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[07/16/07 - 10:35 AM]
NBC Commits to a New Celebrity Version of 'The Apprentice' Featuring Donald Trump as Celebrity Contestants Vie to Be the Best Business Brain Under Trump's Tutelage
A list of the participating celebrities will be announced at a later date for the series' seventh season.

[via press release from NBC]

NBC COMMITS TO A NEW CELEBRITY VERSION OF 'THE APPRENTICE' FEATURING DONALD TRUMP AS CELEBRITY CONTESTANTS VIE TO BE THE BEST BUSINESS BRAIN UNDER TRUMP'S TUTELAGE

NBC COMMITS TO A NEW CELEBRITY VERSION OF 'THE APPRENTICE' FEATURING DONALD TRUMP AS CELEBRITY CONTESTANTS VIE TO BE THE BEST BUSINESS BRAIN UNDER TRUMP'S TUTELAGE

Ivanka and Donald Trump Jr. Return to the Boardroom

BURBANK -- July 16, 2007 -- NBC has renewed "The Apprentice" for mid-season with a creative twist. In a new celebrity version of the popular series, celebrity contestants will vie for Donald Trump's attention in what will be the highest-profile competition in the groundbreaking series' run, it was announced today by Ben Silverman, Co-Chairman, NBC Entertainment and Universal Media Studios.

"It's always good to be in business with Mark Burnett and Donald Trump," said Silverman. "I am so excited to offer viewers what promises to be the most explosive version of 'The Apprentice' that anyone has seen."

"The success of 'The Apprentice' has been a great experience for me," said Trump. "I look forward to working with Ben, NBC and Mark, the best team in television. I believe that celebrity 'Apprentice' will bring our wonderful show to new heights."

A list of the participating celebrities will be announced at a later date for the series' seventh season. Contestants will be raising money for various charities throughout the competition.

Last season, "The Apprentice: Los Angeles" averaged a 3.1 rating, 7 share in adults 18-49 and 7.5 million viewers overall. It was the most upscale unscripted show on primetime network television, indexing at a 131 among adults 18-49 living in homes with $100,000-plus incomes (with 100 representing an average concentration of those homes in the 18-49 population). In addition, a total of more than 40.1 million viewers watched some or all of the first season's finale of "The Apprentice" on April 15, 2004 -- making it the top new show of that season among adults 18-49 and total viewers.

As in past editions of "The Apprentice" -- which became a national sensation after it premiered on NBC in January 8, 2004 -- celebrity contestants will be tasked to projects on assigned teams each week. Ultimately, they will have to sit in the boardroom and help advise Trump on who he should fire each week from their opposing team. Ivanka and Donald Trump Jr. will return for several episodes as boardroom advisers.

"The Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett and Donald J. Trump are executive producers.





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· APPRENTICE, THE (NBC)





[07/29/16 - 01:03 PM]
National Geographic Channel Greenlights Global Scripted Event Series Based on Martha Raddatz's New York Times Best-Seller, "The Long Road Home"
Screenwriter Mikko Alanne ("The 33") is adapting and also executive producing this epic story of survival for television.

[07/29/16 - 01:02 PM]
National Geographic Channel, Imagine Entertainment and RadicalMedia Redefine Television Storytelling with "Mars" - An Unprecedented Global Event Series
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[07/29/16 - 01:01 PM]
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The network previously extended the current season, bringing the total to 26 episodes, and has already announced a pick up for a Season 5, set to air next year.

[07/29/16 - 12:12 PM]
Animal Planet Celebrates "World Lion Day" with a Marathon of Lion Programming on August 10
Highlights include the all-new special "Clash of Africa's Giants," which gives audiences a look inside the lives of one of Africa's growing prides on a quest for survival.

[07/29/16 - 11:45 AM]
FOX Orders Second Season of Competition Series "American Grit"
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[07/29/16 - 11:30 AM]
Video: "Killing Reagan" - Trailer
The National Geographic Channel original movie premieres Sunday October 16 at 9:00/8:00c.

[07/29/16 - 11:02 AM]
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[07/29/16 - 10:33 AM]
"The Circus" Returns This September for the Final Act of the 2016 Election
Sunday night's episode marks the final episode in the series' summer run.

[07/29/16 - 09:26 AM]
El Rey Network Now Available on Verizon Fios
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[07/29/16 - 09:07 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Charts
The Eye claims the adults 18-49 and the total viewers crown.

[07/29/16 - 08:33 AM]
Family, Food and Fun Rule the Road in Primetime Series "The Great Food Truck Race: Family Face-Off"
The five-episode stunt launches Sunday, August 28 at 9:00/8:00c on Food Network.

[07/29/16 - 08:31 AM]
"Teen Choice 2016" and Rock the Vote Partner to Inspire Teens to Weigh in on Who Should Be the Next President
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[07/28/16 - 06:45 PM]
TV One Premieres Film Festival Sensation "Jean of the Joneses" on Sunday, October 23 at 7 P.M. ET
The network's latest original movie centers on 25-year-old Jean, portrayed in a break-out performance by Taylour Paige, and her multi-generational, middle-class family of strong-minded yet loving women.

[07/28/16 - 02:30 PM]
Kobe Bryant to Present Decade Award to Justin Timberlake at "Teen Choice 2016," Airing Live This Sunday, July 31, on FOX!
Lea Michele, Sarah Hyland, NE-YO, Chris Evans, Daisy Ridley, Shay Mitchell and Ashley Benson are also among the celebrities scheduled to appear.

[07/28/16 - 01:58 PM]
TV One Delivers a Knockout Punch with New Original Film "Ringside," Premiering Sunday, Sept. 4 at 7 P.M. ET
The film stars Tyler Lepley as undefeated boxer Jaxon Holley and explores the personal battles he faces outside of the ring while preparing for the biggest fight of his career.