or


[05/16/07 - 02:47 PM]
HBO to Make New Comedy Series Flight of the Conchords Available Online and Provides First Ever Chance for Users to Legally Share Full Episode
Beginning on May 15th and up through the series premiere on June 17th, the entire 30 minute episode will be available online.

[via press release from HBO]

HBO to Make New Comedy Series Flight of The Conchords Available Online and Provides First Ever Chance For Users to Legally Share Full Episode

May 16, 2007

NEW YORK, NY - This week, HBO in conjunction with the interactive advertising agency Deep Focus, launched an online marketing campaign to debut the pilot episode of the highly anticipated new comedy series, Flight of The Conchords. Beginning on May 15th and up through the series premiere on June 17th, the entire 30 minute episode will be available online. Additionally, in an HBO first, the episode will be portable via codes that allow users to embed the episode on blogs, websites, and social networking profiles.

The campaign launched with an exclusive MySpace partnership from May 15th -21st, with the episode featured on the Flight of The Conchords MySpace page (www.myspace.com/hboflight) and promoted throughout the MySpace network including the MySpace homepage, MySpace Comedy and MySpace Video sections.

The user experience will expand beyond the week-long MySpace initiative when consumers are directed to HBO's website (www.hbo.com/conchords) to stream and view the full episode. In addition to the stream on HBO.com, users will also have the ability to access the full episode on a number of video sharing sites, content providers and download services.

"It was our desire to make Flight of The Conchords available to the masses via multiple platforms and to let the content move virally," said Courteney Monroe, senior vice president, Consumer Marketing. "Working with our interactive agency Deep Focus, we've been able to identify and execute engaging online experiences that resonate with consumers."

The new series Flight of The Conchords revolves around the adventures of the transplanted New Zealand music-comedy duo of Jemaine Clement and Bret McKenzie, who live on New York City's Lower East Side. Splitting their time between seeking venues where they can perform and awkwardly courting women they meet on the street or at parties, the duo sometimes finds it easier to express through music - and are apt to break into song at a moment's notice. The executive producers of Flight of The Conchords are Jemaine Clement, Bret McKenzie, James Bobin, Troy Miller and Stu Smiley; co-executive producer, Tracey Baird; consulting producer, Paul Simms. Co-created by James Bobin, Jemaine Clement and Bret McKenzie, the 12-episode first season debuts June 17 (10:30 p.m. ET/PT) on HBO.

Deep Focus CEO Ian Schafer remarked, "Technology has conditioned us to demand entertainment on our own terms. At the same time, social networks, blogs, and other forms of communication have combined to create the largest peer-referral network ever. When we consume quality content, we inherently want others to share in the joy. HBO's commitment to quality and the development of unique interactive experiences made this effort possible. By working with HBO to not only distribute this content but give audiences the tools to share it, we are creating momentum that will carry this series to the success it is destined to achieve."

Online partners in the sharing and distribution of Flight of The Conchords include the following sites: MySpace, iTunes, Yahoo TV, MeeVee, iFilm, Superdeluxe, Blip TV, Movielink, and the affiliate broadband sites Comcast.net and Time Warner Cable/Roadrunner.com.

About HBO

Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc., providing two 24-hour pay television services - HBO and Cinemax - to over 40 million U.S. subscribers. The services offer the most popular subscription video on demand products, HBO On Demand and Cinemax On Demand, as well as multiplex channels and HD feeds. Internationally the subscription video on demand products HBO On Demand and HBO Mobile, along with branded joint ventures, bring HBO services to over 50 countries. HBO programming is sold into over 150 countries worldwide.

About Deep Focus

Deep Focus (www.deep-focus.net) develops impactful online advertising campaigns, effective cross-media advertising strategies, buzz-generating websites, integrated promotions, groundbreaking PR & grassroots marketing strategies, and good karma for each of its clients. Deep Focus is founded by entertainment industry veterans, and the entire team comes from the entertainment business. They speak the language, and know the unique needs of the industry, making Deep Focus a true partner in the success of each client's brand. Deep Focus has launched numerous successful (and award-winning) campaigns for clients such as HBO, AOL, Miramax Films, Dimension Films, The Weinstein Company, Twentieth Century Fox International, Universal Music Group, Sony/BMG Records, Atari, and FUSE Networks. Headquartered in New York, with offices in Los Angeles, Deep Focus is privately-held.





  [may 2007]  
S
M
T
W
T
F
S
  


· FLIGHT OF THE CONCHORDS (HBO)





[04/28/16 - 01:01 PM]
National Geographic Channel Goes Straight to Series with Its First Multiseason Scripted Anthology Series, "Genius"
The premiere season will focus on scientist Albert Einstein and will be based on Walter Isaacson's critically acclaimed book "Einstein: His Life and Universe," adapted by writer Noah Pink.

[04/28/16 - 12:35 PM]
All-New Episodes of "Motive" Move to Sundays on USA
The Canadian import previously aired on Friday nights at 10:00/9:00c.

[04/28/16 - 12:31 PM]
Freeform Premiere of the Documentary "Twinsters" Airs May 7 at 8:30 P.M. EDT
"Twinsters" is a two-hour documentary about two young women who were both adopted from South Korea and raised on different continents.

[04/28/16 - 12:20 PM]
Investigation Discovery's Hit Series "True Crime with Aphrodite Jones" Returns for an All-New-Season
Season six will air on Monday nights beginning May 2 at 9:00/8:00c.

[04/28/16 - 11:45 AM]
Don't Mess with Mommy This May on LMN with Host Wendy Williams Movie Premieres All Weekend for Mother's Day
Then from May 15 through May 22, LMN Premiere Movie Week will feature more new movies every night of the week at 8:00/7:00c.

[04/28/16 - 11:14 AM]
"Monster Week" Returns to Animal Planet on May 26 with All-New Programming You Can Really Sink Your Teeth Into
"'Monster Week' is the most audacious of Animal Planet's quarterly tentpole events continually surprising our viewers with the most enigmatic of creatures," said Rich Ross.

[04/28/16 - 11:00 AM]
"LEGO Star Wars: The Freemaker Adventures" Premieres Monday, June 20 on Disney XD
Set between the events of "The Empire Strikes Back" and "Return of the Jedi," the action comedy series follows the Freemakers, a family of sibling scavengers who operate a salvage and repair shop in space.

[04/28/16 - 10:35 AM]
Country Powerhouses Martina McBride, Jennifer Nettles and Cam to Kick Off the "2016 American Country Countdown Awards" with McBride's Timeless Female Anthem "This One's for the Girls"
"I always look forward to singing this song because it resonates with so many different people of all different ages," said Martina.

[04/28/16 - 10:13 AM]
MTV's Hit Matchmaking Series "Are You the One?" Returns on an All-New Night Monday, June 13 at 10:00 P.M. ET/PT
Building on "AYTO's" successful formula, season four will feature a game-changing twist that for the first time will truly test the theory, "If your perfect match was standing right in front of you, would you even know it?"

[04/28/16 - 10:04 AM]
"Live from Daryl's House" and "Later... With Jools Holland" New Seasons to Premiere on MTV Live Thursday, May 5
TV Live, MTV's 24-hour high-definition music channel, was rebranded from Palladia in February.

[04/28/16 - 10:01 AM]
Travel Channel Hits Highest-Rated April in Three Years Among P25-54
Travel Channel spins the numbers for the month of April.

[04/28/16 - 09:37 AM]
New Series "Mygrations" Premieres Monday, May 23, at 9/8c on National Geographic Channel
Each spring, in a desperate bid for survival, 1.3 million wildebeests race hundreds of miles north from the dry southern Serengeti plains to the lush grasses of the Maasai Mara in Kenya.

[04/28/16 - 09:36 AM]
"Match Game" Returns to Primetime With Host Alec Baldwin on ABC
The 10-episode series will air 10:00-11:00 p.m. EDT as part of ABC's Sunday Fun & Games block, alongside "Celebrity Family Feud," with Steve Harvey, and "The 100,000 Pyramid," with Michael Strahan, beginning on Sunday, June 26.

[04/28/16 - 09:34 AM]
NBC's Hit Series "Little Big Shots" Closes Out Its First Season with Two Final Episodes May 1 & 8; Casting for Season 2 Has Begun
Ellen DeGeneres and Steve Harvey executive produce the popular, family-friendly series, with Harvey also serving as host.

[04/28/16 - 09:04 AM]
Andy Richter Hosts the Ultimate "Celebrity Food Fight" When Stars Compete in Comedic Culinary Games
Look for double episodes premiering on Sunday, May 29 at 10:00/9:00c and 10:30/9:30c on Food Network.