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[07/19/07 - 01:42 PM] CBS Eye-Lert to Keep Viewers in Tune and on Time with Their Favorite Shows CBS Eye-lert, which launches this fall, will enable viewers to be notified via email and text message if the start time of a program will be delayed. |
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[via press release from CBS] |
"CBS EYE-LERT" TO KEEP VIEWERS IN TUNE AND ON TIME WITH THEIR FAVORITE SHOWS
In a first for network television, CBS today announced a new viewer-centric marketing initiative to keep audiences informed if their favorite television show is delayed due to sports or news overrun. CBS Eye-lert, which launches this fall, will enable viewers to be notified via email and text message if the start time of a program will be delayed.
Through the coordination of CBS Interactive, broadcast operations, email and phone systems, viewers can subscribe to CBS Eye-lert by registering on CBS.com, CBSNews.com and Sportsline.com. This fall, when an NFL game runs beyond 7PM ET, thus causing a delay on the Network, viewers will be notified by email or text message prior to primetime and again once the specific start time of the primetime show has been determined. That way they can adjust their viewing or recording plans.
"Scheduling delays from sports overruns and breaking news are a fact of life in network television and the CBS Eye-lert is a great way to reach audiences in real-time so they can stay current with their favorite show," commented George Schweitzer, President of the CBS Marketing Group. "CBS Eye-lert is literally a game changer for our audience, so when the Jets run long, 'Cold Case' viewers won't come up short."
VeriSign will provide the wireless component that will enable any mobile phone user to receive a text message informing them if there are delays in the CBS program schedule.
About VeriSign
VeriSign, Inc. (NASDAQ: VRSN), operates digital infrastructure services that enable and protect billions of interactions every day across the world's voice, video and data networks. Additional news and information about the company is available at http://www.verisign.com/.
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[10/03/25 - 02:17 PM] ESPN's Record-Setting '25 MLB Wild Card Series Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.
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[10/03/25 - 12:37 PM] BET+ Sets October 23 Premiere for "Carl Weber's The Family Business" Season 6 The 10-episode season will premiere with two episodes, followed by one episode weekly, with the finale on Thursday, December 18.
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[10/03/25 - 12:07 PM] "Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005 Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.
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[10/03/25 - 10:57 AM] Legends, Champions and Icons of October Highlight FOX Sports' Postseason Broadcaster Lineup FOX Sports begins its Postseason coverage Saturday, October 4 at 4:00 PM ET on FOX, FOX Deportes, the FOX Sports App and FOX One as the New York Yankees face the Toronto Blue Jays.
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[10/03/25 - 10:05 AM] All-New Season of "Gold Rush" Returns with High-Stake Risks and Land Fury on Friday, November 7 at 8PM ET/PT on Discovery With only a few short months to mine, top bosses and rising underdogs collide in a race to claim new ground, move more dirt, and strike it rich.
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[10/03/25 - 09:12 AM] FOX Nation Secures Exclusive U.S. Rights to Docuseries "Elizabeth Taylor: Rebel Superstar" The acclaimed series will make its anticipated U.S. debut on FOX Nation on Monday, October 6.
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[10/03/25 - 08:02 AM] TNT Sports to Be Exclusive Home of 2025 NLDS & NLCS Both best-of-five NLDS series begin Saturday, October 4.
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[10/03/25 - 08:01 AM] TNT Sports Sets BIG EAST Men's College Basketball Schedule for Inaugural 2025-26 Season TNT Sports' regular season BIG EAST men's basketball schedule will feature 40 appearances by St. John's, UConn, Creighton, Xavier, and Marquette, programs that each clinched berths in last season's NCAA Men's Tournament.
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[10/03/25 - 07:01 AM] Video: "27 Nights" - Official Trailer - Netflix When a woman is admitted by her daughters to a psychiatric clinic for her carefree ways, an expert must judge if she is ill or simply wants to enjoy life.
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[10/03/25 - 04:01 AM] Video: "Steve" - Official Trailer #2 - Netflix Over one intense day, the devoted head teacher of a last-chance reform school strives to keep his students in line while facing pressures of his own.
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[10/03/25 - 03:02 AM] Miguel Herran Will Play Poli Diaz in "El Porto the Vallecas," the New Film by Daniel Calparsoro for Netflix Inspired by true events, the film follows the life of Policarpo "Poli" Díaz (Miguel Herrán), a young man from Vallecas who, despite a childhood marked by poverty and family violence, became a boxing legend in 1980s Spain, even fighting for the world lightweight title.
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[10/03/25 - 03:01 AM] Netflix Honors Jane Goodall with Posthumous Release of "Famous Last Words" Docuseries Following Her Passing The series showcases reflective interviews with some of the world's most influential cultural figures, who agreed to sit down and discuss their legacy, and give their final words, with the understanding that it would only be shared with the world after they passed.
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[10/02/25 - 04:09 PM] ESPN Delivers the Most-Watched WNBA Semifinals Ever Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.
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[10/02/25 - 03:01 PM] Video: "Twisted Wonderland" - Trailer - Disney+ Your favorite villains reimagined in ways you've never dared to dream.
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[10/02/25 - 02:51 PM] ESPN's Record-Setting Day One of MLB Wild Card Series Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.
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