or


[05/07/07 - 05:43 PM]
We TV Continues to Expand Original Series Programming Slate with Girl Meets Cowboy
The new original series features a group of city-girls displaced into the rural country to rough it out while competing to win the heart of their fantasy man.

[via press release from WE: Women's Entertainment]

WE tv Continues to Expand Original Series Programming Slate With Girl Meets Cowboy

New Series Attracts Match.com as a Sponsor Looking to Target Women

New York, NY - May 7, 2007 - Building on the momentum of WE tv's increased original programming slate, the network announced today Girl Meets Cowboy, a new original series featuring a group of city-girls displaced into the rural country to rough it out while competing to win the heart of their fantasy man. Match.com, the number one dating and relationship company, has signed on to sponsor the 6 one-hour episodes. Their ad buy reinforces a committed investment in the network with previous sponsorships that have included Cinematherapy: Never Been Kissed, Single in the City: South Beach, 3 Men & A Chick Flick: Honeymoon in Vegas, Kiss and Tell, The Things WE Do For Love movie marathon, and 3 Men & A Chick Flick: Dirty Dancing.

"We look forward to expanding our relationship with Match.com for WE tv's newest series Girl Meets Cowboy. Their commitment to the network reinforces WE's value of providing sponsorship packages that make sense for advertisers looking to target their brand to a wide ranging audience of women," said Arlene Manos, President Rainbow national network advertising sales. "This series is a perfect fit for Match.com as, like the online dating site, Girl Meets Cowboy is also about finding the best person to fit with."

"WE tv is a content destination delivering fun and entertaining programming that connects women to what is important to them personal style, relationships and pop-culture," said Kim Martin, EVP and General Manager for WE tv. "This series joins a growing line-up of already popular original shows, and continues to position WE as a premiere destination for relevant, fun and engaging programming designed for today's modern women."

"For more than a decade, Match.com has been creating new romantic opportunities for single people and providing them with the tools and advice they need to find loving, lasting relationships," said Jane Thompson, Senior Vice President, Global Mergers and Acquisitions and Business Development for Match.com. "Our sponsorship with WE tv and its new original series Girl Meets Cowboy provides an effective and entertaining way for us to show consumers our commitment to making the search for love as simple as possible."

As part of the sponsorship agreement, WE tv integrated Match.com within the series by providing each woman, who is packing up to leave "The Ranch", with a free three month certificate to the dating site, providing them with a glimpse of hope to continue the search for "Mr. Right." Match.com will also be featured in tagged tune-in spots and billboards.

Girl Meets Cowboy features a group of big city women who are brought to rural America where cowboys and their way of life rule. Each episode features six groups of women who have been relocated to a fabulous Western locale like a pine tree covered valley in Idaho or a ranch surrounded by the high desert plateaus of rocks of Colorado, where they will be greeted by a their American Cowboy. As an added twist to the competition, each of these groups of women will be tied together by a common connection - be it work, friendships and even blood relations. To win the heart of their American Cowboy, the women will need to survive in less than desirable living conditions as well as endure a variety of country-life challenges to see if they have what it takes to win the man of their dreams.

March 2007 has been the strongest in WE tv's history for HH, W18-34, W18-49, W25-49 & W25-54 deliveries for the Prime M-Su 8p-11p daypart. WE tv's original special "Women on Death Row 2" premiered this month and was a contributor for the strong Prime March performance. This premiere ranks as the strongest WE tv original special premiere for W18-49 (166K) and W25-54 (160K) deliveries.

Source: Nielsen Media Research, Live Data, March 2006 (2/26/07-4/1/07), Prime M-Su 8p-11p, premiere telecast of "Women on Death Row 2" Monday 2/26/07 9p-11p compared to all WE tv original special premiere telecasts to-date (12/31/01-4/1/07); subject to qualifications upon request.

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Cinematherapy," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in 62 million homes.

About Match.com

Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after a decade. Throughout its 10-year history, Match.com has redefined the way people meet and fall in love and is credited with more marriages than any other site. Today, more than 15 million people around the world participate in the Match.com community, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose. Match.com is the world's biggest online dating and personals property, according to the global ranking of the Personals category by industry-leading independent measurement firm comScore Media Metrix. Number one across North America and Europe, Match.com operates leading subscription-based online dating sites in 31 countries, in 18 languages and spanning six continents. Match.com also powers online dating on MSN across Europe, Asia, the United States, Australia (NineMSN) and Latin America and is the premier provider of personals for Love@AOL.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform programming for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, fuse, IFC, WE tv, Rainbow Sports Networks managed FSN Bay Area and FSN New England, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. The company also manages Rainbow Advertising Sales Corporation, its advertising sales division, and Rainbow Network Communications, its full service network programming origination and distribution company.





  [may 2007]  
S
M
T
W
T
F
S
  


· KISS & TELL (WE)











[03/03/15 - 08:48 AM]
"The Voice" Is Monday's #1 Telecast by a 58% Margin in 18-49 and 4.8 Million Viewers Overall
NBC spins the numbers for Monday, March 2.

[03/03/15 - 08:34 AM]
Monday's Broadcast Ratings: "The Voice" Continues Its Reign for NBC
The Peacock leads the night among both total viewers and adults 18-49.

[03/03/15 - 08:07 AM]
Hulu Becomes the Exclusive SVOD Home to Emmy(R)-Nominated "Doc McStuffins" in Their First-Time Licensing Agreement for Content from Disney Junior
Initial episodes will become available to stream on Hulu in the spring.

[03/03/15 - 07:42 AM]
WWE(R) Hall of Fame Special to Air on USA Network
The special will air Monday, March 30 at 11:00/10:00c immediately following "Monday Night Raw."

[03/03/15 - 07:38 AM]
Discovery Digital Networks Debuts "Seeker," A New Network Dedicated to the Spirit of Adventure and Pursuit of Wonder
Seeker launches with a robust slate of programming - including a dozen original web series and engaging affiliates, and Michelob Ultra as its first sponsor.

[03/03/15 - 07:30 AM]
Bravo Media "Really Likes" Carly Rae Jepsen and Presents the Exclusive World Premiere of the Multi-Platinum Artist's New Music Video on March 6
Beginning tonight, Bravo will run new on-air promotions of "Newlyweds: The First Year" featuring "I Really Like You," from Jepsen's forthcoming album out this summer on Schoolboy Records/Interscope.

[03/03/15 - 06:53 AM]
Production Commences in London on the Starz and BBC Co-Production of "The Dresser"
Anthony Hopkins and Ian McKellen topline the project, which also features Emily Watson and Sarah Lancashire.

[03/03/15 - 06:04 AM]
Hallmark Channel Announces Dermot Mulroney Added to Cast in "Northpole: Open for Christmas" (WT) A Hallmark Channel Original Movie World Premiere Holiday 2015
Mulroney co-stars alongside Lori Loughlin and Bailee Madison in this mesmerizing holiday adventure.

[03/02/15 - 01:05 PM]
Move Over Sharks and Make Room for the First-Ever Puppy Week on Nickelodeon with "Nick Jr.'s Puppy Preschool" Kicking Off Monday, March 2
The celebration culminates with the world premiere of the live-action preschool special, "Mutt & Stuff," created by legendary children's TV producers, Sid and Marty Krofft.

[03/02/15 - 01:04 PM]
Video: WGN America Releases the First Haunting Trailer for Highly-Anticipated Second Season of "Salem" Returning April 5th at 10 PM ET/9C
The haunting trailer features a first look at new recurring guest stars Lucy Lawless and Stuart Townsend who have joined the series for season two.

[03/02/15 - 01:00 PM]
E!'s New Series "Good Work" Celebrates the Good, The Bad and the Just Plain Wrong of Hollywood's Plastic Surgery and Beauty Craze
The new one-hour, six episode pop culture roundtable series features hosts RuPaul, Dr. Terry Dubrow and Sandra Vergara as they celebrate the "good work" and the "not so good work" of Hollywood celebs.

[03/02/15 - 12:47 PM]
Destination America Heads to Orlando, Florida for Brand New Episode Tapings of "Impact Wrestling"
Professional wrestlers will be competing in the ring amongst some of the best known in America including Kurt Angle, Bobby Lashley, and Chris Melendez.

[03/02/15 - 12:13 PM]
Viewers Spellbound by "Good Witch," Hallmark Channel's Newest Primetime Original Series
The Hallmark Channel spins the numbers for Saturday, February 28.

[03/02/15 - 12:06 PM]
ESPN to Present Record Number of Women's Championship Week Games
The networks will combine to exclusively offer game action of 112 women's games, and will crown the champion from 21 Division I conferences.

[03/02/15 - 12:01 PM]
Netflix Announces Dates for Upcoming Slate
Look for a new season of "Orange Is the New Black" on June 12 as well as the premieres of "Between," "Sense8" and "Wet Hot American Summer: First Day of Camp" in the coming months.