[06/18/07 - 12:42 PM]
Sci Fi Appoints New Vp, Strategic Marketing
The release also notes that Sci Fi viewers rank number one among all cable networks in adults 18-49 in the "mavens" category, "those key players in word of mouth marketing that share information through personal and on-line exchange."

[via press release from Sci Fi]


Channel Continues to Innovate Sales Marketing Efforts

New York, NY � June 18, 2007 -- SCI FI announced today the appointment of Shari Weisenberg to the newly created position of VP, Strategic Marketing. In this role, Ms. Weisenberg will lead all Sales Marketing initiatives for the SCI FI brand. Her appointment signals the Channel's commitment to leveraging its multi-media assets to maximize the reach and impact of all sponsor messaging.

Under Ms. Weisenberg's strategic direction, the sales force will focus on the development of integrated packages, unique sponsorships that place advertisers front and center within the Channel's most popular programming on-air, online, in print and in the wireless space. SCI FI has broken new ground with product integrations including the 360� Direct TV sponsorship of Battlestar Galactica, the Jack's Links promotion around SCI FI Saturday: The Most Dangerous Night of Television and the upcoming Esurance product integration in season two of Who Wants to Be A Super Hero? .

SCI FI's emphasis on integrated sponsorship reflects the Channel's strategy to help advertisers better connect with its core audience of tech-savvy early adopters. According to Experian Simmons Research, SCI FI Channel viewers were ranked first in two of the four Tipping Point categories -- consumer groups that most influence the marketplace, and that can bring a thought or idea to its critical mass -- that were detailed in Malcolm Gladwell's book by the same name. According to the study, SCI FI viewers ranked number one among all cable networks in adults 18 � 49 in the mavens category, those key players in word of mouth marketing that share information through personal and on-line exchange; and in the Innovators category, the trendsetters who are the first to embrace new technologies.

"SCI FI consistently provides innovative multi-platform access to a unique audience that is invaluable for driving our customer's marketing initiatives forward," said Adam Stotsky, Senior Vice President, Marketing and Creative, SCI FI Channel. "Shari's strong sales marketing background, her strategic insight and creative instincts will be will an asset for SCI FI's sales force to maximize partnership opportunities for our growing roster of advertisers. We are privileged to have her on our team."

A seasoned sales marketing professional, Ms. Weisenberg has positioned, packaged and collaborated in selling over 40 new series into the advertising marketplace. She brings a depth of media, digital and production experience to her role. Prior to joining SCI FI, she served as Director of Marketing for Bravo, where she was responsible for the development of British Airways' integrated partnership of Queer Eye for the Straight Guy, which earned Mediaweek's Media Plan of the Year; Macy's sponsorship of Project Runway and Sears' sponsorship of Top Chef. Before that, she served as Marketing Director for CNBC. Ms. Weisenberg also served as Senior Vice President, Business Development for the digital agency, thoughtbubble, where she consulted for a variety of entertainment brands such as AMC, CNN, IFC, Showtime, Columbia Tri-Star, Miramax, New Line, Sony, Warner Bros and Roadrunner.

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com) and magazine. Launched in 1992, and currently in 89 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.

  [june 2007]  


[11/25/15 - 11:01 AM]
Disney Channel Orders a Third Season of "Girl Meets World"
Production resumes in Los Angeles in January with season three scheduled to premiere in spring 2016.

[11/25/15 - 11:00 AM]
HBO Confirms Debut Date for Animated Adult Comedy Series "Animals"
The 10-episode series will launch on Friday, February 5 at 11:30/10:30c.

[11/25/15 - 10:35 AM]
American Hero and Fan Favorite Alek Skarlatos to Join "Dancing With The Stars: Live! -- Dance All Night Tour"
Skarlatos made headlines around the world in August 2015 when he and his friends heroically overpowered a man that opened fire on a train from Amsterdam to Paris.

[11/25/15 - 10:04 AM]
Gwen Stefani and Sia to Perform on Nov. 30 and Dec. 1 Telecasts of NBC's Emmy Award-Winning Series "The Voice"
Sia will perform the single "Alive" from her upcoming album "This Is Acting" while Stefani will sing her current single "Used to Love You."

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:42 AM]
New Debut Date for "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The exclusive HBO presentation is now slated to debut Monday, December 14.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 04:45 PM]
Video: First Promo for "Grease: Live" to Air During "Scream Queens" Tonight
Get your first look at the upcoming promo for the much-ballyhooed live event.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:40 PM]
The CW Extends "The Flash/Arrow" Crossover by Four Minutes
Lead outs "iZombie" and "Supernatural" will air in their entirety following said event.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 01:01 PM]
NBC's Annual "Christmas in Rockefeller Center" Celebrates the Music of the Holidays Live on Wednesday, Dec. 2
Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales will host the live broadcast from New York City's Rockefeller Center.