or


[04/05/07 - 11:11 AM]
MTV Announces Hit Series, "The Hills" Will Return for Third Season
Additionally, the channel will bring back another season of the hugely successful "The Hills After Show."

[via press release from MTV]

MTV ANNOUNCES HIT SERIES, "THE HILLS" WILL RETURN FOR THIRD SEASON

Most Watched Program Among Core P12-24 Across All of Television In Its Time Period Reaching 60 Million Viewers; mtv.com Delivers 18 Million Streams Throughout Season

Santa Monica, CA (April 5, 2007) - MTV today announced that it will bring back "The Hills" for a third season, following the success of season two, which was consistently the most watched program in its time period (Mon 10-10:30p) among P12-24 across all of television. In addition to captivating audiences on-air, the series resonated with viewers online at mtv.com, on the handset through MTV Mobile and in-world at Virtual Hills. Building on the success of "The Hills" season two, MTV announced that season three is slated to premiere in summer 2007. Additionally, the channel will bring back another season of the hugely successful "The Hills After Show."

In their quest to stay connected with Lauren, Whitney, Audrina and Heidi, viewers went online to mtv.com to view special made-for-web After Shows allowing viewers to go deeper with the show; they went to MTV Mobile to consume additional video clips, and they flocked to Virtual Hills to recreate their own drama and interact with cast members one-on-one.

"The success of 'The Hills' second season illustrates our strategy to engage viewers across all screens and to give fans the ability to stay connected to the cast and their stories when they want and where they want," said Lois Curren, President, Entertainment & Programming, MTV. "The approach we've taken with 'The Hills' re-affirms that our audience is embracing the touchpoints we've created for them to stay immersed in the shows they love."

The second season of "The Hills" was the most watched program in the time period (Mon 10-10:30p) among P12-24 across all of television, cable and broadcast. P18-24 posted growth of 25% from season to season, while season two was up by 6% among P12-34. Season two of "The Hills" reached 60 million viewers.

Throughout the season, mtv.com delivered nearly 18 million show-related streams, including nearly one million live After Show streams. The After Show points to MTV's ability to create unique experiences for viewers and to enhance their engagement on the web, offering a forum to interact and have live discussions with each other, as well as "The Hills" superfans who host the show. Virtual Hills, introduced at the beginning of season two, and its sister site Virtual Laguna Beach now boast nearly 625,000 registered users. Virtual Hills also is proving to be an incredibly engaging experience, with viewers on average spending about 37 minutes in-world per visit (in total, viewers have logged more than 83 million minutes in-world).

"The Hills" was created by Adam DiVello. Tony DiSanto, Liz Gateley, Adam DiVello and Sean Travis serve as Executive Producers.

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of which are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services. The network also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.





  [april 2007]  
S
M
T
W
T
F
S


· HILLS, THE (MTV)









[03/31/15 - 12:00 PM]
FX Orders Fourth Season of "The Americans"
Four episodes remain in the current season, which will conclude with the season finale on April 22.

[03/31/15 - 10:55 AM]
Jeff Fahey Joins the Cast of El Rey Network/Miramax's "From Dusk Till Dawn: The Series"
Fahey has been cast in the role of "Uncle Eddie Cruickshank," the man who raised The Gecko Brothers after their father died in a fire.

[03/31/15 - 10:11 AM]
Discovery Channel Unveils 2015-2016 Upfront Slate
"Discovery Channel is going from strength to strength this coming year," said Rich Ross. "We're adding new documentaries, scripted series and themed programming to a strong lineup of new unscripted series."

[03/31/15 - 10:10 AM]
TLC Fills Out 2015-2016 Slate Of Programming with Style, Unique Families, And Life's Most Important Moments
This mix of authentic real people, compelling transformation, and larger-than-life stories will drive the network forward in the coming year.

[03/31/15 - 10:09 AM]
Science Channel's 2015-2016 Upfront Programming Slate Breaks Boundaries
The passion, curiosity and bold questions that define the brand are all featured in Science Channel's provocative lineup of exciting shows.

[03/31/15 - 10:09 AM]
Lifetime(R)'s Hit Series, "Devious Maids" From Executive Producers Marc Cherry and Eva Longoria, Returns for Third Season on June 1st
The series moves to Monday nights at 9:00/8:00c leading into the new series "UnREAL" at 10:00/9:00c.

[03/31/15 - 10:08 AM]
Velocity Adds Horse Power to Record Ratings Growth with 2015-16 Upfront Slate
Velocity's 2015-16 programming slate of 12 top returning franchises and several new series look to strengthen ratings with more than 220 premiere hours.

[03/31/15 - 10:07 AM]
Animal Planet Walks on the Wild Side with Its 2015-16 Upfront Programming Slate
In 2014, Animal Planet ranked among the top-20 ad-supported cable networks in prime among Men 25-54 for the third consecutive year.

[03/31/15 - 10:06 AM]
Investigation Discovery Launches New Series Hosted by Legendary Journalist Barbara Walters
"Barbara Walters sets the bar for journalism with remarkable and iconic interviews and unparalleled instinct for getting to the heart of a story," said Henry Schleiff.

[03/31/15 - 10:05 AM]
Investigation Discovery Debuts More Than 650 Hours of Powerful Original Content This 2015-16 Upfront Season
With more than 650 hours of original content planned this season, ID is poised to continue the incredible audience growth that has made the network a serial success as one of the top destinations for women on television.

[03/31/15 - 10:04 AM]
Discovery Life Channel Announces 2015-16 Upfront Programming Slate Filled with Heart-Pounding Medical Mysteries and Dramatic Series Capturing Life's Most Unexpected Moments
Discovery Life Channel delivers the heart-wrenching drama of those overcoming extreme adversity in an immersive storytelling style that captures the very best of nonfiction television.

[03/31/15 - 10:03 AM]
American Heroes Channel's 2015-16 Upfront Slate Welcomes the Return of Hit Series "Gunslingers" and "Against The Odds" to Network
AHC focuses on timeless and compelling action and adventure stories that bridge a connection between the lessons of past and the legends of today.

[03/31/15 - 10:02 AM]
Destination America's 2015-16 Upfront Programming Slate Takes All-American Entertainment Across the Country
Whether cooking special sauce at a Texas BBQ competition, exploring unknown territory in Alaska, hunting for monsters in West Virginia, building an epic dream house in the Rockies, or never giving up the fight in the wrestling ring, Destination America is TV that celebrates U.S.

[03/31/15 - 10:01 AM]
Discovery Family Channel Leaps Into 2015-16 Upfront Season
Discovery Family Channel features a clever mix of entertaining, high-quality real-world content that appeals to the entire family.

[03/31/15 - 10:00 AM]
FOX Renews "New Girl" for a Fifth Season
The series will celebrate its landmark 100th episode during the upcoming 2015-2016 season.