[05/02/07 - 11:09 AM]
2007 MTV Video Music Awards Sets Up Next Act in Las Vegas
The 24th annual honors will air live from The Palms Casino Resort in Las Vegas on Sunday, September 9.

[via press release from MTV]



NEW YORK, NY (May 2, 2007) � Christina Norman, President, MTV, announced today that MTV is bringing The 2007 MTV Video Music Awards to the city of Las Vegas to take over every available nook and cranny of the infamous celebrity stomping ground, The Palms Casino Resort. Demolishing the constraints of a traditional four walled venue, performances will be staged throughout The Palms Casino Resort from their intimate posh hotel suites to the mind blowing scenic rooftop. Nothing will be off-limits as for the first time ever MTV will program a whole VMA weekend featuring not-to-be-missed events, appearances and sizzling performances culminating with the star-studded music extravaganza. In an unprecedented move for the network, the show will air only once in its original form � so what happens in Vegas really will stay in Vegas. Encore presentations of this year's VMAs will be remixed versions that will be programmed by and for the viewers, deeply connecting them to a complete music experience across multiple platforms. MTV's 24th annual Video Music Awards will air live on Sunday, September 9, 2007 at 9PM (Live ET/Tape Delayed PT). Host, performers, nominees, and presenters for the 2007 MTV Video Music Awards will be announced at a later date.

"The VMA's have a tradition of creating some of the most unforgettable moments in pop culture history and now, this year's show is ready for its next act. We're deconstructing every expectation of what an awards show should be to deliver a music experience for our audience unlike anyone else connecting them beyond television," said Christina Norman, President, MTV. "We knew that we didn't have to look any further than the Maloofs and The Palms Casino Resort as they are the perfect partners and have the infamous reputation of throwing star-studded events. We look forward to a weekend of rock n' roll chaos and producing the most sinful and explosive musical showcase of the year."

"The Palms is honored to be host of the 2007 Video Music Awards. This is a Las Vegas first," said George Maloof, Owner of The Palms Casino Resort. "The opportunity to showcase The Pearl Concert Theater as the venue for the awards show is extremely exciting."

MTV has tapped Jesse Ignjatovic to executive produce this year's music spectacular. Ignatovic has a long history with the network having spent many years as Vice President of Music & Talent Development, creating, executive producing and developing shows like, MTV Ultimate Mash Ups featuring Jay-Z/Linkin Park, Life & Rhymes of�, Jennifer Lopez: Beyond The Runway, Meet The Barkers, and MTV Icon. As Executive Producer, Ignjatovic will not only bring his creative genius to what will be the hottest event thrown in Las Vegas in 2007 but he will also bring with him the close relationships and friendships he has been able to create and maintain with talent over the years. In addition, this year's VMAs production team will also include Chris Choun who will lend her expertise as Co-Executive Producer.

"2007 MTV Video Music Awards" will continue to be everywhere our audience lives. The August 31st premiere of the "2006 MTV Video Music Awards" was also the most watched telecast for the night (8-11:30p) among P12-34 across all of television, even out delivering broadcast with total VMA programming through Sunday, Sept. 3rd reaching 40,082,000 million viewers. Online, MTV.com broke all kinds of stream records on Friday, Sept 1st with 6,675,632 streams making it our highest day ever by more than double. Uniques to MTV.com the day of and day after the VMA were 792,892 and 845,251, up +500% and 259% from a year ago, respectively. This year's three day VMA event is expected to generate more streams.

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of which are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services. The network also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

The Palms Casino Resort, heralded as one of Las Vegas' hippest resorts, is an all-encompassing, one-stop resort destination. Owned by the Maloof family, the 703-room property boasts a diverse mix of bars and restaurants and a 95,000-square-foot casino. Amenities include the legendary Playboy Club � the first and only club of its kind to open in 25 years; The Pearl Concert Theater; Moon Nightclub; Nove Italiano; Little Buddha; The Palms Pool & Bungalows; Palms Spa and AMP salon; Brenden Theatres, a 14-theatre Cineplex; Rain Night Club; ghostbar; Hart and Huntington Tattoo Company; and over 60,000 square-feet of meeting space. The Palms is home to the Real World: Las Vegas and Bravo's Celebrity Poker Showdown, as well as E!'s Party at the Palms, hosted by Jenny McCarthy, and A&E's Inked. The resort features the hottest collection of Fantasy Suites including the Erotic Suite with its trademark Show Shower, the Real World Suite, as seen on MTV, and the Hardwood Suite, the only hotel room in the world with its own basketball court. E!'s Girls Next Door, VH1, MTV and CSI feature the Palms on a regular basis and the Victoria's Secret Angels made the Palms a featured destination on their "Angels Across America" tour. The Palms Casino Resort is located just west of the Las Vegas Strip and I-15 on Flamingo Road. For room reservation information, call toll free at (866) PALMS-RES, (866) 725-6773, or visit www.palms.com. For groups of 15 rooms or more, contact the Sales Department at (866) PALMS-MTG or (866) 725-6768.

  [may 2007]  

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