or


[05/08/07 - 09:25 AM]
Lifetime Goes Bunco! Lifetime Television Airs the Second Annual Prilosec Otc Bunco World Championship
The special, which airs Friday, May 11, showcases the popular dice game played by over 17 million women nationwide.

[via press release from Lifetime]

Lifetime Goes Bunco! Lifetime Television Airs the Second Annual Prilosec OTC Bunco World Championship

Hot New Dice Trend and Fundraising Event to Premiere on Friday, May 11th with Special Guest Celebrity Chef Sandra Lee

CINCINNATI, May 8 Watch out Poker, Bunco is rolling in! The popular dice game played by over 17 million women nationwide now has its own show, airing Friday, May 11th at 11:00 p.m. ET/PT on Lifetime Television with a re-broadcast on Sunday, May 13th at 10:00 a.m. ET/PT. Now everyone who missed out on the trip to Las Vegas will be able to see first-hand the journey players made for the chance to be crowned the Prilosec OTC(R) Bunco World Champion.

Highlights of the show will include a behind-the-scenes look as five women travel from across the nation to Las Vegas to compete for the championship title. The hour-long program will feature special appearances by Celebrity Chef Sandra Lee who will show these Bunco ladies how to throw the ultimate heartburn-friendly Bunco party. Sandra Lee was also on hand to cheer on the women as they competed for the $50,000 cash prize.

Bunco may not be a household name, but it is rapidly becoming a household game. This dice game favored by women as an alternative to "poker night" has turned into a hot new suburban trend. Like most dice games, Bunco is based primarily on luck. For the women who play, Bunco is not merely a game, but a reason to connect with female friends for a home cooked meal, good gossip and just plain fun.

P&G found that twice as many frequent heartburn sufferers regularly play Bunco compared to the general population. These monthly Bunco games give women the chance to come together and discuss various aspects of their lives, including health issues, which is why Bunco provides a great forum to educate women about how they can avoid frequent heartburn.

"We are thrilled to bring Bunco into homes across the country through Lifetime," said Karen Klei, Brand Manager of Prilosec OTC. "We hope that this exciting program will spread the word about Bunco and help educate those who suffer from frequent heartburn on how they can better enjoy their Bunco nights with their friends and family."

About the Players

The Lifetime special will follow five Bunco players from across the United States on their journey to Las Vegas.

-- Christine from Shoreview, Minnesota is a bride-to-be who is traveling to the Prilosec OTC Bunco World Championship on her Bachelorette weekend.

-- Judy and Deann from Cleburne, Texas are a mother/daughter duo that are looking to trade in time at their Texas Ranch for a weekend of fun and games in Las Vegas.

-- Kim from Blythewood, South Carolina is a quintessential PTA Mom who is looking forward to a much needed girl's getaway and to trying her luck at the Prilosec OTC Bunco World Championship.

-- Elsa and her Bunco group from Dallas, Texas are in it for the charity. This group's goal is to raise money for the National Breast Cancer Foundation, while still managing to make some time for the slot machines.

Party with a Purpose

Traditionally, women have also used these gatherings as an opportunity to talk with friends about health concerns like breast cancer as well as to raise money for breast cancer research. To help maintain the tradition, Prilosec OTC has used the Prilosec OTC Bunco World Championship, an event which is sanctioned by The World Bunco Association, to raise money for this worthy cause. In the last two years Prilosec OTC, along with consumer support, has helped to raise over $400,000 for the National Breast Cancer Foundation.

About PRILOSEC OTC

PRILOSEC OTC is the #1 Doctor-(1) and Pharmacist-(2) recommended OTC acid reducer, the first of a class of OTC heartburn medicines that works differently from every other over-the-counter heartburn medication. Prilosec OTC is the only OTC heartburn medicine that can work for 24 hours with one pill a day by directly shutting down many acid pumps in your stomach when used as directed for 14 days for treating frequent heartburn. PRILOSEC OTC is the #1 selling OTC heartburn medicine(*) on the market. For more information about PRILOSEC OTC, visit http://www.prilosecotc.com. PRILOSEC OTC is available over-the- counter and is distributed by P&G.

About Procter & Gamble (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R). Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About National Breast Cancer Foundation (NBCF)

The National Breast Cancer Foundation's focus is to save lives now through early breast cancer detection. Mammograms are one of the best methods to catch the disease before it's too late. In fact, if the disease is caught early enough, the five-year survival rate is 97 percent. Visit http://www.nationalbreastcancer.org to learn more about mammograms and self- breast exams.

About the World Bunco Association

The World Bunco Association is dedicated to the organization, preservation, promotion and the expansion of Bunco group activity. The WBA is the official source and sanctioning body of Bunco(R) games, products and accessories. The WBA invites inquiries and is forming alliances with those interested in featuring Bunco playing as a wholesome means of social interaction, fundraising, community and family involvement, and just plain fun entertainment.

About Lifetime

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, LMN, Lifetime Real Women, Lifetime Home Entertainment, and Lifetime Online (http://www.lifetimetv.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

(*) Based on dollar sales. ACNielsen FD+ dollar share of heartburn (12/28/03 - 5/27/06).

(1) Wolters Kluwer Health, Wolters Kluwer Health Physician Recommendation Audit (April 2004 - September 2006, Acid Reducer Category). Data on file.

(2) Based on share of recommendations: Pharmacy Today 2004 OTC Survey, Acid Reducers

SOURCE PRILOSEC OTC
http://www.prilosecotc.com http://www.pg.com http://www.nationalbreastcancer.org http://www.lifetimetv.com





  [may 2007]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 02:22 PM]
Statement from E! Regarding "Fashion Police"
"We decided, with Melissa Rivers' blessing, that Joan would have wanted the franchise to continue," the network said. "Fashion Police will return in 2015 commencing with Golden Globes coverage on Monday, January 12."

[09/19/14 - 11:03 AM]
Get Ready for an "Awkward" Binge Sesh When MTV Airs the Hit Series in Its Entirety Beginning on Monday, September 22 at 8:30 AM ET/PT
Said marathon concludes with the premiere of the second-half of season 4 on Tuesday, September 23 at 10:00/9:00c.

[09/19/14 - 11:00 AM]
"Justified" Arrests Sam Elliott and Garret Dillahunt
The series returns for its sixth and final season in January 2015.

[09/19/14 - 10:06 AM]
"CMT Instant Jam: Kenny Chesney" Premieres Saturday, September 27 at 10 P.M., ET/PT
Viewers can get a sneak peek of Chesney's "American Kids" performance exclusively on the CMT Artists App beginning tomorrow morning at 11:30 a.m. ET.

[09/19/14 - 09:15 AM]
Cartoon Network's Hit Series "Regular Show" Is Back for a Not-So-Regular Sixth Season Premiering Thursday, October 9 at 7:30 p.m. (ET/PT)
The Emmy-winning series was created by JG Quintel and produced by Cartoon Network Studios.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/19/14 - 08:01 AM]
"The Graham Norton Show" Returns to BBC America Saturday, October 4, 11:00 PM ET
In the premiere episode, Denzel Washington, Peter Capaldi and Gemma Arterton will join each other on Graham's infamous orange sofa.

[09/19/14 - 07:42 AM]
CNBC's "The Filthy Rich Guide" Series Premiere on Wednesday, October 8 at 10PM ET/PT
The five-episode series is "a fun, fast-paced guide that catalogues the ways in which the .01 percent spend their money."

[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 02:50 PM]
"90 Day Fiance" - TLC's #1 New Series of 2014 - Returns October 19, 2014
In the second season, six new couples decide to take a chance on love and bring their spouses-to-be stateside.

[09/18/14 - 01:17 PM]
NBC Announces Partnership and Integration with Nissan as Exclusive Automotive Sponsor of Emmy Award-Winning Hit "The Voice"
"The Voice Official App" will further enhance the viewer experience across the show from the blind auditions, battles, knockouts all the way to the live playoffs as well as giving fans, for the first time, the ability to use the app to vote for their favorite artists live during the broadcast of the show.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 01:06 PM]
National Spotlight Shines on Jeter's Final Series on FOX; Pirates' Playoff Push on FOX Sports 1 to End MLB Regular Season
Today, FOX Sports announced unprecedented, side-by-side national coverage of Major League Baseball's final regular season Saturday with two compelling games side-by-side on the FOX broadcast network and FOX Sports 1.