FX SEARCHES FOR THE ULTIMATE FAN OF IT'S ALWAYS SUNNY IN PHILADELPHIA
Winner of "Sunny SuperFan" Contest Will Appear On Sunny Promotional Billboards With Cast in Select Cities
Fans Can Submit a One-Minute Video On Why They're 'Sunny's' #1 Fan
Season Three of 'Sunny' Will Premiere in Late Summer 07
Los Angeles, April 25, 2007 � Do you consider yourself the world's biggest fan of the FX comedy It's Always Sunny in Philadelphia? If so, here's your chance to prove it.
In order to find the ultimate fan of It's Always Sunny in Philadelphia, FX is launching the "Sunny SuperFan" contest. Beginning May 8th, fans can logon to www.fxnetworks.com/superfan and, using ViTrue's Branded Video Community technology, submit a short one-minute video telling FX what makes them the ultimate fan of the comedy series.
The first 500 entrants who submit their video will receive an It's Always Sunny in Philadelphia Paddy's Irish Pub t-shirt. The top 20 videos will be selected by FX and posted to the site's voting area. Fans will be able to view and vote for their favorite video entries and see the results via a live tally. After being narrowed down to the Top 5 vote-getters, FX will choose the winner and announce it on the air in July.
Once selected, the winner of the "SuperFan" contest will be an integral part of the season three promotion of Sunny, and will be featured with the cast on billboards in select cities including New York and Los Angeles.
"Somewhere out there lies some lucky Sunny fan who is destined to see their face, larger-than-life, side-by-side with the Sunny gang smack dab in the middle of Sunset Blvd and Times Square," said Stephanie Gibbons, Executive Vice Presidents of Marketing & On-Air Promotions, FX. "This contest celebrates our fans and their enthusiasm for the show. Rarely do people get the opportunity to interact with their passion shows with this level of personal notoriety and shared exposure with the talent. We're looking forward to our "Sunny Superfan" finding us with their unique content�and we will return the favor."
It's Always Sunny in Philadelphia stars Rob McElhenney, Glenn Howerton, Charlie Day, Kaitlin Olson and Danny DeVito as owners of Paddy's Pub in Philadelphia, where their constant scheming to get ahead by not-so-redeemable methods usually lands them in a world of hurt. DeVito returns for all 15 episodes of the upcoming third season, which premieres on FX in the late summer.
Headquartered in Atlanta, with offices in New York and San Francisco, ViTrue is reinventing the way brands engage with consumers. As the pioneer of the world's first consumer-created video platform, ViTrue combines enhanced user services and user tools to enable safe brand interaction and distribution. Chosen as a 2007 "Next Net 25" company by Business 2.0 magazine, ViTrue is gaining widespread recognition for working with leading media companies and brands to design online consumer-created video solutions. ViTrue's solutions enable consumers to create authentic, branded advertising and social-networking experiences that are safe for brands. For additional information, please visit www.vitrue.com.
FX is the flagship general entertainment basic cable network from the Fox Networks Group. Launched in June of 1994, FX is carried in more than 90 million homes. The diverse schedule includes a growing roster of critically acclaimed and award-winning original series; an established film library with box-office hits from 20th Century Fox and other studios; and an impressive roster of acquired hit series. For more information about FX, visit our web site at www.FXnetworks.com.