or


[06/20/07 - 06:01 PM]
Free to Win Big at the 2007 Promax/Bda Awards
The netlet won awards for several Kids' WB! promotions, as well as primetime series including "Supernatural" and "Smallville."

[via press release from The CW]

FREE TO WIN BIG AT THE 2007 PROMAX/BDA AWARDS

Burbank, CA (June 20, 2007) - The CW Network's marketing team walked away with a grand total of 19 honors during the annual Promax/BDA 2007 Promotion and Marketing Awards, including 13 Gold Promax awards and 2 Gold BDA awards.

"To receive this level of overwhelming recognition, especially for a new network in its first year, is a testament to the hard work, dedication and effort of the amazing group of creative executives assembled here at The CW," said Rick Haskins, Executive Vice President, Marketing and Brand Strategy, The CW.

The CW won for virtually all of the promotion and marketing elements the network submitted. The only major broadcaster to earn more Gold Promax awards than The CW was ABC, which earned 15.

Among the list of accolades the network earned was The CW's overall Launch and Image Campaign. To distinguish itself right from the outset, The CW created a distinctive brand image for all components of the launch and integrated across all media platforms, including on-air, print and online. The key components of The CW's award-winning graphics consisted of its signature green color palette, the subway map-style look and "Free to Be" slogan.

The CW's ground-breaking content wraps also took home a Gold Promax award for the CWH: Herbal Essences. Additionally, The CW won awards for several Kids' WB! promotions, as well as primetime series including "Supernatural" and "Smallville."

The complete list of The CW's Promax/BDA awards follows.

BDA:

North America Total Package Design Categories

Total Package Design: Image All Inclusive Combination

The CW Image Campaign 2006: On-Air, Print & Web Branding Elements (SILVER)

Total Package Design Categories

Total Package Design: Logo - The CW Network Launch - Logo (GOLD)

World Gold

Total Package Design Categories

Total Package Design: Image On-Air and Print Combination -- The CW Network Launch - Image and Print (GOLD)

Promax:

Interstitial/Promotainment - Networks & Blocks - CWH: Herbal Essence (GOLD)

Drama Program Promotion - "Supernatural" "Tunnel" :30 (GOLD)

Editing - "Supernatural" "Infected" :30 (GOLD)

Sound Design - "Supernatural" "Tunnel" - Sound :30 (GOLD)

Use of Library Music for a Promos - "Supernatural" "Cut You Down" - Music :30 (GOLD)

Marketing Presentation Internal - Video - "Smallville" 2006 Upfront (GOLD)

ID - Kids' WB! Fall 2006 ID "Bowling Tour" (GOLD)

ID Campaign - Kids' WB! Fall 2006 ID Campaign (GOLD)

Promotional Animation Campaign - Kids' WB! Fall 2006 Promotional Animation Campaign (GOLD)

Marketing Presentation External (Single Product) - Video - "Shaggy & Scooby-Doo Get a Clue!" Marketing Presentation (GOLD)

Non-Promotional Animation Campaign - Kids' WB! 2006 Coconut Fred Animation Campaign (GOLD)

Daypart Packaging Promotion Campaign - "Pillow Head" Hour Campaign (GOLD)

On-Air Sales Promotion - Live from Fairytale Land - Bad Guys (GOLD)

Drama Program Promotion - "Supernatural" "Cut You Down" :30 (SILVER)

Children's Program Promotion - Super Powers Are Fun "Saturn Girl" (SILVER)

Program Promotion Campaign - Super Powers Are Fun Campaign (SILVER)





  [june 2007]  
S
M
T
W
T
F
S
     


· SMALLVILLE (CW)
· SUPERNATURAL (CW)





[11/19/18 - 03:43 PM]
Hulu's New Comedy Series "PEN15" Premieres All Episodes on Friday, February 8
Grab your gel pens and rolly backpacks, because it's time to head back to middle school.

[11/19/18 - 02:17 PM]
Discovery Channel to Celebrate Thanksgiving with Six-Episode Series, "Life Story," Documenting Unique Animal Behaviors as They Journey Through Life
The series originally premiered in June 2015 on the cable channel.

[11/19/18 - 12:45 PM]
NBCSN to Televise Sports Illustrated Sportsperson of the Year Awards Thursday, December 13 at 9 PM ET
The award show presents honors in six categories: Sports Illustrated Sportsperson of the Year, Muhammad Ali Legacy Award, SportsKid of the Year, and three separate awards given to athletes who inspired, amazed and surprised the entire sports universe in 2018.

[11/19/18 - 12:33 PM]
"Suits" Season 8 Returns with New Episodes This January
Look for the six-episode back half of its eighth season on Wednesday, January 23 at 10:00/9:00c.

[11/19/18 - 12:04 PM]
The Science Behind History's Most Iconic Illusionist - "Houdini's Last Secrets" Premieres Sunday, January 6 at 10PM on Science Channel
With the help of skilled engineers, accomplished illusionists, and a member of his own bloodline, a new Science Channel series looks to uncover the methods to Houdini's magic and madness.

[11/19/18 - 11:59 AM]
Bravo Media Delivers a Three-Part Reunion for "The Real Housewives of Orange County" Beginning Sunday, November 25
From the Tres Amigas to the meltdown in Jamaica, host Andy Cohen sits down with Vicki Gunvalson, Tamra Judge, Shannon Beador, Kelly Dodd, Gina Kirschenheiter and Emily Simpson, to reflect on this season's defining moments.

[11/19/18 - 11:29 AM]
Golf Channel's Golf Films Greenlights Second Season of "Driven," College Golf Docu-Series Premiering in Spring 2019
The second season will premiere in the spring of 2019 on Golf Channel and NBC, profiling University of Alabama men's golf team and their "Iron Bowl" rivalry with Auburn University.

[11/19/18 - 11:16 AM]
Amazon Studios Signs First Look Television Deal with Maya Rudolph & Natasha Lyonne's Animal Pictures
The pair, under the Animal Pictures banner, will create original series for Amazon Studios.

[11/19/18 - 10:43 AM]
VH1 Expands Monday's #1 Cable Franchise to Two Nights a Week Kicking Off with "Love & Hip Hop: Miami" Premiering Wednesday, January 2 at 8PM ET/PT
For the first time, the network will air two different "Love & Hip Hop" installments on two nights a week with "Love & Hip Hop: New York" airing Mondays, beginning November 26.

[11/19/18 - 10:33 AM]
Studio Head Meredith Ahr Upped to President, Alternative and Reality Group for NBC Entertainment
In her new post, the 17-year NBC veteran will oversee all aspects of unscripted programming at the network, Universal Television Alternative Studio and first-run syndication.

[11/19/18 - 09:53 AM]
"The Ranch" (Part 6) Premieres December 7 on Netflix
Ashton Kutcher, Sam Elliott, Elisha Cuthbert, Debra Winger and new guest star, Dax Shepard, are featured in the latest wave of episodes.

[11/19/18 - 09:35 AM]
"Sydney to the Max," A Daughter/Father Sitcom, Is Set to Premiere Friday, Jan. 25, on Disney Channel
Set in the present day with flashbacks to the 1990s, the comedy revolves around outgoing middle schooler Sydney Reynolds who lives with her single dad Max in the house he grew up in, along with her progressive grandmother Judy - three generations under one roof.

[11/19/18 - 09:33 AM]
AT&T Audience Network Picks Up Critically Acclaimed Original Series "Mr. Mercedes" for 3rd Season
Production for the 10 one-hour episodes is scheduled to begin in early 2019 in Charleston, South Carolina with the premiere launching later in the year.

[11/19/18 - 09:32 AM]
FX Rounds Out Cast for "Fosse/Verdon" Limited Series
Production on the series, now officially titled "Fosse/Verdon," is currently underway in New York City ahead of its premiere on FX in Spring 2019.

[11/19/18 - 09:31 AM]
Video: "Bumping Mics with Jeff Ross & Dave Attell" - Official Trailer - Netflix
The three-part stand-up event premieres November 27 on the streaming service.