[05/03/07 - 03:30 PM]
Ion Media Networks Upfront Unveils Fresh Wave of New Programming, Attracting Boomer Demo Via Unparalleled Distribution Platform
The first of a promised 12 originals per year is "Killer Wave," a political-thriller miniseries featuring "a multi billion-dollar conspiracy that will have audiences at the edge of their seats."

[via press release from ION]

ION Media Networks Upfront Unveils Fresh Wave of New Programming, Attracting Boomer Demo via Unparalleled Distribution Platform

Partnership with RHI Brings Diverse Slate of Original and Quality Library Programming; "Killer Wave" to Debut in July, First of 12 Originals

High Growth for Primetime and Weekend Schedules; Track Record of Innovation in Digital and Mobile TV

Firebrand on ION: New Interactive Entertainment and Marketing Platform Features TV Advertising as Pop Culture, Weeknights 11 p.m. to Midnight

Special Appearances by Timothy Dalton, Darrell Hammond and F. Murray Abraham, Along With Beloved Performers from Classic Series: Vicki Lawrence of "Mama's Family," Tracey Gold of "Growing Pains," and Bronson Pinchot of "Perfect Strangers"

WEST PALM BEACH, Fla. -- At its first upfront presentation as ION Media Networks, Inc. (AMEX:ION), the company today presented the advertising community with an impressive, multi-platform blend of hot new programming from RHI and Firebrand and the network's signature quality content. Led by ION CEO Brandon Burgess and President of Sales and Marketing Steve Appel, ION's presentation highlighted how the network's unparalleled national reach, strong programming and ongoing content and technology innovation can powerfully connect advertisers with audiences in the lucrative and growing "baby boomer" demographic.

Held today at the Prince George Ballroom in New York, the event also featured live appearances by Vicki Lawrence of "Mama's Family," Tracey Gold of "Growing Pains" and Bronson Pinchot of "Perfect Strangers." Veteran "SNL" comedian Darrell Hammond was on hand with a brief performance. Timothy Dalton and F. Murray Abraham were also in attendance.

"This is an exciting time for ION, and we look forward to updating the advertising community on the dramatic programming and content changes we've instituted across our distribution network," said Mr. Burgess. "In addition to our success in growing our weekday primetime ratings with our signature quality programming, our partnership with RHI brings exclusive original content and award-winning library titles that will attract even more consumers."

Leveraging its national network of over 60 stations reaching more than 92 million households in an advantageous channel position (95 percent under Channel 32), ION Television is hitting new milestones in creating and deploying content relevant to its lucrative target demographic. Compared to the first quarter of last year, the network's weekday primetime average is up 37 percent in households for the first quarter 2007, reaching its highest ratings ever with target audiences.

"ION Television is a unique platform for advertisers to reach the adult 35-64 demographic � a powerful consumer group wielding over $3 trillion in purchasing power," said Mr. Appel. "Our growth has been a phenomenal 26 percent this year compared with declines for our key competitors. And with the exciting programming we're adding, we see that momentum continuing and accelerating."

Mr. Appel showcased how ION's signature quality programming is creating value for advertisers by expanding an audience that is growing, affluent, culturally influential and digitally connected. The strength of classic programming like "The Wonder Years," "Charlie's Angels," "The A-Team," "Alice" and "Diagnosis Murder" � among many others � is demonstrated in strong audience growth � especially in adults ages 25-54, which experienced a 31 percent gain in Monday to Sunday primetime. And new programming deals are on the horizon. Stay tuned!

The centerpiece of the presentation was an explosive new programming partnership with RHI Entertainment, the award-winning producer and distributor of groundbreaking miniseries and movies for television. RHI's exciting lineup of programming for ION will include the creation of exclusive original programming as well as quality library titles. The first of a promised 12 originals per year is "Killer Wave," a political-thriller miniseries featuring a multi billion-dollar conspiracy that will have audiences at the edge of their seats.

"'Killer Wave' is the first miniseries event that we will be premiering on ION Television," said Robert Halmi, Jr., President and CEO of RHI Entertainment. "This is a big action production completely in the vein of our other recent successes in previous seasons. We look forward to elevating the weekend ratings of our new network partner ION with these original productions."

The upfront included a sneak peek at ION's partnership with Firebrand, a first-of-its-kind multi-platform experience that gives consumers interactive access to their favorite brands, products and promotions, set to launch in the fall. Firebrand programs only the best TV commercials as a reflection of pop culture in an environment rich with consumer touch points.

ION also highlighted its leadership and innovation in digital and mobile digital broadcasting. The company has launched exciting new digital TV brands, including qubo, a television and multimedia network for children formed in partnership with Scholastic, Corus Entertainment, Classic Media and NBC Universal, and ION Life, a television and multimedia network dedicated to health and wellness for consumers and families.

More recently, ION Media spearheaded the movement toward accelerating the development of mobile digital broadcast TV. Through the formation of the Open Mobile Video Coalition, the company, along with numerous other broadcasters, is leading the way in realizing the full potential of the digital broadcast TV spectrum via handheld and portable devices, to reach consumers wherever they are.

About ION Media Networks

ION Media Networks, Inc. owns and operates the nation's largest broadcast television station group and ION Television, reaching over 90 million U.S. television households via its nationwide broadcast television, cable and satellite distribution systems. ION Television currently features popular television series and movies from the award-winning libraries of Warner Bros., Sony Pictures Television, CBS Television and NBC Universal. In addition, the network has partnered with RHI Entertainment, which owns over 4,000 hours of acclaimed television content, to provide high-quality primetime programming beginning June 2007. Utilizing its digital multicasting capability, ION Media Networks has launched several new digital TV brands, including qubo, a television and multimedia network for children formed in partnership with Scholastic, Corus Entertainment, Classic Media and NBC Universal, as well as ION Life, a television and multimedia network dedicated to health and wellness for consumers and families. For more information, please visit www.ionmedia.tv.

  [may 2007]  


[05/23/16 - 02:44 PM]
VH1 to Bring Back "Hip Hop Honors" Event to Honor the Trailblazing First Ladies of Hip Hop Monday, July 11 at 9PM ET Live from NY
The show will pay homage to the female pioneers, trailblazers and trend-setters who lead a movement and infiltrated the ranks of the male-dominated genre to make their voices heard and still do today.

[05/23/16 - 02:41 PM]
Mariah Carey Partners with Hallmark Channel for a Three-Picture Development Deal
Carey is set to develop, executive produce, direct and co-star in the movies, with the first slated to debut as part of Hallmark Channel's 2017 "Countdown to Valentine's Day" programming event.

[05/23/16 - 02:27 PM]
ABC News and Time Inc.'s People Announce New Primetime Series "People's List"
The hour-long weekly program highlights the biggest stories in pop culture, entertainment, lifestyle, human interest and news features to bring viewers up to speed on what they may have missed.

[05/23/16 - 02:02 PM]
Universal Television Signs "Hamilton" Producer Jeffrey Seller and TV Producer Flody Suarez to Production Deal
"I'm so pleased to have Universal Television in business with one of the theater's leading producers, Jeffrey Seller, and his producing partner, Flody Suarez," said Robert Greenblatt.

[05/23/16 - 01:05 PM]
Bravo Media's "The Real Housewives of Orange County" Returns for a New Season on Monday, June 20 at 9 PM ET/PT
The OG of the OC, Vicki Gunvalson, returns along with Tamra Judge, Heather Dubrow, Shannon Beador and Meghan King Edmonds.

[05/23/16 - 12:03 PM]
Annie Apple Named ESPN "Sunday NFL Countdown" Contributor
Apple, burst on the national scene during the recent NFL Draft when she took to social media to offer her candid opinions about the draft, her son and anything else on her mind.

[05/23/16 - 12:01 PM]
BET Taps a New Producing Powerhouse Led by Executive Producer Will Packer and Showrunner Erica Shelton Kodish to Run the Critically Acclaimed Series "Being Mary Jane"
Production on the new season is set to begin in Atlanta, Georgia later this year.

[05/23/16 - 11:51 AM]
Six Grammy(R) Winning/Nominated Artists Lend Their Voices and Music to New Discovery Channel Series "Hello World!"
Presented in association with World Wildlife Fund (WWF), the six-part series takes a look at the wonders of the natural world through the eyes of some of today's most celebrated musicians.

[05/23/16 - 10:33 AM]
Unloved Autos Get New Life on an All New Season of Velocity's Hit Series "Wheeler Dealers"
The all new season begins Wednesday, June 29 on Velocity when the guys tackle a true piece of automotive Americana - a 1968 Chevy Corvette C3.

[05/23/16 - 09:37 AM]
Showtime(R) to Produce Feature-Length Documentary About the Life of Comic Legend John Belushi with Cooperation of His Widow Judith Belushi Pisano
Directed by R.J. Cutler and produced by John Battsek, the documentary is set to begin production in the fall, with long-time Belushi collaborator Sean Daniel serving as executive producer along with Bill Couturie.

[05/23/16 - 08:50 AM]
David Feherty to Join NBC Olympics in Rio as a Correspondent
Feherty will offer commentary on NBC's primetime coverage, as well on other shows and platforms.

[05/23/16 - 08:49 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Vault ABC to Victory
The Alphabet easily wins the night in total viewers and adults 18-49.

[05/23/16 - 08:32 AM]
New National Geographic Channel Series "I Am Rebel," Executive Produced by Doug Liman, Director of "The Bourne Identity," Introduces Unfamiliar Yet Game-Changing Individuals Who Prove That Change Happens Only When You Break the Rules
The series launches Sunday, June 5 at 9:00/8:00c on the network.

[05/23/16 - 08:08 AM]
Comedy Central Renews "Another Period" for Third Season Ahead of Season 2 Premiere Airing Wednesday, June 15 at 10 p.m.
Guest stars this season include Jermaine Clement, Andrew Daly, Cedric the Entertainer, Perez Hilton, Moshe Kasher, Lauren Lapkus, Bobby Lee, Tom Lennon, Samm Levine, Aasif Mandvi, Kate Miccuci, Adam Pally, Missi Pyle, Andrew Rannells, June Diane Raphael, Will Sasso, Joss Whedon and more!

[05/23/16 - 08:05 AM]
CBS Studios International Announces Global Viral Video Sensation "Carpool Karaoke" Now Available as a Format
In each 30 or 60 minute episode the host of the show picks up a singer or celebrity and drives them in a Carpool Karaoke car, specially fitted with state of the art cameras, ready to capture the fun.