or


[07/11/07 - 09:43 AM]
Court TV's New Name Unveiled: TruTV
This new name reflects "the network's popular line-up of series that offer first-person access to exciting, real-life stories," according to the announcement today by Steve Koonin, president of Turner Entertainment Networks, and Marc Juris, the network's general manager.

[via press release from Court TV]

Court TV's New Name Unveiled: truTV

New Name is Latest Step in Major Branding Initiative Targeting Highly Coveted 'Real Engagers' Psychographic

Projects from Granada America, Original Productions, Bunim/Murray Productions and Tiger Aspect USA in Development

Newly Re-branded Network Slated To Launch Jan. 1, 2008

ATLANTA, July 11 -- As part of an extensive branding initiative that will also include a new look, new logo and expanded line-up, Court TV is about to become truTV. This new name reflects the network's popular line-up of series that offer first-person access to exciting, real- life stories, according to the announcement today by Steve Koonin, president of Turner Entertainment Networks, and Marc Juris, the network's general manager. Through a dynamic original programming line-up that has been providing the network with strong and consistent audience growth, truTV will target a highly coveted psychographic known as "Real Engagers." In addition, the network has put four new projects into development in support of the new brand, including shows from Granada Television, producer of Nanny 911; Original Productions, co-producer of Deadliest Catch; Bunim/Murray Productions, creators of The Real World; and Tiger Aspect USA, producer of Ms. Adventure. The complete re-branding will launch Jan. 1, 2008.

"The success of the Turner Entertainment Networks can be attributed in a big way to the fact that we have built strong brands that resonate with viewers," said Koonin. "With this new name, truTV joins its sister networks TNT, TBS and TCM in establishing itself a solid, identifiable brand, paving the way for continued growth."

Developing the truTV network name is the latest step in a nearly year-long process of rebranding the network. The process began with extensive research into who the network's prime-time and late-night viewers are and what kind of programming they desire. The compiled data showed that the line-up attracts a dual-gender audience that loves programming with real people in exciting real- life situations and a strong interest in compelling stories and characters.

"Early in the rebranding process, we realized that the current network name doesn't reflect the direction of our programming or our growing target audience of Real Engagers," said Juris. "In truTV, we now have the ideal name that fits both the programming and the target audience. The network will be top of mind for Real Engagers seeking real-life action programming, real-life emotion and access to places they can't normally go."

Each weekday morning, truTV will continue to feature a six-hour block of the network's award-winning trial coverage, with continuing broadband coverage online. Nielsen measurement will commence weekdays at 3 p.m. with the new talk show STAR JONES. This one-hour show, which will air live from Jones' studio, will feature the day's top stories and top guests from the worlds of pop culture, entertainment, crime and justice.

In prime time, early fringe and late night, truTV will continue to feature a line-up of already-popular signature series that target Real Engagers, including such shows as SPEEDERS, FORENSIC FILES and HAUNTING EVIDENCE. Upcoming series slated to join the line-up in support of the new brand include projects like BOUNTY GIRLS, featuring four tough, smart, beautiful and diverse female professionals on the hunt for some of Miami's most dangerous fugitives; THE REAL HUSTLE, featuring a trio of con artists going after unsuspecting marks; and MOST DARING, a gripping series that focuses on life-or-death rescues.

The network is also in development on a number of unique, high-profile series and specials from top-name producers. "Our new development projects are the kind of compelling stories and people our audience of Real Engagers is seeking," said Juris. "We're proud to be working with successful, top-name producers in crafting series that will continue building on the network's growing success."

Among the project in development are the following:

NEIGHBORS 911 (working title) - From Granada America and executive producer Curt Northrup (Nanny 911) comes this new series in which former Green Beret Myke Hawke goes into the homes of people whose feuding has escalated into all-out war. He then uses video evidence to force them to confront each other and resolve their differences.

SKI PATROL (working title) - This exciting, character-driven series from Bunim/Murray Productions (The Real World) gets viewers up close and personal with the men and women who work in some of the most extreme environments in the country. They do everything from dynamiting snowdrifts and performing daring out-of-bounds rescues to busting unruly snowboarders looking to party on the slopes.

BLACK GOLD (working title) - Few jobs have higher stakes than those of "wildcatters" in Texas, oil prospectors who race one another to tap into the last remaining U.S. reserves. From Original Productions' Thom Beers, executive producer of hit series Deadliest Catch, this show will follow several of these wildcatters and their crew of roughnecks as they risk their lives, limbs and hundreds of thousands of dollars setting up rigs in an attempt to strike oil.

OUTLAW CHASERS (working title) - Randy Hicks and Lanny Dean are a renegade pair of storm junkies who, armed with just a radio and some video cameras, pursue twisters all around the Midwest in their customized pick-up truck. Using incredibly dramatic present and past-tense footage from their most exciting pursuits, this collection of specials from Tiger Aspect USA and executive producer Lawrence Cumbo (Ms. Adventure) will tell their story while following them in their quest to fulfill their dream: filming a tornado from the inside.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the cable industry.

SOURCE Turner Broadcasting System, Inc.
http://www.tnt.tv/





  [july 2007]  
S
M
T
W
T
F
S


· NANNY 911 (CMT)
· REAL WORLD, THE (MTV)





[06/19/18 - 12:51 PM]
Paradise Found in New HGTV Series "My Aloha Dream Home" Premiering Friday, June 22, at 9 p.m. ET/PT
Real estate broker and attorney Wayne Chi helps clients find a tropical getaway to call home in the new HGTV series.

[06/19/18 - 11:30 AM]
NBC Announces Fall Premiere Dates for New 2018-19 Season
"The Voice" as is custom will kick things off on Monday, September 24 followed by the launch of new drama "Manifest."

[06/19/18 - 11:11 AM]
Academy Award(R) Winner John Ridley Joins EPIX(R) Series "Godfather of Harlem" Produced by ABC Signature Studios
The 10-episode series tells the story of infamous crime boss Bumpy Johnson (Forest Whitaker), who in the early 1960s, returned from ten years in prison to find the neighborhood he used to rule in shambles and his power gone.

[06/19/18 - 11:00 AM]
Starz Launches on YouTube TV
The networks' 14 Starz and Starz Encore channels are now available via YouTube TV for $9/month along with access to the network's full Starz and Starz Encore VOD catalogs.

[06/19/18 - 11:00 AM]
History Presents "Detroit: Comeback City," An Original Documentary Special to Premiere July 1
Narrated by Academy Award(R)-winner and Detroit native J.K. Simmons, the film chronicles how Detroit went from the engine of American capitalism to a city of ruins that is now on the cusp of an exciting rebirth.

[06/19/18 - 10:57 AM]
Contractor Mike Holmes and Son Mike Jr Star in New Season of DIY Network's "Holmes & Holmes" on July 10
Armed with Mike Sr.'s personal mission to "make it right," the 12-episode season will star the pair as they buy and transform three tired properties into dream homes.

[06/19/18 - 10:05 AM]
CBS TV Studios Announces 5-Year Production Deal with "Star Trek: Discovery" Producer Alex Kurtzman
As part of the new production deal, Kurtzman will supervise the expansion of CBS' "Star Trek" franchise for television, developing new series, mini-series and other content opportunities, including animation.

[06/19/18 - 10:02 AM]
Hulu Acquires Award-Winning Documentary "Crime + Punishment"
The premium streaming service will partner with IFC Films to release the documentary simultaneously in theaters and on Hulu on August 24.

[06/19/18 - 09:40 AM]
CNBC's New Primetime Series "Deadly Rich" Debuts July 9 at 10PM ET/PT
From the producers of "American Greed," the 10 episode true-crime series takes viewers inside the lives and deaths of the one percent, exposing the dirty little secrets of how big money drives people to the ultimate sin.

[06/19/18 - 09:30 AM]
Season Four of Bounce's Hit Comedy "In The Cut" Set to Premiere Mon. July 2 at 9:00 p.m. ET/PT
The series stars Dorien Wilson as Jay Weaver, an accomplished entrepreneur and barbershop owner who is kept on his toes by Cheryl, played by Kellita Smith, the co-owner of the beauty salon next door and his love interest-turned-fiancee.

[06/19/18 - 09:14 AM]
FOX Sports' Presentation of 2018 U.S. Open Championship Is Most-Watched U.S. Open Since 2015
FOX Sports spins the numbers for its coverage to date.

[06/19/18 - 08:12 AM]
Monday's Broadcast Ratings: ABC, "The Bachelorette" Hold Off Competition
The Alphabet takes home top honors in total viewers and adults 18-49.

[06/19/18 - 08:02 AM]
Video: Trailer - "Last Chance U" - New Season, New U
The quaint town of Independence, Kansas, is the new setting, as the underdog Pirates of Independence Community College have a chance to finally stand tall after more than a decade of losses.

[06/19/18 - 07:32 AM]
Video: Featurette Debut - It's "GLOW" Up Time! Watch the Cast Transform Behind the Scenes
Season two launches globally on Netflix next Friday, June 29.

[06/19/18 - 07:03 AM]
FOX Sports Announces BIG3 Broadcast Team for 2018 Season
Charissa Thompson, Mike Hill, and Kristina Pink will rotate as studio hosts for the BIG3 during the 10-week season, setting the stage for viewers between games every Friday night.