'DALE' to Make Its Television Debut on CMT in an Exclusive Limited Run

ONLY AUTHORIZED FILM ON RACING LEGEND DALE EARNHARDT TO PREMIERE ON TUESDAY, SEPTEMBER 4 AT 8 PM ON CMT

LOS ANGELES, July 13 -- He was the one they called the "Intimidator." His fans knew him by his famous No. 3 black Chevrolet and fellow racers knew him as the man to beat. Dale Earnhardt is known as one of the most legendary drivers in the history of NASCAR, and his life both on and off the track is featured in the new two-hour CMT feature, DALE, premiering Tuesday, Sept. 4 at 8:00 p.m., ET/PT on CMT.

DALE will encore at 8:00 p.m. on Wednesday, Sept. 5 and Thursday, Sept. 6, with those being the only additional scheduled airings of DALE on CMT prior to the film's release on DVD next year.

Produced by NASCAR Images and CMT Films, DALE is the only authorized film on Dale Earnhardt. Narrated by Paul Newman, this portrait of Dale Earnhardt includes archival race footage, rare outtakes, never-before-seen family home videos and interviews with his closest friends and family, toughest competitors and most avid fans, illustrating the depth of Earnhardt's influence in the racing world and beyond. DALE was produced with the support and endorsement of Richard Childress Racing, plus the Earnhardt family, corporation, and team.

"Dale's legendary persona inspired people who had never even met him," says wife Teresa Earnhardt, "and this film will keep inspiring those who see it and help to carry on his legacy."

"Dale Earnhardt will always be one of the most dominant figures in the history of NASCAR," said Richard Childress, president and CEO of Richard Childress Racing, Earnhardt's team owner and best friend. "He meant so much to the millions of his fans throughout the world and I think DALE will give everyone a unique perspective on him both as a racer and as a human being."

Prior to airing on CMT, DALE was launched theatrically in February 2007 and premiered in select cities on the NASCAR NEXTEL Cup Series(TM) circuit. DALE will be available on DVD first quarter 2008.

Dale Earnhardt is widely regarded as one of the greatest NASCAR drivers of all time. In his 22 seasons on the NASCAR Winston Cup Series circuit, he racked up an amazing 76 wins and seven championships, with career winnings totaling more than $41 million. A perpetual fan favorite, Earnhardt was nicknamed "The Intimidator" for his competitive instincts and highly aggressive driving style. Although his death in 2001 on the last lap of the Daytona 500 cut short his legendary career, he will always be remembered for his skill, determination and passion for the sport.

NASCAR Images, the exclusive rights holder of NASCAR event footage, is a marketing and entertainment company in business to leverage The Sight, Sound and Emotion of NASCAR(R) through TV and Film production, home video, licensed consumer products and premiums for the sports' sponsors, tracks, teams and fans. http://www.nascarimages.com.

DALE is executive produced by NASCAR Images' Jay Abraham and Jim Jorden, with Ryan McGee serving as editor-in-chief; Rory Karpf and Mike Viney, producers; and Al Francesco, director of photography. For CMT Films, Jeff Yapp, Paul Villadolid and Lewis Bogach serve as executive producers.

Formed in 2005, CMT Films is a division of MTV Networks that uses innovative distribution methods including theatrical and television network premieres to distribute its films before premiering them on CMT and releasing for DVD sales. The first CMT Film, Toby Keith's Broken Bridges, debuted in National CineMedia theaters in September 2006, on CMT in December 2006 and on DVD January 9, 2007. More information is available at country music's biggest website, http://www.CMT.com.

CMT, a unit of Viacom's MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and Heartland entertainment, reaching more than 84 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network's digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT's broadband channel, CMT Loaded.

MTV Networks, a unit of Viacom, is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 137 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services an be seen worldwide.

SOURCE CMT
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