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USA Network and Yahoo! Music Enter into New Music Pact for Television
# 1 Cable Network and #1 Online Music Site Create New Marketing Model and
Development Hub To Discover and Promote Emerging Artists
NEW YORK, May 9 -- USA Network and Yahoo! Music today
announced that they have entered into an agreement to discover and promote
new music and emerging artists through a non-traditional marketing model.
The collaboration, the first of its kind for television, seeks to move
beyond the boundaries of traditional marketing by enhancing USA Network's
slate of innovative programming and promotional content through relevant
and breakthrough music.
"We're thrilled to be involved in this innovative partnership that has
the potential to create a new model for the way musical artists are
discovered and developed," said Chris McCumber, USA's senior vice
president, marketing & brand strategy. "We look forward to combining the
resources and creative synergy of USA, Yahoo! Music and media architect
Spencer Proffer to carve a unique sonic brand for the network."
"As the music industry continues to evolve, the business of breaking
artists depends on creative and integrated deals like this one," said Jay
Frank, vice president of programming and label relations, Yahoo! Music.
"Yahoo! Music is in a unique position to identify unsigned talent and now
has a partner with the reach, content and expertise to help develop the
next big recording artist."
Yahoo! Music, the #1 online music destination, is home to LAUNCHcast
radio, the Web's top radio service. Yahoo! Music will track consumer
feedback and response to independent and unsigned artists on LAUNCHcast and
will recommend well-performing artists and music to USA Network based on
that research.
Under terms of the venture, USA Network will then sign the mutually
agreed-upon performing artists, integrating them into the network for an
incubation period. Music industry innovator Spencer Proffer of Meteor 17
will oversee the development and promotion of the artists along with USA
Network and Yahoo! Music. USA will utilize the artists' recordings for
marketing and programming on the network and will benefit from a flexible
source of new music for use on all platforms. Yahoo! Music will employ
artists' music for further exposure.
About USA Network
USA NETWORK is cable television's leading provider of original series
and feature movies, sports and entertainment events, off-net television
shows, and blockbuster theatrical films. The #1 basic cable network across
the board in 1Q06, USA Network is seen in 90 million U.S. homes. The USA
Network Web site is located at http://www.usanetwork.com. Characters
Welcome. USA Network is a program service of NBC Universal Cable a division
of NBC Universal, one of the world's leading media and entertainment
companies in the development, production, and marketing of entertainment,
news, and information to a global audience.
About Yahoo! Music
Yahoo! Music (http://music.yahoo.com) is the #1 online music
destination. Yahoo! Music offers more than 2 million songs for download as
well as the tools to manage, explore and share music. Yahoo! Music provides
a wide selection of streaming video and audio, the Web's largest collection
of music videos, Internet radio, original content, exclusive features,
artist information and news covering all genres of music to Yahoo! users.
Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks
of Yahoo! Inc. All other names are trademarks and/or registered trademarks
of their respective owners.
SOURCE USA Network
http://www.usanetwork.com
http://music.yahoo.com
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