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[05/09/07 - 04:47 PM]
USA Network and Yahoo! Music Enter Into New Music Pact for Television
The pair have entered into an agreement to discover and promote new music and emerging artists through a non-traditional marketing model.
[via press release from USA]

USA Network and Yahoo! Music Enter into New Music Pact for Television

# 1 Cable Network and #1 Online Music Site Create New Marketing Model and Development Hub To Discover and Promote Emerging Artists

NEW YORK, May 9 -- USA Network and Yahoo! Music today announced that they have entered into an agreement to discover and promote new music and emerging artists through a non-traditional marketing model. The collaboration, the first of its kind for television, seeks to move beyond the boundaries of traditional marketing by enhancing USA Network's slate of innovative programming and promotional content through relevant and breakthrough music.

"We're thrilled to be involved in this innovative partnership that has the potential to create a new model for the way musical artists are discovered and developed," said Chris McCumber, USA's senior vice president, marketing & brand strategy. "We look forward to combining the resources and creative synergy of USA, Yahoo! Music and media architect Spencer Proffer to carve a unique sonic brand for the network."

"As the music industry continues to evolve, the business of breaking artists depends on creative and integrated deals like this one," said Jay Frank, vice president of programming and label relations, Yahoo! Music. "Yahoo! Music is in a unique position to identify unsigned talent and now has a partner with the reach, content and expertise to help develop the next big recording artist."

Yahoo! Music, the #1 online music destination, is home to LAUNCHcast radio, the Web's top radio service. Yahoo! Music will track consumer feedback and response to independent and unsigned artists on LAUNCHcast and will recommend well-performing artists and music to USA Network based on that research.

Under terms of the venture, USA Network will then sign the mutually agreed-upon performing artists, integrating them into the network for an incubation period. Music industry innovator Spencer Proffer of Meteor 17 will oversee the development and promotion of the artists along with USA Network and Yahoo! Music. USA will utilize the artists' recordings for marketing and programming on the network and will benefit from a flexible source of new music for use on all platforms. Yahoo! Music will employ artists' music for further exposure.

About USA Network

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 1Q06, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at http://www.usanetwork.com. Characters Welcome. USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

About Yahoo! Music

Yahoo! Music (http://music.yahoo.com) is the #1 online music destination. Yahoo! Music offers more than 2 million songs for download as well as the tools to manage, explore and share music. Yahoo! Music provides a wide selection of streaming video and audio, the Web's largest collection of music videos, Internet radio, original content, exclusive features, artist information and news covering all genres of music to Yahoo! users.

Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

SOURCE USA Network
http://www.usanetwork.com http://music.yahoo.com





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