or


[06/13/07 - 10:20 AM]
NBC and Nissan Announce "Superpower-Ful" Comprehensive Marketing Program for Season Two of Hit Series "Heroes"
The campaign will kick off on the night of the "Heroes" season premiere, which will be exclusively sponsored by Nissan and broadcast with limited commercial interruption.

[via press release from NBC]

NBC AND NISSAN ANNOUNCE "SUPERPOWER-FUL" COMPREHENSIVE MARKETING PROGRAM FOR SEASON TWO OF HIT SERIES "HEROES"

NBC AND NISSAN ANNOUNCE "SUPERPOWER-FUL" COMPREHENSIVE MARKETING PROGRAM FOR SEASON TWO OF HIT SERIES "HEROES"

New York - June 13, 2007 - Nissan and NBC announced today a multi-faceted, robust 360� marketing program for season two of "Heroes," encompassing product integration, off-channel platforms, wireless applications, traditional television advertising and significant on-air and online sponsorships.

"Nissan is constantly searching for opportunities to build extensive advertising partnerships that allow us to engage consumers by building brand awareness on many platforms," says Steve Kerho, director of interactive media, Nissan North America. "This ongoing partnership with NBC also gives us the opportunity to introduce the all-new Nissan Rogue, a new CUV that epitomizes the exciting and adventurous spirit that defines 'Heroes.'"

"We're committed to doing business with our clients in ways that extend beyond the 30-second spot and are thrilled to join forces again with Nissan to build on our successful season-one partnership," says Mike Pilot, president, NBC Universal Ad Sales. "This deal exemplifies the concept of having an 'upstream relationship' with our clients and shows just what can be achieved when the clients and creative teams come together early in the process."

In this one-of-a-kind deal, Nissan will use "Heroes" as the central hub of a multi-pronged marketing campaign for the launch of its new crossover vehicle, the Nissan Rogue. The campaign will kick off on the night of the "Heroes" season premiere, which will be exclusively sponsored by Nissan and broadcast with limited commercial interruption. To further enhance the viewer connection to the Rogue, the vehicle will be integrated into the premiere episode and driven by a main character.

Nissan will also roadblock the full episode of "Heroes" on NBC Rewind for 24 hours after the show's on-air premiere, marking the first time an advertiser has executed this type of program on NBC Rewind. In addition to more traditional advertising opportunities both on-air and online, the Nissan Rogue campaign also includes sponsorship of numerous unique off channel platforms including a "Heroes" music video and the season one DVD release. Nissan Rogue will also be involved in NBC's wireless platforms and will sponsor the Heroes 360 WAP sites.

OMD is handling the media buying and implementation for Nissan.

About Nissan North America:

In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.nissannews.com.

About NBC Universal:

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.





  [june 2007]  
S
M
T
W
T
F
S
     


· HEROES (NBC)





[03/08/21 - 11:24 AM]
Amazon Prime Video Achieves Massive Royal Opening Weekend with the Launch of "Coming 2 America"
The sequel is the #1 streamed movie of this weekend, with the #1 opening weekend of any other streaming movie in 2021 thus far, and #1 opening weekend of any streaming movie in the past 12 months (post-COVID theater closures), per 3rd party Screen Engine/ASI's weekly PostVODTM ranking.

[03/08/21 - 11:19 AM]
USA Network's "Queen of the South" Will Return for a 10-Episode Fifth and Final Season on Wednesday, April 7
"We could not be prouder of our entire cast and crew that joined us on this magnificent journey," said executive producers Dailyn Rodriguez, Ben Lobato and David Friendly.

[03/08/21 - 11:00 AM]
Video: AMC+'s Exclusive Series "Cold Courage" Premieres Thursday, March 11
The first three episodes premiere Thursday, March 11 on AMC+, with subsequent episodes released every Thursday.

[03/08/21 - 10:29 AM]
HBO Max to Debut "LFG" from CNN Films and Academy Award-Winning Directors Andrea Nix Fine and Sean Fine
The film is a no-holds-barred, inside account of the U.S. women's national team's ongoing fight for equal pay as told by Megan Rapinoe, Jessica McDonald, Becky Sauerbrunn, Kelley O'Hara, Sam Mewis and others.

[03/08/21 - 10:21 AM]
HGTV Celebrates Europe's Luckiest Winners in New Series "My Lottery Dream Home International"
Inspired by "My Lottery Dream Home," the spin-off features lauded British interior designer Laurence Llewelyn-Bowen as he helps lucky winners newly flush with cash search for properties that reflect their wealthier status.

[03/08/21 - 10:01 AM]
Sunday's Broadcast Ratings: "Oprah with Meghan and Harry" Special Puts CBS on Top
The Eye dominates the evening in both total viewers and adults 18-49.

[03/08/21 - 10:01 AM]
WWE Network to Launch on Peacock March 18
WWE will have a dedicated page on Peacock where fans can browse and access every PPV event in the last calendar year.

[03/08/21 - 10:01 AM]
Kim Kardashian, Gal Gadot, Robert Downey Jr., Millie Bobby Brown, Charli D'Amelio, BTS, Hailey Bieber, Addison Rae, Sofia Vergara, David Dobrik, Lin-Manuel Miranda, Tiffany Haddish and More Scheduled to Appear at Nickelodeon's Kids' Choice Awards 2021
Hosted by Kenan Thompson, and featuring show-stopping performances from Justin Bieber, Nickelodeon's Kids' Choice Awards 2021 will air live on Saturday, March 13.

[03/08/21 - 09:07 AM]
"Oprah with Meghan and Harry: A CBS Primetime Special" Delivers Broadcast Television Event - 17.1 Million Viewers
CBS spins the numbers for Sunday, March 7.

[03/08/21 - 08:15 AM]
Peacock Continues to Expand Original Programming with Drama Series "Dime Quien Soy: Mistress of War" Launching Today
The series tells the story of Amelia Garayoa, a Spanish socialite who is suddenly plunged into the world of international espionage.

[03/08/21 - 07:28 AM]
"Deliciousness" Returns for Another One-Week Special Event Monday, March 22 on MTV
From food blunders to restaurant server fails to kids in the kitchen and more, "Deliciousness" helps satisfy the foodie in all of us.

[03/08/21 - 07:04 AM]
Fox Corporation Partners with SeeHer & Launches "She's a Hero" Initiative
FOX will highlight the amazing achievements of real-life female first responders with a thematic, custom- produced, spot that will air on March 8 in a FOX Fast Break during an original episode of the hit drama "9-1-1."

[03/08/21 - 07:01 AM]
Video: "Family Reunion" Part 3 - Official Trailer - Netflix
The McKellans may be tight on funds, but the family's never lacking in love as they power through heartache, loss and adversity of all kinds this season.

[03/07/21 - 10:31 PM]
Video: "Aelay" - Official Trailer - Samuthirakani, M. Manikandan & Madhumathi - Tamil Film - Netflix India
After the death of his father Muthukutty, Parthi returns to his village to perform the last rites.

[03/07/21 - 06:59 PM]
New Japanese Film "My Dearest, Like a Cherry Blossom" (working title)
The Netflix film is a tale of love that encapsulates the transience and beauty of cherry blossoms based on a bestselling novel of the same name in Japan by Keiichi Uyama from Shueisha, produced by Kei Haruna.