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[07/31/07 - 11:36 AM]
Nine NBC Universal Channels Coming to Verizon Wireless V Cast Phones
"The Office," "30 Rock," "Heroes" and "Friday Night Lights" are among the shows which will have short video clips available on demand.

[via press release from NBC]

NINE NBC UNIVERSAL CHANNELS COMING TO VERIZON WIRELESS V CAST PHONES

Verizon Wireless Customers Can Watch Short Video from NBC Universal's Premier Brands, Including NBC News, Sports, Entertainment and Comedy, Access Hollywood, Telemundo, mun2, Bravo and iVillage

BASKING RIDGE, N.J., and ENGLEWOOD CLIFFS, N.J. � Verizon Wireless, the leading wireless company with the most reliable wireless voice and data network, and NBC Universal (NBCU) are bringing television's hottest programming to V CAST-enabled phones. Starting today, V CAST customers with select phones can view short video on demand from NBCU's entire suite of video channels, including NBC News, entertainment news from "Access Hollywood," NBC Sports, NBC Comedy with "The Office," "30 Rock," "The Tonight Show with Jay Leno" and "Late Night with Conan O'Brien," BravoToGo, NBC Entertainment, Telemundo, mun2, and iVillage.

Hit video content from NBC's Entertainment line-up includes clips from "Heroes" and "Friday Night Lights," as well as a dedicated channel for comedy clips from "Late Night with Conan O'Brien." Subscribers will also have access to Bravo's Emmy�-nominated culinary hit "Top Chef" and the upcoming Emmy-nominated "Project Runway," iVillage's love and health focused video content from the leading digital property for women, four daily updates from "Access Hollywood" and mun2's award-winning viral videos.

"NBCU continues to be a leader in extending the reach of our brands across mobile devices," said Jean-Briac (JB) Perrette, president, NBC Universal Digital Distribution. "Through our expanded partnership with Verizon, consumers can watch an extensive offering of NBCU content where and when they want."

With V CAST Video, customers from coast to coast get video content on demand, including news, weather and sports updates, clips from popular TV programs, music videos, movie trailers, and more. Verizon Wireless customers with select V CAST-enabled phones can find NBC News and entertainment news from "Access Hollywood" in the News & Weather category, NBC Sports in the Sports category, NBC Comedy and "Late Night with Conan O'Brien" in the Comedy category, BravoToGo and NBC Primetime in the TV & Film category, Telemundo and mun2 in the Latino category, and iVillage in the Lifestyle category. To get V CAST, customers with select V CAST-enabled phones can check out V CAST whenever they want for just $3.00 for 24-hour use or by signing up for the $15.00 V CAST VPak monthly subscription. Customers get unlimited basic video � including the nine channels from NBC Universal � but application download fees apply for 3D games and premium video. There are no airtime charges to download, stream or watch V CAST content.

For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.

# # #

About Verizon Wireless

Verizon Wireless operates the nation's most reliable wireless voice and data network, serving more than 62.1 million customers. The largest U.S. wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 67,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About NBC Universal Digital Distribution

NBC Universal Digital Distribution, a division of NBC Universal, drives the company's development of digital content and distribution in the areas of digital sales, digital platforms and wireless products. NBC Universal Digital Distribution manages product strategy and development for NBCU's content efforts by deploying it across multiple digital platforms including mobile, Internet portals, wireless carriers, emerging digital companies and nontraditional customers. In addition, NBCU Digital Distribution spearheads the company's development of industry leading technologies such as interactive television, on demand, electronic sell-through and IPTV. NBCU Digital Distribution also directs and manages the company's cable investments including A&E, The History Channel, History Channel International, The Biography Channel and the Sundance Channel.





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· 30 ROCK (NBC)
· ACCESS HOLLYWOOD (SYNDICATION)
· FRIDAY NIGHT LIGHTS (DIRECTV)
· HEROES (NBC)
· OFFICE, THE (NBC)
· PROJECT RUNWAY (LIFETIME)
· TOP CHEF (BRAVO)









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