[05/02/07 - 02:41 PM]
Soapnet Announces a New Reality Series "The Fashionista Diaries"
The series will capture the drama as two new assistants from three different companies collaborate to produce Charlotte Ronson's Fashion Show and After Party during New York's Fall Fashion Week 2007.

[via press release from SOAPnet]


New Series Unveils The Real Life Soap Behind The Fashion and Beauty Industries

BURBANK, CA (May 2, 2007) � SOAPnet is adding more reality series to its slate and has picked-up the docudrama, "The Fashionista Diaries," from Disney's Buena Vista Productions in association with Go Go Luckey Productions ("Laguna Beach") and Hour One. Production on the ten one-hour episodes begins in May and the series will premiere in July.

"The Fashionista Diaries" will capture the drama as two new assistants from three different companies -- Flirt Cosmetics, a brand from the BeautyBank division of the Est�e Lauder Companies; Jane magazine, the coolest publication for 20-somethings, and Seventh House PR, a boutique public relations agency specializing in fashion, collaborate to produce Charlotte Ronson's Fashion Show and After Party during New York's Fall Fashion Week 2007, the fashion industry's biggest event. The show follows the ups and downs of these six young men and women as they try and make it in the glamorous, highly competitive fashion, beauty and publishing industries.

"Now that SOAPnet and Buena Vista Productions are both part of the Daytime Division at Disney ABC Television Group, we can leverage the strength of SOAPnet's distribution with the creative expertise of Buena Vista Productions as never before," said Brian Frons, President, Daytime, Disney ABC Television Group. "This is the first of many new series that will originate with Buena Vista and find their way to SOAPnet."

"We are thrilled to work with Flirt Cosmetics and the Est�e Lauder Companies, Jane magazine, Seventh House PR and Charlotte Ronson. Their willingness to open their doors, closets and offices to our new series will make �The Fashionista Diaries' a real-life �Ugly Betty,' said Deborah Blackwell, General Manager, SOAPnet. "We will also be able to work on exciting cross promotional opportunities across all our brands. We've had great success with reality programming and this docudrama is a natural progression."

Each of the companies and assistants are intertwined as they struggle to make it in the big city at glamorous jobs with sky-high rent, long hours and a hectic social life that blurs the lines between work and play. As they work to launch Charlotte Ronson's Fashion Week show, a priority project will take place in each episode that naturally pits the assistants against each other or pulls them together as they struggle to impress their bosses and not get fired before the big event. The series will conclude in September alongside New York's Fashion Week.

"The Fashionista Diaries" is executive produced by Gary Auerbach, Julie Auerbach and Jenny Daly.

Disney's Buena Vista Productions (BVP) is a television development, production and programming division within The Walt Disney Company. BVP develops and produces non-scripted original programming for syndication, cable and primetime outlets, both within and outside The Walt Disney Company. BVP also provides creative oversight for some of Disney�ABC Domestic Television's (formerly Buena Vista Television) programming, including "Who Wants To Be A Millionaire," with Emmy Award-winning host Meredith Vieira, and the acclaimed movie review show "Ebert & Roeper." Disney�ABC Domestic Television is the domestic television distribution arm of The Walt Disney Company.

Go Go Luckey Productions ("Laguna Beach," "Rollergirls") is a multi-faceted production company that focuses on hybrid, reality, and scripted programming. Based in Santa Monica, California, the company operates as a collaboration of reality producers, one-hour television writers and feature filmmakers. Go Go Luckey Productions is headed by executive producers Gary Auerbach, Julie Auerbach and Jenny Daly. Go Go Luckey's philosophy is to combine the flexibility of reality production with scripted dramatic storytelling, enabling the company to produce reality, scripted television, and features with a unique fresh look at a reasonable rate without sacrificing quality. Go Go Luckey Productions has an ambitious 2007 development slate including reality, scripted, film, and new media projects.

The Est�e Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company's products are sold in over 130 countries and territories under well-recognized brand names, including Est�e Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, M-A-C, Bobbi Brown, Tommy Hilfiger, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Darphin, Michael Kors, Rodan + Fields, American Beauty, Flirt!, Good Skin(TM), Grassroots, Sean John Fragrances, Missoni Profumi, Daisy Fuentes and Tom Ford Beauty.

Jane magazine is a pioneering women's magazine targeted toward 20-something women put out by Conde Nast Publications. In its 10-year lifespan, it has consistently set itself apart with its irreverent and witty tone, not to mention its daring reporting, surprising fashion, read-it-here-first pop-culture coverage and cutting edge photography.

Charlotte Ronson was born in London into an artistic family and raised in New York, following the tradition she designed her own unique fashion clothing brand. Recently, the Charlotte Ronson Collection has become a well-known international brand that can be found in department stores and boutiques around the world. The growing demand for Charlotte Ronson has resulted in the opening of a retail space on Mulberry street, in New York city's hip nolita neighborhood, as well as 14 Charlotte Ronson boutiques in Japan. Known for her impeccable style and trendsetting designs, Ronson's clothing and accessories have quickly become a favorite amongst the press, fashion forward celebrities, hipsters and socialites such as Gisele Bundchen, Kate Moss, Lindsey Lohan, Jessica Simpson, Nicole Richie, Mischa Barton, Ellen Pompeo, Gwen Stefani, Winona Ryder and Jennifer Love Hewitt. A darling of the press, Charlotte Ronson's collection is frequently featured on the pages of top magazine such as Jane, Nylon, Elle, WWD, Teen Vogue, and the New York Times.....

Seventh House Public Relations has established itself as a leader in the fashion world. Seventh House integrates this strength with a proven ability to provide strategic counsel and marketing campaigns for its clients. Clients benefit from Seventh House's comprehensive knowledge in public relations and marketing and the expansive network of contacts, which includes stylists, trade, art, music entertainment and business media contacts on a national and international level.

SOAPnet, the new way to watch soaps, offers same-day episodes of popular daytime dramas including "All My Children," "Days of our Lives," "One Life to Live," "General Hospital" and "The Young and the Restless" at night for convenient viewing. In addition, the network provides inside access to stars and storylines with original programs, including the biography show "Soapography," "1 Day With..." and the reality series "I Wanna Be A Soap Star." Wrapped in a 24-hour environment, SOAPnet also offers primetime classics including "The O.C.," "One Tree Hill," "Beverly Hills 90210," "Melrose Place," "Falcon Beach" and "Dallas," as well as former daytime series "Port Charles," and "Ryan's Hope."

  [may 2007]  


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