[05/07/07 - 05:43 PM]
We TV Continues to Expand Original Series Programming Slate with Girl Meets Cowboy
The new original series features a group of city-girls displaced into the rural country to rough it out while competing to win the heart of their fantasy man.

[via press release from WE: Women's Entertainment]

WE tv Continues to Expand Original Series Programming Slate With Girl Meets Cowboy

New Series Attracts Match.com as a Sponsor Looking to Target Women

New York, NY - May 7, 2007 - Building on the momentum of WE tv's increased original programming slate, the network announced today Girl Meets Cowboy, a new original series featuring a group of city-girls displaced into the rural country to rough it out while competing to win the heart of their fantasy man. Match.com, the number one dating and relationship company, has signed on to sponsor the 6 one-hour episodes. Their ad buy reinforces a committed investment in the network with previous sponsorships that have included Cinematherapy: Never Been Kissed, Single in the City: South Beach, 3 Men & A Chick Flick: Honeymoon in Vegas, Kiss and Tell, The Things WE Do For Love movie marathon, and 3 Men & A Chick Flick: Dirty Dancing.

"We look forward to expanding our relationship with Match.com for WE tv's newest series Girl Meets Cowboy. Their commitment to the network reinforces WE's value of providing sponsorship packages that make sense for advertisers looking to target their brand to a wide ranging audience of women," said Arlene Manos, President Rainbow national network advertising sales. "This series is a perfect fit for Match.com as, like the online dating site, Girl Meets Cowboy is also about finding the best person to fit with."

"WE tv is a content destination delivering fun and entertaining programming that connects women to what is important to them personal style, relationships and pop-culture," said Kim Martin, EVP and General Manager for WE tv. "This series joins a growing line-up of already popular original shows, and continues to position WE as a premiere destination for relevant, fun and engaging programming designed for today's modern women."

"For more than a decade, Match.com has been creating new romantic opportunities for single people and providing them with the tools and advice they need to find loving, lasting relationships," said Jane Thompson, Senior Vice President, Global Mergers and Acquisitions and Business Development for Match.com. "Our sponsorship with WE tv and its new original series Girl Meets Cowboy provides an effective and entertaining way for us to show consumers our commitment to making the search for love as simple as possible."

As part of the sponsorship agreement, WE tv integrated Match.com within the series by providing each woman, who is packing up to leave "The Ranch", with a free three month certificate to the dating site, providing them with a glimpse of hope to continue the search for "Mr. Right." Match.com will also be featured in tagged tune-in spots and billboards.

Girl Meets Cowboy features a group of big city women who are brought to rural America where cowboys and their way of life rule. Each episode features six groups of women who have been relocated to a fabulous Western locale like a pine tree covered valley in Idaho or a ranch surrounded by the high desert plateaus of rocks of Colorado, where they will be greeted by a their American Cowboy. As an added twist to the competition, each of these groups of women will be tied together by a common connection - be it work, friendships and even blood relations. To win the heart of their American Cowboy, the women will need to survive in less than desirable living conditions as well as endure a variety of country-life challenges to see if they have what it takes to win the man of their dreams.

March 2007 has been the strongest in WE tv's history for HH, W18-34, W18-49, W25-49 & W25-54 deliveries for the Prime M-Su 8p-11p daypart. WE tv's original special "Women on Death Row 2" premiered this month and was a contributor for the strong Prime March performance. This premiere ranks as the strongest WE tv original special premiere for W18-49 (166K) and W25-54 (160K) deliveries.

Source: Nielsen Media Research, Live Data, March 2006 (2/26/07-4/1/07), Prime M-Su 8p-11p, premiere telecast of "Women on Death Row 2" Monday 2/26/07 9p-11p compared to all WE tv original special premiere telecasts to-date (12/31/01-4/1/07); subject to qualifications upon request.

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Cinematherapy," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in 62 million homes.

About Match.com

Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after a decade. Throughout its 10-year history, Match.com has redefined the way people meet and fall in love and is credited with more marriages than any other site. Today, more than 15 million people around the world participate in the Match.com community, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose. Match.com is the world's biggest online dating and personals property, according to the global ranking of the Personals category by industry-leading independent measurement firm comScore Media Metrix. Number one across North America and Europe, Match.com operates leading subscription-based online dating sites in 31 countries, in 18 languages and spanning six continents. Match.com also powers online dating on MSN across Europe, Asia, the United States, Australia (NineMSN) and Latin America and is the premier provider of personals for Love@AOL.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform programming for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, fuse, IFC, WE tv, Rainbow Sports Networks managed FSN Bay Area and FSN New England, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. The company also manages Rainbow Advertising Sales Corporation, its advertising sales division, and Rainbow Network Communications, its full service network programming origination and distribution company.

  [may 2007]  


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