SCI FI MAKES ITS WAP DEBUT WITH PAINKILLER JANE
SCI FI Promotes New Series Launch
With Mobile Marketing Push
New York, NY - April 16, 2007 � Expanding its presence in the wireless space, SCI FI today announced the debut of its SCI FI Mobile WAP site, as part of the overall marketing campaign for the debut of Painkiller Jane on Friday, April 13th at 10 pm (ET/PT). A leader in digital and wireless content delivery, SCI FI makes exclusive programming available to consumers via handheld devices such as video-enabled mobile phones and blackberries via the new WAP (Wireless Application Protocol) site, Mobile.SciFi.com. Building on the success of the Channel's prior mobile marketing campaigns for Who Wants To Be A Superhero? and Battlestar Galactica, SCI FI now provides a consistent wireless destination that will ultimately be home to SCI FI Wire and other robust content areas for all SCI FI programming including Eureka, Flash Gordon, and more.
At launch Mobile.SciFi.com will deliver Painkiller Jane content directly to fans, engaging them in a rich interactive real-time mobile experience. All Painkiller Jane programming, downloadable ring tones and wallpaper will be available to consumers free of charge as part of SCI FI's ongoing commitment to providing audiences with a 360� programming experience that cuts across multiple platforms. The site will be accessible via all handheld device carriers and will include exclusive content, games, blogs, live feed-driven menus, SMS alerts, and text-to-friend features for real time content sharing.
"With the launch of SCI FI Mobile, the Channel takes another leap forward in creating an innovative and interactive programming environment that our audiences have come to expect from us," said Adam Stotsky, Senior Vice President, Marketing and Creative, SCI FI Channel. "We felt that Painkiller Jane, with its built-in fan base, would be the perfect franchise opportunity to develop a truly multi-platform content experience."
SCI FI Mobile Painkiller Jane highlights:
SCI FI's first-ever multi-strip flash animation digital comic book, developed by Painkiller Jane comic book creator Jimmy Palmiotti, available exclusively on Mobile.SciFi.com. Following its initial debut on Mobile.SciFi.com, the strip will appear on http://www.scifi.com/painkillerjane/, each new installment revealing plot twists and story arcs as riveting as the action filled drama on-air.
Blog by Jimmy Palmiotti, offers viewers insider access to the creative mind behind the franchise.
Dynamic show clips, interviews, promos and more.
Based on the comic book created by Jimmy Palmiotti and Joe Quesada, Painkiller Jane is the story of Jane Vasko (Kristana Loken), a DEA agent who is recruited by a covert government organization tasked with capturing "Neuros" - genetically-enhanced individuals who possess superhuman powers of the mind. During the course of her first investigation with the team, Jane inexplicably discovers that she too possesses extraordinary abilities - abilities that render her impervious to injury. . .but not pain. As she continues to work with the government to hunt Neuros, Jane tries to uncover the cause of her own transformation and what - if any - connection she shares with the very people she is pursuing.
SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com) and magazine. Launched in 1992, and currently in 89 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.