or


[05/15/07 - 04:22 PM]
ABC Television Announces "ABC Start Here," Its First Ever Network-Wide Multiplatform Branding Initiative
The new "ABC Start Here" campaign is the first ever network-wide multiplatform navigation branding initiative, guiding ABC viewers across the network's vast offerings and spanning all dayparts, including Primetime, Daytime, Late-Night and News.

[via press release from ABC]

ABC TELEVISION ANNOUNCES "ABC START HERE," ITS FIRST EVER NETWORK-WIDE MULTIPLATFORM BRANDING INITIATIVE

Campaign Designed to Promote ABC's Multiplatform Offerings

New Look Debuts This Summer Spanning All Dayparts of ABC

ABC today announced that it will make it easier for viewers to find their favorite shows across a growing variety of platforms. The new "ABC Start Here" campaign is the first ever network-wide multiplatform navigation branding initiative, guiding ABC viewers across the network's vast offerings and spanning all dayparts, including Primetime, Daytime, Late-Night and News.

"As an industry leader in the digital revolution, ABC has evolved into a multiplatform experience that serves viewers well while building the broadcast network," said Anne Sweeney, co-chair, Disney Media Networks, president, Disney-ABC Television Group. "This campaign reinforces the message that great TV starts with ABC, no matter how or where you watch it. We're inviting viewers to start with us and giving them an easy way to stay connected with our programming across various platforms."

The goal of the initiative is to help consumers quickly identify and locate their favorite entertainment and news programming on television and beyond. The strategy applies the navigation and accessibility benefits of a "web-portal" to the growing number of platforms where ABC content can be found to provide an ABC-branded road map to all the network's programming, franchises and content. In addition to connecting fans to their favorites, the system will also expose viewers to new content of which they may not have been aware. And, when audiences want more, they will now have an easy way to find programming, information and content that is new and unique to each platform.

"Navigating through all of the available content can be cumbersome, confusing and time consuming," said Michael Benson and Marla Provencio, executive vice presidents, Marketing, ABC Entertainment, who developed and spearheaded the campaign. "In a world that has become proliferated with technology and platforms, 'ABC Start Here' positions ABC and all of its dayparts for the future, giving consumers their favorite programming and all available platforms under one umbrella."

The branding includes a new tagline, "ABC Start Here." This call-to-action asks users to start their viewing experience with ABC. Whether it's via TV, online, mobile, DVD, iTunes, or any other platform, the message is consistent: ABC is the place to start to find the very best in entertainment and news content.

Using a modular icon system that is tied to the ABC logo, the consumer-oriented strategy simplifies navigation at many access points, proving information to viewers in what has become an increasingly cluttered world of media. This enhancement will give consumers a unique, clear and consistent set of visual tools to help them find new/additional content and information from one platform to the next.

The easily recognizable icons will inform consumers of all platforms and will include icons representative of ABC.com, CD, DVD, mobile, shopping, plus many more. Examples of the icons' many uses include on-air during programming to denote that a show is available on ABC.com; during a reality series to prompt viewers to vote; on ABC.com to alert consumers that an item (DVD, CD, etc.) is available for purchase; plus, icons will be used off-air in print ads and other media to make consumers aware of all of the platforms where they can find ABC content.





  [may 2007]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/12/19 - 08:38 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Holds Onto Demo Crown
FOX's telecast is still the adults 18-49 champ, but down over 28% from last week's network debut.

[10/11/19 - 02:00 PM]
Disney Channel Orders Family Dance Competition Series "Disney Fam Jam"
Each episode of the competition series will feature two families hitting the floor in three unique rounds of dance battles to see which family will be crowned "Disney Fam Jam" Champs.

[10/11/19 - 10:34 AM]
truTV's "The Carbonaro Effect" Returns Nov. 7
In these all-new eight half-hour episodes, viewers will watch in disbelief as Michael raises the spirt and body of a nun and takes the phrases "cat lady" and "grass fed beef" literally.

[10/11/19 - 10:06 AM]
Rare Maps Used to Investigate Mysteries in New Science Channel Series "Unexplained and Unexplored" Premiering Sunday, November 10 at 10PM
Explorers Justin Fornal and Emiliano Ruprah use historical maps as well as modern imaging techniques to examine these and other mysteries in a new eight-episode series.

[10/11/19 - 10:01 AM]
ABC, Disney Channel and Freeform Will Present the First Episode of the Upcoming Disney+ Original Series, "High School Musical: The Musical: The Series," on Friday, Nov. 8
Said airing comes in advance of the series' bow on the highly anticipated streaming service, Disney+ (launching Tuesday, November 12).

[10/11/19 - 10:00 AM]
CBS All Access' "The Stand" Welcomes Additional Cast Members
Eion Bailey, Katherine McNamara and Hamish Linklater are the latest on tap.

[10/11/19 - 08:12 AM]
Thursday's Broadcast Ratings: FOX Stays on Top with "Thursday Night Football"
The network's NFL coverage continues its reign in total viewers and adults 18-49.

[10/11/19 - 06:55 AM]
YouTube Announces Two New Projects in Celebration of International Day of the Girl
Together with the Obama Foundation's Girls Opportunity Alliance, YouTube Originals will create a dynamic learning special to spark a conversation around the global state of adolescent girls education.

[10/11/19 - 06:12 AM]
MTV's "Floribama Shore" Heads to St. Petersburg, FL for New Season Premiering Thursday, November 14th at 8PM ET/PT with Back-to-Back Episodes
Following a dramatic wrap-up in Panama City Beach last season, "Floribama Shore," the #1 series in its time period, heads south to take over a new city for another wild summer.

[10/10/19 - 02:00 PM]
Actor, Singer, Host Extraordinaire Wayne Brady Joins "Black Lightning" as Gravedigger
Tyson "Gravedigger" Spikes is a World War II-era member of the U.S. military who became a "super soldier" after a secret experiment gifted him with enhanced strength, agility, tactical genius, and hand-to-hand combat expertise.

[10/10/19 - 02:00 PM]
October Is Fang-Tastic on ABC as the Network Treats Viewers to Halloween-Themed Episodes and Classic Specials
Classic Halloween specials "It's the Great Pumpkin, Charlie Brown" and "Toy Story OF TERROR!" also return for encore performances.

[10/10/19 - 01:45 PM]
Oscar and Emmy Winner Holly Hunter to Star as Sally Yates in CBS Television Studios Miniseries
She joins the previously announced Jeff Daniels as James Comey, Brendan Gleeson as President Donald Trump, Michael Kelly as Andrew McCabe and Jennifer Ehle as Patrice Comey.

[10/10/19 - 01:01 PM]
All-New Holiday Special "How to Train Your Dragon Homecoming," Based on the Hugely Popular Dreamworks Animation Film Trilogy, to Air Dec. 3 at 8:30 P.M. ET/PT on NBC
The special will feature the return of Jay Baruchel as the voice of Hiccup, America Ferrera as Astrid, Gerard Butler as Stoick, Craig Ferguson as Gobber and Christopher Mintz-Plasse as Fishlegs.

[10/10/19 - 12:30 PM]
Freeform Rounds Up the Cast for Pilot "Close Up" from "How to Get Away with Murder's" Pete Nowalk and ABC Signature Studios
Plus: Natalie Chaidez joins as showrunner with Alex Kalymnios set to direct.

[10/10/19 - 12:28 PM]
Video: YouTube Debuts Official Trailer and Announces Inaugural Authors for New "BookTube" Learning Series
A new episode will air the third Thursday of each month.