or


[04/24/07 - 03:09 PM]
ABC Family Encourages Its Viewers to Join the Rush with the Launch of VirtualrusH.com
Next month, ABC Family will launch virtualrush.com, a unique social networking site designed to support the new original series "Greek."

[via press release from ABC Family]

ABC FAMILY ENCOURAGES ITS VIEWERS TO JOIN THE RUSH WITH THE LAUNCH OF VIRTUALRUSH.COM

New Community Site Created in Support of the Upcoming ABC Family Original Series "Greek"

Next month, ABC Family will launch virtualrush.com, a unique social networking site designed to support the new ABC Family original series "Greek." The virtualrush.com site will debut on May 14th and "Greek" will premiere on ABC Family in July.

"ABC Family has had another strong year of on-air ratings growth and increased online traffic with our key adult millennial audience," said Paul Lee, president, ABC Family. "Virtualrush.com is a perfect example of how we are extending the experience of our content via digital platforms as well as providing advertisers new and interesting ways to reach our core demo."

A niche social network centered around collegiate life, virtualrush.com will allow users to join the fictional Cyprus-Rhodes University Greek system by creating a personal profile and uploading content. Users will be able to take a personality quiz to see which character of the show they most resemble and then can "rush" the virtual sorority/fraternity house of that character. Users will have the chance to join one of six different houses such as "Slacker" Cappie's house or "It Girl" Casey's house. They can also interact with other users, participate in a virtual community alongside the characters featured in "Greek" and be ranked by the community to be eligible to win various prizes.

"We need to meet our audience where they are today," said KC Estenson, vice president, digital media, Disney-ABC Cable Networks Group. "Virtualrush.com allows us to do just this by combining the best elements of storytelling, competition and community to deepen our audience's relationship with our programming and with each other. "

Users who create online profiles for virtualrush.com must be 18 years or older, but younger fans can also visit the site, vote for their favorite photos & videos, and post comments.

ABC Family will begin its early-awareness marketing for the virtualrush.com launch and the "Greek" premiere with on-campus tactics at over 150 colleges and universities across the country.

"Greek," a new original series by creator Sean Smith, is a dramedy set at fictitious Cyprus-Rhodes University, which focuses on the social minefield that is the Greek system. Viewers will see this unique cast of characters navigate their way through this treacherous terrain as they try to find their place at Cyprus-Rhodes University.

Shawn Piller ("Wildfire," "The Dead Zone"), Lloyd Segan ("Wildfire," "The Dead Zone") and Anne Kenney ("Beautiful People," "The Division") will serve as executive producers. The pilot was directed by Gil Junger ("10 Things I Hate About You," "Kyle XY") and written by creator-producer Sean Smith ("Summerland," "Wildfire"). The ensemble cast includes Jacob Zachar as Rusty, Spencer Grammer as Casey, Scott Michael Foster as Cappie, Jake McDorman as Evan, Clark Duke as Dale, Dilshad Vadsaria as Rebecca, Paul James as Calvin and Amber Stevens as Ashleigh.

Part of the Disney-ABC-TV Group, ABC Family, distributed in over 91 million homes, features original movies, series and specials reflecting today's families and entertaining and connecting with adults through relevant stories about today's relationships, all told with diversity, dysfunction, passion, humor and heart. ABC Family's programming is a mix of quality acquired series and theatricals as well as original movies and scripted dramas. ABC Family is also the destination for Holiday events with "13 Nights of Halloween" and "25 Days of Christmas" branded programming events. ABC Family. A New Kind of Family.





  [april 2007]  
S
M
T
W
T
F
S


· BEAUTIFUL PEOPLE (ABC FAMILY)
· DEAD ZONE, THE (USA)
· DIVISION, THE (LIFETIME)
· GREEK (ABC FAMILY)
· SUMMERLAND (WB)
· WILDFIRE (ABC FAMILY)





[10/23/18 - 08:32 AM]
Hasan Minhaj, Asif Ali, Aristotle Athiras and Fahim Anwar Are Goatface - One-Hour Special Premieres November 27
The one-hour hybrid special for Comedy Central weaves together ensemble sketches, an ensemble stand-up set, and individual stand-up performances from each member of the group.

[10/23/18 - 08:15 AM]
Monday's Broadcast Ratings: NBC Remains on Top in Viewers, Demos
The Peacock's "The Voice" continues to lead both categories on Monday night.

[10/23/18 - 07:00 AM]
Recording Academy(TM) and CBS Announce Dates for the Grammy Awards(R) in 2020 and 2021
The 61st annual event airs Sunday, February 10, 2019 (8:00-11:30 PM, live ET/5:00-8:30 PM, live PT) on the CBS Television Network.

[10/22/18 - 02:23 PM]
Donna Gigliotti to Produce the 91st Oscars, and Glenn Weiss to Co-Produce and Direct "The Oscars"
"Donna and Glenn will infuse new energy and vision into this 91st awards presentation, and we are excited about a broad-based creative relationship with these two artists," said John Bailey.

[10/22/18 - 01:40 PM]
Monumental Documentary Series "Surviving R. Kelly" Set to Debut as a Special Three-Night Event Beginning January 3
Celebrated as one of the greatest R&B singers of all time, R. Kelly's genre defining career and playboy lifestyle has been riddled with rumors of abuse, predatory behavior, and pedophilia.

[10/22/18 - 01:32 PM]
Video: Come Visit Orphelin Bay - "Tidelands" Launches December 14
The Netflix series follows Cal McTeer, played by Charlotte Best, a young woman who returns home to the small fishing village of Orphelin Bay after 10 years in juvenile detention then jail.

[10/22/18 - 01:30 PM]
Freeform Pilot "Party of Five" Finds Its Leading Four
Brandon Larracuente, Emily Tosta, Niko Guardado and Elle Paris Legaspi will star in the modern reimagining of the groundbreaking original series.

[10/22/18 - 01:05 PM]
"The Price of Everything," A Revealing Look at the Contemporary Art Market, Debuts Nov. 12 on HBO
The film takes a deep dive into the contemporary art world, examining the role of art and artistic passion in today's money-driven, consumer-based society, and spotlighting collectors, dealers, auctioneers and a rich range of artists.

[10/22/18 - 12:43 PM]
TV One's "Rickey Smiley for Real" Returns for a Fifth Season, Premiering on Tuesday, October 30 at 8 P.M. ET/7C
This season the show captures Rickey Smiley navigating the ups and downs of his professional demands while adapting to new additions in his household, and juggling the growing pains of his young adult children.

[10/22/18 - 10:24 AM]
National Geographic Documentary Films Announces New Four-Part Series "Inside North Korea's Dynasty"
A year in production, the project premieres with back-to-back episodes on Sunday, November 11, and Sunday, November 18, on National Geographic in the US and globally in 171 countries and 43 languages.

[10/22/18 - 09:02 AM]
"Heathers" - The Five Night Binge-a-thon Begins on Thursday, October 25th at 10 PM ET/PT
All nine episodes will be available to stream on ParamountNetwork.com and the app starting Monday, October 22.

[10/22/18 - 08:35 AM]
MTV to Host Midterm "Election Afterparty" in Miami - Fat Joe, PRETTYMUCH, DJ Nasty and Lauren Jauregui Set to Perform
The "Afterparty" kicks off when the polls close in Florida and will celebrate the efforts of young people across the nation getting out the vote.

[10/22/18 - 08:31 AM]
Guillermo del Toro to Make His Animated Feature Film Directorial Debut at Netflix with His Lifelong Passion Project "Pinocchio"
Del Toro has set his retelling of the classic tale of Pinocchio in Italy during the 1930s.

[10/22/18 - 08:21 AM]
Sunday's Broadcast Ratings: Another Sunday, Another NFL Win for NBC
The Peacock takes home the top spot in both total viewers and adults 18-49.

[10/22/18 - 08:16 AM]
Nickelodeon Serves Up Brand-New Animated Preschool Series, "Butterbean's Cafe," Premiering Monday, Nov. 12, at 1 P.M. (ET/PT)
The series will feature guest voice appearances by top celebrity chefs and culinary experts: Richard Blais, Alton Brown, Carla Hall, Padma Lakshmi, Giada De Laurentiis and Rachael Ray.