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[06/19/07 - 06:05 PM]
Spike TV Presents Bruce Lee Day on Sunday, June 24
The homage to Lee will consist of nearly ten hours of programming and rare digital content, highlighted by his daughter Shannon Lee hosting a presentation of her father's classic "Enter the Dragon," widely considered the greatest martial arts film of all time.
[via press release from Spike TV]

Spike TV Presents Bruce Lee Day on Sunday, June 24

Network Joins Forces with http://www.GameTrailers.Com for Special Cross Promotion of Programming and Digital Content To Honor Legendary Martial Artist

Shannon Lee To Host Classic Action Film 'Enter The Dragon' for First Time Unique Online Content Available at http://www.GameTrailers.com as well as http://www.spiketv.com

NEW YORK, June 19 -- Spike TV pays tribute to the greatest martial artist of all time on Sunday, June 24 (2:00 - 11:30 PM, ET/PT) with Bruce Lee Day. The homage to Lee will consist of nearly ten hours of programming and rare digital content, highlighted by his daughter Shannon Lee hosting a presentation of her father's classic Enter the Dragon, widely considered the greatest martial arts film of all time.

Also included to honor the memory of the influential martial artist are the timeless Bruce Lee films Game of Death and Fist of Fury, as well as Dragon: The Bruce Lee Story, starring Jason Scott Lee and Lauren Holly.

"Bruce Lee is the ultimate action icon who is more relevant today than ever before. Spike TV is thrilled to present a unique glimpse into the life of a true legend whose work is so relevant to our brand," said Eddie Dalva, Senior Vice President of Content, MTV Entertainment Group.

Leading up to Bruce Lee Day, Shannon Lee will make a rare public appearance when she appears LIVE at THE ULTIMATE FIGHTER 5 FINALE for an interview with UFC commentator Joe Rogan on Saturday, June 23 (9:00 PM - Midnight, ET/PT).

In conjunction with Spike TV's presentation of Bruce Lee Day, http://www.GameTrailers.com and http://www.spiketv.com will both feature exclusive digital content in a unique cross promotion.

Beginning Saturday, June 23, http://www.GameTrailers.com will feature an exclusive sit down interview with Shannon Lee to discuss current and future plans in the videogame. http://www.spiketv.com users can log on to view rare Lee family photos provided by the Bruce Lee Estate. Visitors to either website can get more information about the Bruce Lee Foundation, a non-profit dedicated to furthering Lee's art and philosophies through education and special events.

Spike TV is available in 91.6 million homes and is a division of MTV Networks. A unit of VIACOM (NYSE: VIA, VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms.

SOURCE Spike TV
http://www.spiketv.com http://www.GameTrailers.com





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