UNIVERSAL HD TO BE EXCLUSIVE HD BROADCASTER OF 'LIVE EARTH: THE CONCERTS FOR A CLIMATE IN CRISIS'
Universal HD to Air Concerts Live In High Definition All Day
Scheduled performances include Madonna, The Police, Bon Jovi, Sheryl Crow, John Mayer, Kelly Clarkson, Melissa Etheridge, Faith Hill, Fall Out Boy, Kanye West and The Red Hot Chili Peppers Among Many Others
BURBANK, Calif. - May 31, 2007 � Universal HD will be the exclusive all-day high-definition broadcaster of "Live Earth: The Concerts for a Climate in Crisis," an unprecedented global event on July 7, 2007. From the producers of "Live 8," this monumental music event will bring together more than 100 of today's hottest artists and two billion people to focus the world's attention on the global climate crisis and what can be done to reduce global warming. The networks of NBC Universal will broadcast seven legendary concerts from the seven continents, and Universal HD will broadcast the entire event.
"Only viewers of Universal HD will be able to spend the whole day watching all of the concerts in life-like high definition - they won't just see the event, viewers will feel like they are attending the event. " said Dan Harrison, Senior Vice President Emerging Networks, NBC Universal Cable. "We are proud to be the exclusive HD broadcaster of this entire, historic event."
Universal HD will air 22-hour live broadcasts and "best of" moments from the concerts from 4 a.m. ET on July 7 to 2 am. ET on July 8. Universal HD is the only channel where the entire day's concerts will be broadcast in high definition. The broadcast will feature the biggest and brightest stars of today with information on what viewers at home can do to help with environmental and conversation issues.
The "Live Earth" concerts will take place in New York, London, Sydney, Tokyo, Shanghai, Johanesburg, Rio de Janeiro, Hamburg and Istanbul. Some of the hottest musical acts scheduled to perform include: Madonna, Bon Jovi, The Police, Sheryl Crow, Kelly Clarkson, Red Hot Chili Peppers, Kanye West, Melissa Etheridge, John Mayer, Faith Hill, Black Eyed Peas, Fall Out Boy, Enrique Iglasias, Duran Duran and many more. The 24 hours of music across all seven continents will deliver a call to action and the solutions needed to answer the call. Live Earth marks the beginning of a multi-year campaign led by The Alliance for Climate Protection and its Chair, Vice President Al Gore, to move individuals, corporations and governments to take action. The concerts will be produced by Control Room, of which Kevin Wall is the CEO. Wall won an Emmy as worldwide executive producer of "Live 8" and has produced numerous live concert events.