRAL
announced the launch of "South Park 10: The Game," a 40-level
action/adventure mobile game based on the first 10 seasons of the Emmy and
Peabody-Award winning series. GameTrailers.com, the premier provider of
video for gamers, announced the launch of its new mobile video channel.
With 40 mobile channels, 80 mobile distribution deals, and thousands of
content hours provided monthly around the globe, MTV Networks is the
world's leader in entertainment content and programming for wireless.
Across its brands, MTVN puts everything from high-quality short-form and
full-length video, to news and pop culture content, to games and graphics,
to ringtones and voicetones on the handsets and in the hands of its diverse
and highly targeted audiences.
About Amp'd Mobile
Amp'd Mobile is the first integrated mobile entertainment company for
youth, young professionals and early adopters, and the only 3G carrier in
the US specifically targeting that demographic. By leveraging the power of
broadband wireless (EVDO), Amp'd Mobile offers traditional services such as
voice and text within a completely fresh user interface designed
specifically for the "mobile graduate" and third-generation (3G)
technology. With a myriad of customizable options to meet each person's
individual needs, as well as strategic alliances with top entertainment
properties, such as MTVN and Universal Music Group, Amp'd Mobile brings a
more relevant, personal experience to the wireless lifestyle with unique
music, video, community, entertainment, sports and gaming offerings divided
into various channels for quick and easy access. Amp'd Mobile is offered
nationwide and more information can be found at http://www.ampd.com.
Nickelodeon, in its 28th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and
production in the United States and around the world, plus consumer
products, online, recreation, books, magazines and feature films.
Nickelodeon's U.S. television network is seen in almost 92 million
households and has been the number-one- rated basic cable network for
almost 12 consecutive years. Nickelodeon and all related titles, characters
and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).
About The N
The N, the nighttime network for teens, is a programming arm of MTV
Networks and is currently available in 55 million households via cable,
digital cable and satellite television. The N's mission is to be the
authentic voice for teens and help them figure out their lives with
relevant, topical programming on-air and online at the network's web site
http://www.the-n.com. The N airs everyday from 6:00 p.m. to 6:00 a.m. (ET). The N
and all related titles, characters and logos are trademarks of Viacom
About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with 135 channels worldwide, owns and operates the
following television programming services - MTV: MUSIC TELEVISION, MTV2,
VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV,
CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL
SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these
networks trademarks of MTV Networks. MTV Networks connects with its
audiences through its robust consumer products businesses and its more than
200 interactive properties worldwide, including online, broadband, wireless
and interactive television services and also has licensing agreements,
joint ventures, and syndication deals whereby all of its programming
services can be seen worldwide.
SOURCE MTV Networks