or


[07/11/07 - 09:43 AM]
Court TV's New Name Unveiled: TruTV
This new name reflects "the network's popular line-up of series that offer first-person access to exciting, real-life stories," according to the announcement today by Steve Koonin, president of Turner Entertainment Networks, and Marc Juris, the network's general manager.

[via press release from Court TV]

Court TV's New Name Unveiled: truTV

New Name is Latest Step in Major Branding Initiative Targeting Highly Coveted 'Real Engagers' Psychographic

Projects from Granada America, Original Productions, Bunim/Murray Productions and Tiger Aspect USA in Development

Newly Re-branded Network Slated To Launch Jan. 1, 2008

ATLANTA, July 11 -- As part of an extensive branding initiative that will also include a new look, new logo and expanded line-up, Court TV is about to become truTV. This new name reflects the network's popular line-up of series that offer first-person access to exciting, real- life stories, according to the announcement today by Steve Koonin, president of Turner Entertainment Networks, and Marc Juris, the network's general manager. Through a dynamic original programming line-up that has been providing the network with strong and consistent audience growth, truTV will target a highly coveted psychographic known as "Real Engagers." In addition, the network has put four new projects into development in support of the new brand, including shows from Granada Television, producer of Nanny 911; Original Productions, co-producer of Deadliest Catch; Bunim/Murray Productions, creators of The Real World; and Tiger Aspect USA, producer of Ms. Adventure. The complete re-branding will launch Jan. 1, 2008.

"The success of the Turner Entertainment Networks can be attributed in a big way to the fact that we have built strong brands that resonate with viewers," said Koonin. "With this new name, truTV joins its sister networks TNT, TBS and TCM in establishing itself a solid, identifiable brand, paving the way for continued growth."

Developing the truTV network name is the latest step in a nearly year-long process of rebranding the network. The process began with extensive research into who the network's prime-time and late-night viewers are and what kind of programming they desire. The compiled data showed that the line-up attracts a dual-gender audience that loves programming with real people in exciting real- life situations and a strong interest in compelling stories and characters.

"Early in the rebranding process, we realized that the current network name doesn't reflect the direction of our programming or our growing target audience of Real Engagers," said Juris. "In truTV, we now have the ideal name that fits both the programming and the target audience. The network will be top of mind for Real Engagers seeking real-life action programming, real-life emotion and access to places they can't normally go."

Each weekday morning, truTV will continue to feature a six-hour block of the network's award-winning trial coverage, with continuing broadband coverage online. Nielsen measurement will commence weekdays at 3 p.m. with the new talk show STAR JONES. This one-hour show, which will air live from Jones' studio, will feature the day's top stories and top guests from the worlds of pop culture, entertainment, crime and justice.

In prime time, early fringe and late night, truTV will continue to feature a line-up of already-popular signature series that target Real Engagers, including such shows as SPEEDERS, FORENSIC FILES and HAUNTING EVIDENCE. Upcoming series slated to join the line-up in support of the new brand include projects like BOUNTY GIRLS, featuring four tough, smart, beautiful and diverse female professionals on the hunt for some of Miami's most dangerous fugitives; THE REAL HUSTLE, featuring a trio of con artists going after unsuspecting marks; and MOST DARING, a gripping series that focuses on life-or-death rescues.

The network is also in development on a number of unique, high-profile series and specials from top-name producers. "Our new development projects are the kind of compelling stories and people our audience of Real Engagers is seeking," said Juris. "We're proud to be working with successful, top-name producers in crafting series that will continue building on the network's growing success."

Among the project in development are the following:

NEIGHBORS 911 (working title) - From Granada America and executive producer Curt Northrup (Nanny 911) comes this new series in which former Green Beret Myke Hawke goes into the homes of people whose feuding has escalated into all-out war. He then uses video evidence to force them to confront each other and resolve their differences.

SKI PATROL (working title) - This exciting, character-driven series from Bunim/Murray Productions (The Real World) gets viewers up close and personal with the men and women who work in some of the most extreme environments in the country. They do everything from dynamiting snowdrifts and performing daring out-of-bounds rescues to busting unruly snowboarders looking to party on the slopes.

BLACK GOLD (working title) - Few jobs have higher stakes than those of "wildcatters" in Texas, oil prospectors who race one another to tap into the last remaining U.S. reserves. From Original Productions' Thom Beers, executive producer of hit series Deadliest Catch, this show will follow several of these wildcatters and their crew of roughnecks as they risk their lives, limbs and hundreds of thousands of dollars setting up rigs in an attempt to strike oil.

OUTLAW CHASERS (working title) - Randy Hicks and Lanny Dean are a renegade pair of storm junkies who, armed with just a radio and some video cameras, pursue twisters all around the Midwest in their customized pick-up truck. Using incredibly dramatic present and past-tense footage from their most exciting pursuits, this collection of specials from Tiger Aspect USA and executive producer Lawrence Cumbo (Ms. Adventure) will tell their story while following them in their quest to fulfill their dream: filming a tornado from the inside.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the cable industry.

SOURCE Turner Broadcasting System, Inc.
http://www.tnt.tv/





  [july 2007]  
S
M
T
W
T
F
S


· NANNY 911 (CMT)
· REAL WORLD, THE (MTV)





[01/23/17 - 01:30 PM]
Stephen Colbert to Host the "69th Primetime Emmy(R) Awards" Sunday, Sept. 17 on CBS
"This will be the largest audience to witness an Emmys, period," said Stephen Colbert. "Both in person and around the globe."

[01/23/17 - 01:01 PM]
HBO Confirms March Debut Dates for Special "Jerrod Carmichael: 8" and Second Season of "Animals."
Look for said events on Saturday, March 11 and Friday, March 17, respectively.

[01/23/17 - 12:57 PM]
2017 NFC Championship Game Delivers 46.422 Million Combined Viewers on FOX Broadcast Network, FOX Deportes & FOX Sports GO
FOX Sports spins the numbers for Sunday, January 22.

[01/23/17 - 12:21 PM]
Series Premiere of "Hunted" Is the Season's Highest Rated New Series Debut in Adults 18-49, Adults 25-54 and Adults 18-34
CBS spins the numbers for Sunday, January 22.

[01/23/17 - 11:33 AM]
VH1's "Martha & Snoop's Potluck Dinner Party" Returns Monday, February 13 at 9PM ET/PT
Look for five additional episodes to roll out in successive weeks.

[01/23/17 - 11:10 AM]
Documentary "Eagles of Death Metal: Nos Amis (Our Friends)," Chronicling the Band's Resilience in the Wake of the Paris Terror Attack, Debuts Feb. 13 on HBO
The film explores the deep bonds between band co-founders Jesse Hughes and Josh Homme, as well as the intense connection the band has always had with its devoted fans, which moved them to return to Paris to perform once again in February 2016.

[01/23/17 - 10:51 AM]
Refinery29 Announces the Return of Female-Focused Short Film Series Shatterbox Anthology, In Partnership with TNT
The Shatterbox Anthology series has become known for providing female filmmakers of all ages, levels of recognition, and years of experience, the opportunity to bring their stories and directorial visions to life.

[01/23/17 - 10:02 AM]
Season Two of OWN's Popular Drama Series "Greenleaf" Premieres Wednesday, March 15
The first eight episodes of the new season will debut on Wednesday, March 15 with the remaining eight due this summer.

[01/23/17 - 10:02 AM]
Freeform's February Funday Event Airs February 18 - 19
Freeform's Funday weekend features a horde of heroes from beloved Disney movies, including the premiere of Disney's "Big Hero 6."

[01/23/17 - 10:01 AM]
Freeform's Valentine's Day Weekend Programming Event Airs February 11 - 12
Highlights include the premiere of "What's Your Number?" and a special edition airing of "The Notebook."

[01/23/17 - 10:00 AM]
Jenny Ramirez Joins Turner as Vice President of Unscripted Programming for TBS & TNT
Ramirez joins TBS & TNT from Irwin Entertainment, where she served as both senior vice president of development and co-executive producer for the company's robust slate of NBC specials.

[01/23/17 - 09:54 AM]
"Teachers" Reaches Series Highs and Has Its Most-Watched Episode Ever
TV Land further spins the numbers for Tuesday, January 17.

[01/23/17 - 09:51 AM]
Video: Two New Promos for "FEUD: Bette and Joan," FX's New Anthology Series from Ryan Murphy
Catch the series premiere Sunday, March 5 on the cable channel.

[01/23/17 - 09:36 AM]
HGTV Renews "Desert Flippers" for a Second Season
The 10-episode season is set to premiere in June 2017.

[01/23/17 - 09:01 AM]
"Saturday Night Live" Returns in February with Back-to-Back Shows
On February 11, Alec Baldwin will return for his record-breaking 17th time as host.