or


[05/09/07 - 04:47 PM]
USA Network and Yahoo! Music Enter Into New Music Pact for Television
The pair have entered into an agreement to discover and promote new music and emerging artists through a non-traditional marketing model.

[via press release from USA]

USA Network and Yahoo! Music Enter into New Music Pact for Television

# 1 Cable Network and #1 Online Music Site Create New Marketing Model and Development Hub To Discover and Promote Emerging Artists

NEW YORK, May 9 -- USA Network and Yahoo! Music today announced that they have entered into an agreement to discover and promote new music and emerging artists through a non-traditional marketing model. The collaboration, the first of its kind for television, seeks to move beyond the boundaries of traditional marketing by enhancing USA Network's slate of innovative programming and promotional content through relevant and breakthrough music.

"We're thrilled to be involved in this innovative partnership that has the potential to create a new model for the way musical artists are discovered and developed," said Chris McCumber, USA's senior vice president, marketing & brand strategy. "We look forward to combining the resources and creative synergy of USA, Yahoo! Music and media architect Spencer Proffer to carve a unique sonic brand for the network."

"As the music industry continues to evolve, the business of breaking artists depends on creative and integrated deals like this one," said Jay Frank, vice president of programming and label relations, Yahoo! Music. "Yahoo! Music is in a unique position to identify unsigned talent and now has a partner with the reach, content and expertise to help develop the next big recording artist."

Yahoo! Music, the #1 online music destination, is home to LAUNCHcast radio, the Web's top radio service. Yahoo! Music will track consumer feedback and response to independent and unsigned artists on LAUNCHcast and will recommend well-performing artists and music to USA Network based on that research.

Under terms of the venture, USA Network will then sign the mutually agreed-upon performing artists, integrating them into the network for an incubation period. Music industry innovator Spencer Proffer of Meteor 17 will oversee the development and promotion of the artists along with USA Network and Yahoo! Music. USA will utilize the artists' recordings for marketing and programming on the network and will benefit from a flexible source of new music for use on all platforms. Yahoo! Music will employ artists' music for further exposure.

About USA Network

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 1Q06, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at http://www.usanetwork.com. Characters Welcome. USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

About Yahoo! Music

Yahoo! Music (http://music.yahoo.com) is the #1 online music destination. Yahoo! Music offers more than 2 million songs for download as well as the tools to manage, explore and share music. Yahoo! Music provides a wide selection of streaming video and audio, the Web's largest collection of music videos, Internet radio, original content, exclusive features, artist information and news covering all genres of music to Yahoo! users.

Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

SOURCE USA Network
http://www.usanetwork.com http://music.yahoo.com





  [may 2007]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[12/09/16 - 10:01 AM]
Video: Netflix Releases Trailer for Sand Storm, Written and Directed by Elite Zexner
Israel's official submission for the 2017 Foreign Language Film Academy Award(R) will launch on Netflix Friday, December 15.

[12/09/16 - 09:54 AM]
American Heroes Channel to Pay Tribute to Late Senator John Glenn with Special Programming Stack
Starting Monday, December 12, AHC will encore episodes of "When We Left Earth: The NASA Mission," which showcase our nation's quest to conquer the last frontier - outer space.

[12/09/16 - 09:50 AM]
"Mariah's World" Series Premiere Event Delivers 2.2MM A18-49 and Nearly 4MM Total Viewers Across E! and Bravo on Sunday Night
E! further spins the numbers for Sunday, December 4.

[12/09/16 - 08:29 AM]
Thursday's Broadcast Ratings: NBC Tops Charts with "Thursday Night Football"
The Peacock cruises to victory among total viewers and adults 18-49.

[12/09/16 - 07:38 AM]
Video: BBC America's "Doctor Who" Christmas Special Trailer Released Today
The Doctor, played by Peter Capaldi, teams up with an investigative journalist, played by Charity Wakefield and a superhero to save New York from a deadly alien threat.

[12/09/16 - 07:17 AM]
Comedy Central Unveils Winter Programming Schedule
Newcomers include "The Comedy Jam," "Detroiters," "Jeff & Some Aliens" and "The High Court."

[12/08/16 - 05:43 PM]
Discovery to Pay Tribute to Space Pioneer John Glenn - Special Broadcast Airing Sunday
Look for an encore presentation of "When We Left Earth: The NASA Missions" this Sunday, December 11 at 9 AM ET/PT.

[12/08/16 - 04:36 PM]
President Barack Obama to Appear on "The Daily Show with Trevor Noah" on Monday, December 12 at 11:00 p.m. ET/PT
President Obama's first appearance on "The Daily Show with Trevor Noah" will be simulcast across Comedy Central, MTV and BET.

[12/08/16 - 02:32 PM]
Merry Mythmas from Science Channel
Science Channel will marathon every episode ever of "MythBusters" beginning Friday, December 23.

[12/08/16 - 02:09 PM]
Make Your January Must-Watch List with Lifetime's Movies and Series
Newly announced season premieres include "Little Women: Atlanta" on Wednesday, January 4 and "Bring It!" on Wednesday, January 13.

[12/08/16 - 01:46 PM]
"Late Night with Seth Meyers New Years Eve Special" Goes Primetime on Saturday, Dec. 31 with A-List Lineup
Jennifer Lawrence, Arnold Schwarzenegger, Leslie Jones and Kelly Clarkson will all appear in the 10:00/9:00c telecast.

[12/08/16 - 12:15 PM]
NBC's New Comedies Earn Key Timeslots with Strong Support While Powerful Sunday Lineup Launches March 5 as #1 Network Sets Midseason Slate
The Peacock locks in dates for newcomers "Powerless," "Trial & Error," "Great News" and "The Blacklist: Redemption," among others.

[12/08/16 - 12:03 PM]
"Caraoke Showdown" Hosted by Craig Robinson Premieres January 12 on Spike TV
"Caraoke Showdown" takes groups of passengers on a musical journey to win money by competing in a variety of karaoke-style challenges.

[12/08/16 - 12:03 PM]
"The Defiant Ones," Four-Part Documentary Event Telling the True Story of Music Legends Dr. Dre and Jimmy Iovine, to Debut on HBO Next Year
Director Allen Hughes has made an unquestionably bold film about the unlikely but ultimately unbreakable bond of trust and friendship between two street-smart men from different worlds who have shaped many of the most exciting and extreme moments in recent pop culture.

[12/08/16 - 11:55 AM]
Tuesday's "The Late Show with Stephen Colbert" Tops Late Night with Its Largest Tuesday Audience Since Oct. 2015
CBS spins the late-night numbers for Tuesday, December 6.