[06/25/07 - 10:24 PM]
AMC Expands Mad Men Offering with Exclusive Multiplatform Access
The network will offer all of its episodes On Demand in both SD and HD format the day after it premieres on linear, and will feature exclusive content on Broadband including exclusive outtakes, interviews with the cast and crew and behind-the-scenes snippets.

[via press release from AMC]

AMC Expands Mad Men Offering With Exclusive Multiplatform Access

VOD Strategy Connects Original Series with Comcast, Time Warner, Cox, Insight, Charter, Mediacom, Cablevision

June 25, 2007 - New York, New York - As AMC looks to premiere its first original drama series Mad Men, the network announced today it will offer all of its episodes On Demand in both SD and HD format the day after it premieres on linear, and will feature exclusive content on Broadband including exclusive outtakes, interviews with the cast and crew and behind-the-scenes snippets. The content will be made available throughout the entire 13 episodes of season one. The initiative is part of a larger multi-dimensional cross platform programming and marketing campaign. MSO's committed include: Comcast, Time Warner, Cox, Insight, Charter, Mediacom and Cablevision.

Across each MSO the initiative will aim to obtain consumer sampling of the series and is part of a larger overall outreach plan established by the Rainbow Media Affiliate Sales team that develops specific leveraging strategies to further enhance MSOs emerging platforms. Marketing tools including customized cross channel spots and pre and post roll video assets driving the multiplatform messaging are all included. Further, AMC will include messaging on air that drives people to their cable provider's On Demand platform after each Mad Men premiere.

As part of a broader plan, the venture builds on the VOD and Broadband success that AMC experienced with its first original mini-series movie event Broken Trail and with its 10th Anniversary Monsterfest campaign. Last June AMC premiered Broken Trail, a heroic western story set in the American West at the close of the 19th century. The movie event helped increase local on Demand ad sales and yield the highest rated cable telecast last year. AMC's Monsterfest premieres annually in October and offers more Halloween content than any other television network, with 240 hours of non-stop horror movies during a ten day period, complemented by Halloween related original programming and network premieres. Last year marked the first time the network built the brand beyond its traditional basic cable home into the On Demand and Broadband platforms.

"With Mad Men's multi-tiered expansion consumers will have the ability to view select episodes when and where they want it and will provide MSO's with the unique ability to provide the content as a value added service pushing their VOD cable and Broadband advanced services," said Charlie Collier, EVP and General Manager of AMC. "This summer, the cable industry is expected to launch more original programming than even before, and to have Mad Men singled out for a promotion of this magnitude shows the value of the content and the importance of the AMC brand."

"AMC's expansion into On Demand and Broadband builds our brand beyond our traditional basic cable home," stated Todd Green, SVP of Affiliate Marketing for Rainbow Media. "We are leveraging the AMC brand and the cinematic quality of content the network provides to build a multi-dimensional cross platform initiative that will help increase the value of our cable partner's existing VOD offerings and Broadband services, while also giving MSOs a new tool to drive more customers to these services."

Created, written and executive produced by Matthew Weiner (Executive Producer/Writer, "The Sopranos"), Mad Men follows the personal and professional lives of New York advertising execs circa 1960. The one-hour, 13-episode weekly series will be produced by Lionsgate (NYSE: LGF), the leading independent filmed entertainment studio, and is set to debut on the network on July 19th at 10 PM EST. In 2004 Weiner earned an Emmy nomination for his Soprano's episode "Unidentified Black Males" and has written or co-written over eight episodes including last season's "Luxury Lounge". His other writing credits include "Andy Richter Controls the Universe," "Becker" and "The Naked Truth."

About AMC

AMC is a multi-platform network that celebrates classic movies and high-quality scripted series. Among the elite services reaching over 91,000,000 homes, AMC defines what it means to be a classic movie network today, creating a distinctive viewing experience that celebrates all that is enduringly cool, personal and powerfully relevant about movies. AMC's comprehensive library of popular movies strike a meaningful chord with its audience, and its critically-acclaimed slate of originals all have a cinematic quality that allow them to complement and be complemented by some of the best movies of all time. A division of Rainbow Media Entertainment Services, AMC's sister divisions include WE tv and the IFC Companies. AMC is THE FUTURE OF CLASSIC.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, Rainbow Sports Networks managed FSN Bay Area and FSN New England, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. Through its IFC Entertainment division, Rainbow Media also owns and manages the following: IFC Films, a theatrical feature film distribution company; IFC First Take/IFC in Theaters, a day and date theatrical feature film/VOD initiative; the IFC Center in New York City; IFC Productions, a feature film production company; and IFC Entertainment, which owns and operates a film library. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales division, and Rainbow Network Communications, its full service network programming origination and distribution company.

  [june 2007]  


[10/09/15 - 09:20 AM]
ABC Family Announces January 2016 Premiere Date for Its Returning Hit Series "Pretty Little Liars"
In advance of the celebrated return of the fan favorite, the network will also air "Pretty Little Liars: 5 Years Forward," a one-hour behind-the-scenes glimpse at the highly anticipated series time jump on Tuesday, November 24.

[10/09/15 - 09:06 AM]
Disney's "The Lion Guard: Return of the Roar" Primetime Television Movie Event to Air on Disney Channel
"The Lion Guard" television series will premiere in early 2016.

[10/09/15 - 08:51 AM]
Thursday's Broadcast Ratings: NFL Extends CBS Win Streak on Thursdays
The Eye leads the night for the fourth consecutive week.

[10/09/15 - 08:43 AM]
The Table Is Set for a Second Serving of "Dinner at Tiffani's" on Cooking Channel
From birthday bashes, to farmer's market-inspired meals, to surf and turf dinners, throughout the new season's 16 half-hour long episodes, Tiffani showcases her culinary talents and entertaining skills for throwing effortless get-togethers.

[10/09/15 - 07:25 AM]
Emmy(R)-Winning Series "Banshee" to Return for Fourth and Final Season Jan. 29, 2016, Exclusively on Cinemax
Alan Ball, Greg Yaitanes, Jonathan Tropper, Peter Macdissi, Adam Targum and Ole Christian Madsen will executive produce.

[10/08/15 - 01:33 PM]
truTV's "Impractical Jokers" to Keep the Laughs Coming with Season 5 Renewal Order
The 26 episode order comes in the wake of the series' biggest episode ever, a live highwire walk at South Street Seaport to celebrate their 100th episode.

[10/08/15 - 11:05 AM]
"David Tutera's CELEBrations" Season Three Premieres Friday, October 30 at 10PM ET/PT on WE tv
Vanessa Williams, Vivica A. Fox, Kim Coles, Ian Ziering, Cynthia Bailey, Big Ang Raiola and Reza Farahan are among those featured in the new season.

[10/08/15 - 11:00 AM]
"Tyrant" Returning For Third Season on FX
The 10-episode third season will air in 2016.

[10/08/15 - 11:00 AM]
AMC Renews "Halt and Catch Fire" for Third Season
Co-creators and writers Christopher Cantwell and Christopher C. Rogers have been upped to showrunners for the 10-episode third season, which will return to AMC next summer.

[10/08/15 - 10:37 AM]
Jimmy Fallon Generates His Biggest Margin to Date vs. Colbert, Taking the Week of Sept. 28-Oct. 2 in 18-49 by a 41% Advantage
NBC spins the late-night numbers for the week of September 28-October 2.

[10/08/15 - 09:48 AM]
"The Operatives" Is Back Saving the World's Most Precious Wildlife and Eco-Systems in an All-New Season Premiering on Pivot on October 18 at 10 P.M.
With 10, all new, hour-long episodes, Pete Bethune and his hand-picked team of military elite travel to the furthest parts of the world to expose those suspected of endangering our wildlife and environment in an effort to bring them to justice.

[10/08/15 - 09:43 AM]
HBO NOW Arrives Today on the Roku Platform
Roku customers can purchase a subscription directly within the HBO NOW channel on their Roku device, which will also enable them to access the service at HBONOW.com and on other HBO NOW enabled devices.

[10/08/15 - 09:32 AM]
Syfy Launches All-New Virtual Reality Experience for Award-Winning "The Expanse" VR App
The app immerses viewers into the vast world of "The Expanse," giving them the opportunity to enter into locations from the show and experience them in virtual reality.

[10/08/15 - 09:32 AM]
Game 1 of 2015 WNBA Finals Sees Viewership Increase from 2014
ESPN spins the numbers for Sunday, October 4.

[10/08/15 - 09:14 AM]
Video: Extended Trailer for TNT's "The Librarians" Season 2, Premiering Sunday, Nov. 1
Check out the latest tease for the show's sophomore run.