or


[05/15/07 - 04:22 PM]
ABC Television Announces "ABC Start Here," Its First Ever Network-Wide Multiplatform Branding Initiative
The new "ABC Start Here" campaign is the first ever network-wide multiplatform navigation branding initiative, guiding ABC viewers across the network's vast offerings and spanning all dayparts, including Primetime, Daytime, Late-Night and News.

[via press release from ABC]

ABC TELEVISION ANNOUNCES "ABC START HERE," ITS FIRST EVER NETWORK-WIDE MULTIPLATFORM BRANDING INITIATIVE

Campaign Designed to Promote ABC's Multiplatform Offerings

New Look Debuts This Summer Spanning All Dayparts of ABC

ABC today announced that it will make it easier for viewers to find their favorite shows across a growing variety of platforms. The new "ABC Start Here" campaign is the first ever network-wide multiplatform navigation branding initiative, guiding ABC viewers across the network's vast offerings and spanning all dayparts, including Primetime, Daytime, Late-Night and News.

"As an industry leader in the digital revolution, ABC has evolved into a multiplatform experience that serves viewers well while building the broadcast network," said Anne Sweeney, co-chair, Disney Media Networks, president, Disney-ABC Television Group. "This campaign reinforces the message that great TV starts with ABC, no matter how or where you watch it. We're inviting viewers to start with us and giving them an easy way to stay connected with our programming across various platforms."

The goal of the initiative is to help consumers quickly identify and locate their favorite entertainment and news programming on television and beyond. The strategy applies the navigation and accessibility benefits of a "web-portal" to the growing number of platforms where ABC content can be found to provide an ABC-branded road map to all the network's programming, franchises and content. In addition to connecting fans to their favorites, the system will also expose viewers to new content of which they may not have been aware. And, when audiences want more, they will now have an easy way to find programming, information and content that is new and unique to each platform.

"Navigating through all of the available content can be cumbersome, confusing and time consuming," said Michael Benson and Marla Provencio, executive vice presidents, Marketing, ABC Entertainment, who developed and spearheaded the campaign. "In a world that has become proliferated with technology and platforms, 'ABC Start Here' positions ABC and all of its dayparts for the future, giving consumers their favorite programming and all available platforms under one umbrella."

The branding includes a new tagline, "ABC Start Here." This call-to-action asks users to start their viewing experience with ABC. Whether it's via TV, online, mobile, DVD, iTunes, or any other platform, the message is consistent: ABC is the place to start to find the very best in entertainment and news content.

Using a modular icon system that is tied to the ABC logo, the consumer-oriented strategy simplifies navigation at many access points, proving information to viewers in what has become an increasingly cluttered world of media. This enhancement will give consumers a unique, clear and consistent set of visual tools to help them find new/additional content and information from one platform to the next.

The easily recognizable icons will inform consumers of all platforms and will include icons representative of ABC.com, CD, DVD, mobile, shopping, plus many more. Examples of the icons' many uses include on-air during programming to denote that a show is available on ABC.com; during a reality series to prompt viewers to vote; on ABC.com to alert consumers that an item (DVD, CD, etc.) is available for purchase; plus, icons will be used off-air in print ads and other media to make consumers aware of all of the platforms where they can find ABC content.





  [may 2007]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/25/16 - 02:37 PM]
Science Channel to Air "Droned" This Summer
The series will follow drone build teams and their clients while exploring the impact drones are having as viewers get a front row seat to a technology revolution.

[05/25/16 - 02:01 PM]
IFC Announces Series Development Deal with New York Magazine's Vulture
The project, titled "The Vulture Show," will deliver smart, irreverent and "slightly off" entertainment news, covering TV, movies, music, art, books, theater and celebrities with the outlet's signature, sharp perspective.

[05/25/16 - 01:31 PM]
Cable's #1 New Non-Fiction Series "60 Days In" Returns for an Explosive Second Season Thursday, August 18 at 9PM ET/PT on A&E
Plus: ABC News Chief Legal Analyst, Dan Abrams hosts "60 Days In: The Aftermath," a tell-all reunion special, with the season one participants premiering on Thursday, May 26.

[05/25/16 - 01:28 PM]
New Discovery Series "Homestead Rescue" - New Premiere Date and Clip
The newcomer will now launch Friday, June 17 at 10:00/9:00c on the cable channel.

[05/25/16 - 11:30 AM]
Investigation Discovery's June Programming Slate Delivers Healthy Dose of Drama with Four New Original Series
Television's home for true-crime content, ID brings compelling, real stories to the small screen, including premieres of four all-new series, and the return of three fan-favorites.

[05/25/16 - 11:25 AM]
CMT Celebrates Dierks Bentley's New Album, Black, with Special Takeover Weekend Beginning May 28
Look for "CMT Instant Jam: Dierks Bentley" on Saturday, May 28 at 9:00/8:00c.

[05/25/16 - 11:11 AM]
Returning Original Starz Series "Power" and "Survivor's Remorse" Move to Sundays in July
The former returns on July 17 followed by the latter on July 24.

[05/25/16 - 10:30 AM]
VH1's Sexy Hit Series "Dating Naked" Is Back - Season 3 Premieres Wednesday, June 29 at 9:00 PM ET/PT
Hosted by Rocsi Diaz, this season once again features two main daters, David and Natalie, as they search for love on a tropical island paradise.

[05/25/16 - 10:22 AM]
Freeform's "Funday" Father's Day Weekend Programming Event Begins Saturday, June 18 and Continues Through Sunday, June 19
Now with the summer kicking into high gear, what better way to celebrate your beloved father than bonding over classic Disney movies in a weekend-long marathon?

[05/25/16 - 10:00 AM]
"The Americans" Picked Up for Final Two Seasons
A 13-episode fifth season will air in 2017, followed by a 10-episode sixth and final season in 2018.

[05/25/16 - 09:40 AM]
Brett Donahue to Play John F. Kennedy Jr. in Muse Entertainment's "The Kennedys-After Camelot"
As previously announced, the project stars Katie Holmes as Jackie Kennedy Onassis, Matthew Perry as Ted Kennedy, Alexander Siddig as Aristotle Onassis, Kristen Hager as Joan Kennedy.

[05/25/16 - 09:32 AM]
Food Network Heads Outdoors as Professional Grill Masters Face the Heat in "Chopped Grill Masters Napa"
The five-week event launches Tuesday, July 5 at 10:00/9:00c on the cable channel.

[05/25/16 - 09:08 AM]
Brad Paisley and Carrie Underwood to Host "The 50th Annual CMA Awards" Live From Nashville, Wednesday, November 2, on ABC
The return of the popular pair was announced during Paisley's appearance on "Jimmy Kimmel Live!" and via Underwood's social network.

[05/25/16 - 08:48 AM]
Fifth Harmony and Cam Join for a Pop-Country Mash Up at the "CMT Music Awards" Airing Live on Wednesday, June 8 at 8:00 PM ET/PT
Plus: Vince Vaughn and Rob Riggle, NASCAR driver Danica Patrick, country artists Charles Kelley of Lady Antebellum, Cole Swindell, Dan+Shay and Kellie Pickler are on tap to present.

[05/25/16 - 08:45 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's reality franchise holds off ABC's own season finale of "Dancing with the Stars."