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BET Upfront '07 Invites Advertisers to 'Follow The Leader' with an Innovative Slate of 16 Original Shows
BET Reveals Original Programming Plans and Overview of Digital Strategy;
First Original Scripted Series, New Reality, Sports Talk & Music Shows
Continue to Evolve the Network As A Proven Cable Maverick
NEW YORK, April 18 -- Intensifying its leadership role by
reaching the broadest swath of Black viewers across multiple media
platforms, BET Networks today reinforced their dominance by unveiling the
most ambitious slate of programming in its 26-year history. At its annual
Upfront presentation, BET Chairman and CEO Debra Lee, along with President
of Entertainment, Reginald Hudlin, announced the slate of 16 new original
shows to a capacity audience of advertisers, media buyers, corporate
clients, executives and top-tier media outlets at New York's Manhattan
Center Studios.
"BET Networks is the number one media destination for African Americans
and consumers of Black culture," said Lee. "Through creativity,
collaboration and innovation, the next 12 months will see an unprecedented
amount of new content from BET Networks. We are making our biggest
investment ever in original programming and digital entertainment; and key
strategic additions to our strong executive team - we will not only extend
our lead, but expand it."
When Lee took over the CEO post two years ago, she ushered in a new era
of original programming for the network. She kicked things off with the
hiring of Hudlin, and together they have steadily increased its investment
in developing innovative signature series and specials. Recently, Lee added
three new executives to BET's senior management team in marketing and
communications to better meet the needs of its original programming and
digital expansion strategy; creating an integrated marketing department to
develop high-impact, innovative cross-platform marketing solutions as well
as integrate clients' brands into BET Networks programming across all
platforms.
Today, BET is recognized as the #1 provider of original Black
programming. According to a 2006 study by Jack Myers Media, BET also ranks
#1 among all networks in viewers more likely to purchase a product because
they "consider advertising on the network to be a recommendation."
"We have taken BET to a new level in the past year, and it's only the
beginning," said Hudlin, about BET's new strategy. "With the incredible
talent in front of and behind the camera that is flocking to BET, we are
able to take chances, make hits, and strengthen our relevance and
connection with the Black community."
With six of BET's top ten shows in history such as Lil' Kim: Countdown
to Lockdown and American Gangster firmly under his belt, Hudlin's
programming approach includes the development of 16 original series for
primetime on the network, aimed at the widest possible demographic, while
remaining focused on the core audience of 18 - 34. Genres range from
scripted dramas, animation and sports, to reality, competition, music and
of course BET's world-class mega- specials.
Louis Carr, BET Networks President of Media Sales notes how the
network's programming expansion further widens the gap in the network's
dominance over the next closest competitor. "No one has the number of
hours, genres, or specials in original programming targeted directly to
African-Americans like we do, and our 30 percent increase in the network's
original programming budget will extend that lead," he cited.
With each of its new hit shows setting a ratings record in 2006, the
most- watched year in the network's history, which now reaches
approximately 85 million homes - BET has also aggressively expanded the way
it connects audiences with the newly formed Digital Media Group. The
cornerstone is BET.com, which allows the audience to "interact" with
programming through exclusive video clips, photo galleries, discussion
forums, polls, voting, interviews and behind-the-scenes footage.
"We have developed digital assets for every platform," said Scott
Mills, President of BET's Digital Media Group. "From launching websites and
broadband destinations, to creating mobile subscription services and
expanding our VOD offerings and digital downloads, our digital assets
represent the broadest array of targeted digital properties in the
industry."
BET's 2007 programming grid will soon be flush with new original
productions premiering this summer and fall, including:
Scripted Series
-- SOMEBODIES - The executive producers of THE BERNIE MAC SHOW bring BET
their first original scripted series. It's not set in New York or Los
Angeles but in a city where everyday people live - Athens, Georgia.
Athens is known as the home of REM and the B-52's. It's also the home
of a group of black slackers caught in that awkward period between
college and a "real career" - when you're a nobody trying to be a
somebody. This single-camera sitcom is based on the film of the same
nature that was a hit at the 2006 Sundance Film Festival. The show
captures a voice of a generation as they navigate their way through
life, love and careers. PREMIERING FALL 2007
Animation
-- BUFU - Two of the funniest guys in the business team up to create an
animated sketch comedy show for BET. Orlando Jones (MAD TV) and Ali
LeRoi (EVERYBODY HATES CHRIS) have teamed up to create BUFU, an
animated sketch comedy show in the tradition of SATURDAY NIGHT LIVE and
SCTV. PREMIERING FALL 2007
-- HANNIBAL - He was an African King that conquered the world -- the
greatest military strategist in the history of warfare. Executive
produced by Vin Diesel and his One Race production partner Samantha
Vincent, this series will tell Hannibal's entire story, for the first
time -- from his birth, to training to be a warrior and a king, to
crossing the Alps with a herd of elephants and a multi-national army to
fight against his greatest challenger, Rome. PREMIERING 2008
-- CIPHA - CIPHA is a sci-fi series set in a future world where hip hop
is outlawed. But in the world of the CIPHA, you learn that whenever you
try to shut down the voices of youth, it comes back stronger than ever.
A new animated series from Will Smith's Overbrook Entertainment and the
executive producer of DARK ANGEL and THE SHIELD. PREMIERING 2008
Reality & Biography
-- BALDWIN HILLS - For 10 weeks, BET's reality docu-drama BALDWIN HILLS
will explore the lives of 11 upper middle class Black teens as they
grow up in BALDWIN HILLS - an upscale Black neighborhood in Los Angeles
where professional athletes, television and film stars, doctors,
lawyers and engineers live. This reality show will focus on kids who
split their time between school, the beach, pool parties, high-end
shopping and driving their daddy's or their own Benz. In other words,
kids who grow up living the glamorous lives of the young, black and
fabulous. PREMIERING JULY 2007
-- S.O.B. - This series takes an outrageous, contemporary and comedic
look at stereotypes, racism, classism, religion, sexuality, clich�s,
politics, social mores, identity and cultures -- all under the hidden
camera microscope. The ensemble cast of comedy actors will engage
unsuspecting, everyday people and challenge them to question their own
habits, value systems and preconceived notions about society's rules
and hidden agendas. PREMIERING JULY 2007
-- COLLEGE HILL INTERNS - This exciting new spin-off will delve into the
interpersonal and business dynamics of eight college students living in
a new city, hanging out in their new digs, and most importantly working
at their new and exciting summer jobs. The cast will participate in an
8-10 week internship program at one sponsored parent company in one or
more departments, and be assigned tasks, interactive workshops, company
promotions, and various competitive challenges. PREMIERING FALL 2007
Sports
-- BALLERS - Premiering Friday, April 20 at 10 p.m. ET/PT, BET will bring
the feel of a night out with the boys to your living room with this
fresh new series that talks about sports in a sexy club environment
hosted by four-time NBA World Champion John Salley, three-time NFL Pro
Bowler Hugh Douglas and comedian Guy Torry. The club's party vibe will
be enhanced each week with co-host, DEAL OR NO DEAL's gorgeous Claudia
Jordan along with DJ Rashida on the turntables.
-- IRON RING - Combat sports just got tougher. From the creator of
ULTIMATE FIGHTING CHALLENGE, one of the most successful new sports
formats in entertainment, comes a new show that introduces new
celebrities from music, sports and Hollywood to the most dangerous
fighters in the world. An all-star line-up of celebrities will manage
teams of fighters in the best mixed martial arts match-ups on
television. PREMIERING JULY 2007
Strip
-- THE 5IVE - Hosted by the lovely Alesha Renee; BET's newest show will
introduce viewers to the top 5ive things of the moment. Ever wondered
how to be one step ahead of everyone else -- tune into the 5ive and
join the "in" crowd. Not only will the 5ive showcase the top people,
places and things in the country but it will give the viewer the latest
information on the must-have accessories of the moment. PREMIERING MAY
2007
-- HELL DATE - Is it a dating show? Is it a comedy? Or is it ... the
date from Hell? In HELL DATE, contestants are asked about the perfect
mate. With the help of an actor or actress that appears to be their
soul mate, contestants will have to figure out is this really a soul
mate or the absolute worst experience of their lives? PREMIERING JULY
2007
-- JUDGE MOONEY - Comedian Paul Mooney is a legend. He's worked with
everyone from Richard Pryor to Dave Chappelle; now Mooney will host his
own daily court show as the outrageously funny judge who lays down the
law with his own brand of humor. Real people will bring their real
cases to Mooney's courtroom to receive a verdict that only Judge Paul
Mooney can deliver. ALL rise as JUDGE MOONEY'S court is now in session.
PREMIERING FALL 2007
Inspirational
-- SUNDAY BEST - Gospel music is bigger than ever, with songs beloved by
generations and sung by arguably the best singers in the world. SUNDAY
BEST will undergo a nationwide search to storefront churches, parishes
and mega-churches across the country to find the best undiscovered
singers in America. The top contestants will be coached by great
performers from the gospel and secular worlds as they strive to win the
SUNDAY BEST title. Celebrity singers such as Patti LaBelle, Kirk
Franklin and Shirley Caesar will work with these up-and-comers as they
take their praise to the next level. PREMIERING FALL 2007
-- EXALTED! - A biography series spotlighting a different inspirational
leader each week. BET will follow various ministers as they prepare for
their sermons, lead the church, perform their weekly ministerial duties
and lead their everyday lives. The minister will recount the moments in
his/her past that paved the way to accepting such a calling; via one-
on-one interviews with the family and friends. PREMIERING FALL 2007
-- CELEBRATION OF GOSPEL - BET's popular CELEBRATION OF GOSPEL is back for
another round of soul stirring, hand clapping and inspiring gospel
music. BET showcases musical artists from both inspirational and
secular worlds in this uplifting special. The two-hour telecast
features moving performances and renditions by some of today's hottest
and most talented artists from the worlds of gospel and R&B. PREMIERING
JANUARY 2008
Specials
-- BET AWARDS '08 - BET celebrates another year of honoring extraordinary
achievement in music, entertainment and sports with a star-studded
"live" telecast of the BET AWARDS -- the network's top-rated and
television's most-watched awards program among African American
viewers. The show is guaranteed to ignite excitement even bigger than
before, with a format that includes glitzy red carpet arrivals,
explosive show performances, out of this world surprises and riveting
tributes by the hottest names in entertainment. PREMIERING JUNE 2008
-- HIP-HOP AWARDS - More than a musical style, hip-hop is a history of
American culture and a testimony by its artists of their life
experiences. BET shocked "Hotlanta" in 2006 with its first HIP-HOP
AWARDS and is going back form more. BET HIP-HOP AWARDS is an
electrifying evening of non-stop homage and entertainment to the genre
of hip-hop music! Viewers will not want to miss a night of off-the-
hook performances and appearances by the biggest names in the game.
PREMIERING OCTOBER 2007
-- CHRISTMAS WISH - A special concert of holiday favorites by one of
music's biggest artists. The show will feature guest appearances by
other stars and we will not only see our host singing, but also giving
back to the community in touching segments throughout the show.
PREMIERING DECEMBER 2007
-- THE ICON AWARDS - BET and BLACK ENTERPRISE magazine team up to deliver
the next breakthrough award show during Black History Month to
celebrate the achievement of black Americans by honoring the brightest,
the most talented, the most ambitious, the most generous and the most
crusading members of the African-American community. PREMIERING
FEBRUARY 2008
-- SPRING BLING - BET's SPRING BLING 2008 is certain to be a spicy sand
and sun whirlwind of hip-hop performances from some of the biggest
names in the music industry. Straight from the sand are hot shows
including REVAMP - always a crowd pleaser, this competition showcases
students re-enacting popular video dance routines; FREESTYLE - BET
gives aspiring MCs a chance to do their thing on this freestyle battle
show; BEACH TOWEL THROWDOWN - Spring Blingers get their groove on at
this concert featuring popular recording artists; RIDES, RIMS, RUNWAYS
- Hot cars ... hot girls ... hot performances, this is definitely the
hottest car competition on television; and GET TO STEPPIN' - a step
competition among college fraternities and sororities. PREMIERING APRIL
2008
ABOUT BET NETWORKS
BET Networks, a subsidiary of Viacom, Inc. (NYSE: VIA and VIA.B), is
the leading provider of media and entertainment for African Americans and
consumers of Black culture on a global basis. The primary BET cable network
reaches more than 84 million households and can be seen in the United
States, Canada and the Caribbean. BET Digital Networks - BET J, BET Gospel,
and BET Hip-Hop - are brands that combine to serve a broader and more
diverse audience than the core network. BET.com is the number one internet
destination for the target audiences. BET Mobile delivers music, gaming,
and video content to the target audiences on wireless devices across
virtually all service providers. BET Event Productions is a full-scale
event management and production company with festivals and live events
spanning the globe. BET International delivers BET content to the consumers
of Black culture around the world. BET Networks inspires its audiences to
make a difference in their lives and communities with a series of impactful
pro-social initiatives under the Touch BET umbrella.
Visit us @ http://www.bet.com/pr .
SOURCE BET Networks
http://www.bet.com
http://www.bet.com/pr
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