or


[06/13/07 - 10:22 AM]
Spike TV Celebrates Fatherhood with 'True Dads' National Outreach Campaign
The campaign "celebrates and highlights fathers who take an active role in their children's lives, demonstrating that it is both a rewarding and fulfilling experience."

[via press release from Spike TV]

Spike TV Celebrates Fatherhood with 'True Dads' National Outreach Campaign

New York Yankee Legend Don Mattingly Named Spokesperson For Campaign's "Catch On" Promotion That Kicks-Off Father's Day

Overall Campaign Includes PSAs, Specials, Online Resources And Community Events

NEW YORK, June 13 -- Just in time for Father's Day, Spike TV celebrates dads with TRUE DADS, the network's new national outreach campaign designed to celebrate the unique and transformative relationship that is fatherhood. The network also announces that New York Yankee legend and current coach Don Mattingly has been named spokesperson for Spike TV's TRUE DADS first campaign promotion entitled "Catch On."

In the 21st century, it is critical that all kinds of fathers - traditional fathers, stepfathers, non-custodial fathers, and father-mentors - are provided with the encouragement and resources they need to positively influence tomorrow's generation.

Spike TV's TRUE DADS initiative celebrates and highlights fathers who take an active role in their children's lives, demonstrating that it is both a rewarding and fulfilling experience. The initiative is designed to encourage responsible fathering and provide the tools and resources to fathers to improve their parenting skills, such as how to talk with their kids, how to balance work & family and ideas of activities to spend more time with their children.

Spike TV will support TRUE DADS with a mutli-platform campaign that includes PSAs featuring both celebrity and everyday dads, original television programming, local community outreach events including events with several Minor League Baseball teams, an enhanced digital media site located at spiketruedads.com, national promotions/sweepstakes and strategic partnerships with National Fatherhood Initiative, ParentsConnect.com and GoCityKids.com, among others.

On Father's Day, Sunday, June 17, Spike TV will kick-off TRUE DADS with its first national promotion with "Catch On" featuring New York Yankee legend Don Mattingly who will appear in a PSA. "Catch On" encourages dads to go out and have a catch -- baseball, football, Frisbee, etc. - with their son or daughter. Dads are then directed to visit spiketruedads.com and send in a picture showing off their special time with their kids and enter for a chance to win a pair of season tickets for their favorite sports team. Spike TV's TRUE DADS "Catch On" promotion will run thru Labor Day 2007.

Spike TV's TRUE DADS "Catch-On" spokesman Don Mattingly spent his entire 12-year career with the New York Yankees. "Donnie Baseball" was a six-time all star and nine-time Gold Glove first baseman. In his second full season in 1984, he won the American League batting title (.343) and in 1985 he won the AL MVP award with an MLB leading 145 RBIs. In 1987, Mattingly set an MLB record by hitting a home run in eight consecutive games and solidified himself as a fan-favorite with his no-nonsense attitude and team-oriented demeanor. He was named Team Captain in 1991, joining only 10 others including baseball immortals Babe Ruth and Lou Gehrig, and hit .417 in his only post-season appearance in 1995.

Following his retirement in 1996, Mattingly returned to Evansville, IN to help his wife, Kim, raise their three sons, Taylor, Preston, and Jordan. The Mattingly baseball genes are quite apparent as Preston (19) is a top prospect in the LA Dodgers organization while Taylor (22) briefly played in the Yankees minor league system. Mattingly currently serves as a bench coach under Yankee manager Joe Torre.

Additionally, in honor of Father's Day Spike TV's TRUE DADS campaign will make a $10,000 contribution to the Mayor's Fund to Advance New York City, a not-for-profit organization which identifies organizations across the five boroughs of New York City that work with families in order to help children by increasing positive father involvement from dads who are married, divorced or single. Further donations to family/parenting organizations that target fathers across the country to be announced throughout the year.

All dads are encouraged to log onto spiketruedads.com to learn more about Spike TV's TRUE DADS campaign including stories about real dads, access to local events and activities for dads to take action close to home and for helpful tips for dads to spend quality time with their kids.

The premier fatherhood renewal organization in the country, National Fatherhood Initiative (NFI) works in every sector and at every level of society to engage fathers in the lives of their children. NFI's national public service advertising campaign promoting fatherhood has generated television, radio, print, Internet, and outdoor advertising valued at over $487 million. Through its resource center, FatherSOURCE, NFI offers a wide range of innovative resources to assist fathers and organizations interested in reaching and supporting fathers.

Spike TV is available in 91.6 million homes and is a division of MTV Networks. A unit of VIACOM (NYSE: VIA, VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms.

SOURCE Spike TV
http://www.spiketv.com http://www.spiketruedads.com http://www.ParentsConnect.com http://www.GoCityKids.com





  [june 2007]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[11/21/19 - 10:00 AM]
CBS All Access Announces Expansion of Original Content Team
"Together we've built an originals brand for CBS All Access that stands apart in the marketplace, and I look forward to continuing to work with this incredible team to grow the service and our originals slate even further," said Julie McNamara.

[11/21/19 - 10:00 AM]
ABC Announces 2020 Midseason Premiere Dates
Highlights include the launch of drama "For Life" and the return of "American Idol."

[11/21/19 - 08:15 AM]
Wednesday's Broadcast Ratings: FOX, NBC Share Adults 18-49 Crown
NBC's "Chicago" fall finales and FOX's "The Masked Singer" top charts in said demographic.

[11/20/19 - 02:30 PM]
ABC Renews "Summer Fun & Games" for 2020
"The $100,000 Pyramid" (season five), "Card Sharks" (season two), "Celebrity Family Feud" (season six), "Match Game" (season five), "Press Your Luck" (season two), "To Tell the Truth" (season five) will join the previously announced second season of "Holey Moley."

[11/20/19 - 02:00 PM]
Stephen Fry and Sir Lenny Henry CBE to Appear in the Newest Season of "Doctor Who," Returning Early 2020
The pair will both appear in the season opener when the TARDIS lands once more, with Jodie Whittaker reprising her role as the Thirteenth Doctor.

[11/20/19 - 12:44 PM]
Discovery Donates for Every Viewer of #TeamTrees Special Featuring YouTubers
Tune in for "#TeamTrees," airing Tuesday, December 3 at 11:00/10:00c, where viewers will be able to part in a "Watch and Plant" event.

[11/20/19 - 11:33 AM]
Netflix's NX Confirms Second Season of Zombie Thriller "Black Summer"
Season two will begin production in 2020 in Alberta, Canada.

[11/20/19 - 11:02 AM]
"Saturday Night Live" Closes Out 2019 with Three New Shows
Jennifer Lopez (December 7) and Scarlett Johansson (December 14) will be followed by the previously announced Eddie Murphy (December 21).

[11/20/19 - 11:01 AM]
A&E's K9 Competition Series "America's Top Dog" Premieres Wednesday, January 8 at 9pm ET/PT
The series brings together top K9 cops and civilian dogs alongside their handlers as they compete nose-to-nose on the ultimate K9 obstacle course.

[11/20/19 - 10:31 AM]
FX's "A Christmas Carol" Premieres Thursday, December 19th at 7:30 p.m. ET/PT on FX
An original take on Dickens's iconic ghost story by Steven Knight, "A Christmas Carol" is a spine-tingling immersion into Scrooge's dark night of the soul.

[11/20/19 - 10:08 AM]
Netflix Orders Female-Driven Dramedy Series "Maid," Inspired by New York Times Best-Seller
The series will chronicle a single mother who turns to housekeeping to - barely - make ends meet as she battles against poverty, homelessness, and bureaucracy.

[11/20/19 - 10:01 AM]
"Miracle Workers: Dark Ages" to Premiere on TBS Tuesday, January 28th
This 10-episode installment will feature Daniel Radcliffe, Steve Buscemi, Geraldine Viswanathan, Karan Soni, Jon Bass, and Lolly Adefope returning in new roles and facing new challenges.

[11/20/19 - 09:37 AM]
Oxygen Debuts "Snapped: Behind Bars - Sheila Davalloo" Special Premiering Sunday, December 1 at 6PM ET/PT
The special will break down how Sheila stopped at nothing to continue down a path of deceit, and for the first time on "Snapped: Behind Bars" Sheila opens up and tells her side of the story.

[11/20/19 - 09:03 AM]
Multi-Award Winner Holly Hunter to Star with Ted Danson in New NBC Comedy Written and Executive Produced by Tina Fey and Robert Carlock
"We're so excited to write for Holly Hunter," said Fey and Carlock. "We're both huge fans and will have to find a way to 'act normal' around her. To have Holly and Ted in the same show, it's now officially an embarrassment of riches."

[11/20/19 - 08:17 AM]
HGTV Offers First Look at Blockbuster Reboot of "Extreme Makeover: Home Edition" and Announces Series Premiere Date of Sunday, Feb. 16, at 9 P.M. ET/PT
New host Jesse Tyler Ferguson and special guests, including Anthony Anderson, Derek Hough, Ty Pennington, LeAnn Rimes, OWN's Laila Ali, Food Network's Tyler Florence and HGTV stars David Bromstad, Tamara Day, Tarek El Moussa and Jasmine Roth, are all featured in the series.