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[07/11/07 - 09:43 AM]
Court TV's New Name Unveiled: TruTV
This new name reflects "the network's popular line-up of series that offer first-person access to exciting, real-life stories," according to the announcement today by Steve Koonin, president of Turner Entertainment Networks, and Marc Juris, the network's general manager.

[via press release from Court TV]

Court TV's New Name Unveiled: truTV

New Name is Latest Step in Major Branding Initiative Targeting Highly Coveted 'Real Engagers' Psychographic

Projects from Granada America, Original Productions, Bunim/Murray Productions and Tiger Aspect USA in Development

Newly Re-branded Network Slated To Launch Jan. 1, 2008

ATLANTA, July 11 -- As part of an extensive branding initiative that will also include a new look, new logo and expanded line-up, Court TV is about to become truTV. This new name reflects the network's popular line-up of series that offer first-person access to exciting, real- life stories, according to the announcement today by Steve Koonin, president of Turner Entertainment Networks, and Marc Juris, the network's general manager. Through a dynamic original programming line-up that has been providing the network with strong and consistent audience growth, truTV will target a highly coveted psychographic known as "Real Engagers." In addition, the network has put four new projects into development in support of the new brand, including shows from Granada Television, producer of Nanny 911; Original Productions, co-producer of Deadliest Catch; Bunim/Murray Productions, creators of The Real World; and Tiger Aspect USA, producer of Ms. Adventure. The complete re-branding will launch Jan. 1, 2008.

"The success of the Turner Entertainment Networks can be attributed in a big way to the fact that we have built strong brands that resonate with viewers," said Koonin. "With this new name, truTV joins its sister networks TNT, TBS and TCM in establishing itself a solid, identifiable brand, paving the way for continued growth."

Developing the truTV network name is the latest step in a nearly year-long process of rebranding the network. The process began with extensive research into who the network's prime-time and late-night viewers are and what kind of programming they desire. The compiled data showed that the line-up attracts a dual-gender audience that loves programming with real people in exciting real- life situations and a strong interest in compelling stories and characters.

"Early in the rebranding process, we realized that the current network name doesn't reflect the direction of our programming or our growing target audience of Real Engagers," said Juris. "In truTV, we now have the ideal name that fits both the programming and the target audience. The network will be top of mind for Real Engagers seeking real-life action programming, real-life emotion and access to places they can't normally go."

Each weekday morning, truTV will continue to feature a six-hour block of the network's award-winning trial coverage, with continuing broadband coverage online. Nielsen measurement will commence weekdays at 3 p.m. with the new talk show STAR JONES. This one-hour show, which will air live from Jones' studio, will feature the day's top stories and top guests from the worlds of pop culture, entertainment, crime and justice.

In prime time, early fringe and late night, truTV will continue to feature a line-up of already-popular signature series that target Real Engagers, including such shows as SPEEDERS, FORENSIC FILES and HAUNTING EVIDENCE. Upcoming series slated to join the line-up in support of the new brand include projects like BOUNTY GIRLS, featuring four tough, smart, beautiful and diverse female professionals on the hunt for some of Miami's most dangerous fugitives; THE REAL HUSTLE, featuring a trio of con artists going after unsuspecting marks; and MOST DARING, a gripping series that focuses on life-or-death rescues.

The network is also in development on a number of unique, high-profile series and specials from top-name producers. "Our new development projects are the kind of compelling stories and people our audience of Real Engagers is seeking," said Juris. "We're proud to be working with successful, top-name producers in crafting series that will continue building on the network's growing success."

Among the project in development are the following:

NEIGHBORS 911 (working title) - From Granada America and executive producer Curt Northrup (Nanny 911) comes this new series in which former Green Beret Myke Hawke goes into the homes of people whose feuding has escalated into all-out war. He then uses video evidence to force them to confront each other and resolve their differences.

SKI PATROL (working title) - This exciting, character-driven series from Bunim/Murray Productions (The Real World) gets viewers up close and personal with the men and women who work in some of the most extreme environments in the country. They do everything from dynamiting snowdrifts and performing daring out-of-bounds rescues to busting unruly snowboarders looking to party on the slopes.

BLACK GOLD (working title) - Few jobs have higher stakes than those of "wildcatters" in Texas, oil prospectors who race one another to tap into the last remaining U.S. reserves. From Original Productions' Thom Beers, executive producer of hit series Deadliest Catch, this show will follow several of these wildcatters and their crew of roughnecks as they risk their lives, limbs and hundreds of thousands of dollars setting up rigs in an attempt to strike oil.

OUTLAW CHASERS (working title) - Randy Hicks and Lanny Dean are a renegade pair of storm junkies who, armed with just a radio and some video cameras, pursue twisters all around the Midwest in their customized pick-up truck. Using incredibly dramatic present and past-tense footage from their most exciting pursuits, this collection of specials from Tiger Aspect USA and executive producer Lawrence Cumbo (Ms. Adventure) will tell their story while following them in their quest to fulfill their dream: filming a tornado from the inside.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the cable industry.

SOURCE Turner Broadcasting System, Inc.
http://www.tnt.tv/





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· NANNY 911 (CMT)
· REAL WORLD, THE (FACEBOOK)





[07/11/25 - 12:45 PM]
ABC Concludes September to May Season with Top Five Shows Among Adults 18-49 Including "High Potential," "Abbott Elementary," "The Rookie," "Shifting Gears" and "9-1-1"
Continuing to lead among broadcast series, ABC's "High Potential" stood as the No. 1 new drama among Total Viewers (16.41 million) and No. 1 new show among Adults 18-49 (3.85 rating).

[07/11/25 - 11:28 AM]
"Big Brother: Summer of Mystery" Premiere Up +10% from Last Summer
Last night, season 27 premiered to nearly 3 million viewers.

[07/11/25 - 10:01 AM]
FX's "Alien: Earth" Takes Fandom to New Heights with Premium Exclusive Content Including a Companion Podcast and Innovative Immersive Experiences
"Alien: Earth," a new drama series from Noah Hawley inspired by the acclaimed feature film franchise, will premiere on Tuesday, August 12.

[07/11/25 - 10:01 AM]
CBS Unveils Fall Primetime Premiere Dates for the 2025-2026 Season
Highlights include an early return for "Watson" on Monday, October 13 in place of the previously announced "FBI" spin-off "CIA."

[07/11/25 - 10:00 AM]
The "Outlander" Universe Expands in Hall H, as Starz Returns to San Diego Comic-Con
Look for can't miss panels for "Outlander" and "Outlander: Blood of my Blood" in Hall H on Friday, July 25 and an in-depth preview of the newest saga in the Spartacus franchise, "Spartacus: House of Ashur" on Saturday, July 26 in the Indigo Ballroom.

[07/11/25 - 10:00 AM]
Adult Swim Returns to San Diego Comic-Con with "Pirate Purrrty on the Green," Must-See Panel Events, and Exclusive First Looks and Giveaways
Adult Swim will bring its famed pirate ship outside the San Diego Convention Center (5th Avenue Landing and Convention Way), this time with a feline twist!

[07/11/25 - 09:01 AM]
HBO Max to Host Fan Experiences for Upcoming Seasons of "Peacemaker" and "It: Welcome to Derry" in San Diego
The festivities include a panel in Hall H, where showrunner/writer/director and Co-Head of DC Studios James Gunn and the cast of "Peacemaker" will share new details about the upcoming season and premiere the global trailer for season two.

[07/11/25 - 08:01 AM]
Video: "Billy Joel: And So It Goes" - Official Trailer - HBO Max
There's always a message in the music.

[07/11/25 - 06:00 AM]
"Love Island (UK)" 10th Anniversary Special Date Announcement
The special premieres in the US on Friday, July 11.

[07/11/25 - 02:01 AM]
Netflix Will Release "Death Inc." Seasons 1, 2 and 3
The series is a comedy centered around a family-run funeral home and the relationships between the eccentric characters who inhabit it.

[07/11/25 - 12:01 AM]
"Too Hot to Handle: Italy" Is Coming on July 18 Only on Netflix
A special guest will guide the contestants in the first Italian edition of the reality show.

[07/10/25 - 07:01 PM]
Video: "The Winning Try" - Official Trailer - Netflix
After his career fell apart, a disgraced rugby star finds purpose coaching his old school's team - driving them and himself toward growth and redemption.

[07/10/25 - 07:01 PM]
Video: "The Nice Guy" - Teaser Trailer #3 - Disney+
He wants out for good. But the past comes with strings.

[07/10/25 - 05:03 PM]
Meagan Good Returns to Lifetime to Executive Produce and Star in the Alluring New Thriller "I'll Never Let You Go" Alongside Antonio Cupo and Thomas Cadrot, Premiering August 16 on Lifetime
Good stars as Emily Westover, a poised and successful art gallery director whose life takes a dark turn after a brief, impulsive affair with a magnetic Italian artist, Carlo (Cupo).

[07/10/25 - 12:01 PM]
"Virgin River" Is Returning for Season 8
"On behalf of myself and the whole 'Virgin River' family, we're eternally grateful to Netflix and to the fans for allowing us to continue on this journey with these beloved characters," said showrunner Patrick Sean Smith.