or


[05/03/07 - 03:30 PM]
Ion Media Networks Upfront Unveils Fresh Wave of New Programming, Attracting Boomer Demo Via Unparalleled Distribution Platform
The first of a promised 12 originals per year is "Killer Wave," a political-thriller miniseries featuring "a multi billion-dollar conspiracy that will have audiences at the edge of their seats."

[via press release from ION]

ION Media Networks Upfront Unveils Fresh Wave of New Programming, Attracting Boomer Demo via Unparalleled Distribution Platform

Partnership with RHI Brings Diverse Slate of Original and Quality Library Programming; "Killer Wave" to Debut in July, First of 12 Originals

High Growth for Primetime and Weekend Schedules; Track Record of Innovation in Digital and Mobile TV

Firebrand on ION: New Interactive Entertainment and Marketing Platform Features TV Advertising as Pop Culture, Weeknights 11 p.m. to Midnight

Special Appearances by Timothy Dalton, Darrell Hammond and F. Murray Abraham, Along With Beloved Performers from Classic Series: Vicki Lawrence of "Mama's Family," Tracey Gold of "Growing Pains," and Bronson Pinchot of "Perfect Strangers"

WEST PALM BEACH, Fla. -- At its first upfront presentation as ION Media Networks, Inc. (AMEX:ION), the company today presented the advertising community with an impressive, multi-platform blend of hot new programming from RHI and Firebrand and the network's signature quality content. Led by ION CEO Brandon Burgess and President of Sales and Marketing Steve Appel, ION's presentation highlighted how the network's unparalleled national reach, strong programming and ongoing content and technology innovation can powerfully connect advertisers with audiences in the lucrative and growing "baby boomer" demographic.

Held today at the Prince George Ballroom in New York, the event also featured live appearances by Vicki Lawrence of "Mama's Family," Tracey Gold of "Growing Pains" and Bronson Pinchot of "Perfect Strangers." Veteran "SNL" comedian Darrell Hammond was on hand with a brief performance. Timothy Dalton and F. Murray Abraham were also in attendance.

"This is an exciting time for ION, and we look forward to updating the advertising community on the dramatic programming and content changes we've instituted across our distribution network," said Mr. Burgess. "In addition to our success in growing our weekday primetime ratings with our signature quality programming, our partnership with RHI brings exclusive original content and award-winning library titles that will attract even more consumers."

Leveraging its national network of over 60 stations reaching more than 92 million households in an advantageous channel position (95 percent under Channel 32), ION Television is hitting new milestones in creating and deploying content relevant to its lucrative target demographic. Compared to the first quarter of last year, the network's weekday primetime average is up 37 percent in households for the first quarter 2007, reaching its highest ratings ever with target audiences.

"ION Television is a unique platform for advertisers to reach the adult 35-64 demographic � a powerful consumer group wielding over $3 trillion in purchasing power," said Mr. Appel. "Our growth has been a phenomenal 26 percent this year compared with declines for our key competitors. And with the exciting programming we're adding, we see that momentum continuing and accelerating."

Mr. Appel showcased how ION's signature quality programming is creating value for advertisers by expanding an audience that is growing, affluent, culturally influential and digitally connected. The strength of classic programming like "The Wonder Years," "Charlie's Angels," "The A-Team," "Alice" and "Diagnosis Murder" � among many others � is demonstrated in strong audience growth � especially in adults ages 25-54, which experienced a 31 percent gain in Monday to Sunday primetime. And new programming deals are on the horizon. Stay tuned!

The centerpiece of the presentation was an explosive new programming partnership with RHI Entertainment, the award-winning producer and distributor of groundbreaking miniseries and movies for television. RHI's exciting lineup of programming for ION will include the creation of exclusive original programming as well as quality library titles. The first of a promised 12 originals per year is "Killer Wave," a political-thriller miniseries featuring a multi billion-dollar conspiracy that will have audiences at the edge of their seats.

"'Killer Wave' is the first miniseries event that we will be premiering on ION Television," said Robert Halmi, Jr., President and CEO of RHI Entertainment. "This is a big action production completely in the vein of our other recent successes in previous seasons. We look forward to elevating the weekend ratings of our new network partner ION with these original productions."

The upfront included a sneak peek at ION's partnership with Firebrand, a first-of-its-kind multi-platform experience that gives consumers interactive access to their favorite brands, products and promotions, set to launch in the fall. Firebrand programs only the best TV commercials as a reflection of pop culture in an environment rich with consumer touch points.

ION also highlighted its leadership and innovation in digital and mobile digital broadcasting. The company has launched exciting new digital TV brands, including qubo, a television and multimedia network for children formed in partnership with Scholastic, Corus Entertainment, Classic Media and NBC Universal, and ION Life, a television and multimedia network dedicated to health and wellness for consumers and families.

More recently, ION Media spearheaded the movement toward accelerating the development of mobile digital broadcast TV. Through the formation of the Open Mobile Video Coalition, the company, along with numerous other broadcasters, is leading the way in realizing the full potential of the digital broadcast TV spectrum via handheld and portable devices, to reach consumers wherever they are.

About ION Media Networks

ION Media Networks, Inc. owns and operates the nation's largest broadcast television station group and ION Television, reaching over 90 million U.S. television households via its nationwide broadcast television, cable and satellite distribution systems. ION Television currently features popular television series and movies from the award-winning libraries of Warner Bros., Sony Pictures Television, CBS Television and NBC Universal. In addition, the network has partnered with RHI Entertainment, which owns over 4,000 hours of acclaimed television content, to provide high-quality primetime programming beginning June 2007. Utilizing its digital multicasting capability, ION Media Networks has launched several new digital TV brands, including qubo, a television and multimedia network for children formed in partnership with Scholastic, Corus Entertainment, Classic Media and NBC Universal, as well as ION Life, a television and multimedia network dedicated to health and wellness for consumers and families. For more information, please visit www.ionmedia.tv.





  [may 2007]  
S
M
T
W
T
F
S
  


· DIAGNOSIS MURDER (CBS)
· KILLER WAVE (ION)





[09/23/17 - 08:34 AM]
Friday's Broadcast Ratings: NBC Claims Demo Crown with "Dateline"
The Peacock tops the evening among adults 18-49 while CBS is the most-watched broadcaster.

[09/22/17 - 01:09 PM]
TLC's Franchise Original "90 Day Fiance" Returns for Season 5 with New Couples and Outrageous International Love Stories
Couples spread across the globe begin the tumultuous and challenging journey to the altar in the brand-new season, premiering on Sunday, October 8.

[09/22/17 - 12:31 PM]
"Crisis on Earth-X" - Your First Look at This Season's Massive DCTV Crossover Is Here
To celebrate the announcement, artist Phil Jimenez was asked to create a custom comic book cover paying homage to DC's longtime annual comic book crossovers.

[09/22/17 - 12:00 PM]
"Star Trek: Discovery" Live After-Show "After Trek" Debuts This Sunday on CBS All Access
Matt Mira will host the series, while Sonequa Martin-Green, James Frain and Aaron Harberts will appear in the first episode.

[09/22/17 - 11:30 AM]
FOX Orders "Gordon Ramsay's 24 Hours to Hell & Back"
The new eight-episode series will feature Ramsay going through hell in order to bring failing restaurants back from the brink of disaster - all within 24 hours.

[09/22/17 - 10:52 AM]
Hallmark Channel Celebrates "Fall Harvest" with 5 New Original Movies
Highlights include "All of My Heart: Inn Love," the sequel to the 2015 film.

[09/22/17 - 10:05 AM]
"Fast N' Loud" Roars Back to Discovery with Brand-New Episodes on Monday, October 16th
Hot-rod hunter Richard Rawlings and his team of Monkeys are back for a bold new era at Gas Monkey Garage.

[09/22/17 - 09:00 AM]
Video: truTV Debuts Trailer for "At Home with Amy Sedaris"
Amy cordially invites you into her home, where she will show off diverse but necessary homemaking skills.

[09/22/17 - 08:32 AM]
Video: "Fuller House" Cast Looks Back on 30 Years
From new additions to the family to regrettable hairstyles, a lot has changed in the last 30 years.

[09/22/17 - 08:24 AM]
Thursday's Broadcast Ratings: FOX Pulls in Front with "Gotham," "Orville"
Said duo combines to take the adults 18-49 crown last night.

[09/22/17 - 08:16 AM]
FXX to Air Season One of "The Mick" Tomorrow, Saturday, Sept. 23, Beginning at 3:30 PM ET/PT
The series returns for its second season on Tuesday, September 26 at 9:00/8:00c.

[09/22/17 - 08:01 AM]
President Bill Clinton and James Patterson Upcoming Novel "The President Is Missing" to Be Adapted Into Series by Showtime(R)
In the book, President Clinton and Patterson tell the startling story of a sitting U.S. president's disappearance, with the level of detail that only someone who has held the office can know - generating a powerful, one-of-a-kind thriller.

[09/22/17 - 07:32 AM]
BBC America's "Queers" to Premiere Wednesday, October 11, on National Coming Out Day
All eight films will be available on October 12 on VOD, at BBCAmerica.com and on the BBC America App.

[09/22/17 - 05:01 AM]
It's Man Versus Machine as Production Begins on Season Three of Channel 4, AMC and Kudos' Acclaimed Drama Series, "Humans"
The eight-episode third season is slated to premiere next year.

[09/22/17 - 01:02 AM]
Daniel Mays, Sian Brooke and Sam Taylor Buck Confirmed as Further "Good Omens" Casting Revealed
The television adaptation of the best-selling novel by Neil Gaiman and Terry Pratchett began shooting in London this week.