or


[06/18/07 - 12:42 PM]
Sci Fi Appoints New Vp, Strategic Marketing
The release also notes that Sci Fi viewers rank number one among all cable networks in adults 18-49 in the "mavens" category, "those key players in word of mouth marketing that share information through personal and on-line exchange."

[via press release from Sci Fi]

SCI FI APPOINTS NEW VP, STRATEGIC MARKETING

Channel Continues to Innovate Sales Marketing Efforts

New York, NY � June 18, 2007 -- SCI FI announced today the appointment of Shari Weisenberg to the newly created position of VP, Strategic Marketing. In this role, Ms. Weisenberg will lead all Sales Marketing initiatives for the SCI FI brand. Her appointment signals the Channel's commitment to leveraging its multi-media assets to maximize the reach and impact of all sponsor messaging.

Under Ms. Weisenberg's strategic direction, the sales force will focus on the development of integrated packages, unique sponsorships that place advertisers front and center within the Channel's most popular programming on-air, online, in print and in the wireless space. SCI FI has broken new ground with product integrations including the 360� Direct TV sponsorship of Battlestar Galactica, the Jack's Links promotion around SCI FI Saturday: The Most Dangerous Night of Television and the upcoming Esurance product integration in season two of Who Wants to Be A Super Hero? .

SCI FI's emphasis on integrated sponsorship reflects the Channel's strategy to help advertisers better connect with its core audience of tech-savvy early adopters. According to Experian Simmons Research, SCI FI Channel viewers were ranked first in two of the four Tipping Point categories -- consumer groups that most influence the marketplace, and that can bring a thought or idea to its critical mass -- that were detailed in Malcolm Gladwell's book by the same name. According to the study, SCI FI viewers ranked number one among all cable networks in adults 18 � 49 in the mavens category, those key players in word of mouth marketing that share information through personal and on-line exchange; and in the Innovators category, the trendsetters who are the first to embrace new technologies.

"SCI FI consistently provides innovative multi-platform access to a unique audience that is invaluable for driving our customer's marketing initiatives forward," said Adam Stotsky, Senior Vice President, Marketing and Creative, SCI FI Channel. "Shari's strong sales marketing background, her strategic insight and creative instincts will be will an asset for SCI FI's sales force to maximize partnership opportunities for our growing roster of advertisers. We are privileged to have her on our team."

A seasoned sales marketing professional, Ms. Weisenberg has positioned, packaged and collaborated in selling over 40 new series into the advertising marketplace. She brings a depth of media, digital and production experience to her role. Prior to joining SCI FI, she served as Director of Marketing for Bravo, where she was responsible for the development of British Airways' integrated partnership of Queer Eye for the Straight Guy, which earned Mediaweek's Media Plan of the Year; Macy's sponsorship of Project Runway and Sears' sponsorship of Top Chef. Before that, she served as Marketing Director for CNBC. Ms. Weisenberg also served as Senior Vice President, Business Development for the digital agency, thoughtbubble, where she consulted for a variety of entertainment brands such as AMC, CNN, IFC, Showtime, Columbia Tri-Star, Miramax, New Line, Sony, Warner Bros and Roadrunner.

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com) and magazine. Launched in 1992, and currently in 89 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.





  [june 2007]  
S
M
T
W
T
F
S
     


· BATTLESTAR GALACTICA (SYFY)
· PROJECT RUNWAY (LIFETIME)
· QUEER EYE (BRAVO)
· TOP CHEF (BRAVO)
· WHO WANTS TO BE A SUPERHERO? (SYFY)





[12/05/16 - 09:16 AM]
CBS to Air "First Lady Michelle Obama Says Farewell to the White House - An Oprah Winfrey Special," Dec. 19
OWN will air the second showing of the special on Wednesday, December 21 at 9:00/8:00c.

[12/05/16 - 09:00 AM]
TNT Reteams with "Animal Kingdom's" John Wells and Megan Martin for "The Deep Mad Dark" Pilot
The series follows Detroit neurosurgeon Polly Lewis as she embarks on an unorthodox study in the field of memory and trauma.

[12/05/16 - 08:02 AM]
The "2017 Billboard Music Awards" Returns to ABC on Sunday, May 21, 2017
The program will showcase this year's hottest musical acts, big performances and buzzworthy pop culture moments that will have everyone talking.

[12/05/16 - 07:17 AM]
Renowned Artists Salute Honorees at "The 39th Annual Kennedy Center Honors," Dec. 27
The CBS special was filmed in Washington, D.C. this past Sunday.

[12/05/16 - 07:02 AM]
Nick Viall Will Look for Love Again on ABC's Hit Romance Reality Series "The Bachelor," Premiering Monday, January 2, 2017
A list of the bachelorettes will be released shortly.

[12/05/16 - 05:02 AM]
"Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2017" Expands New Year's Countdown to New Orleans with First-Ever Live Central Time Zone Countdown
Ryan Seacrest will lead the traditional countdown to midnight live from New York City, with actress and comedian Jenny McCarthy in Times Square, and superstar Fergie returning to host the Billboard Hollywood Party in Los Angeles.

[12/04/16 - 06:28 PM]
CBS and the Kennedy Center Announce New Broadcast Agreement
The new deal further extends one of the longest broadcast partnerships in television history.

[12/04/16 - 10:55 AM]
Always Forward - "Marvel's Luke Cage" Season 2 Coming Soon
The company made said announcement this morning via its Twitter page.

[12/04/16 - 09:02 AM]
Saturday's Broadcast Ratings: FOX Holds Off ABC in College Football Showdown
The network wins the night in both total viewers and adults 18-49.

[12/04/16 - 08:55 AM]
"Saturday Night Live" Grows Versus the Year-Ago Night
NBC spins the numbers for Saturday, December 3.

[12/03/16 - 02:11 PM]
Hallelujah! Netflix Confirms Launch Dates for "Sense8": A Christmas Special and Season Two
Look for "A Christmas Special" on Friday, December 23 followed by season two on Friday, May 5.

[12/03/16 - 08:45 AM]
Friday's Broadcast Ratings: College Football Sparks Demo Victory for FOX
The network leads the night among adults 18-49 while CBS is the most-watched broadcaster.

[12/03/16 - 08:38 AM]
ABC Earns Its Most Watched Friday This Season with "20/20" Spiking Over 50% to Season Highs
ABC spins the numbers for Friday, December 2.

[12/03/16 - 08:37 AM]
New Season Highs for "Dateline"; "Caught on Camera" Captures Its Top Total-Viewer Result Since February
NBC spins the numbers for Friday, December 2.

[12/02/16 - 03:09 PM]
Science Channel Delivers Double-Digit Primetime and Total Day Increases Across Key Demos Including Adults 25-54 and Total Viewership in November
Science Channel further spins the numbers for the month of November.