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[03/28/07 - 10:34 AM]
MTV Network's Nickelodeon and the N Partner with Amp'D Mobile in Content Distribution Deal
As part of the new partnership, Nickelodeon and Amp'd Mobile will also launch a marathon programmed channel targeted to 18-25 year old audiences based on the property "SpongeBob SquarePants" in second quarter 2007.

[via press release from MTV]

MTV Network's Nickelodeon and The N Partner With Amp'd Mobile in Content Distribution Deal

First of Its Kind Worldwide SpongeBob SquarePants Channel To Launch Exclusively on The Amp'd Live Mobile TV Service

NEW YORK, March 28 -- MTV Networks Kids and Family Group and Amp'd Mobile, the pioneer of integrated mobile entertainment today announced a new partnership where programming from Nickelodeon and The N will appear within new channels on Amp'd TV beginning this week. As part of the new partnership, Nickelodeon and Amp'd Mobile will also launch a marathon programmed channel targeted to 18-25 year old audiences based on the property SpongeBob SquarePants in second quarter 2007.

Nickelodeon Mobile on Amp'd Live will include several short form clips, from 30 seconds to two minutes in length, from the networks top-rated animated shows including SpongeBob SquarePants, Avatar: The Last Airbender, The Fairly OddParents, Jimmy Neutron: Boy Genius, Catscratch, as well as tween live action hits Just Jordan and Drake and Josh. Nicktoons and the live action hits will refresh on a weekly basis. The N Mobile content will feature short form clips, behind-the-scenes content, sneak peaks and webisodes from teen successes including Degrassi: The Next Generation, Instant Star, South of Nowhere, and Beyond the Break.

The SpongeBob SquarePants Amp'd TV channel will feature full length episodes from the number-one series on cable television for kids. Launched in July 1999, SpongeBob SquarePants has since emerged as a pop culture phenomenon and one of the most popular series in kids' television history. Nearly 67.2 million viewers tune into the show each month, including 32.8 million Adults 18+. (Source: Nielsen Cume Data - November 2006).

"Adding MTVN Kids and Family Group brands to Amp'd Mobile fits squarely with MTV Networks' strategy of super-serving its targeted, global audiences with a relevant and innovative video content experiences," said Steve Youngwood, Executive Vice President of Digital Media for MTVN Kids and Family Group. "Nickelodeon shows like SpongeBob SquarePants, Avatar, and the Kids' Choice Awards that feature large adult audiences, along with The N's teen hits, fit well with Amp'd's core demographic. These launches demonstrate our continued commitment to being a premier multi-platform media company."

"Delivering unique programming to our 18-35 audience fuels Amp'd Mobile's leadership in the mobile TV space," said Seth Cummings, Senior Vice President, Content Development & Programming, Amp'd Mobile. "Marathon programming of staple network programs consistently delivers the highest network ratings, and we're excited to make SpongeBob on Amp'd TV our first in this proven offering."

MTV Networks and Amp'd Mobile recently announced a development deal where the companies will create and distribute programming made specifically for the handset. Original programming from MTV Networks' channels will be featured on Amp'd TV, Amp'd Mobile's 24/7 TV service, which includes MTV, mtvU, VH1, COMEDY CENTRAL, Spike and Logo.

MTV Networks creates immersive entertainment experiences for its audiences on every platform, including mobile. Today's MTVN Kids and Family Group announcement with Amp'd Mobile was one of several that MTVN's brands made at the CTIA 2007 Wireless show. MTVN also announced that Pepsi and Intel have signed on as charter sponsors for a variety of MTVN's mobile offerings, including its mobile websites and the company's mobile television channels. MTVN and Sprint expanded its partnership to bring even more of MTVN's popular music, entertainment, kids and comedy programming to Sprint customers through every possible mobile medium. COMEDY CENTRAL announced the launch of "South Park 10: The Game," a 40-level action/adventure mobile game based on the first 10 seasons of the Emmy and Peabody-Award winning series. GameTrailers.com, the premier provider of video for gamers, announced the launch of its new mobile video channel.

With 40 mobile channels, 80 mobile distribution deals, and thousands of content hours provided monthly around the globe, MTV Networks is the world's leader in entertainment content and programming for wireless. Across its brands, MTVN puts everything from high-quality short-form and full-length video, to news and pop culture content, to games and graphics, to ringtones and voicetones on the handsets and in the hands of its diverse and highly targeted audiences.

About Amp'd Mobile

Amp'd Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the US specifically targeting that demographic. By leveraging the power of broadband wireless (EVDO), Amp'd Mobile offers traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a myriad of customizable options to meet each person's individual needs, as well as strategic alliances with top entertainment properties, such as MTVN and Universal Music Group, Amp'd Mobile brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Amp'd Mobile is offered nationwide and more information can be found at http://www.ampd.com.

About Nickelodeon

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 92 million households and has been the number-one- rated basic cable network for almost 12 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

About The N

The N, the nighttime network for teens, is a programming arm of MTV Networks and is currently available in 55 million households via cable, digital cable and satellite television. The N's mission is to be the authentic voice for teens and help them figure out their lives with relevant, topical programming on-air and online at the network's web site http://www.the-n.com. The N airs everyday from 6:00 p.m. to 6:00 a.m. (ET). The N and all related titles, characters and logos are trademarks of Viacom International Inc.

About MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 135 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

SOURCE MTV Networks
http://www.mtv.com http://www.ampd.com http://www.the-n.com





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· SOUTH PARK (COMEDY CENTRAL)











[03/01/15 - 09:12 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Demos with "48 Hours"
The veteran newsmagazine leads the night in both categories.

[03/01/15 - 08:59 AM]
"SNL" Is the #1 Telecast of the Night on the Big 4 Networks in Adults 18-49 in the Local People Meters
NBC spins the numbers for Saturday, February 28.

[02/28/15 - 08:57 AM]
Friday's "Dateline" Increases by 20% vs. Its Prior Telecast to the Show's Top Rating Since January 30
NBC spins the numbers for Friday, February 27.

[02/28/15 - 08:47 AM]
Friday's Broadcast Ratings: ABC Continues Its Demo Reign
"Last Man Standing" takes the top spot among adults 18-49 last night.

[02/28/15 - 08:37 AM]
ABC's Is #1 on Friday for 8th Straight Week with "Last Man Standing" and "20/20" the Top 2 Shows
ABC spins the numbers for Friday, February 27.

[02/27/15 - 11:48 PM]
Development Update: Friday, February 27
Updates include: Tom Ellis set as "Lucifer" at FOX; Terry O'Quinn to lead ABC's "The Adversaries"; and Dave Annable boards "Heart Matters" at NBC.

[02/27/15 - 03:09 PM]
Statement From E! Entertainment Regarding Kelly Osbourne
Osbourne is departing E!s "Fashion Police" to pursue other opportunities.

[02/27/15 - 01:19 PM]
Discovery Channel Tops Cable Prime Time for Men and Ranks in the Top 10 for Women and Persons 6-11 in February
Discovery spins the numbers for the month to date.

[02/27/15 - 01:01 PM]
ABC Family Orders a Fifth Season of Hit Original Comedy Series "Baby Daddy"
The order came just as production has wrapped on the series' fourth season.

[02/27/15 - 12:47 PM]
Discover the Fascinating World of the Ocean's Most Intelligent Creatures in "Dolphins: Spy in the Pod" Airing Saturday, March 7 at 8 PM ET/PT on the Discovery Channel
The hour-long journey will discover the relationships and habits of bottlenose and spinner dolphins, some of the world's most playful, clever and beloved animals.

[02/27/15 - 12:45 PM]
Syfy Will Pay Tribute to Science Fiction Icon Leonard Nimoy with Special Five Hour Programming Salute This Sunday, March 1 from 9AM-2PM
Said lineup includes an episode of the original "Twilight Zone" series; his guest star arc on "Star Trek: The Next Generation," and the final Star Trek original cast movie, "Star Trek 6: The Undiscovered Country."

[02/27/15 - 11:06 AM]
ABC's "American Crime" Post-Show Podcast Series to Launch Exclusively on PodcastOne
The podcast debuts today with a preview of what to expect in the television series, followed by weekly post-show episodes taking fans through the final episode of the season.

[02/27/15 - 10:23 AM]
Time Period-Winning "The Odd Couple" Retains Solid 90% of Its Premiere Adults 18-49 Rating
CBS spins the numbers for Thursday, February 26.

[02/27/15 - 10:17 AM]
MTV Renews "Are You the One" for Season 3, "The Challenge" for Season 27 and Greenlights Pilots "Girl Code Live" and "Greatest Party Story Ever" to Series
"Girl Code Live" is a live weekly talk show from the popular "Code" franchise; and "Greatest Party Story Ever" is a half-hour weekly that will showcase peoples' most outrageous epic tales.

[02/27/15 - 10:01 AM]
"LEGO(R) Star Wars(TM): Droid Tales," An All-New Series of Event Specials, Acquired by Disney XD
The animated content series consists of five 22-minute episodes that re-tell the Star Wars saga in chronological order from "Star Wars: The Phantom Menace" up through "Star Wars: Return of the Jedi."