or


[04/24/07 - 03:04 PM]
ABC Family to Invite Advertisers Into the Lab: The Millennial Engagement Lab
The Millennial Engagement Lab will gauge how Millennials perceive specific advertising and marketing messages across both digital and linear video platforms.

[via press release from ABC Family]

ABC FAMILY TO INVITE ADVERTISERS INTO THE LAB: THE MILLENNIAL ENGAGEMENT LAB

Network and Clients Unite for Year Long Research Project to Find Key Solutions for Reaching the Millennia Audience

In an innovative and aggressive program to remain at the forefront of marketing effectiveness, ABC Family is offering advertisers an opportunity to join them in the launch of the Millennial Engagement Lab, it was announced today by Laura Nathanson, executive vice president, sales, ABC Family. The Millennial Engagement Lab will gauge how Millennials perceive specific advertising and marketing messages across both digital and linear video platforms � particularly on ABC Family. Employing a mix of qualitative and quantitative research methods including in-studio tests, focus groups, one-on-one ethnographies, and on-line recruit-to-view surveys, advertisers will have the opportunity to investigate different approaches, tailor their creative executions to the Millennial audience and then measure the impact of their efforts. Specific brand results will be proprietary of Millennial Engagement Lab participants.

Nathanson also announced that ABC Family has chosen the Millennial Strategy Program at Frank N. Magid Associates to lead the creation and execution of the Millennial Engagement Lab. The unprecedented partnership is a year long effort to uncover the keys to marketing to the increasingly important Millennial generation.

"We listened to advertiser demand for proprietary field research about audience engagement and in response, we have created a unique opportunity," said Ms. Nathanson, who is approaching a wide spectrum of advertisers to participate in the Lab. "In this year-long study, we will look at how Millennials connect with advertising on ABC Family across all platforms."

The Millennial generation, the largest in history, encompasses the 83 million Americans born between the years 1977 and 1996. By comparison, there are currently 78 million Baby Boomers and 48 million Xers. By 2008 Millennials will make up 43 percent of the 18-49 demo and by 2014 they will make up 2/3 of the advertising target. Their domination of the demo will continue until 2026.

"The success of any business over the next 15-20 years will be dependent on how well it understands and communicates with the Millennial Generation" said Jack MacKenzie, President of the Millennial Strategy Program at Frank N. Magid Associates. "ABC Family, and by extension their advertising partners, will be at the forefront of discovering techniques and strategies needed to build a relationship with this powerful consumer group."

Part of the Disney-ABC-TV Group, ABC Family, distributed in over 91 million homes, features original movies, series and specials reflecting today's families and entertaining and connecting with adults through relevant stories about today's relationships, all told with diversity, dysfunction, passion, humor and heart. ABC Family's programming is a mix of quality acquired series and theatricals as well as original movies and scripted dramas. ABC Family is also the destination for Holiday events with "13 Nights of Halloween" and "25 Days of Christmas" branded programming events. ABC Family. A New Kind of Family.





  [april 2007]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/30/16 - 09:27 AM]
Olivia Williams and Harry Lloyd Join JK Simmons in Starz & MRC's Spy Thriller "Counterpart"
Plus: Academy Award(R) nominee Morten Tyldum (The Imitation Game, Passengers) will direct the first episode.

[09/30/16 - 08:57 AM]
Thursday's Broadcast Ratings: "Grey's Anatomy" Tops Viewers, Demos for ABC
The Alphabet's mainstay and NBC's "The Blacklist" are the only series to post year-to-year gains among adults 18-49.

[09/30/16 - 08:38 AM]
Centuries-Old Homes Return to Their Former Glory in DIY Network's "Restoring Charleston"
Premiering on Wednesday, October 5, the series follows Trent Fasnacht and his team as they tear out old additions and rotten materials to recreate homes as the first builder intended.

[09/30/16 - 08:13 AM]
Video: Netflix's "The Ranch Part 2" Trailer Is Here
The series returns with 10 new episodes Friday, October 7, everywhere where Netflix is available.

[09/30/16 - 08:00 AM]
"Snowfall" Ordered to Series on FX
Production on the 10-episode first season will begin in October and debut on FX in 2017.

[09/30/16 - 07:32 AM]
Supermodel Naomi Campbell to Be Featured in a Recurring Role on FOX's New Series, "Star"
Campbell will play the role of "Rose Spencer," the beautiful, wealthy and cultivated London-born mother of "Alexandra."

[09/30/16 - 03:43 AM]
SundanceTV Announces New Six Part Series "Liar" from Two Brothers Pictures Starring Joanne Froggatt and Ioan Gruffudd
"Liar" tells the story of a night that changes the lives of Laura Newell (Joanne Froggatt) and Andrew Ellis (Ioan Gruffudd) forever.

[09/29/16 - 01:47 PM]
Actress Monica Potter Renovates Her Childhood Home in New HGTV Series "Welcome Back Potter"
Premiering on Tuesday, October 11, the series follows Monica, her mom, Nancy, and three outspoken sisters, Jessica, Brigette and Kerry, as they tackle the massive whole-home renovation.

[09/29/16 - 01:10 PM]
ABC Gives Full-Season Orders to "Designated Survivor" and "Speechless"
Nine additional episodes of both series, from Twentieth Century Fox Television and ABC Studios, and The Mark Gordon Company and ABC Studios respectively, have been ordered.

[09/29/16 - 12:01 PM]
Jared Harris Boards AMC's Scripted Anthology "The Terror"
Additional casting includes Ciaran Hinds as Sir John Franklin; Paul Ready as Henry Goodsir; and Adam Nagaitis as Cornelius Hickey.

[09/29/16 - 11:47 AM]
Video: Superhero Fight Club 2.0 Sneak Peek
Check out the heroes of The CW's DC Comics-based TV series.

[09/29/16 - 10:49 AM]
Global Superpowers Stand Off in American Heroes Channel's All-New Series "Cold War Armaggedon"
Premiering Wednesday, October 12, the new eight-part series transports viewers back forty years as the horrors of World War II ended, and a new kind of war began.

[09/29/16 - 08:47 AM]
Wednesday's Broadcast Ratings: FOX Tops Charts with "Empire"
ABC's "Designated Survivor" however is the only series to post year-to-year gains for its network.

[09/29/16 - 08:30 AM]
Freeform Acquires All Five Seasons of "The Mindy Project" - Series Begins Airing on Monday, October 3
Episodes will also be available on the Freeform App on October 3 and will refresh weekly.

[09/29/16 - 08:00 AM]
Season Three of E!'s Scandalous Scripted Drama Series "The Royals" Premieres Sunday, December 4 at 10PM ET/PT
New faces joining the cast this season include series regular Max Brown, reoccurring guest star Jules Knight and guest star Damian Hurley.