or


[05/08/07 - 09:25 AM]
Lifetime Goes Bunco! Lifetime Television Airs the Second Annual Prilosec Otc Bunco World Championship
The special, which airs Friday, May 11, showcases the popular dice game played by over 17 million women nationwide.

[via press release from Lifetime]

Lifetime Goes Bunco! Lifetime Television Airs the Second Annual Prilosec OTC Bunco World Championship

Hot New Dice Trend and Fundraising Event to Premiere on Friday, May 11th with Special Guest Celebrity Chef Sandra Lee

CINCINNATI, May 8 Watch out Poker, Bunco is rolling in! The popular dice game played by over 17 million women nationwide now has its own show, airing Friday, May 11th at 11:00 p.m. ET/PT on Lifetime Television with a re-broadcast on Sunday, May 13th at 10:00 a.m. ET/PT. Now everyone who missed out on the trip to Las Vegas will be able to see first-hand the journey players made for the chance to be crowned the Prilosec OTC(R) Bunco World Champion.

Highlights of the show will include a behind-the-scenes look as five women travel from across the nation to Las Vegas to compete for the championship title. The hour-long program will feature special appearances by Celebrity Chef Sandra Lee who will show these Bunco ladies how to throw the ultimate heartburn-friendly Bunco party. Sandra Lee was also on hand to cheer on the women as they competed for the $50,000 cash prize.

Bunco may not be a household name, but it is rapidly becoming a household game. This dice game favored by women as an alternative to "poker night" has turned into a hot new suburban trend. Like most dice games, Bunco is based primarily on luck. For the women who play, Bunco is not merely a game, but a reason to connect with female friends for a home cooked meal, good gossip and just plain fun.

P&G found that twice as many frequent heartburn sufferers regularly play Bunco compared to the general population. These monthly Bunco games give women the chance to come together and discuss various aspects of their lives, including health issues, which is why Bunco provides a great forum to educate women about how they can avoid frequent heartburn.

"We are thrilled to bring Bunco into homes across the country through Lifetime," said Karen Klei, Brand Manager of Prilosec OTC. "We hope that this exciting program will spread the word about Bunco and help educate those who suffer from frequent heartburn on how they can better enjoy their Bunco nights with their friends and family."

About the Players

The Lifetime special will follow five Bunco players from across the United States on their journey to Las Vegas.

-- Christine from Shoreview, Minnesota is a bride-to-be who is traveling to the Prilosec OTC Bunco World Championship on her Bachelorette weekend.

-- Judy and Deann from Cleburne, Texas are a mother/daughter duo that are looking to trade in time at their Texas Ranch for a weekend of fun and games in Las Vegas.

-- Kim from Blythewood, South Carolina is a quintessential PTA Mom who is looking forward to a much needed girl's getaway and to trying her luck at the Prilosec OTC Bunco World Championship.

-- Elsa and her Bunco group from Dallas, Texas are in it for the charity. This group's goal is to raise money for the National Breast Cancer Foundation, while still managing to make some time for the slot machines.

Party with a Purpose

Traditionally, women have also used these gatherings as an opportunity to talk with friends about health concerns like breast cancer as well as to raise money for breast cancer research. To help maintain the tradition, Prilosec OTC has used the Prilosec OTC Bunco World Championship, an event which is sanctioned by The World Bunco Association, to raise money for this worthy cause. In the last two years Prilosec OTC, along with consumer support, has helped to raise over $400,000 for the National Breast Cancer Foundation.

About PRILOSEC OTC

PRILOSEC OTC is the #1 Doctor-(1) and Pharmacist-(2) recommended OTC acid reducer, the first of a class of OTC heartburn medicines that works differently from every other over-the-counter heartburn medication. Prilosec OTC is the only OTC heartburn medicine that can work for 24 hours with one pill a day by directly shutting down many acid pumps in your stomach when used as directed for 14 days for treating frequent heartburn. PRILOSEC OTC is the #1 selling OTC heartburn medicine(*) on the market. For more information about PRILOSEC OTC, visit http://www.prilosecotc.com. PRILOSEC OTC is available over-the- counter and is distributed by P&G.

About Procter & Gamble (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R). Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About National Breast Cancer Foundation (NBCF)

The National Breast Cancer Foundation's focus is to save lives now through early breast cancer detection. Mammograms are one of the best methods to catch the disease before it's too late. In fact, if the disease is caught early enough, the five-year survival rate is 97 percent. Visit http://www.nationalbreastcancer.org to learn more about mammograms and self- breast exams.

About the World Bunco Association

The World Bunco Association is dedicated to the organization, preservation, promotion and the expansion of Bunco group activity. The WBA is the official source and sanctioning body of Bunco(R) games, products and accessories. The WBA invites inquiries and is forming alliances with those interested in featuring Bunco playing as a wholesome means of social interaction, fundraising, community and family involvement, and just plain fun entertainment.

About Lifetime

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, LMN, Lifetime Real Women, Lifetime Home Entertainment, and Lifetime Online (http://www.lifetimetv.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

(*) Based on dollar sales. ACNielsen FD+ dollar share of heartburn (12/28/03 - 5/27/06).

(1) Wolters Kluwer Health, Wolters Kluwer Health Physician Recommendation Audit (April 2004 - September 2006, Acid Reducer Category). Data on file.

(2) Based on share of recommendations: Pharmacy Today 2004 OTC Survey, Acid Reducers

SOURCE PRILOSEC OTC
http://www.prilosecotc.com http://www.pg.com http://www.nationalbreastcancer.org http://www.lifetimetv.com





  [may 2007]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[08/01/14 - 01:49 PM]
DIY Network Achieved Most-Watched July Primetime Ever Among P25-54 Viewers in July
DIY Network spins the numbers for the month of July.

[08/01/14 - 01:18 PM]
ESPN Goes to Portland for the 2014 MLS All-Star Game
ESPN media platforms will combine to provide unprecedented coverage of the game, between a team of Major League Soccer All-Stars and Bayern Munich on Wednesday, August 6.

[08/01/14 - 01:15 PM]
HGTV Scores Best July Ever
HGTV spins the numbers for the month of July.

[08/01/14 - 11:01 AM]
The Walt Disney Company and the National Cable Television Cooperative Announce Robust Long-Term Distribution Agreement
As part of the new multi-year deal, the NCTC will introduce several new services, including the full suite of authenticated WATCH and video-on-demand products.

[08/01/14 - 10:55 AM]
Live Twitter(R) Chat with "The Quest" Executive Producers and the First Eliminated Contestant, Friday, August 1
Join Mark Ordesky, Jane Fleming, Rob Eric and the first Paladin banished from Everealm as they answer your questions about last night's exciting series premiere.

[08/01/14 - 10:20 AM]
Dierks Bentley Brings a Special Performance from His Headlining Riser Tour to CMT's "Hot 20 Countdown" This Weekend as Part of the Mountain Dew(R) CMT Summer Concert Series
Bentley has invited the series on the road of his tour, making special appearances in all four installments and bringing fans new videos along with a behind-the-scenes look from the road.

[08/01/14 - 09:01 AM]
Sarah Hyland to Co-Host "Teen Choice 2014" Sunday, August 10, Live on FOX
Also scheduled to appear: Taylor Swift, Ansel Elgort, Victoria Justice, Collins Key, Laura and Vanessa Marano, Ian Somerhalder, Odeya Rush, Brenton Thwaites and Ariana Grande.

[08/01/14 - 08:48 AM]
"Last Comic Standing" Matches a Six-Week High in 18-49 Rating
NBC spins the numbers for Thursday, July 31.

[08/01/14 - 08:32 AM]
Thursday's Broadcast Ratings: CBS Continues Win Streak in Both Viewers, Demos
The Eye was the top draw among total viewers and adults 18-49 for the fifth consecutive week.

[08/01/14 - 08:30 AM]
ABC's "The Quest" Debut Ties a Summer Time-Slot High and "NY Med" Wins at 10pm with a Best-Since-Premiere Number
ABC spins the numbers for Thursday, July 31.

[08/01/14 - 07:46 AM]
Escape Acquires Rights to More Than 500 Episodes of Three Popular True Crime Television Series
"Snapped," "Unsolved Mysteries" and "Forensic Files" have all been licensed to the fledgling network.

[08/01/14 - 07:43 AM]
ESPN to Follow Path of USA Basketball Men's National Team to the "2014 FIBA Basketball World Cup"
The USA Basketball National team is coached by legendary Duke coach Mike Krzyzewski and potentially headlined by superstars Kevin Durant, Stephen Curry, Paul George, Derrick Rose and James Harden, among others.

[08/01/14 - 07:23 AM]
HBO Confirms Debut Date of "Foo Fighters: Sonic Highways" - Series to Launch Its Eight-Episode Season Friday, Oct. 17
Directed by Foo Fighters frontman Dave Grohl, each one-hour episode of the unprecedented documentary series is devoted to a different American musical landmark.

[08/01/14 - 07:03 AM]
FOX Sports 1 Kicks Off August with Big Week of Boxing
Sammy Vasquez Jr. and James Stevenson square off in a main event IBF/USBA Welterweight title bout presented by Mike Tyson's Iron Mike Productions on Friday, August 8.

[08/01/14 - 07:00 AM]
Science Channel's "Man vs. the Universe" Delves Into Mankind's New Race to Tame the Cosmos
The three-part series launches Wednesday, August 13 at 10:00/9:00c on the network.