or


[06/20/07 - 06:01 PM]
Free to Win Big at the 2007 Promax/Bda Awards
The netlet won awards for several Kids' WB! promotions, as well as primetime series including "Supernatural" and "Smallville."
[via press release from The CW]

FREE TO WIN BIG AT THE 2007 PROMAX/BDA AWARDS

Burbank, CA (June 20, 2007) - The CW Network's marketing team walked away with a grand total of 19 honors during the annual Promax/BDA 2007 Promotion and Marketing Awards, including 13 Gold Promax awards and 2 Gold BDA awards.

"To receive this level of overwhelming recognition, especially for a new network in its first year, is a testament to the hard work, dedication and effort of the amazing group of creative executives assembled here at The CW," said Rick Haskins, Executive Vice President, Marketing and Brand Strategy, The CW.

The CW won for virtually all of the promotion and marketing elements the network submitted. The only major broadcaster to earn more Gold Promax awards than The CW was ABC, which earned 15.

Among the list of accolades the network earned was The CW's overall Launch and Image Campaign. To distinguish itself right from the outset, The CW created a distinctive brand image for all components of the launch and integrated across all media platforms, including on-air, print and online. The key components of The CW's award-winning graphics consisted of its signature green color palette, the subway map-style look and "Free to Be" slogan.

The CW's ground-breaking content wraps also took home a Gold Promax award for the CWH: Herbal Essences. Additionally, The CW won awards for several Kids' WB! promotions, as well as primetime series including "Supernatural" and "Smallville."

The complete list of The CW's Promax/BDA awards follows.

BDA:

North America Total Package Design Categories

Total Package Design: Image All Inclusive Combination

The CW Image Campaign 2006: On-Air, Print & Web Branding Elements (SILVER)

Total Package Design Categories

Total Package Design: Logo - The CW Network Launch - Logo (GOLD)

World Gold

Total Package Design Categories

Total Package Design: Image On-Air and Print Combination -- The CW Network Launch - Image and Print (GOLD)

Promax:

Interstitial/Promotainment - Networks & Blocks - CWH: Herbal Essence (GOLD)

Drama Program Promotion - "Supernatural" "Tunnel" :30 (GOLD)

Editing - "Supernatural" "Infected" :30 (GOLD)

Sound Design - "Supernatural" "Tunnel" - Sound :30 (GOLD)

Use of Library Music for a Promos - "Supernatural" "Cut You Down" - Music :30 (GOLD)

Marketing Presentation Internal - Video - "Smallville" 2006 Upfront (GOLD)

ID - Kids' WB! Fall 2006 ID "Bowling Tour" (GOLD)

ID Campaign - Kids' WB! Fall 2006 ID Campaign (GOLD)

Promotional Animation Campaign - Kids' WB! Fall 2006 Promotional Animation Campaign (GOLD)

Marketing Presentation External (Single Product) - Video - "Shaggy & Scooby-Doo Get a Clue!" Marketing Presentation (GOLD)

Non-Promotional Animation Campaign - Kids' WB! 2006 Coconut Fred Animation Campaign (GOLD)

Daypart Packaging Promotion Campaign - "Pillow Head" Hour Campaign (GOLD)

On-Air Sales Promotion - Live from Fairytale Land - Bad Guys (GOLD)

Drama Program Promotion - "Supernatural" "Cut You Down" :30 (SILVER)

Children's Program Promotion - Super Powers Are Fun "Saturn Girl" (SILVER)

Program Promotion Campaign - Super Powers Are Fun Campaign (SILVER)





  [june 2007]  
S
M
T
W
T
F
S
     


· SMALLVILLE (CW)
· SUPERNATURAL (CW)




[09/10/26 - 01:01 PM]
Video: NBC Debuts Official Promo & Highlights Key Art for "One Chicago"
The franchise follows the professional and personal lives of first responders and public service workers who lays themselves on the line to save and protect the citizens of the Windy City.

[09/10/26 - 01:00 PM]
CBS Announces 2026 Premiere Dates and Milestones for the #1 Daytime Lineup
The network has held its spot as the highest-rated network in daytime for 40 consecutive seasons.
[09/10/26 - 12:03 PM]
Get Unprecedented Access Inside Las Vegas' Golden Nugget Casino in "Secret Life of a Vegas Casino" - Premieres Tuesday, September 29 on Discovery Channel
Just off the chaos of busy Fremont Street, cameras capture the real-life and often shocking moments that unfold around the clock: unruly guests, high-pressure special events and the relentless efforts required to keep thousands of people safe and entertained each day.

[09/10/26 - 11:06 AM]
Video: Tubi Drops Official Trailer for New Original Horror-Comedy Film "Buzzkill"
When a group of sorority sisters find themselves trapped with a vengeful killer, party-girl Nora (Siena Agudong) knows that the drunker she gets, the more her tipsy memories start revealing clues about who's murdering her friends.
[09/10/26 - 11:06 AM]
Ovation TV to Debut the U.S. Premiere of "Murdoch Mysteries" Season 20 on October 5
Set in Toronto at the dawn of the 20th century, the one-hour drama series explores the intriguing world of William Murdoch (Yannick Bisson), a methodical and dashing detective who pioneers innovative forensic techniques to solve some of the city's most gruesome murders.
[09/10/26 - 11:02 AM]
Wisconsin-Notre Dame on NBC & Peacock Is NBC Sports' Third-Most Watched Notre Dame Football Game Since 2005, Averaging 8.1 Million Viewers
The audience for the No. 4 Fighting Irish's 41-13 victory peaked at 9.7 million viewers in the second quarter (9:15-9:30 p.m. ET) as Notre Dame led 13-10.
[09/10/26 - 11:01 AM]
Video: "Prison Break: Black Creek" - Now in Production - Hulu
Welcome to Black Creek Penitentiary.
[09/10/26 - 11:01 AM]
HBO to Debut the Tony and Olivier Award-Winning Play "Oh, Mary!" in 2027
Cole Escola, Giles Terera, Bianca Leigh, Tony Macht and Michael Urie will star in the filmed adaptation.
[09/10/26 - 11:00 AM]
E!'s New Gilded Pleasure Is Here! "The Golden Life" Premieres Tuesday, October 20 at 10 PM ET/PT
Kelly Bensimon, Countess Luann De Lesseps, Dorinda Medley, Sonja Morgan, and Ramona Singer are bringing decades of friendship and feuds to sunny Palm Beach, FL, for a new start in the Sunshine State.

[09/10/26 - 10:31 AM]
Karen Kingsbury's "The Christmas Ring" to Premiere as Part of Great American Christmas 2026
Jana Kramer, Ben Hollingsworth, Kelsey Grammer, Megan Ashley Brown, and Jessie James Decker star in the project, which is based on the 2025 book of the same name.
[09/10/26 - 10:00 AM]
Video: Peacock Debuts Teaser, Key Art & First Look Images for "The Good Daughter"
Rose Byrne, Meghann Fahy, Brendan Gleeson, Olivia Williams, and Harper Steele star in the project, premiering November 12.
[09/10/26 - 10:00 AM]
Snoop Dogg to Host the "2026 MTV Video Music Awards" ("VMAs") Sunday, Sept. 27 on CBS
Snoop Dogg is a 13-time "VMAs" nominee, having won three awards.
[09/10/26 - 09:56 AM]
OWN's Hit Dating Series "Ready to Love" Heads to Chicago for an All-New Season Premiering Friday, October 2
The series follows a vibrant group of successful Black singles in their 30s and 40s as they navigate the excitement, challenges, and unexpected twists of finding lasting love in the Windy City.
[09/10/26 - 09:31 AM]
Sam Morril Returns to Netflix with a New One-Hour Stand-Up Special, "Incorrect"
The special premieres globally on September 29.
[09/10/26 - 09:09 AM]
Women's Flyweight Championship Headlines First-Ever UFC Main Card to Air Live on Both CBS and Paramount+
UFC 332: Silva vs. Wang takes place Saturday, October 3 at the Delta Center and for the first time, the entire main card will air on both CBS and Paramount+, beginning at a special start time of 8 p.m. ET / 5 p.m. PT.