or


[04/24/07 - 03:04 PM]
ABC Family to Invite Advertisers Into the Lab: The Millennial Engagement Lab
The Millennial Engagement Lab will gauge how Millennials perceive specific advertising and marketing messages across both digital and linear video platforms.

[via press release from ABC Family]

ABC FAMILY TO INVITE ADVERTISERS INTO THE LAB: THE MILLENNIAL ENGAGEMENT LAB

Network and Clients Unite for Year Long Research Project to Find Key Solutions for Reaching the Millennia Audience

In an innovative and aggressive program to remain at the forefront of marketing effectiveness, ABC Family is offering advertisers an opportunity to join them in the launch of the Millennial Engagement Lab, it was announced today by Laura Nathanson, executive vice president, sales, ABC Family. The Millennial Engagement Lab will gauge how Millennials perceive specific advertising and marketing messages across both digital and linear video platforms � particularly on ABC Family. Employing a mix of qualitative and quantitative research methods including in-studio tests, focus groups, one-on-one ethnographies, and on-line recruit-to-view surveys, advertisers will have the opportunity to investigate different approaches, tailor their creative executions to the Millennial audience and then measure the impact of their efforts. Specific brand results will be proprietary of Millennial Engagement Lab participants.

Nathanson also announced that ABC Family has chosen the Millennial Strategy Program at Frank N. Magid Associates to lead the creation and execution of the Millennial Engagement Lab. The unprecedented partnership is a year long effort to uncover the keys to marketing to the increasingly important Millennial generation.

"We listened to advertiser demand for proprietary field research about audience engagement and in response, we have created a unique opportunity," said Ms. Nathanson, who is approaching a wide spectrum of advertisers to participate in the Lab. "In this year-long study, we will look at how Millennials connect with advertising on ABC Family across all platforms."

The Millennial generation, the largest in history, encompasses the 83 million Americans born between the years 1977 and 1996. By comparison, there are currently 78 million Baby Boomers and 48 million Xers. By 2008 Millennials will make up 43 percent of the 18-49 demo and by 2014 they will make up 2/3 of the advertising target. Their domination of the demo will continue until 2026.

"The success of any business over the next 15-20 years will be dependent on how well it understands and communicates with the Millennial Generation" said Jack MacKenzie, President of the Millennial Strategy Program at Frank N. Magid Associates. "ABC Family, and by extension their advertising partners, will be at the forefront of discovering techniques and strategies needed to build a relationship with this powerful consumer group."

Part of the Disney-ABC-TV Group, ABC Family, distributed in over 91 million homes, features original movies, series and specials reflecting today's families and entertaining and connecting with adults through relevant stories about today's relationships, all told with diversity, dysfunction, passion, humor and heart. ABC Family's programming is a mix of quality acquired series and theatricals as well as original movies and scripted dramas. ABC Family is also the destination for Holiday events with "13 Nights of Halloween" and "25 Days of Christmas" branded programming events. ABC Family. A New Kind of Family.





  [april 2007]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[08/01/14 - 01:49 PM]
DIY Network Achieved Most-Watched July Primetime Ever Among P25-54 Viewers in July
DIY Network spins the numbers for the month of July.

[08/01/14 - 01:18 PM]
ESPN Goes to Portland for the 2014 MLS All-Star Game
ESPN media platforms will combine to provide unprecedented coverage of the game, between a team of Major League Soccer All-Stars and Bayern Munich on Wednesday, August 6.

[08/01/14 - 01:15 PM]
HGTV Scores Best July Ever
HGTV spins the numbers for the month of July.

[08/01/14 - 11:01 AM]
The Walt Disney Company and the National Cable Television Cooperative Announce Robust Long-Term Distribution Agreement
As part of the new multi-year deal, the NCTC will introduce several new services, including the full suite of authenticated WATCH and video-on-demand products.

[08/01/14 - 10:55 AM]
Live Twitter(R) Chat with "The Quest" Executive Producers and the First Eliminated Contestant, Friday, August 1
Join Mark Ordesky, Jane Fleming, Rob Eric and the first Paladin banished from Everealm as they answer your questions about last night's exciting series premiere.

[08/01/14 - 10:20 AM]
Dierks Bentley Brings a Special Performance from His Headlining Riser Tour to CMT's "Hot 20 Countdown" This Weekend as Part of the Mountain Dew(R) CMT Summer Concert Series
Bentley has invited the series on the road of his tour, making special appearances in all four installments and bringing fans new videos along with a behind-the-scenes look from the road.

[08/01/14 - 09:01 AM]
Sarah Hyland to Co-Host "Teen Choice 2014" Sunday, August 10, Live on FOX
Also scheduled to appear: Taylor Swift, Ansel Elgort, Victoria Justice, Collins Key, Laura and Vanessa Marano, Ian Somerhalder, Odeya Rush, Brenton Thwaites and Ariana Grande.

[08/01/14 - 08:48 AM]
"Last Comic Standing" Matches a Six-Week High in 18-49 Rating
NBC spins the numbers for Thursday, July 31.

[08/01/14 - 08:32 AM]
Thursday's Broadcast Ratings: CBS Continues Win Streak in Both Viewers, Demos
The Eye was the top draw among total viewers and adults 18-49 for the fifth consecutive week.

[08/01/14 - 08:30 AM]
ABC's "The Quest" Debut Ties a Summer Time-Slot High and "NY Med" Wins at 10pm with a Best-Since-Premiere Number
ABC spins the numbers for Thursday, July 31.

[08/01/14 - 07:46 AM]
Escape Acquires Rights to More Than 500 Episodes of Three Popular True Crime Television Series
"Snapped," "Unsolved Mysteries" and "Forensic Files" have all been licensed to the fledgling network.

[08/01/14 - 07:43 AM]
ESPN to Follow Path of USA Basketball Men's National Team to the "2014 FIBA Basketball World Cup"
The USA Basketball National team is coached by legendary Duke coach Mike Krzyzewski and potentially headlined by superstars Kevin Durant, Stephen Curry, Paul George, Derrick Rose and James Harden, among others.

[08/01/14 - 07:23 AM]
HBO Confirms Debut Date of "Foo Fighters: Sonic Highways" - Series to Launch Its Eight-Episode Season Friday, Oct. 17
Directed by Foo Fighters frontman Dave Grohl, each one-hour episode of the unprecedented documentary series is devoted to a different American musical landmark.

[08/01/14 - 07:03 AM]
FOX Sports 1 Kicks Off August with Big Week of Boxing
Sammy Vasquez Jr. and James Stevenson square off in a main event IBF/USBA Welterweight title bout presented by Mike Tyson's Iron Mike Productions on Friday, August 8.

[08/01/14 - 07:00 AM]
Science Channel's "Man vs. the Universe" Delves Into Mankind's New Race to Tame the Cosmos
The three-part series launches Wednesday, August 13 at 10:00/9:00c on the network.