or


[04/17/07 - 11:24 PM]
GSN Changes Its Network Brand Packaging Beginning Sunday, April 22
The new brand packaging is designed to capture the range of emotions that real people feel when watching or playing games.

[via press release from GSN]

GSN Changes Its Network Brand Packaging Beginning Sunday, April 22

Innovative Brand Campaign Includes New Live Action IDs, Bold New Color Palette, Signature Music and New Taglines That Capture the Emotional Attributes of the Network Brand

Network Employs New Network Tagline 'Get in the Game'

SANTA MONICA, Calif., April 17 -- GSN is "freshening" up its on-air brand beginning Sunday, April 22, when the network unveils a new graphics package that revitalizes its on-air, look, sound and feel. The new brand packaging is designed to capture the range of emotions that real people feel when watching or playing games. The campaign includes the addition of lively bold new colors to its core palette, a new call-to-action tagline "Get in the Game" and a diverse group of real "contestants" as well as GSN hosts, personifying the various emotions evoked by GSN's programming.

Dena Kaplan, GSN's Senior Vice President of Marketing, spearheaded the company's re-fresh efforts to illustrate the network's continuing expansion into all types of competition programming and the breadth of emotions people feel about games and competition. The campaign is timed to assist in launching GSN's summer programming and to take advantage of its recent success with HIGH STAKES POKER and the addition of World Poker Tour(R) in first quarter '08.

"We're taking a very fresh approach with the new network packaging and promotion," said Kaplan. We will feature real people and their emotional journeys when playing various games and competitions. We believe this breakout creative will help deepen viewer's emotional connection with the brand."

The key emphasis to the campaign is the use of emotions. Kaplan used qualitative and quantitative research to determine emotions "felt" during game play. As a result, the network is using the main call-to-action tagline of "Get in the Game," but will also use "Get in the Drama," "Get in the Action," "Get in the Challenge," "Get in the Fun" and "Get in the Thrills" when appropriate. Each tagline will have a unique color scheme.

As part of its "humanizing" approach, Kaplan cast "real" contestants from GSN's original game shows as well as using GSN's on-air hosts. The hosts, including LINGO's Chuck Woolery and Shandi Finnessey, played a lively game of charades with CHAIN REACTION host Dylan Lane giving the clues for a series of network ID promos.

Additionally, to complement GSN's rich library of classic game shows, as well as original contemporary shows, actors in all of the new network menus wore wardrobe and hair styles from the era that the show was originally produced.

CA Square, the New York-based award-winning brand strategy, design and animation company, served as creative partners developing concepts, implementing design through to production and post production. GSN's advertising agency, Big Picture Group from Los Angeles, served as creative consultants and Get It Pictures from Los Angeles, produced the live action elements for GSN.

About GSN

GSN is the entertainment industry leader in multi-platform interactive game programs. As the premier television network for games, GSN features challenging word games, high intensity casino programs, live participation shows, reality series and documentaries. GSN's programming includes original series such as "Chain Reaction," "Lingo" and "High Stakes Poker," as well as the classics "Jeopardy" and "Pyramid," among others. The network also introduced participation TV to America and its "PlayMania" block airs in late- night six nights per week. Complementing the network, GSN.com features all types of game play: innovative Flash games for fun, skill cash game tournaments and downloadable games. The website also features GSN's two- screen interactive play-along for prime time shows. Now reaching more than 63 million homes, GSN is distributed in the U.S. through all major cable systems and satellite providers. The network is jointly owned by Sony Pictures Entertainment and Liberty Media Corporation. For further media information, visit GSN's press website at corp.gsn.com.

About CA Square

Located in New York City's SoHo neighborhood, CA Square is a brand strategy, design and animation company that focuses on creating compelling and entertaining media experiences. CA Square provides strategic, creative and design solutions to some of the world's most successful media and entertainment companies including Disney, FOX, VH1, IFC, Reuters, Canadian Broadcasting Corporation, TV Catalunya and Telemundo. Commercial clients that have taped the studio include: AMG Mercedes Benz, Garnier Fructis, Hotels.com, AT&T and Lego. The company's professional background is a synthesis of broadcast, print and interactive design. http://www.ca-square.com

SOURCE GSN
http://www.ca-square.com http://corp.gsn.com





  [april 2007]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[03/18/24 - 01:59 PM]
Chrissy Metz, Jaime Ray Newman, Katie Lowes, and George Ferrier Join as Series Regulars for Starz's New Drama "The Hunting Wives"
Production on the thrilling new series has started in Charlotte, North Carolina.

[03/18/24 - 11:30 AM]
Video: ALLBLK Releases Trailer for the World Premiere of New Thriller, "The Influencer" Premiering Thursday, April 4
The original film stars Christina Cooper as Niecy Fields, a social media influencer on the cusp of stardom.

[03/18/24 - 10:06 AM]
E! Announces Trendsetting Guest Judges and Pioneering Disruptors for New Cutting-Edge Design Competition Series "OMG Fashun" with Julia Fox
Handcrafted is the new haute couture on "OMG Fashun" as Julia inspires pioneering fashion disruptors to upend traditional style convention, break the rules and redefine cool.

[03/18/24 - 10:00 AM]
Video: Peacock Debuts Trailer For New Original Documentary "Bray Wyatt: Becoming Immortal" Premiering April 1
The documentary looks at the remarkable career of the late Windham Rotunda also known as Bray Wyatt, one of the most skillful, tenacious, and creative WWE Superstars of all-time.

[03/18/24 - 10:00 AM]
NBC Is the Official Home of Competition and Games This Summer with a Slate of Powerhouse Hit Series
NBC is the summer home for both the Paris Olympic Games and high-stakes competition with a robust lineup of returning powerhouse favorites, including "America's Got Talent," "American Ninja Warrior," "Password," "The Wall" and "Weakest Link."

[03/18/24 - 09:02 AM]
Netflix Announces News About 26 Upcoming Nordic Titles - Including 12 Brand New Titles
Plus: the streamer offers new looks at "Deliver Me," "The Helicopter Heist," "Ronja the Robber's Daughter," "Billionaire Island" and season two of "Baby Fever."

[03/18/24 - 09:01 AM]
Video: "Rebel Moon - Part Two: The Scargiver" - Official Trailer - Netflix
The rebels gear up for battle against the ruthless forces of the Motherworld as unbreakable bonds are forged, heroes emerge - and legends are made.

[03/18/24 - 09:01 AM]
Video: Disney's "Wish" - Streaming April 3rd - Disney+
Walt Disney Animation Studios' "Wish" is an all-new musical-comedy welcoming audiences to the magical kingdom of Rosas, where Asha, a sharp-witted idealist, makes a wish so powerful that it is answered by a cosmic force - a little ball of boundless energy called Star.

[03/18/24 - 08:01 AM]
Video: "Our Living World" - Cate Blanchett - Official Trailer - Netflix
This stunning nature series narrated by Cate Blanchett explores the intelligence, resourcefulness and interconnectedness of life on our planet.

[03/18/24 - 08:00 AM]
Acorn TV Fan-Favorite "Harry Wild" Returns Monday, May 13
Season three consists of six episodes and will be available on Acorn TV in the United States, Canada, New Zealand, Australia, and the United Kingdom.

[03/18/24 - 08:00 AM]
Prime Video Orders "Beast Games" from MrBeast and Amazon MGM Studios
Based on his already successful YouTube show, "Beast Games" is set to become the biggest reality competition series ever with 1000 contestants competing for a $5 million dollar cash prize which will be the biggest single prize in the history of television and streaming.

[03/18/24 - 07:14 AM]
ESPN+ Original Series "Full Court Press" Presented by State Farm Featuring Caitlin Clark, Kamilla Cardoso and Kiki Rice to Premiere May 11 & 12 on ABC and ESPN+
From Iowa's historic preseason game that broke attendance records all the way through the WNBA draft in April, the series uses unparalleled access, exclusive interviews, and unique game footage, to transport audiences into the lives of these exceptional athletes.

[03/18/24 - 06:01 AM]
Video: "Scoop" - Official Trailer - Netflix
Inspired by real events, this fictional dramatization gives an insider account of how the women of Newsnight secured Prince Andrew's infamous interview.

[03/18/24 - 06:01 AM]
Video: Apple TV+ Debuts Trailer for Season Two of Iconic Emmy Award-Winning Series "Fraggle Rock: Back to the Rock," Premiering Globally March 29
Award-winning season two cast includes the return of Daveed Diggs alongside Ariana DeBose, Brett Goldstein, Catherine O'Hara, Adam Lambert and K-pop group aespa in guest star roles.

[03/18/24 - 04:01 AM]
Video: "Joy" - First Look Teaser - Netflix
Starring Thomasin McKenzie, James Norton and Bill Nighy, the new film based on the story of the birth of IVF.