or


[04/24/07 - 03:04 PM]
ABC Family to Invite Advertisers Into the Lab: The Millennial Engagement Lab
The Millennial Engagement Lab will gauge how Millennials perceive specific advertising and marketing messages across both digital and linear video platforms.

[via press release from ABC Family]

ABC FAMILY TO INVITE ADVERTISERS INTO THE LAB: THE MILLENNIAL ENGAGEMENT LAB

Network and Clients Unite for Year Long Research Project to Find Key Solutions for Reaching the Millennia Audience

In an innovative and aggressive program to remain at the forefront of marketing effectiveness, ABC Family is offering advertisers an opportunity to join them in the launch of the Millennial Engagement Lab, it was announced today by Laura Nathanson, executive vice president, sales, ABC Family. The Millennial Engagement Lab will gauge how Millennials perceive specific advertising and marketing messages across both digital and linear video platforms � particularly on ABC Family. Employing a mix of qualitative and quantitative research methods including in-studio tests, focus groups, one-on-one ethnographies, and on-line recruit-to-view surveys, advertisers will have the opportunity to investigate different approaches, tailor their creative executions to the Millennial audience and then measure the impact of their efforts. Specific brand results will be proprietary of Millennial Engagement Lab participants.

Nathanson also announced that ABC Family has chosen the Millennial Strategy Program at Frank N. Magid Associates to lead the creation and execution of the Millennial Engagement Lab. The unprecedented partnership is a year long effort to uncover the keys to marketing to the increasingly important Millennial generation.

"We listened to advertiser demand for proprietary field research about audience engagement and in response, we have created a unique opportunity," said Ms. Nathanson, who is approaching a wide spectrum of advertisers to participate in the Lab. "In this year-long study, we will look at how Millennials connect with advertising on ABC Family across all platforms."

The Millennial generation, the largest in history, encompasses the 83 million Americans born between the years 1977 and 1996. By comparison, there are currently 78 million Baby Boomers and 48 million Xers. By 2008 Millennials will make up 43 percent of the 18-49 demo and by 2014 they will make up 2/3 of the advertising target. Their domination of the demo will continue until 2026.

"The success of any business over the next 15-20 years will be dependent on how well it understands and communicates with the Millennial Generation" said Jack MacKenzie, President of the Millennial Strategy Program at Frank N. Magid Associates. "ABC Family, and by extension their advertising partners, will be at the forefront of discovering techniques and strategies needed to build a relationship with this powerful consumer group."

Part of the Disney-ABC-TV Group, ABC Family, distributed in over 91 million homes, features original movies, series and specials reflecting today's families and entertaining and connecting with adults through relevant stories about today's relationships, all told with diversity, dysfunction, passion, humor and heart. ABC Family's programming is a mix of quality acquired series and theatricals as well as original movies and scripted dramas. ABC Family is also the destination for Holiday events with "13 Nights of Halloween" and "25 Days of Christmas" branded programming events. ABC Family. A New Kind of Family.





  [april 2007]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[02/13/16 - 08:44 AM]
Friday's Broadcast Ratings: ABC Leads the Night Among Adults 18-49
"Shark Tank" and "20/20" post big gains from a week ago.

[02/13/16 - 08:40 AM]
ABC Wins Friday with "Shark Tank" and "20/20" at Season Highs
ABC spins the numbers for Friday, February 12.

[02/13/16 - 08:29 AM]
"Grimm" Matches Its 18-49 High Since Nov. 6
NBC spins the numbers for Friday, February 12.

[02/12/16 - 05:55 PM]
The Academy Announces Third Slate of Presenters for the 88th Oscars(R)
"The Oscars(R)," hosted by Chris Rock, will air live Oscar Sunday, February 28, on ABC.

[02/12/16 - 02:05 PM]
MTV's Comedy Darlings, "Awkward" and "Faking It" Return with Plenty of Surprises on Tuesday, March 15 at 10PM and 10:30PM ET/PT
The second half of "Awkward" season 5 kicks off at the beginning of summer, a year after we last saw Jenna and her friends.

[02/12/16 - 02:01 PM]
Jamie-Lynn Sigler Signs on to Guest Star on Freeform's Hit Series "Baby Daddy"
Sigler will portray Sarah Gilcrest, the "hot teacher" from Ben's high school days.

[02/12/16 - 01:19 PM]
Discovery Family Channel Celebrates Valentine's Day with a Weekend Filled with Shows Dedicated to Love and Friendship
The network will offer something for every member of the household from animated series such as "Strawberry Shortcake," "My Little Pony" and "Littlest Pet Shop" to special episodes of "Cake Boss" and some beloved films from a recent past.

[02/12/16 - 01:18 PM]
Discovery Family Channel Celebrates President's Day with a Special Programming Line Up
Look for a special presentation of "Broadway at the White House" and the film "The American President" on Monday, February 15.

[02/12/16 - 01:02 PM]
LEGO Star Wars Animated Short Featuring "Star Wars: The Force Awakens" Characters to Debut Monday, February 15 on Disney XD
"Poe to the Rescue" is the first episode in "LEGO Star Wars: The Resistance Rises," a series of all-new animated shorts that take place prior to the First Order's attack on Jakku.

[02/12/16 - 11:04 AM]
Video: "Confirmation" - Long Lead Tease (HBO Films)
The Kerry Washington-led film premieres Saturday, April 16 on the pay channel.

[02/12/16 - 10:22 AM]
Video: "Veep" Season 5 - Clip Tease (HBO)
The series returns for its 10-episode fifth season on Sunday, April 24.

[02/12/16 - 10:15 AM]
Syfy Greenlights Original Sci-Fi Thriller "Prototype" to Pilot
The project centers on three unlikely cohorts who inadvertently stumble upon an invention that challenges the very nature of quantum physics - a discovery which in turn puts their lives in grave danger.

[02/12/16 - 09:39 AM]
Video: AMC Releases a First-Look Trailer for the Upcoming Mini-Series Event "The Night Manager" Premiering on Tuesday, April 19 at 10 PM ET/PT
Tom Hiddleston, Hugh Laurie, Olivia Colman, Tom Hollander and Elizabeth Debicki star in the project.

[02/12/16 - 09:04 AM]
Thursday's Broadcast Ratings: ABC, FOX Split Demo Crown
FOX however is the most-watched network on the night.

[02/12/16 - 09:03 AM]
Showtime(R) Kicks Off Grammy(R) Weekend by Unveiling the Official Trailer for Cameron Crowe's New Music Series "Roadies"
Luke Wilson and Carla Gugino star in the project, premiering Sunday, June 26 at 10:00/9:00c.